Welcome to The Story & Craft Podcast!
Nov. 16, 2023

Leigh Steinberg | Major League Mensch

Leigh Steinberg | Major League Mensch

On this episode of The Story & Craft Podcast, we sit down with legendary Sports Agent, Leigh Steinberg.  We discuss some of the secrets of peak performance, athlete representation, and the economics of professional sports. Leigh has represented, and continues to represent, some of the biggest and most influential names in professional sports. Leigh shares the core principles that have shaped his career, offers insights into the revolutionary methods he's exploring to rehabilitate injured athletes, and opens up about his projects designed to enhance performance and productivity. We also get an exclusive look into his passions and philanthropies outside of his work as an iconic sports agent.

We explore the values Leigh learned from his family…values he continues to apply to his business and personal life.  Leigh shares his unique approach to representation. We discuss the rise of professional athletes as celebrities, and discuss the navigation of television contracts, endorsements, popular culture…and how these elements impact a professional athlete’s life and career. This eye-opening conversation also delves into how athletes can leverage their platforms for positive change…a topic close to Leigh’s heart.

Leigh breaks down the financial split between owners and players, explains how ticket prices are determined, and discusses the often overlooked physical and mental toll of playing professional sports.  This episode offers a unique look into the world of professional sports that only a legend in the industry can provide.  It was a pleasure to bring you this intriguing chat with the iconic Leigh Steinberg.

SHOW HIGHLIGHTS

0:12:08 - Jewish Values Impacting Sports Careers

0:16:18 - The Rise of Athlete Salaries

0:19:30 - Sports Representation

0:22:45 - Responsibilities and Expectations in Professional Sports

0:25:29 - Building Careers and Networking in Sports

0:31:14 - Screen Life and Real Sports Connections

0:36:19 - Celebrity and Salaries in Professional Sports

0:44:18 - Actors' Immersive Role Transformations

0:53:43 - Books and Audiobooks

Listen and subscribe on your favorite podcast app.  Also, check out the show and sign up for the newsletter at  www.storyandcraftpod.com.

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#podcast #interview #Sports #Agent #jerrymaguire #Representation #football #baseball #basketball #hockey #boxing #dallas #cowboys #dallascowboys #cowboys #cowboysnation #mlb #nfl #nba #nhl #storyandcraft #voiceover #voiceactor

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Marc's Twitter: @airpreston

Transcript
Leigh Steinberg:

Then I was technical advisor and then he


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Leigh Steinberg: assigned the actors to work with, like Tuba



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Leigh Steinberg: Gooding Jr, who I took down to the Super



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Leigh Steinberg: Bowl in Phoenix and made him pretend he was



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Leigh Steinberg: my client for a week.



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Announcer: Welcome to Story and Craft.



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Announcer: Now here's your host, Marc Preston.



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Marc Preston: Alright, here we are back, another episode



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Marc Preston: of Story and Craft.



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Marc Preston: I'm Marc Preston and yes, it's been a



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Marc Preston: minute, hasn't it Been?



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Marc Preston: A little while, kind of in solidarity with



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Marc Preston: the SAG After Strike, took a little break,



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Marc Preston: a little hiatus, as it were, of course a



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Marc Preston: lot of our guests that we usually have on



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Marc Preston: not able to do the podcast thing because of



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Marc Preston: the strike.



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Marc Preston: So I took a little break and I can't begin



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Marc Preston: to tell you, by the way, how much I



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Marc Preston: appreciate I've gotten some notes, emails,



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Marc Preston: emails through our website,



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Marc Preston: storyandcraftpod.com.



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Marc Preston: I appreciate it greatly.



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Marc Preston: I can't thank you enough.



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Marc Preston: So, thank you, thank you.



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Marc Preston: Today's episode Lee Steinberg, legendary



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Marc Preston: sports agent.



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Marc Preston: He's represented and currently represents



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Marc Preston: some of the biggest in the literal and



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Marc Preston: figurative game.



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Marc Preston: Really inspirational guy, very talented,



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Marc Preston: Just really enjoyed this chat.



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Marc Preston: If you remember the movie Jerry Maguire,



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Marc Preston: it's not really about him, but there's a



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Marc Preston: lot of him, a lot of his input in that



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Marc Preston: movie and just generally just a real mench,



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Marc Preston: just a cool guy.



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Marc Preston: Now, I mentioned it before.



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Marc Preston: Storyandcraftpod.com, the website.



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Marc Preston: Don't forget, jump in there, check out all



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Marc Preston: the socials, send me a message through the



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Marc Preston: little messaging doohickey on there, or you



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Marc Preston: can send me an email and again, I do



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Marc Preston: appreciate it.



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Marc Preston: I appreciate everyone who has reached out



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Marc Preston: to check in and find out when the show is



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Marc Preston: going to be back on.



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Marc Preston: Well, here it is, we're back and let's jump



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Marc Preston: right into it.



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Marc Preston: Today is Lee Steinberg Day, right here on



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Marc Preston: Story and Craft.



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Marc Preston: Hello, how are you doing today, sir?



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Marc Preston: I am good.



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Marc Preston: Thank you again for taking time out to chat.



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Marc Preston: I was speaking with my son, who's my



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Marc Preston: 18-year-old college kid, who is my resident



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Marc Preston: sports guy yeah, I'm not as big of a sports



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Marc Preston: guy as he is, so he was like you're



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Marc Preston: speaking of Lee Steinberg, so he's like to



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Marc Preston: prep.



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Marc Preston: He's like we got to watch Jerry Maguire, so



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Marc Preston: we did that last night.



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Marc Preston: So how are things going for you?



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Marc Preston: Anything new and exciting you're working on



65


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Marc Preston: right now, anything in particular.



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Leigh Steinberg: We have a project to respond to the fact



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Leigh Steinberg: that athletic contests come down in the



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Leigh Steinberg: fourth quarter and a lot of them in the



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Leigh Steinberg: last drive.



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Leigh Steinberg: So the question is, could you peak



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Leigh Steinberg: performance and productivity up in those



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Leigh Steinberg: critical moments?



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Leigh Steinberg: And so I explored some modality to do that.



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Leigh Steinberg: And then, secondarily, can you recover an



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Leigh Steinberg: injured athlete quicker?



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Leigh Steinberg: Because the CAP system means that if you



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Leigh Steinberg: lose the starting players, back up is



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Leigh Steinberg: appreciably worse.



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Leigh Steinberg: So it's hyperbaric oxygen, it's blue, red



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Leigh Steinberg: and white light stimulation, it's nanovie



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Leigh Steinberg: which is cooked up, air you breathe.



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Leigh Steinberg: They all do the same thing, which is



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Leigh Steinberg: they're anti-inflammatory, they peak energy,



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Leigh Steinberg: they hyperbaric can make you live longer.



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Leigh Steinberg: So I've taken that to a number of different



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Leigh Steinberg: proteins to try to get them to adopt it and



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Leigh Steinberg: also, cognitively, have found some new ways



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Leigh Steinberg: through neuroplasticity to stimulate the



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Leigh Steinberg: brain, so that someone who gets a



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Leigh Steinberg: concussion or a TBI the conceit's always



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Leigh Steinberg: been that it only gets worse and never gets



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Leigh Steinberg: better.



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Leigh Steinberg: But now we have processes like our TMS and



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Leigh Steinberg: nestry brain training that can sharpen up a



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Leigh Steinberg: brain.



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Leigh Steinberg: So there are benefit in sports and there



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Leigh Steinberg: are benefit to anybody over 40.



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Leigh Steinberg: So that's one Second of all.



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Leigh Steinberg: We're working on a school that would be for



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Leigh Steinberg: high school athletes but would also be for



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Leigh Steinberg: anybody interested in being working for a



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Leigh Steinberg: team, a league, a front office, Marceting,



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Leigh Steinberg: branding, media, and that's in Arizona.



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Leigh Steinberg: I've got an agent academy coming up in a



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Leigh Steinberg: couple weeks where we teach the young



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Leigh Steinberg: people how to recruit, negotiate, brand



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Leigh Steinberg: Marcet, set up a charitable foundation and



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Leigh Steinberg: the rest of that.



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Marc Preston: It's kind of looking over some of your



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Marc Preston: information above and beyond what I already



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Marc Preston: knew.



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Marc Preston: It seems like you don't slow down, you seem



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Marc Preston: to be involved in quite a bit of



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Marc Preston: philanthropy or what we're just discussing



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Marc Preston: right now, which of course is beneficial



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Marc Preston: for the players, but there is a cost



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Marc Preston: benefit analysis kind of situation for the



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Marc Preston: owners in getting the players back and



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Marc Preston: active.



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Leigh Steinberg: Well, once we validate these concepts in



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Leigh Steinberg: sports, then it takes you out to the larger



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Leigh Steinberg: community.



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Leigh Steinberg: In other words, it takes you out to Marc



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Leigh Steinberg: Preston, who says I want to be cognitively



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Leigh Steinberg: more fit, I want to live longer.



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Leigh Steinberg: And so there's a revolution taking place in



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Leigh Steinberg: Biomed that is going to alter forever the



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Leigh Steinberg: way we see medicine.



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Marc Preston: It's funny.



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Marc Preston: I remember going back over 20 plus years



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Marc Preston: ago.



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Marc Preston: I was smoking and I was stopping smoking.



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Marc Preston: I had gone there's a hypnotherapist and it



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Marc Preston: actually worked.



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Marc Preston: It worked really fantastically.



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Marc Preston: But he was implementing something where



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Marc Preston: they had like these, we'll call them



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Marc Preston: goggles, but they had different lights LED



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Marc Preston: lights that would blink and he said this is



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Marc Preston: based off some kind of a Russian study they



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Marc Preston: did where if you merge this with a sound,



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Marc Preston: it somehow does something.



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Leigh Steinberg: Well, they have those treatments which they



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Leigh Steinberg: have the light going on, they have the



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Leigh Steinberg: earphones on.



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Leigh Steinberg: And Russia, germany, all those countries



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Leigh Steinberg: are far ahead of us in terms of



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Leigh Steinberg: understanding how the brain works and



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Leigh Steinberg: innovative ways to stimulate longevity



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Leigh Steinberg: lifestyle, everything.



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Marc Preston: For your own, let's say, career longevity,



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Marc Preston: would it be a stretch to say.



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Marc Preston: You kind of seem to stay kind of curious



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Marc Preston: about different things that are going on in



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Marc Preston: evolution of sports.



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Marc Preston: You don't seem like somebody that would



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Marc Preston: rest on their laurels by any stretch of the



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Marc Preston: imagination.



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Marc Preston: It seems like you're constantly active.



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Leigh Steinberg: I think life is a constant learning process



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Leigh Steinberg: and it's trying to know more, visualize



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Leigh Steinberg: where economics are going, where the



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Leigh Steinberg: culture is going, where the effects of



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Leigh Steinberg: climate change on our life.



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Leigh Steinberg: It's the ability to envision where the



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Leigh Steinberg: economy, entertainment, sports, politics,



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Leigh Steinberg: science are all going.



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Marc Preston: It definitely seems like the lines are for



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Marc Preston: lack of a better way of putting it.



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Marc Preston: The lines are kind of blurred now, but



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Marc Preston: everything's merging together, it seems



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Marc Preston: like, with entertainment and just



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Marc Preston: technology and just even being able to



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Marc Preston: connect with you here, that a few years



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Marc Preston: back that just would have been kind of



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Marc Preston: improbable to do that effectively.



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Marc Preston: But one of the things I was curious about,



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Marc Preston: kind of hitting rewind on your origin story,



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Marc Preston: as it were you're actually an LA kid.



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Marc Preston: You're from the LA area, correct?



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Leigh Steinberg: So I grew up in Los Angeles, went to UCLA



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Leigh Steinberg: for a year and then it was the late 1960s



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Leigh Steinberg: and it was all happening in Berkeley and it



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Leigh Steinberg: was societal norms changing in long hair



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Leigh Steinberg: and tie dye and external substances and



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Leigh Steinberg: rock music and anti-Vietnam.



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Leigh Steinberg: So part of me is Southern California let's



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Leigh Steinberg: hit the beach.



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Leigh Steinberg: And the other part is Berkeley political



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Leigh Steinberg: consciousness and just started to make a



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Leigh Steinberg: difference.



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Leigh Steinberg: And my father raised me with two core



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Leigh Steinberg: values.



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Leigh Steinberg: One was treasure relationships, especially



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Leigh Steinberg: family, and the second was try to heal pain



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Leigh Steinberg: and make a positive impact in the world.



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Leigh Steinberg: And the core layer to that was that when



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Leigh Steinberg: you're waiting for someone to make a change,



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Leigh Steinberg: someone to right or wrong, someone to take



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Leigh Steinberg: care of something as minor as picking a



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Leigh Steinberg: piece of trash up or as major as racism or



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Leigh Steinberg: climate change, you say your tendency is to



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Leigh Steinberg: wait for the amorphous they or them to



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Leigh Steinberg: solve the problem.



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Leigh Steinberg: Older people, political figures and my dad



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Leigh Steinberg: would look at me and say, son, you could



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Leigh Steinberg: wait forever.



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Leigh Steinberg: The they is you, you are the they.



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Leigh Steinberg: So it embodies a sense of responsibility



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Leigh Steinberg: for everything around us.



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Marc Preston: Now, where was your father or where was



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Marc Preston: your family originally from?



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Marc Preston: Were they Southern California as well?



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Leigh Steinberg: Yes, so they were Southern California.



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Leigh Steinberg: My father was a teacher.



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Leigh Steinberg: My grandfather ran a place called Hillcrest



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Leigh Steinberg: Country Club, which was the hangout for a



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Leigh Steinberg: lot of the Hollywood crowd, and so I grew



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Leigh Steinberg: up sitting at a table with Groucho March,



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Leigh Steinberg: jack Manning, george Burns, george Gessel,



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Leigh Steinberg: danny Kay at Hillcrest, and we have a great



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Leigh Steinberg: picture of me on Marilyn Monroe's lap.



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Leigh Steinberg: But my father turned away from all of that



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Leigh Steinberg: and wanted to educate people, and his



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Leigh Steinberg: philosophy was that he was here to make a



226


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Leigh Steinberg: positive difference in the world, help



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Leigh Steinberg: people who couldn't help themselves, and so



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Leigh Steinberg: he was head of the City Human Relations



229


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Leigh Steinberg: Commission, which had all the different



230


00:10:50,219 --> 00:10:54,582


Leigh Steinberg: racial and ethnic groups, and so we had it



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Leigh Steinberg: hard driven into our heads.



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Leigh Steinberg: You know that money was fine and important



233


00:11:04,240 --> 00:11:05,963


Leigh Steinberg: at a certain level, but what was really



234


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Leigh Steinberg: important is what did you do to try to ease



235


00:11:11,973 --> 00:11:13,075


Leigh Steinberg: pain for other people?



236


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Marc Preston: Where are your people originally from,



237


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Marc Preston: before they got to, before they found their



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Marc Preston: way to Southern California, where they come



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Marc Preston: from?



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Leigh Steinberg: Century Europe and.



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Leigh Steinberg: I think on my father's side from Germany



242


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Leigh Steinberg: and my mother's side from Russia, but they



243


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Leigh Steinberg: came in the late 1800s and my grandfather



244


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Leigh Steinberg: started out in New York.



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Leigh Steinberg: He had the biggest restaurant that was



246


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Leigh Steinberg: existed in the country.



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Leigh Steinberg: The FDR used to have his dinners there, but



248


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Leigh Steinberg: he gradually came out to Los Angeles and my



249


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Leigh Steinberg: mom's family came to Los Angeles.



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Leigh Steinberg: So we've been here forever.



251


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Marc Preston: It sounds like.



252


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Marc Preston: I know my family didn't get here from



253


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Marc Preston: Ukraine until 1907, something like that.



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Marc Preston: But it's funny.



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Marc Preston: My grandparents actually met.



256


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Marc Preston: My grandmother was from Denver but my



257


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Marc Preston: grandfather.



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Marc Preston: They immigrated through Galveston, texas,



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Marc Preston: so we're Texas Jews through and through.



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Marc Preston: But they met at the old Bullocks on



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Marc Preston: Wilshire.



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Marc Preston: My grandmother worked at it, which is now,



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Marc Preston: I think, an extension of the law school, I



264


00:12:31,660 --> 00:12:32,181


Marc Preston: think out there.



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Marc Preston: But it's so funny because we've always had



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Marc Preston: a connection to that neck of the woods.



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Marc Preston: But when you were mentioning what your



268


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Marc Preston: father brought to the table, it reminds me.



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Marc Preston: Now we're not really that religious at all,



270


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Marc Preston: but one of the core principles I've been



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Marc Preston: speaking with somebody the other day who's



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00:12:46,134 --> 00:12:47,698


Marc Preston: very much reformed you, like me.



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Marc Preston: One of the core things that's interesting



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Marc Preston: about the faith is that thing you've got to



275


00:12:51,911 --> 00:12:53,333


Marc Preston: leave the world better than you found it



276


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Marc Preston: kind of general principle and it sounds



277


00:12:54,917 --> 00:12:57,521


Marc Preston: kind of like that sort of thing that your



278


00:12:57,582 --> 00:12:58,824


Marc Preston: father was giving you.



279


00:13:00,031 --> 00:13:03,299


Leigh Steinberg: Well, it is Jewish values which is



280


00:13:03,599 --> 00:13:06,346


Leigh Steinberg: appreciating the concept of a strong family,



281


00:13:06,947 --> 00:13:11,758


Leigh Steinberg: education as a tool and then making a



282


00:13:11,798 --> 00:13:13,262


Leigh Steinberg: positive difference in the world.



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Marc Preston: So you had that as a foundation, but what



284


00:13:16,715 --> 00:13:18,380


Marc Preston: kind of propelled you into deciding, okay,



285


00:13:18,421 --> 00:13:18,882


Marc Preston: I want to go.



286


00:13:20,367 --> 00:13:21,893


Marc Preston: Where is there even a plan when you went



287


00:13:21,934 --> 00:13:22,476


Marc Preston: off to college?



288


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Marc Preston: This is where my target is right now.



289


00:13:25,157 --> 00:13:26,361


Marc Preston: Or were you kind of exploring?



290


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Leigh Steinberg: I had grown up on old lawyer TV shows like



291


00:13:30,417 --> 00:13:34,064


Leigh Steinberg: Perry Mason and Judd for the defense and



292


00:13:34,084 --> 00:13:34,953


Leigh Steinberg: the defenders.



293


00:13:37,310 --> 00:13:41,129


Leigh Steinberg: So I saw myself either being a political



294


00:13:41,374 --> 00:13:45,234


Leigh Steinberg: leader in some way, because I ended up



295


00:13:45,480 --> 00:13:48,486


Leigh Steinberg: being student by the president of all the



296


00:13:48,566 --> 00:13:53,308


Leigh Steinberg: different schools I was in, or being a



297


00:13:53,368 --> 00:13:58,556


Leigh Steinberg: courtroom lawyer and there was no sports



298


00:13:58,937 --> 00:14:02,390


Leigh Steinberg: agency at the time I was going to school so



299


00:14:02,450 --> 00:14:05,136


Leigh Steinberg: I sort of fell into it because I was a



300


00:14:05,196 --> 00:14:08,062


Leigh Steinberg: counselor in an undergrad dorm at Berkeley,



301


00:14:08,790 --> 00:14:10,634


Leigh Steinberg: working my way through law school, and they



302


00:14:10,674 --> 00:14:12,759


Leigh Steinberg: moved the freshman football team into the



303


00:14:12,819 --> 00:14:16,094


Leigh Steinberg: dorm and one of the students was Steve



304


00:14:16,134 --> 00:14:19,040


Leigh Steinberg: Barkowski, who ended up the very first



305


00:14:19,100 --> 00:14:22,053


Leigh Steinberg: player picked in the first round of the



306


00:14:22,073 --> 00:14:28,675


Leigh Steinberg: 1975 NFL Draft and he asked me to represent



307


00:14:28,715 --> 00:14:31,882


Leigh Steinberg: him and I was either going to take a job



308


00:14:31,922 --> 00:14:34,535


Leigh Steinberg: with the Alameda County DA or I had an



309


00:14:34,715 --> 00:14:40,777


Leigh Steinberg: offer in television news but we got the



310


00:14:40,817 --> 00:14:44,710


Leigh Steinberg: largest rookie contract in NFL history and



311


00:14:44,771 --> 00:14:47,401


Leigh Steinberg: I saw then that the athletes were the movie



312


00:14:47,441 --> 00:14:49,770


Leigh Steinberg: stars and celebrities in different towns



313


00:14:49,931 --> 00:14:52,833


Leigh Steinberg: across the country and it made me think



314


00:14:53,013 --> 00:14:58,502


Leigh Steinberg: that I could take if I'd have an athlete



315


00:14:58,582 --> 00:15:01,652


Leigh Steinberg: retrace their roots and go back to the high



316


00:15:01,692 --> 00:15:05,781


Leigh Steinberg: school community that helped shape them and



317


00:15:06,202 --> 00:15:08,453


Leigh Steinberg: set up a scholarship fund or work with a



318


00:15:08,874 --> 00:15:12,943


Leigh Steinberg: Boys and Girls Club or work with a church,



319


00:15:13,965 --> 00:15:17,254


Leigh Steinberg: that they could put down roots and make a



320


00:15:17,294 --> 00:15:19,452


Leigh Steinberg: positive difference and then at the



321


00:15:19,513 --> 00:15:21,376


Leigh Steinberg: collegiate level, go back to that



322


00:15:21,517 --> 00:15:25,392


Leigh Steinberg: university community and do what a trademan



323


00:15:25,432 --> 00:15:27,998


Leigh Steinberg: did, which is to endow a full scholarship



324


00:15:28,499 --> 00:15:30,873


Leigh Steinberg: at the school, and then finally get the



325


00:15:30,934 --> 00:15:34,305


Leigh Steinberg: leading political figures, business leaders



326


00:15:34,806 --> 00:15:37,294


Leigh Steinberg: and community leaders on a charitable board



327


00:15:37,856 --> 00:15:40,445


Leigh Steinberg: and do a charitable foundation to attack



328


00:15:40,545 --> 00:15:42,673


Leigh Steinberg: some primary problem that bothered the



329


00:15:42,814 --> 00:15:43,155


Leigh Steinberg: athlete.



330


00:15:43,870 --> 00:15:46,796


Leigh Steinberg: So I thought, well, I could actually



331


00:15:46,837 --> 00:15:49,583


Leigh Steinberg: achieve some of the same results this way.



332


00:15:49,930 --> 00:15:52,156


Leigh Steinberg: I would have a teaching counseling function



333


00:15:52,216 --> 00:15:54,722


Leigh Steinberg: with young men, hopefully stimulate the



334


00:15:54,762 --> 00:15:57,036


Leigh Steinberg: best in them, lead them towards second



335


00:15:57,096 --> 00:16:00,477


Leigh Steinberg: career, but, more profoundly, that we could



336


00:16:00,517 --> 00:16:03,928


Leigh Steinberg: take on bullying and sex trafficking and



337


00:16:04,029 --> 00:16:07,596


Leigh Steinberg: domestic violence and racism and the



338


00:16:07,676 --> 00:16:11,162


Leigh Steinberg: environment by positioning sports and using



339


00:16:11,243 --> 00:16:15,261


Leigh Steinberg: the power of role modeling to impact



340


00:16:16,766 --> 00:16:17,710


Leigh Steinberg: imitative behavior.



341


00:16:18,071 --> 00:16:20,659


Marc Preston: Yeah, I think the argument has been made



342


00:16:20,699 --> 00:16:22,654


Marc Preston: that it's not the so well put them under



343


00:16:22,674 --> 00:16:23,778


Marc Preston: the umbrella of celebrity.



344


00:16:24,070 --> 00:16:25,854


Marc Preston: It's not their responsibility, if you will,



345


00:16:25,894 --> 00:16:29,663


Marc Preston: but I think, with that kind of platform and



346


00:16:29,690 --> 00:16:31,983


Marc Preston: to be able to have the access to be able to



347


00:16:32,003 --> 00:16:32,988


Marc Preston: do something like that, I think it's



348


00:16:33,028 --> 00:16:36,417


Marc Preston: incumbent upon folks to take the assets



349


00:16:36,477 --> 00:16:38,582


Marc Preston: that they're given and do something.



350


00:16:39,230 --> 00:16:41,256


Marc Preston: It's really funny if I was to hit rewind



351


00:16:41,276 --> 00:16:42,621


Marc Preston: and you mentioned Troy Aikman, me being a



352


00:16:42,630 --> 00:16:46,843


Marc Preston: Dallas kid, I remember that pocket of time



353


00:16:46,941 --> 00:16:49,852


Marc Preston: when Michael Irvin and Emmett Smith and all



354


00:16:49,870 --> 00:16:52,178


Marc Preston: those guys coming on board with Cowboys.



355


00:16:52,870 --> 00:16:55,797


Marc Preston: It seems to me and correct me if you think



356


00:16:55,857 --> 00:16:59,151


Marc Preston: I'm a little off but it wasn't until to me



357


00:16:59,191 --> 00:17:00,835


Marc Preston: late 80s, early 90s, that you really



358


00:17:00,855 --> 00:17:03,642


Marc Preston: started hearing about these big contracts.



359


00:17:04,411 --> 00:17:06,256


Marc Preston: I was watching Nolan Ryan's documentary the



360


00:17:06,296 --> 00:17:06,537


Marc Preston: other day.



361


00:17:06,577 --> 00:17:08,591


Marc Preston: I'm a big Nolan Ryan fan and he's talking



362


00:17:08,611 --> 00:17:09,974


Marc Preston: about after he won the World Series with



363


00:17:10,014 --> 00:17:12,400


Marc Preston: the Mets he came home and worked on a



364


00:17:12,440 --> 00:17:12,962


Marc Preston: cattle ranch.



365


00:17:13,190 --> 00:17:14,795


Marc Preston: You know they made okay money but nothing



366


00:17:15,337 --> 00:17:16,019


Marc Preston: really out there.



367


00:17:16,550 --> 00:17:19,964


Marc Preston: What do you think facilitated the kind of



368


00:17:19,984 --> 00:17:21,510


Marc Preston: the boom when athletes were really getting



369


00:17:21,610 --> 00:17:23,317


Marc Preston: a big, much bigger piece of the pie?



370


00:17:23,730 --> 00:17:26,759


Leigh Steinberg: So television morphed from three basic



371


00:17:26,899 --> 00:17:29,787


Leigh Steinberg: networks to dozens and hundreds of



372


00:17:29,887 --> 00:17:31,691


Leigh Steinberg: competitive networks and they were all



373


00:17:31,751 --> 00:17:36,178


Leigh Steinberg: looking for ways to attract attention, and



374


00:17:37,881 --> 00:17:40,124


Leigh Steinberg: sports delivers an audience.



375


00:17:40,910 --> 00:17:47,200


Leigh Steinberg: So the rights fees blew off the charts and



376


00:17:47,340 --> 00:17:50,385


Leigh Steinberg: when I started, each team in the NFL



377


00:17:50,425 --> 00:17:53,896


Leigh Steinberg: received $2 million per season for its



378


00:17:53,997 --> 00:17:56,302


Leigh Steinberg: television national TV rights.



379


00:17:57,170 --> 00:18:00,256


Leigh Steinberg: And then the next contract they got Fox



380


00:18:00,336 --> 00:18:03,943


Leigh Steinberg: into the bidding and TNT, and then ESPN,



381


00:18:05,110 --> 00:18:09,502


Leigh Steinberg: and the play was to show promos on Sunday



382


00:18:09,582 --> 00:18:12,210


Leigh Steinberg: afternoons that would promote the Monday



383


00:18:12,229 --> 00:18:17,960


Leigh Steinberg: through Friday primetime lineup and then



384


00:18:18,060 --> 00:18:20,003


Leigh Steinberg: increase the value of the network.



385


00:18:20,810 --> 00:18:24,578


Leigh Steinberg: And so Fox used that and it went from $2



386


00:18:24,598 --> 00:18:27,484


Leigh Steinberg: million to $17 million when they got into



387


00:18:27,530 --> 00:18:29,296


Leigh Steinberg: the bidding per team per season.



388


00:18:30,311 --> 00:18:33,499


Leigh Steinberg: And then the next contract was $42 million.



389


00:18:34,810 --> 00:18:38,718


Leigh Steinberg: Last year for NFL teams it was $200 million



390


00:18:39,179 --> 00:18:41,764


Leigh Steinberg: and they just signed a new 10-year contract



391


00:18:41,950 --> 00:18:46,358


Leigh Steinberg: which eventually will lead to $350 million



392


00:18:46,498 --> 00:18:48,963


Leigh Steinberg: per team per season just from national TV.



393


00:18:49,890 --> 00:18:53,576


Leigh Steinberg: So this flood of television revenue then



394


00:18:54,638 --> 00:18:58,004


Leigh Steinberg: met with the building of brand new stadium



395


00:18:58,665 --> 00:19:01,995


Leigh Steinberg: with luxury boxes and premium seating and



396


00:19:02,196 --> 00:19:05,802


Leigh Steinberg: naming rights and all forms ancillary



397


00:19:05,882 --> 00:19:06,783


Leigh Steinberg: revenue streams.



398


00:19:07,750 --> 00:19:11,159


Leigh Steinberg: And then we had Fantasy Sports entered the



399


00:19:11,199 --> 00:19:15,370


Leigh Steinberg: picture, and so and now the internet had a



400


00:19:15,450 --> 00:19:17,856


Leigh Steinberg: revolutionary effect on sports so you could



401


00:19:17,917 --> 00:19:20,122


Leigh Steinberg: watch them and stream them different ways.



402


00:19:20,310 --> 00:19:24,857


Leigh Steinberg: So the economic completely changed and the



403


00:19:24,897 --> 00:19:28,383


Leigh Steinberg: television revenue alone was enough to



404


00:19:28,463 --> 00:19:29,645


Leigh Steinberg: explode contracts.



405


00:19:30,151 --> 00:19:31,800


Marc Preston: Yeah, because it seems like the Cowboys,



406


00:19:31,840 --> 00:19:33,549


Marc Preston: the old North Dallas 40 days, you know



407


00:19:33,609 --> 00:19:35,898


Marc Preston: these guys were not looking forward.



408


00:19:36,470 --> 00:19:39,559


Marc Preston: They didn't have the kind of opportunity,



409


00:19:39,619 --> 00:19:42,007


Marc Preston: the fiscal opportunity, that the players



410


00:19:42,027 --> 00:19:43,476


Marc Preston: that came after them had.



411


00:19:44,352 --> 00:19:45,958


Marc Preston: But the high school I went to in Dallas it



412


00:19:45,998 --> 00:19:49,530


Marc Preston: was a couple of Tech Shrams grandkids went



413


00:19:49,650 --> 00:19:51,278


Marc Preston: there and it was really neat because Tony



414


00:19:51,318 --> 00:19:53,870


Marc Preston: Dorsett's son went there and so Cowboys are



415


00:19:53,970 --> 00:19:56,016


Marc Preston: very much hardwired into kind of my high



416


00:19:56,056 --> 00:19:56,878


Marc Preston: school experience.



417


00:19:58,430 --> 00:20:00,354


Marc Preston: But one of the interesting things was that



418


00:20:01,135 --> 00:20:03,420


Marc Preston: I think Tech Shram had been credited with



419


00:20:05,350 --> 00:20:07,278


Marc Preston: kind of helping to build the NFL into the



420


00:20:07,379 --> 00:20:09,789


Marc Preston: entity that it is now you know, and just



421


00:20:09,809 --> 00:20:11,034


Marc Preston: kind of looking at football, of course



422


00:20:11,114 --> 00:20:13,271


Marc Preston: other sports as well Did you have a



423


00:20:13,371 --> 00:20:18,020


Marc Preston: preference to stick with or to allocate



424


00:20:18,040 --> 00:20:20,172


Marc Preston: most of your time to NFL players, or was



425


00:20:20,192 --> 00:20:21,638


Marc Preston: there a preference at all or did you like



426


00:20:21,678 --> 00:20:25,011


Marc Preston: to kind of split up your attention to the



427


00:20:25,051 --> 00:20:25,734


Marc Preston: different sports?



428


00:20:26,170 --> 00:20:29,057


Leigh Steinberg: So on that Dallas Cowboy team we're talking



429


00:20:29,077 --> 00:20:30,700


Leigh Steinberg: about, I represented.



430


00:20:31,001 --> 00:20:33,594


Leigh Steinberg: I had the first pick in the draft in Aikman



431


00:20:33,694 --> 00:20:36,140


Leigh Steinberg: and then in 91, the first pick in the draft



432


00:20:36,200 --> 00:20:38,933


Leigh Steinberg: was Russell Maryland, who was a client, and



433


00:20:38,993 --> 00:20:43,263


Leigh Steinberg: I had Darren Woodson and Darryl Johnston



434


00:20:44,245 --> 00:20:46,812


Leigh Steinberg: and sort of half that team.



435


00:20:48,270 --> 00:20:51,118


Leigh Steinberg: I had done baseball since the very



436


00:20:51,198 --> 00:20:54,327


Leigh Steinberg: beginning and we ended up with a practice



437


00:20:54,668 --> 00:20:58,914


Leigh Steinberg: that had about 60 players Pudge Rodriguez,



438


00:20:58,994 --> 00:21:04,100


Leigh Steinberg: cece Spathia, sean Green, will Clark, matt



439


00:21:04,140 --> 00:21:09,833


Leigh Steinberg: Williams, many Ramirez.



440


00:21:10,670 --> 00:21:12,976


Leigh Steinberg: So we had a big practice that way.



441


00:21:13,037 --> 00:21:16,988


Leigh Steinberg: And then in basketball I represented about



442


00:21:17,068 --> 00:21:21,316


Leigh Steinberg: four lottery picks and then boxing Lennox



443


00:21:21,436 --> 00:21:25,002


Leigh Steinberg: Lewis, the heavyweight champ, and Oscar De



444


00:21:25,042 --> 00:21:25,563


Leigh Steinberg: La Hoya.



445


00:21:26,590 --> 00:21:28,196


Leigh Steinberg: So no, it was all sports.



446


00:21:29,190 --> 00:21:31,134


Leigh Steinberg: I don't know quite as much about hockey,



447


00:21:31,716 --> 00:21:34,662


Leigh Steinberg: but it was football, baseball, basketball



448


00:21:35,303 --> 00:21:37,657


Leigh Steinberg: and then Olympic athletes who came back.



449


00:21:38,470 --> 00:21:41,756


Leigh Steinberg: The principles are all the same and the



450


00:21:41,816 --> 00:21:45,082


Leigh Steinberg: most important skill in any of this Marc is



451


00:21:45,302 --> 00:21:45,763


Leigh Steinberg: listening.



452


00:21:46,630 --> 00:21:49,037


Leigh Steinberg: It's being able to draw another human being



453


00:21:49,318 --> 00:21:49,439


Leigh Steinberg: out.



454


00:21:50,150 --> 00:21:52,819


Leigh Steinberg: It's being able to cut below the surface of



455


00:21:52,839 --> 00:21:55,769


Leigh Steinberg: the surface responses to get to their



456


00:21:55,829 --> 00:21:58,617


Leigh Steinberg: deepest anxieties and fears and their



457


00:21:58,657 --> 00:22:01,545


Leigh Steinberg: greatest hopes and dreams and get them to



458


00:22:01,605 --> 00:22:04,796


Leigh Steinberg: prioritize what values are most important



459


00:22:04,816 --> 00:22:05,197


Leigh Steinberg: to them.



460


00:22:05,610 --> 00:22:08,801


Leigh Steinberg: So if I can get that view of how they see



461


00:22:08,841 --> 00:22:11,450


Leigh Steinberg: the world, it's how important is short-term



462


00:22:11,650 --> 00:22:14,157


Leigh Steinberg: economic gain or long-term economic



463


00:22:14,217 --> 00:22:17,806


Leigh Steinberg: security, or spiritual considerations, or



464


00:22:17,906 --> 00:22:21,034


Leigh Steinberg: family or geographical, or being a starter



465


00:22:21,114 --> 00:22:22,438


Leigh Steinberg: or being on a winning team.



466


00:22:23,230 --> 00:22:25,658


Leigh Steinberg: That constellation of values will fit



467


00:22:25,739 --> 00:22:28,007


Leigh Steinberg: differently into different people's lives,



468


00:22:28,568 --> 00:22:31,895


Leigh Steinberg: and it's my job to understand who they are



469


00:22:32,516 --> 00:22:34,780


Leigh Steinberg: below the surface, who they really are and



470


00:22:34,821 --> 00:22:37,590


Leigh Steinberg: where they live emotionally, and to be able



471


00:22:37,610 --> 00:22:38,291


Leigh Steinberg: to fulfill them.



472


00:22:45,401 --> 00:22:46,804


Marc Preston: Would it be fair to say that you took on



473


00:22:46,844 --> 00:22:48,227


Marc Preston: more of a responsibility?



474


00:22:49,115 --> 00:22:51,160


Marc Preston: Let's say you take a 21-22 year old, which



475


00:22:51,220 --> 00:22:53,546


Marc Preston: I look at as a kid these days, and they



476


00:22:53,566 --> 00:22:55,057


Marc Preston: become I mean, overnight.



477


00:22:55,117 --> 00:22:58,365


Marc Preston: They are just, they've got a lot of money



478


00:22:58,446 --> 00:22:59,857


Marc Preston: for lack of a better way of putting it and



479


00:22:59,897 --> 00:23:01,240


Marc Preston: it could really put some different



480


00:23:01,340 --> 00:23:03,566


Marc Preston: psychological, sociological strains on them,



481


00:23:04,055 --> 00:23:05,621


Marc Preston: or family strains, or whatever.



482


00:23:05,661 --> 00:23:06,455


Marc Preston: Have you Did?



483


00:23:06,475 --> 00:23:07,921


Marc Preston: You find yourself in the position of being



484


00:23:07,961 --> 00:23:11,215


Marc Preston: kind of a counselor or sure, but kind of



485


00:23:11,275 --> 00:23:13,242


Marc Preston: guiding them in some way to here's what you



486


00:23:13,262 --> 00:23:13,844


Marc Preston: should expect.



487


00:23:14,075 --> 00:23:14,356


Leigh Steinberg: Absolutely.



488


00:23:14,456 --> 00:23:17,061


Leigh Steinberg: The parents did the hard work because to



489


00:23:17,121 --> 00:23:21,936


Leigh Steinberg: get a player to that point, you know, took



490


00:23:21,997 --> 00:23:22,598


Leigh Steinberg: a village.



491


00:23:22,859 --> 00:23:26,149


Leigh Steinberg: But I would build on the good values



492


00:23:26,249 --> 00:23:29,277


Leigh Steinberg: parents had instilled in their kids and try



493


00:23:29,297 --> 00:23:31,200


Leigh Steinberg: to stimulate them.



494


00:23:31,360 --> 00:23:34,666


Leigh Steinberg: But it's taking an approach where you tell



495


00:23:34,726 --> 00:23:40,222


Leigh Steinberg: a young man or woman you're going into a



496


00:23:40,362 --> 00:23:43,548


Leigh Steinberg: professional sport and the real competition



497


00:23:43,689 --> 00:23:48,218


Leigh Steinberg: for the NFL is not labor versus management,



498


00:23:48,519 --> 00:23:50,783


Leigh Steinberg: it's competition for discretionary



499


00:23:50,964 --> 00:23:52,467


Leigh Steinberg: entertainment spending.



500


00:23:53,295 --> 00:23:55,761


Leigh Steinberg: So you're competing with the NBA and Major



501


00:23:55,801 --> 00:23:58,948


Leigh Steinberg: League, baseball and Netflix and Home Box



502


00:23:59,216 --> 00:24:01,140


Leigh Steinberg: Office and Walt Disney World and every



503


00:24:01,220 --> 00:24:03,505


Leigh Steinberg: other form of discretionary entertainment



504


00:24:03,545 --> 00:24:03,946


Leigh Steinberg: spending.



505


00:24:05,195 --> 00:24:07,319


Leigh Steinberg: That means that you're trying to draw



506


00:24:08,602 --> 00:24:11,407


Leigh Steinberg: people to watch games on television, to buy



507


00:24:11,507 --> 00:24:14,519


Leigh Steinberg: merchandise, to physically attend games,



508


00:24:15,461 --> 00:24:18,307


Leigh Steinberg: and that gives you a special responsibility



509


00:24:18,447 --> 00:24:21,362


Leigh Steinberg: behaviorally on the field and off the field,



510


00:24:21,944 --> 00:24:23,209


Leigh Steinberg: and so you're going to live under a



511


00:24:23,289 --> 00:24:24,072


Leigh Steinberg: microscope.



512


00:24:24,554 --> 00:24:27,222


Leigh Steinberg: And so we need to think about how we don't



513


00:24:27,503 --> 00:24:30,934


Leigh Steinberg: have you out in a place consuming alcohol



514


00:24:31,014 --> 00:24:31,837


Leigh Steinberg: and then driving.



515


00:24:32,338 --> 00:24:35,749


Leigh Steinberg: We need to think about how we have you



516


00:24:35,829 --> 00:24:38,096


Leigh Steinberg: going into a place that serves alcohol and



517


00:24:38,136 --> 00:24:40,400


Leigh Steinberg: walking away from fights when somebody



518


00:24:40,501 --> 00:24:44,008


Leigh Steinberg: comes up and is obnoxious and pushes you.



519


00:24:44,455 --> 00:24:46,483


Leigh Steinberg: We need to talk about your behavior towards



520


00:24:46,563 --> 00:24:48,230


Leigh Steinberg: women in the opposite sex.



521


00:24:48,812 --> 00:24:51,461


Leigh Steinberg: We need to talk about all these things and



522


00:24:51,522 --> 00:24:53,929


Leigh Steinberg: if you don't want to aspire to a higher



523


00:24:54,030 --> 00:24:57,741


Leigh Steinberg: level of conduct, go play in a sandlot, but



524


00:24:57,781 --> 00:25:00,388


Leigh Steinberg: if you want all the riches and largesse



525


00:25:00,608 --> 00:25:05,759


Leigh Steinberg: that sports is going to afford you, you



526


00:25:07,322 --> 00:25:10,187


Leigh Steinberg: can't be a camel with your head in the sand.



527


00:25:10,287 --> 00:25:13,259


Leigh Steinberg: You have to realize that you're on display



528


00:25:13,359 --> 00:25:15,846


Leigh Steinberg: every time you leave your physical house.



529


00:25:17,219 --> 00:25:19,407


Marc Preston: Do you think that's your methodology or



530


00:25:19,447 --> 00:25:20,471


Marc Preston: your perspective?



531


00:25:20,511 --> 00:25:22,197


Marc Preston: Do you think that became, or has become,



532


00:25:22,237 --> 00:25:24,427


Marc Preston: the norm, or do you think that you're still



533


00:25:24,447 --> 00:25:26,256


Marc Preston: a little bit of an outlier to kind of look



534


00:25:26,276 --> 00:25:28,483


Marc Preston: at the full 360 degrees of the athlete's



535


00:25:28,564 --> 00:25:28,764


Marc Preston: life?



536


00:25:29,016 --> 00:25:31,364


Leigh Steinberg: The very first day someone would walk into



537


00:25:31,425 --> 00:25:32,489


Leigh Steinberg: my office Marc.



538


00:25:32,770 --> 00:25:35,057


Leigh Steinberg: I would ask them what other talents and



539


00:25:35,137 --> 00:25:37,562


Leigh Steinberg: skills do you have besides athletic ones?



540


00:25:38,163 --> 00:25:40,588


Leigh Steinberg: How can we build towards a second career?



541


00:25:41,215 --> 00:25:42,878


Leigh Steinberg: How can you learn to network?



542


00:25:43,238 --> 00:25:48,947


Leigh Steinberg: Go to a banquet, walk up to a fellow there,



543


00:25:49,488 --> 00:25:52,220


Leigh Steinberg: have a five minute discussion, get his card



544


00:25:52,280 --> 00:25:55,812


Leigh Steinberg: and build yourself a group of what you and



545


00:25:55,893 --> 00:26:00,281


Leigh Steinberg: I used to call the Rolodex of friendships



546


00:26:00,582 --> 00:26:01,563


Leigh Steinberg: and people to help you.



547


00:26:01,603 --> 00:26:05,750


Leigh Steinberg: And it's how you, steve Young or Brent



548


00:26:05,815 --> 00:26:07,819


Leigh Steinberg: Jones, both played for the 49ers.



549


00:26:07,859 --> 00:26:11,627


Leigh Steinberg: So you ask them what businesses are there



550


00:26:11,667 --> 00:26:13,297


Leigh Steinberg: approximate to Santa Clara?



551


00:26:13,377 --> 00:26:15,803


Leigh Steinberg: Were you trained that you might want to



552


00:26:15,863 --> 00:26:16,505


Leigh Steinberg: network in?



553


00:26:16,725 --> 00:26:19,159


Leigh Steinberg: Well, high tech and venture capital?



554


00:26:19,740 --> 00:26:23,552


Leigh Steinberg: So it's not by chance that both Brent Jones



555


00:26:23,592 --> 00:26:26,721


Leigh Steinberg: and Steve Young had up hedge funds that are



556


00:26:26,761 --> 00:26:28,846


Leigh Steinberg: worth some billions of dollars.



557


00:26:30,379 --> 00:26:32,245


Marc Preston: Well, like Troy Aikman, got into the



558


00:26:32,325 --> 00:26:34,613


Marc Preston: automobile business pretty heavily in the



559


00:26:34,633 --> 00:26:35,756


Marc Preston: Dallas Fort Worth area Right.



560


00:26:35,876 --> 00:26:38,341


Leigh Steinberg: So the premise was that was all branding,



561


00:26:38,962 --> 00:26:42,576


Leigh Steinberg: that if you had an elevated brand would you



562


00:26:42,636 --> 00:26:45,542


Leigh Steinberg: rather drive a car and on your license



563


00:26:45,582 --> 00:26:49,016


Leigh Steinberg: plate it would say Troy Aikman Automall or



564


00:26:49,156 --> 00:26:55,126


Leigh Steinberg: Joe Schmoe Automall, and so it was always



565


00:26:55,386 --> 00:26:56,087


Leigh Steinberg: laying that out.



566


00:26:56,227 --> 00:26:58,557


Leigh Steinberg: I wish that was the universal standard and



567


00:26:58,637 --> 00:27:01,823


Leigh Steinberg: representation, but probably the prevailing



568


00:27:02,003 --> 00:27:04,548


Leigh Steinberg: ethos is going to get the money.



569


00:27:04,835 --> 00:27:05,558


Marc Preston: But relationships.



570


00:27:05,599 --> 00:27:07,828


Marc Preston: That really is part and parcel of what your



571


00:27:07,929 --> 00:27:10,017


Marc Preston: job was is to foster those relationships



572


00:27:11,220 --> 00:27:14,068


Marc Preston: with team owners or the people in the



573


00:27:14,149 --> 00:27:16,576


Marc Preston: ecosystem that were making decisions on



574


00:27:16,616 --> 00:27:18,822


Marc Preston: drafting or trades or whatever.



575


00:27:18,862 --> 00:27:19,223


Marc Preston: Have you?



576


00:27:21,430 --> 00:27:23,315


Marc Preston: Was there a part of it that you enjoyed the



577


00:27:23,456 --> 00:27:23,717


Marc Preston: most?



578


00:27:23,737 --> 00:27:25,425


Marc Preston: I mean, did you enjoy the challenge or



579


00:27:26,088 --> 00:27:27,776


Marc Preston: putting it together you know the deal, as



580


00:27:27,836 --> 00:27:30,486


Marc Preston: it were or did you, if you had a preference,



581


00:27:30,506 --> 00:27:33,135


Marc Preston: do you like the athlete, the relationship



582


00:27:33,235 --> 00:27:34,602


Marc Preston: you had with them and the building of their



583


00:27:34,643 --> 00:27:35,045


Marc Preston: career?



584


00:27:35,105 --> 00:27:37,597


Marc Preston: Was there a preference between kind of the



585


00:27:37,677 --> 00:27:39,946


Marc Preston: two different camps of relationships, as it



586


00:27:39,986 --> 00:27:40,127


Marc Preston: were?



587


00:27:40,508 --> 00:27:42,676


Leigh Steinberg: I mean the real pleasure is watching and



588


00:27:42,776 --> 00:27:44,942


Leigh Steinberg: helping to be part of the maturation



589


00:27:45,002 --> 00:27:49,433


Leigh Steinberg: process of young men and taking them from



590


00:27:49,894 --> 00:27:53,723


Leigh Steinberg: being a college senior or junior to second



591


00:27:53,763 --> 00:27:54,144


Leigh Steinberg: career.



592


00:27:55,467 --> 00:27:58,134


Leigh Steinberg: The most gratifying part of it was the



593


00:27:58,194 --> 00:28:00,459


Leigh Steinberg: charitable community programs where our



594


00:28:00,499 --> 00:28:05,651


Leigh Steinberg: guys have been responsible for major



595


00:28:05,731 --> 00:28:08,920


Leigh Steinberg: changes through the funding they can do,



596


00:28:09,542 --> 00:28:11,910


Leigh Steinberg: and I think in aggregate our guys are over



597


00:28:11,950 --> 00:28:14,017


Leigh Steinberg: a billion dollars in terms of money's



598


00:28:14,158 --> 00:28:14,619


Leigh Steinberg: raised.



599


00:28:14,740 --> 00:28:17,288


Leigh Steinberg: But it's not just that, it's messaging.



600


00:28:17,850 --> 00:28:20,999


Leigh Steinberg: So when Lennox Lewis cut a PSA that said



601


00:28:21,219 --> 00:28:26,270


Leigh Steinberg: real men don't hit women, it could do more



602


00:28:26,350 --> 00:28:29,437


Leigh Steinberg: to trigger behavioral change and rebellious



603


00:28:29,617 --> 00:28:32,363


Leigh Steinberg: adolescents who don't want to listen to any



604


00:28:32,443 --> 00:28:36,999


Leigh Steinberg: authority figures than a thousand authority



605


00:28:37,039 --> 00:28:37,982


Leigh Steinberg: figures ever could.



606


00:28:38,665 --> 00:28:41,635


Leigh Steinberg: Or Oscar Day-Loy and Steve Young prejudiced



607


00:28:41,655 --> 00:28:42,537


Leigh Steinberg: his foul play.



608


00:28:43,198 --> 00:28:49,251


Leigh Steinberg: So that was the most rewarding part was the



609


00:28:49,311 --> 00:28:52,418


Leigh Steinberg: dual lanes of helping in the maturation of



610


00:28:52,438 --> 00:28:53,060


Leigh Steinberg: the young men.



611


00:28:53,100 --> 00:28:54,764


Leigh Steinberg: Then together what we could do for the



612


00:28:54,804 --> 00:28:55,065


Leigh Steinberg: world.



613


00:28:55,595 --> 00:28:56,618


Marc Preston: And it seems like it's a real pay it



614


00:28:56,658 --> 00:28:59,686


Marc Preston: forward mentality that naturally if they do



615


00:28:59,726 --> 00:29:01,790


Marc Preston: that then they're going to the decisions



616


00:29:01,909 --> 00:29:04,558


Marc Preston: you've made as far as like how you try to



617


00:29:04,676 --> 00:29:05,178


Marc Preston: influence them.



618


00:29:05,198 --> 00:29:07,047


Marc Preston: Then they take the ball you know, nope,



619


00:29:07,067 --> 00:29:08,835


Marc Preston: unintended and run with that and then other



620


00:29:08,915 --> 00:29:10,242


Marc Preston: people will do the same and hopefully



621


00:29:10,282 --> 00:29:12,453


Marc Preston: exponentially that and seems like those



622


00:29:12,473 --> 00:29:13,297


Marc Preston: kind of things do grow.



623


00:29:14,280 --> 00:29:16,087


Marc Preston: But it kind of brings me back to something



624


00:29:16,388 --> 00:29:18,697


Marc Preston: I naturally got to bring up Jerry McGuire.



625


00:29:18,797 --> 00:29:22,250


Marc Preston: But the whole, the preface of the movie was



626


00:29:22,511 --> 00:29:24,798


Marc Preston: there was a change, there was a shift from



627


00:29:25,660 --> 00:29:28,627


Marc Preston: moving away from that kind of what we're



628


00:29:28,667 --> 00:29:29,670


Marc Preston: talking about right now.



629


00:29:31,434 --> 00:29:33,844


Marc Preston: Did you have the opportunity to Cameron



630


00:29:33,884 --> 00:29:34,205


Marc Preston: Crowe?



631


00:29:34,245 --> 00:29:36,253


Marc Preston: Did you discuss that he come pick your



632


00:29:36,273 --> 00:29:38,760


Marc Preston: brain and say you know, before, while he



633


00:29:38,800 --> 00:29:40,825


Marc Preston: was conceiving of writing or whatever?



634


00:29:40,845 --> 00:29:42,436


Marc Preston: Have you the movie that he asked you



635


00:29:42,476 --> 00:29:45,663


Marc Preston: questions about your views on professional



636


00:29:45,723 --> 00:29:48,027


Marc Preston: sports and were you involved in that



637


00:29:48,067 --> 00:29:48,488


Marc Preston: process?



638


00:29:49,096 --> 00:29:52,005


Leigh Steinberg: Well, cameron called me in 1993 and said he



639


00:29:52,045 --> 00:29:55,235


Leigh Steinberg: was doing a film based on a sports agent



640


00:29:55,375 --> 00:29:59,425


Leigh Steinberg: and could he shadow me and follow me and be



641


00:29:59,445 --> 00:30:02,653


Leigh Steinberg: in situations I was in with athletes and



642


00:30:02,693 --> 00:30:05,561


Leigh Steinberg: teams and games and the rest of it.



643


00:30:05,621 --> 00:30:06,524


Leigh Steinberg: So I said sure.



644


00:30:07,226 --> 00:30:10,375


Leigh Steinberg: So he came with me to the league meetings



645


00:30:10,856 --> 00:30:14,363


Leigh Steinberg: in Palm Desert in 1993, where I was showing



646


00:30:14,483 --> 00:30:15,365


Leigh Steinberg: off free agents.



647


00:30:15,465 --> 00:30:18,257


Leigh Steinberg: He came with me to the draft in New York or



648


00:30:18,317 --> 00:30:19,439


Leigh Steinberg: had the first pick.



649


00:30:20,061 --> 00:30:22,405


Leigh Steinberg: He came to press conference with Bill



650


00:30:22,425 --> 00:30:23,187


Leigh Steinberg: Parcells.



651


00:30:23,327 --> 00:30:26,904


Leigh Steinberg: He came to pro scouting day at USC.



652


00:30:27,526 --> 00:30:29,753


Leigh Steinberg: He came to a series of games with me and



653


00:30:29,853 --> 00:30:34,462


Leigh Steinberg: all the time he was asking me for insights



654


00:30:34,522 --> 00:30:36,867


Leigh Steinberg: and stories and I told him lots and lots of



655


00:30:36,907 --> 00:30:40,881


Leigh Steinberg: stories and then he went off and wrote the



656


00:30:40,961 --> 00:30:43,887


Leigh Steinberg: script and I was a technical advisor so I



657


00:30:43,927 --> 00:30:46,859


Leigh Steinberg: had to vet the script to make sure the



658


00:30:46,919 --> 00:30:50,325


Leigh Steinberg: willing suspension of disbelief that keeps



659


00:30:50,345 --> 00:30:54,037


Leigh Steinberg: you in a movie that you didn't think it was



660


00:30:54,097 --> 00:30:56,522


Leigh Steinberg: funny, the dialogue was still good, the



661


00:30:56,763 --> 00:31:00,120


Leigh Steinberg: look was not right and all the rest of that.



662


00:31:00,401 --> 00:31:02,631


Leigh Steinberg: And then he assigned me actors to work with,



663


00:31:02,692 --> 00:31:05,681


Leigh Steinberg: like Cuba Gooding Jr, who I took down to



664


00:31:05,782 --> 00:31:09,011


Leigh Steinberg: the Super Bowl in Phoenix and made him



665


00:31:09,071 --> 00:31:13,782


Leigh Steinberg: pretend he was my client for a week.



666


00:31:14,263 --> 00:31:16,607


Leigh Steinberg: So yeah, there's a lot of life up there on



667


00:31:16,647 --> 00:31:17,088


Leigh Steinberg: the screen.



668


00:31:17,395 --> 00:31:19,944


Marc Preston: Yeah, it does seem like there are multiple.



669


00:31:20,767 --> 00:31:22,995


Marc Preston: I don't see messages but storylines kind of



670


00:31:23,055 --> 00:31:24,037


Marc Preston: running through that, but using the



671


00:31:24,057 --> 00:31:26,221


Marc Preston: backdrop of professional sports.



672


00:31:26,342 --> 00:31:30,777


Marc Preston: And I'd seen somewhere, I'd read somewhere,



673


00:31:30,837 --> 00:31:33,502


Marc Preston: that Warren Moon was sort of a quasi



674


00:31:33,542 --> 00:31:37,497


Marc Preston: template for Cuba Gooding Jr's character.



675


00:31:37,637 --> 00:31:39,303


Marc Preston: Is that accurate or is that just urban myth?



676


00:31:39,395 --> 00:31:40,398


Leigh Steinberg: No, that's accurate.



677


00:31:40,699 --> 00:31:43,908


Leigh Steinberg: And Tim McDonald, who was a free agent who



678


00:31:43,968 --> 00:31:49,000


Leigh Steinberg: we watched in Iraq with teams and Cameron,



679


00:31:49,020 --> 00:31:51,223


Leigh Steinberg: came out to dinner, like with Jimmer, say,



680


00:31:51,303 --> 00:31:54,970


Leigh Steinberg: the owner of Indianapolis.



681


00:31:55,877 --> 00:31:58,403


Leigh Steinberg: He sometimes was a fly on the wall and



682


00:31:58,443 --> 00:32:01,111


Leigh Steinberg: sometimes I integrated him into the



683


00:32:01,833 --> 00:32:04,019


Leigh Steinberg: situation and I sort of agreed with him.



684


00:32:04,059 --> 00:32:07,069


Leigh Steinberg: We wouldn't talk about what parts of my own



685


00:32:07,130 --> 00:32:08,775


Leigh Steinberg: life were that.



686


00:32:08,915 --> 00:32:11,141


Marc Preston: Obviously he's not my life story because I



687


00:32:11,181 --> 00:32:13,005


Marc Preston: started with the first pick in the draft,



688


00:32:16,299 --> 00:32:19,264


Marc Preston: but that I would keep between he and I what



689


00:32:20,145 --> 00:32:22,169


Marc Preston: particularly might have got a modeled on



690


00:32:22,189 --> 00:32:25,103


Marc Preston: what Well, I know Tom Cruise is notorious



691


00:32:25,163 --> 00:32:27,692


Marc Preston: for being, I'd say, one of those guys



692


00:32:27,712 --> 00:32:30,322


Marc Preston: that's the most well prepared and both



693


00:32:30,422 --> 00:32:32,690


Marc Preston: physically knowledge he probably knows



694


00:32:32,731 --> 00:32:34,456


Marc Preston: everybody's lines, including his own, but



695


00:32:35,017 --> 00:32:36,661


Marc Preston: as technical advisor, was he picking your



696


00:32:36,701 --> 00:32:37,523


Marc Preston: brain as well?



697


00:32:37,723 --> 00:32:41,298


Leigh Steinberg: on just nuances I worked with all the



698


00:32:42,059 --> 00:32:45,906


Leigh Steinberg: actors, in other words Regina King that was



699


00:32:45,986 --> 00:32:49,858


Leigh Steinberg: her first big role and she what would a



700


00:32:49,939 --> 00:32:53,065


Leigh Steinberg: wife think of watching her husband get



701


00:32:53,145 --> 00:32:56,356


Leigh Steinberg: knocked to the ground on and not get up?



702


00:32:56,637 --> 00:33:00,043


Leigh Steinberg: You know how would she relate.



703


00:33:00,544 --> 00:33:04,430


Leigh Steinberg: Or Jerry O'Connell, the quarterback who I



704


00:33:04,455 --> 00:33:07,680


Leigh Steinberg: showed how to throw a spiral to see it gone



705


00:33:07,740 --> 00:33:10,264


Leigh Steinberg: to NYU and they didn't have football there.



706


00:33:14,555 --> 00:33:19,824


Leigh Steinberg: So it was working with a number of the



707


00:33:19,924 --> 00:33:22,729


Leigh Steinberg: actors on their role in the field and they



708


00:33:22,769 --> 00:33:25,582


Leigh Steinberg: came down and they took my wardrobe and



709


00:33:25,622 --> 00:33:29,152


Leigh Steinberg: they shot like the scene before Jerry



710


00:33:29,192 --> 00:33:31,778


Leigh Steinberg: Movire leaves the big agencies that shot



711


00:33:31,878 --> 00:33:35,987


Leigh Steinberg: out of my window in Newport Beach and they



712


00:33:36,388 --> 00:33:40,638


Leigh Steinberg: they took my wardrobe and legal pads and



713


00:33:41,560 --> 00:33:45,168


Leigh Steinberg: descended for feel and tone.



714


00:33:45,629 --> 00:33:47,714


Marc Preston: That's the thing that I think you kind of



715


00:33:47,734 --> 00:33:48,919


Marc Preston: inherently wanted to be.



716


00:33:48,959 --> 00:33:51,429


Marc Preston: I remember being a young guy it was my



717


00:33:51,489 --> 00:33:54,019


Marc Preston: early 20s, I think, when that came out and



718


00:33:54,721 --> 00:33:56,427


Marc Preston: I just remember sports was.



719


00:33:56,447 --> 00:33:58,273


Marc Preston: You know that we knew Michael Jordan was in



720


00:33:58,293 --> 00:34:00,020


Marc Preston: the ecosystem and you first talk about that,



721


00:34:00,160 --> 00:34:02,268


Marc Preston: that that era of the Dallas Cowboys.



722


00:34:02,770 --> 00:34:05,000


Marc Preston: It was just maybe it's because I was in my



723


00:34:05,060 --> 00:34:07,311


Marc Preston: early 20s, I was more cognizant of that or



724


00:34:07,432 --> 00:34:08,758


Marc Preston: something but it seemed like there was a



725


00:34:09,381 --> 00:34:09,662


Marc Preston: shift.



726


00:34:09,682 --> 00:34:11,871


Marc Preston: It was becoming more for lack of a better



727


00:34:11,891 --> 00:34:13,438


Marc Preston: way of calling it sports were becoming more



728


00:34:13,478 --> 00:34:14,623


Marc Preston: Hollywood, if you will.



729


00:34:14,844 --> 00:34:17,274


Marc Preston: You know it was bigger personalities to



730


00:34:17,314 --> 00:34:18,961


Marc Preston: Deon Sanders types and whatever.



731


00:34:19,001 --> 00:34:19,322


Marc Preston: Have you?



732


00:34:19,735 --> 00:34:24,442


Leigh Steinberg: Well, think about this 80 of the top 100



733


00:34:24,603 --> 00:34:28,048


Leigh Steinberg: Nielsen rated TV shows last year were NFL



734


00:34:28,068 --> 00:34:28,449


Leigh Steinberg: football.



735


00:34:29,475 --> 00:34:32,726


Leigh Steinberg: So it means that NFL football is not only



736


00:34:32,826 --> 00:34:35,515


Leigh Steinberg: most popular sport, by two to one, it's the



737


00:34:35,635 --> 00:34:37,660


Leigh Steinberg: most popular form of televised



738


00:34:37,760 --> 00:34:38,522


Leigh Steinberg: entertainment.



739


00:34:39,344 --> 00:34:43,595


Leigh Steinberg: So that power went into raising the profile



740


00:34:43,755 --> 00:34:46,725


Leigh Steinberg: of individual athletes and that, combined



741


00:34:46,785 --> 00:34:49,875


Leigh Steinberg: with endorsements and ubiquitous way that



742


00:34:49,975 --> 00:34:52,303


Leigh Steinberg: we saw Michael Jordan on TV over and over



743


00:34:52,404 --> 00:34:52,925


Leigh Steinberg: and over again.



744


00:34:53,668 --> 00:34:56,537


Leigh Steinberg: It gave athletes a chance if they performed



745


00:34:56,597 --> 00:34:59,463


Leigh Steinberg: dramatically and had good personalities, to



746


00:34:59,503 --> 00:35:02,539


Leigh Steinberg: cross over from the narrow genre of



747


00:35:02,559 --> 00:35:04,991


Leigh Steinberg: hardcore sports fans to become household



748


00:35:05,051 --> 00:35:05,433


Leigh Steinberg: names.



749


00:35:06,737 --> 00:35:09,062


Marc Preston: Well, how did you become cognizant of that?



750


00:35:09,443 --> 00:35:11,268


Marc Preston: Of course there was an evolution in sports



751


00:35:11,355 --> 00:35:12,358


Marc Preston: as TV came in.



752


00:35:12,759 --> 00:35:13,881


Marc Preston: Were you noticing that?



753


00:35:13,901 --> 00:35:15,746


Marc Preston: Or were you just kind of a voracious?



754


00:35:16,007 --> 00:35:17,941


Marc Preston: Did you just digest all the information you



755


00:35:17,981 --> 00:35:18,262


Marc Preston: can?



756


00:35:18,796 --> 00:35:19,677


Leigh Steinberg: No, no.



757


00:35:20,058 --> 00:35:22,704


Leigh Steinberg: We got to Atlanta and we arrived at the



758


00:35:22,764 --> 00:35:24,608


Leigh Steinberg: airport tonight before the signing, and



759


00:35:24,655 --> 00:35:27,621


Leigh Steinberg: there's cleat lights flashing in the sky



760


00:35:27,902 --> 00:35:29,425


Leigh Steinberg: like for a movie premiere.



761


00:35:29,886 --> 00:35:32,321


Leigh Steinberg: A huge crowd is pressed up against the



762


00:35:32,341 --> 00:35:34,108


Leigh Steinberg: police line and the first thing we hear is



763


00:35:34,771 --> 00:35:36,797


Leigh Steinberg: we interrupt the Johnny Carson show to



764


00:35:36,837 --> 00:35:39,263


Leigh Steinberg: bring you a special news bulletin Seabart



765


00:35:39,283 --> 00:35:41,508


Leigh Steinberg: Kowsky and his attorney have just arrived



766


00:35:41,595 --> 00:35:42,276


Leigh Steinberg: at the airport.



767


00:35:42,998 --> 00:35:43,859


Leigh Steinberg: I saw it.



768


00:35:44,721 --> 00:35:48,147


Leigh Steinberg: I saw it in a way I didn't in Southern or



769


00:35:48,227 --> 00:35:49,309


Leigh Steinberg: Northern California.



770


00:35:49,515 --> 00:35:53,684


Leigh Steinberg: I saw the frenzy and I knew what an



771


00:35:53,804 --> 00:35:58,534


Leigh Steinberg: integral that these athletes were becoming



772


00:35:58,634 --> 00:35:59,957


Leigh Steinberg: the new movie stars.



773


00:36:00,538 --> 00:36:04,928


Leigh Steinberg: And so today, patrick Wilhomes wins the



774


00:36:05,008 --> 00:36:08,676


Leigh Steinberg: Super Bowl and he's on all sorts of other



775


00:36:08,716 --> 00:36:10,901


Leigh Steinberg: TV shows and everything, and at the end of



776


00:36:10,941 --> 00:36:14,135


Leigh Steinberg: the day, time selects him as one of the



777


00:36:14,215 --> 00:36:17,363


Leigh Steinberg: hundred most influential people on the



778


00:36:17,403 --> 00:36:17,925


Leigh Steinberg: planet.



779


00:36:18,947 --> 00:36:22,015


Leigh Steinberg: So, whether it was Tiger Woods or Michael



780


00:36:22,195 --> 00:36:25,661


Leigh Steinberg: Jordan or LeBron James or Muhammad Ali,



781


00:36:26,643 --> 00:36:29,949


Leigh Steinberg: this celebrity building machine elevated



782


00:36:30,109 --> 00:36:33,684


Leigh Steinberg: these athletes to household name status.



783


00:36:34,115 --> 00:36:36,026


Marc Preston: It's interesting to me if you were to look



784


00:36:36,066 --> 00:36:37,595


Marc Preston: in the kind of the overall like the labor



785


00:36:37,715 --> 00:36:39,841


Marc Preston: Marcet is outside of sports.



786


00:36:39,901 --> 00:36:44,753


Marc Preston: You look at you know CEO salaries and have



787


00:36:44,773 --> 00:36:46,681


Marc Preston: skyrocketed and the proportionally your



788


00:36:46,742 --> 00:36:48,651


Marc Preston: average worker salary hasn't really kind of



789


00:36:48,692 --> 00:36:49,174


Marc Preston: kept up.



790


00:36:49,214 --> 00:36:52,086


Marc Preston: But it seems like for those that kind of



791


00:36:52,126 --> 00:36:53,753


Marc Preston: complain I athlete shouldn't be making all



792


00:36:53,773 --> 00:36:55,482


Marc Preston: this money and you know, whatever have you.



793


00:36:56,145 --> 00:36:57,733


Marc Preston: I kind of look at it like well, it seems



794


00:36:57,753 --> 00:36:59,642


Marc Preston: like that's an industry that's kind of kept



795


00:36:59,722 --> 00:37:00,024


Marc Preston: pace.



796


00:37:00,124 --> 00:37:01,933


Marc Preston: You know you say there's massive TV



797


00:37:01,973 --> 00:37:02,415


Marc Preston: contracts.



798


00:37:02,535 --> 00:37:03,938


Marc Preston: Come in Now.



799


00:37:03,978 --> 00:37:05,983


Marc Preston: The athletes get their fair share of that.



800


00:37:06,163 --> 00:37:08,335


Marc Preston: It seems like in professional sports they



801


00:37:08,375 --> 00:37:11,523


Marc Preston: do get a reasonable percentage of the of



802


00:37:11,563 --> 00:37:12,646


Marc Preston: the contribution they make.



803


00:37:12,966 --> 00:37:14,499


Marc Preston: Do you think that's an accurate statement



804


00:37:14,720 --> 00:37:15,784


Marc Preston: that they are?



805


00:37:15,915 --> 00:37:16,717


Leigh Steinberg: Remember these.



806


00:37:16,958 --> 00:37:19,645


Leigh Steinberg: These sports are capped and they have



807


00:37:19,726 --> 00:37:20,367


Leigh Steinberg: formulas.



808


00:37:21,109 --> 00:37:26,302


Leigh Steinberg: So in football owners make 53% of the gross



809


00:37:26,884 --> 00:37:28,888


Leigh Steinberg: the money that comes in, and players make



810


00:37:28,948 --> 00:37:30,031


Leigh Steinberg: 47%.



811


00:37:30,692 --> 00:37:34,039


Leigh Steinberg: So the only way the player salaries rise is



812


00:37:34,199 --> 00:37:38,266


Leigh Steinberg: if revenue is rising and they do a split



813


00:37:38,346 --> 00:37:41,617


Leigh Steinberg: and they have caps that talk about how much



814


00:37:41,697 --> 00:37:44,785


Leigh Steinberg: work he's will be paid and so their



815


00:37:44,965 --> 00:37:46,729


Leigh Steinberg: limitations on spending.



816


00:37:46,749 --> 00:37:51,745


Leigh Steinberg: It can only grow to the point where you



817


00:37:51,785 --> 00:37:54,591


Leigh Steinberg: have revenue coming in at enhanced levels



818


00:37:55,072 --> 00:37:57,418


Leigh Steinberg: and now, for the first time, you have



819


00:37:57,498 --> 00:38:00,107


Leigh Steinberg: football quarterbacks making the same money



820


00:38:00,187 --> 00:38:03,980


Leigh Steinberg: that their peers are making in basketball



821


00:38:04,060 --> 00:38:04,703


Leigh Steinberg: and baseball.



822


00:38:05,076 --> 00:38:06,540


Marc Preston: I mean, what would you say to the people



823


00:38:06,600 --> 00:38:08,987


Marc Preston: who and that's as was I'm going back to the



824


00:38:09,035 --> 00:38:10,724


Marc Preston: 90s again, when I first started hearing



825


00:38:10,744 --> 00:38:12,473


Marc Preston: this people like Well, why are they making



826


00:38:12,835 --> 00:38:13,477


Marc Preston: all this money?



827


00:38:13,517 --> 00:38:14,881


Marc Preston: That's too much money, they're just playing



828


00:38:14,921 --> 00:38:15,242


Marc Preston: a game.



829


00:38:16,024 --> 00:38:17,668


Marc Preston: I'm sure you've heard that argument many,



830


00:38:17,689 --> 00:38:18,135


Marc Preston: many times.



831


00:38:18,335 --> 00:38:21,003


Leigh Steinberg: Well, you, wouldn't think of it as quite a



832


00:38:21,063 --> 00:38:25,054


Leigh Steinberg: game if you saw what happens to football



833


00:38:25,094 --> 00:38:26,337


Leigh Steinberg: players over time.



834


00:38:26,878 --> 00:38:29,303


Leigh Steinberg: In other words, their bodies break down.



835


00:38:29,344 --> 00:38:31,916


Leigh Steinberg: They have serious concussion issues, they



836


00:38:31,956 --> 00:38:33,319


Leigh Steinberg: have dementia issues.



837


00:38:33,479 --> 00:38:35,423


Leigh Steinberg: They've got all sorts of things there.



838


00:38:36,225 --> 00:38:39,319


Leigh Steinberg: Their path in life, second, free of wise is



839


00:38:39,400 --> 00:38:41,609


Leigh Steinberg: not totally normal because of the amount of



840


00:38:41,689 --> 00:38:43,756


Leigh Steinberg: pounding that their body took.



841


00:38:44,277 --> 00:38:47,302


Leigh Steinberg: But the second thing is it's all supply and



842


00:38:47,343 --> 00:38:47,823


Leigh Steinberg: demand.



843


00:38:48,725 --> 00:38:53,902


Leigh Steinberg: For years I said to owners all will have a



844


00:38:53,962 --> 00:38:57,050


Leigh Steinberg: client take a cut in salary to the degree



845


00:38:57,090 --> 00:38:59,417


Leigh Steinberg: that that reflected lower ticket prices,



846


00:39:00,060 --> 00:39:01,967


Leigh Steinberg: and I would never take it up on it because



847


00:39:02,027 --> 00:39:04,516


Leigh Steinberg: ticket prices are a function of supply and



848


00:39:04,536 --> 00:39:05,017


Leigh Steinberg: demand.



849


00:39:05,639 --> 00:39:08,025


Leigh Steinberg: So for a football team there's only 10 home



850


00:39:08,086 --> 00:39:12,918


Leigh Steinberg: gates right, and the people compete for how



851


00:39:13,279 --> 00:39:15,263


Leigh Steinberg: much they're willing to pay, whether it's a



852


00:39:15,324 --> 00:39:17,635


Leigh Steinberg: luxury box or just a regular seat.



853


00:39:18,296 --> 00:39:23,784


Leigh Steinberg: So it's what the Marcet is and it's value



854


00:39:23,884 --> 00:39:28,917


Leigh Steinberg: coming in Every time someone buys a t-shirt



855


00:39:29,257 --> 00:39:33,988


Leigh Steinberg: or participates in fantasy or does and



856


00:39:34,028 --> 00:39:34,950


Leigh Steinberg: subscribes.



857


00:39:35,171 --> 00:39:37,957


Leigh Steinberg: There's so many different ways to enjoy



858


00:39:38,038 --> 00:39:43,291


Leigh Steinberg: sports now and so it's all supply and



859


00:39:43,331 --> 00:39:43,652


Leigh Steinberg: demand.



860


00:39:43,692 --> 00:39:46,037


Leigh Steinberg: There's a finite amount of people who can



861


00:39:46,057 --> 00:39:49,806


Leigh Steinberg: play at these levels and the sports



862


00:39:49,866 --> 00:39:50,487


Leigh Steinberg: generate it.



863


00:39:51,516 --> 00:39:51,918


Marc Preston: I agree.



864


00:39:52,138 --> 00:39:54,104


Marc Preston: I know the people that have over the years,



865


00:39:54,124 --> 00:39:55,106


Marc Preston: so they shouldn't make that money.



866


00:39:55,255 --> 00:39:56,438


Marc Preston: To me I've always been like, well, they



867


00:39:56,458 --> 00:39:58,504


Marc Preston: should get their fair share of what their



868


00:39:58,985 --> 00:39:59,716


Marc Preston: contribution is.



869


00:40:00,136 --> 00:40:01,700


Marc Preston: You have three kids, Am I correct?



870


00:40:01,861 --> 00:40:04,687


Leigh Steinberg: I do I have two boys and a girl.



871


00:40:04,995 --> 00:40:06,740


Marc Preston: Did any of them follow in your footsteps



872


00:40:06,760 --> 00:40:08,465


Marc Preston: when it came to working in the sports and



873


00:40:08,505 --> 00:40:09,396


Marc Preston: entertainment industry?



874


00:40:09,496 --> 00:40:13,663


Leigh Steinberg: My daughter works in social media in Dallas.



875


00:40:15,205 --> 00:40:18,936


Leigh Steinberg: My middle son works with me in the agency



876


00:40:19,837 --> 00:40:23,382


Leigh Steinberg: and unfortunately the two boys have an



877


00:40:24,784 --> 00:40:28,850


Leigh Steinberg: eyesight condition called Nidus pigmentosa.



878


00:40:29,875 --> 00:40:33,942


Leigh Steinberg: They're both legally blind, but the focus



879


00:40:33,982 --> 00:40:37,528


Leigh Steinberg: has to be on what they still can do, and



880


00:40:37,649 --> 00:40:41,303


Leigh Steinberg: the oldest one is teaching at a blind



881


00:40:41,383 --> 00:40:41,805


Leigh Steinberg: school.



882


00:40:41,905 --> 00:40:43,188


Leigh Steinberg: He's also a writer.



883


00:40:44,191 --> 00:40:46,376


Leigh Steinberg: The middle one aspires to be an agent.



884


00:40:46,576 --> 00:40:47,558


Marc Preston: How old are your kids now?



885


00:40:47,938 --> 00:40:57,631


Leigh Steinberg: They are 37, 32, and 28.



886


00:40:57,936 --> 00:40:58,339


Marc Preston: I've got three.



887


00:40:58,359 --> 00:40:59,707


Marc Preston: I also have to keep track of what their.



888


00:41:00,009 --> 00:41:01,637


Marc Preston: So remembering their ages can be a task.



889


00:41:01,717 --> 00:41:03,983


Marc Preston: But now your daughter, who lives in Dallas.



890


00:41:04,003 --> 00:41:05,025


Marc Preston: What part of Dallas did she in?



891


00:41:05,875 --> 00:41:06,356


Leigh Steinberg: Uptown.



892


00:41:07,599 --> 00:41:09,924


Marc Preston: Okay, that's the happening area right now,



893


00:41:09,964 --> 00:41:10,305


Marc Preston: of course.



894


00:41:11,755 --> 00:41:14,421


Leigh Steinberg: You walk down the streets and it's like



895


00:41:15,884 --> 00:41:17,267


Leigh Steinberg: young people's paradise.



896


00:41:17,735 --> 00:41:20,862


Marc Preston: Yeah, Well, Dallas is becoming to me like



897


00:41:21,042 --> 00:41:21,944


Marc Preston: LA in a bit.



898


00:41:22,124 --> 00:41:24,415


Marc Preston: It's just booming right now, you know.



899


00:41:24,496 --> 00:41:25,978


Leigh Steinberg: Very much so.



900


00:41:26,399 --> 00:41:30,427


Leigh Steinberg: And if you're young, there are dozens of



901


00:41:30,507 --> 00:41:33,037


Leigh Steinberg: young people on the streets and in the



902


00:41:33,097 --> 00:41:36,362


Leigh Steinberg: cafes and walk, you know, at the park.



903


00:41:36,603 --> 00:41:41,216


Leigh Steinberg: I mean, it's like a whole generation of



904


00:41:41,577 --> 00:41:44,448


Leigh Steinberg: young people starting their careers.



905


00:41:44,669 --> 00:41:45,813


Marc Preston: I was a North Dallas kid.



906


00:41:45,853 --> 00:41:48,181


Marc Preston: I grew up in the Burbs, but I remember my



907


00:41:48,301 --> 00:41:51,751


Marc Preston: first football banquet sophomore year there



908


00:41:51,771 --> 00:41:53,978


Marc Preston: was this young new guy for the Cowboys came



909


00:41:53,998 --> 00:41:54,399


Marc Preston: to speak.



910


00:41:54,439 --> 00:41:56,565


Marc Preston: That they Because I get tech shram, I think



911


00:41:56,585 --> 00:41:58,338


Marc Preston: had a little bit of a problem, but it was



912


00:41:58,398 --> 00:42:00,684


Marc Preston: Michael Irvin showed up and that was so



913


00:42:00,764 --> 00:42:01,466


Marc Preston: kind of interesting.



914


00:42:01,955 --> 00:42:04,002


Marc Preston: Well, the career trajectory, and that was



915


00:42:04,062 --> 00:42:06,330


Marc Preston: his first year young guy coming in.



916


00:42:06,390 --> 00:42:10,463


Marc Preston: And when I worked at a restaurant I served



917


00:42:10,503 --> 00:42:12,670


Marc Preston: Jimmy Johnson one time.



918


00:42:12,830 --> 00:42:15,075


Marc Preston: You know I thought that was so cool.



919


00:42:15,815 --> 00:42:19,557


Leigh Steinberg: Texas is probably, maybe along with Florida,



920


00:42:19,617 --> 00:42:22,998


Leigh Steinberg: the most football crazy culture.



921


00:42:30,348 --> 00:42:30,970


Marc Preston: One thing I like to do.



922


00:42:31,010 --> 00:42:33,057


Marc Preston: I like something called my seven questions.



923


00:42:33,137 --> 00:42:35,044


Marc Preston: It's just sort of like an additional get to



924


00:42:35,084 --> 00:42:36,804


Marc Preston: know, ya, something a little fun.



925


00:42:38,400 --> 00:42:39,564


Marc Preston: But one of the things I'm curious about,



926


00:42:39,584 --> 00:42:42,161


Marc Preston: because I'm all about the food, so much so



927


00:42:42,201 --> 00:42:43,607


Marc Preston: the Waminel.



928


00:42:43,627 --> 00:42:46,016


Marc Preston: I don't have any delis around me here, so



929


00:42:46,397 --> 00:42:47,762


Marc Preston: I'm always at canteries at least two or



930


00:42:47,802 --> 00:42:48,364


Marc Preston: three times.



931


00:42:49,680 --> 00:42:52,068


Marc Preston: But curious about what your.



932


00:42:52,389 --> 00:42:54,135


Marc Preston: If you said a comfort food, something that



933


00:42:54,155 --> 00:42:55,805


Marc Preston: you just love to sit down, and it's a



934


00:42:55,865 --> 00:42:57,423


Marc Preston: comfort food, what would that be your



935


00:42:57,484 --> 00:42:57,986


Marc Preston: favorite thing?



936


00:42:58,280 --> 00:43:01,105


Leigh Steinberg: Mexican food tacos, enchiladas.



937


00:43:01,285 --> 00:43:05,533


Leigh Steinberg: Italian food pizza, lasagna anything with



938


00:43:05,793 --> 00:43:09,749


Leigh Steinberg: red sauce and cheese hits the spot with me,



939


00:43:10,080 --> 00:43:14,106


Leigh Steinberg: but also like Indian food and Asian food,



940


00:43:15,087 --> 00:43:19,794


Leigh Steinberg: and I mostly eat a lot of green and a



941


00:43:19,834 --> 00:43:20,735


Leigh Steinberg: little bit of protein.



942


00:43:21,200 --> 00:43:22,124


Marc Preston: Yeah, I need to do more of that.



943


00:43:23,080 --> 00:43:25,766


Marc Preston: You know, people always talk healthy but in



944


00:43:25,866 --> 00:43:28,392


Marc Preston: action I talk it, but I need to do more of



945


00:43:28,452 --> 00:43:28,953


Marc Preston: the green.



946


00:43:29,220 --> 00:43:30,885


Marc Preston: I was so proud of myself I put some greens



947


00:43:30,966 --> 00:43:32,109


Marc Preston: on a taco last night.



948


00:43:32,560 --> 00:43:33,023


Marc Preston: I felt it.



949


00:43:33,064 --> 00:43:34,352


Marc Preston: I cooked, I felt like I was like, hey, I'm



950


00:43:34,372 --> 00:43:34,794


Marc Preston: being healthy.



951


00:43:34,815 --> 00:43:36,363


Marc Preston: There's a few leaves of something here.



952


00:43:38,140 --> 00:43:40,368


Marc Preston: Now, if you were to sit down for a cup of



953


00:43:40,408 --> 00:43:42,695


Marc Preston: coffee, to sit down and talk, story three



954


00:43:42,736 --> 00:43:45,907


Marc Preston: people, living or not, who do you think



955


00:43:45,927 --> 00:43:47,232


Marc Preston: would make for a great few hours



956


00:43:47,313 --> 00:43:48,035


Marc Preston: conversation?



957


00:43:48,055 --> 00:43:50,164


Marc Preston: Who would those three people be?



958


00:43:50,540 --> 00:43:58,990


Leigh Steinberg: I think it'd be Martin Luther King, mahatma



959


00:43:59,350 --> 00:44:04,216


Leigh Steinberg: Gandhi and maybe somebody like Denzel



960


00:44:04,256 --> 00:44:04,837


Leigh Steinberg: Washington.



961


00:44:04,940 --> 00:44:06,768


Marc Preston: I think Denzel would be a great one.



962


00:44:06,880 --> 00:44:09,573


Marc Preston: I mean anybody there that just they operate



963


00:44:09,633 --> 00:44:10,598


Marc Preston: at the top of their game.



964


00:44:10,638 --> 00:44:12,386


Marc Preston: He seems to have a great mental game.



965


00:44:13,062 --> 00:44:14,265


Marc Preston: Yeah, I know, for lack of a better way of



966


00:44:14,305 --> 00:44:16,110


Marc Preston: putting it, those people really intrigued



967


00:44:16,150 --> 00:44:16,250


Marc Preston: me.



968


00:44:17,741 --> 00:44:21,248


Leigh Steinberg: Well, he and Russell Crowe are two actors



969


00:44:21,368 --> 00:44:24,574


Leigh Steinberg: to me who submerge themselves into a role,



970


00:44:24,760 --> 00:44:27,469


Leigh Steinberg: and it's not necessarily them each time.



971


00:44:28,501 --> 00:44:30,784


Leigh Steinberg: Now, the word I know Jimmy Fox, and I



972


00:44:30,804 --> 00:44:36,073


Leigh Steinberg: remember watching him as Ray Charles.



973


00:44:37,640 --> 00:44:39,547


Marc Preston: He was in any given Sunday also, wasn't he?



974


00:44:40,922 --> 00:44:43,368


Leigh Steinberg: Yes, which I also was technical advisor for.



975


00:44:45,560 --> 00:44:48,089


Leigh Steinberg: And the point is, there's certain actors



976


00:44:48,149 --> 00:44:50,678


Leigh Steinberg: who, if you see Russell Crowe and Gladiator,



977


00:44:51,160 --> 00:44:53,307


Leigh Steinberg: it's not the Russell Crowe of a beautiful



978


00:44:53,367 --> 00:44:59,953


Leigh Steinberg: mind, it's not the Russell Crowe in Les Mis,



979


00:45:00,320 --> 00:45:00,981


Leigh Steinberg: you know it's.



980


00:45:02,043 --> 00:45:05,850


Leigh Steinberg: He inhabits the roles and you forget who



981


00:45:05,890 --> 00:45:06,771


Leigh Steinberg: the actor is.



982


00:45:06,871 --> 00:45:08,334


Leigh Steinberg: You're just into the role.



983


00:45:08,940 --> 00:45:10,085


Marc Preston: Yeah, as an actor, I look at them and think



984


00:45:10,105 --> 00:45:10,888


Marc Preston: they're just aliens.



985


00:45:11,020 --> 00:45:11,683


Marc Preston: I don't know how they do it.



986


00:45:12,380 --> 00:45:14,628


Marc Preston: Another one is Leonardo DiCaprio.



987


00:45:14,840 --> 00:45:16,550


Marc Preston: He's one of those guys that again, kind of



988


00:45:16,570 --> 00:45:18,240


Marc Preston: like I mentioned with Tom Cruise they're



989


00:45:18,240 --> 00:45:21,223


Marc Preston: just so well prepared, they show up on set



990


00:45:21,283 --> 00:45:23,410


Marc Preston: and everything it's just all locked in.



991


00:45:24,022 --> 00:45:26,408


Marc Preston: To me it's like a player who it's game day.



992


00:45:26,508 --> 00:45:28,301


Marc Preston: You know when they blow the whistle they're



993


00:45:28,321 --> 00:45:28,481


Marc Preston: ready.



994


00:45:28,762 --> 00:45:31,923


Marc Preston: You know, now, if we were to, if I was to



995


00:45:31,983 --> 00:45:35,251


Marc Preston: say that you, you and the family, y'all get



996


00:45:35,271 --> 00:45:37,125


Marc Preston: to go hang out on an island, beautiful,



997


00:45:37,366 --> 00:45:39,073


Marc Preston: amazing island for a year, but you're not



998


00:45:39,093 --> 00:45:40,419


Marc Preston: going to have streaming or internet or



999


00:45:40,479 --> 00:45:41,802


Marc Preston: anything, so you're going to have to bring



Speaker:

00:45:42,463 --> 00:45:45,129


Marc Preston: with you a CD, your favorite album, and a



Speaker:

00:45:45,169 --> 00:45:48,324


Marc Preston: DVD, a movie that you can watch over and



Speaker:

00:45:48,404 --> 00:45:48,926


Marc Preston: over again.



Speaker:

00:45:49,120 --> 00:45:50,805


Marc Preston: What would that album be and what would



Speaker:

00:45:50,825 --> 00:45:51,607


Marc Preston: that DVD be?



Speaker:

00:45:52,840 --> 00:45:57,847


Leigh Steinberg: Well, the album would be Motown and it



Speaker:

00:45:57,987 --> 00:46:02,573


Leigh Steinberg: would be the Supremes of Four Tops or a



Speaker:

00:46:02,694 --> 00:46:07,125


Leigh Steinberg: group from Back in my Youth, and the movie



Speaker:

00:46:07,405 --> 00:46:11,413


Leigh Steinberg: would you know, as men we watch so many



Speaker:

00:46:11,513 --> 00:46:13,523


Leigh Steinberg: movies and if we like them we watch them



Speaker:

00:46:13,623 --> 00:46:13,784


Leigh Steinberg: over.



Speaker:

00:46:16,780 --> 00:46:20,223


Leigh Steinberg: The Godfather one and two, three I thought



Speaker:

00:46:20,303 --> 00:46:20,966


Leigh Steinberg: didn't work.



Speaker:

00:46:21,160 --> 00:46:24,270


Leigh Steinberg: I would cut one and two chronologically so



Speaker:

00:46:24,351 --> 00:46:27,160


Leigh Steinberg: that actually the first part of the movie



Speaker:

00:46:27,380 --> 00:46:33,109


Leigh Steinberg: is is Corleone growing up in Italy, and



Speaker:

00:46:33,149 --> 00:46:35,393


Leigh Steinberg: then Trace it chronologically.



Speaker:

00:46:37,381 --> 00:46:39,966


Leigh Steinberg: But the Godfather, the quality of those



Speaker:

00:46:40,346 --> 00:46:43,913


Leigh Steinberg: actors to have Marlon Brando and Robert De



Speaker:

00:46:43,973 --> 00:46:48,366


Leigh Steinberg: Niro and Al Pacino and Diane Keaton and all



Speaker:

00:46:48,426 --> 00:46:52,052


Leigh Steinberg: those amazing actors in one movie and it



Speaker:

00:46:52,272 --> 00:46:53,955


Leigh Steinberg: speaks a lot to human nature.



Speaker:

00:46:54,963 --> 00:46:57,610


Marc Preston: Have you seen the Paramount Plus the offer?



Speaker:

00:46:57,940 --> 00:46:59,785


Marc Preston: I think it's on Paramount Plus the offer,



Speaker:

00:46:59,825 --> 00:47:02,492


Marc Preston: the movie about the making of the Godfather.



Speaker:

00:47:02,780 --> 00:47:03,885


Marc Preston: Oh, it was so good.



Speaker:

00:47:03,945 --> 00:47:04,467


Marc Preston: It was so good.



Speaker:

00:47:04,540 --> 00:47:07,507


Marc Preston: It was when you realize the obstacles they



Speaker:

00:47:07,567 --> 00:47:10,233


Marc Preston: had the producer having to negotiate with



Speaker:

00:47:10,300 --> 00:47:12,631


Marc Preston: the Italian League, I think it's what it



Speaker:

00:47:12,652 --> 00:47:12,933


Marc Preston: was called.



Speaker:

00:47:12,993 --> 00:47:16,444


Marc Preston: It was just getting the movie made and then



Speaker:

00:47:16,464 --> 00:47:19,691


Marc Preston: the selection, because Pacino was not as



Speaker:

00:47:19,772 --> 00:47:20,613


Marc Preston: big of an actor back then.



Speaker:

00:47:21,963 --> 00:47:23,928


Marc Preston: But yeah, I do believe there are some great



Speaker:

00:47:24,008 --> 00:47:25,011


Marc Preston: actors in the third one.



Speaker:

00:47:25,031 --> 00:47:26,283


Marc Preston: But I don't think the third one worked



Speaker:

00:47:26,905 --> 00:47:28,390


Marc Preston: nearly at the level the first two did.



Speaker:

00:47:28,681 --> 00:47:29,866


Marc Preston: I will agree with you on that.



Speaker:

00:47:30,080 --> 00:47:32,785


Leigh Steinberg: The third one didn't work because somewhere



Speaker:

00:47:32,845 --> 00:47:37,413


Leigh Steinberg: between two and three, al Pacino morphed



Speaker:

00:47:37,754 --> 00:47:42,808


Leigh Steinberg: from a cold-blooded businessman into an old



Speaker:

00:47:43,710 --> 00:47:44,011


Leigh Steinberg: mensch.



Speaker:

00:47:46,080 --> 00:47:48,281


Leigh Steinberg: His voice wasn't even the same, he wasn't



Speaker:

00:47:48,301 --> 00:47:48,823


Leigh Steinberg: the same.



Speaker:

00:47:49,285 --> 00:47:51,612


Leigh Steinberg: There was no character development that



Speaker:

00:47:51,693 --> 00:47:56,565


Leigh Steinberg: took you from this steely, cold business



Speaker:

00:47:56,625 --> 00:48:00,453


Leigh Steinberg: person to this wonderful old grandpa.



Speaker:

00:48:01,200 --> 00:48:03,985


Marc Preston: Well, as a kind of a side question, what



Speaker:

00:48:04,105 --> 00:48:07,972


Marc Preston: movie about professional sports do you feel



Speaker:

00:48:08,353 --> 00:48:09,094


Marc Preston: got it right?



Speaker:

00:48:09,580 --> 00:48:11,846


Marc Preston: I almost got it right for the time it came



Speaker:

00:48:11,886 --> 00:48:14,232


Marc Preston: out, because a movie came out in the 70s



Speaker:

00:48:14,272 --> 00:48:15,734


Marc Preston: most certainly I don't know if it applies



Speaker:

00:48:15,994 --> 00:48:17,916


Marc Preston: necessarily to this paradigm, like we're



Speaker:

00:48:17,936 --> 00:48:18,982


Marc Preston: talking about just the money issue.



Speaker:

00:48:21,360 --> 00:48:22,423


Marc Preston: What movie do you think got it right in



Speaker:

00:48:22,463 --> 00:48:24,949


Marc Preston: telling a story that seems and feels true



Speaker:

00:48:25,069 --> 00:48:27,263


Marc Preston: to the life of professional athletes and



Speaker:

00:48:27,283 --> 00:48:28,989


Marc Preston: just kind of the ecosystem of professional



Speaker:

00:48:29,029 --> 00:48:29,390


Marc Preston: sports?



Speaker:

00:48:29,741 --> 00:48:32,245


Leigh Steinberg: Well, I hope Jerry Marrard did, because



Speaker:

00:48:33,848 --> 00:48:36,332


Leigh Steinberg: that was one of the films I was technical



Speaker:

00:48:36,452 --> 00:48:37,274


Leigh Steinberg: advisor on.



Speaker:

00:48:38,000 --> 00:48:42,091


Leigh Steinberg: I then did Any Given Sunday with Oliver



Speaker:

00:48:42,131 --> 00:48:45,399


Leigh Steinberg: Stone and I then did a baseball movie



Speaker:

00:48:45,419 --> 00:48:46,824


Leigh Steinberg: called For the Love of a Game.



Speaker:

00:48:48,920 --> 00:48:50,586


Leigh Steinberg: I was technical advisor.



Speaker:

00:48:51,800 --> 00:48:54,744


Leigh Steinberg: But you know the old Pride of the Anx, some



Speaker:

00:48:54,785 --> 00:48:57,088


Leigh Steinberg: of those old movies.



Speaker:

00:48:57,990 --> 00:49:03,122


Leigh Steinberg: Every modestly themed, modestly budgeted



Speaker:

00:49:04,785 --> 00:49:09,371


Leigh Steinberg: movie based on aspirational stories, where



Speaker:

00:49:09,452 --> 00:49:13,222


Leigh Steinberg: someone hits challenge and crash and then



Speaker:

00:49:13,262 --> 00:49:18,131


Leigh Steinberg: has to come back and they all work and



Speaker:

00:49:18,913 --> 00:49:23,442


Leigh Steinberg: because it's a life, will push us all back



Speaker:

00:49:24,224 --> 00:49:26,470


Leigh Steinberg: and the question is, can you be resilient?



Speaker:

00:49:27,660 --> 00:49:30,385


Leigh Steinberg: And those films all have that.



Speaker:

00:49:30,726 --> 00:49:35,495


Leigh Steinberg: They have aspiration, hope, reversals,



Speaker:

00:49:35,795 --> 00:49:39,485


Leigh Steinberg: tragedy, and then they come to a happy



Speaker:

00:49:39,585 --> 00:49:39,826


Leigh Steinberg: ending.



Speaker:

00:49:40,501 --> 00:49:42,589


Marc Preston: You know I thought about you when I was



Speaker:

00:49:42,649 --> 00:49:44,677


Marc Preston: watching just a little while back.



Speaker:

00:49:44,717 --> 00:49:46,463


Marc Preston: I think it was called Draft Day, kevin



Speaker:

00:49:46,483 --> 00:49:47,987


Marc Preston: Costner, I believe that's what it was



Speaker:

00:49:48,027 --> 00:49:48,288


Marc Preston: called.



Speaker:

00:49:49,760 --> 00:49:51,504


Marc Preston: That seemed like I got fatigued just



Speaker:

00:49:51,544 --> 00:49:51,965


Marc Preston: watching it.



Speaker:

00:49:51,986 --> 00:49:53,750


Marc Preston: Going man, there are a lot of moving parts



Speaker:

00:49:53,790 --> 00:49:54,432


Marc Preston: in this industry.



Speaker:

00:49:57,124 --> 00:50:01,552


Leigh Steinberg: I thought they did a good job getting the



Speaker:

00:50:02,133 --> 00:50:06,140


Leigh Steinberg: pre-draft conflict over who you would take



Speaker:

00:50:06,360 --> 00:50:08,725


Leigh Steinberg: and how that would work and showing you how



Speaker:

00:50:08,846 --> 00:50:11,932


Leigh Steinberg: scouting introduced a player to a team and



Speaker:

00:50:12,460 --> 00:50:13,404


Leigh Steinberg: their assessment.



Speaker:

00:50:14,741 --> 00:50:17,007


Leigh Steinberg: And with all the means and dollars they



Speaker:

00:50:17,047 --> 00:50:20,395


Leigh Steinberg: spend, they still make in scouting.



Speaker:

00:50:20,435 --> 00:50:22,320


Leigh Steinberg: They still make major mistakes.



Speaker:

00:50:22,520 --> 00:50:26,307


Leigh Steinberg: I can guarantee you that we just had an NFL



Speaker:

00:50:26,347 --> 00:50:26,668


Leigh Steinberg: Draft.



Speaker:

00:50:26,688 --> 00:50:30,681


Leigh Steinberg: We're about to have an NBA Draft and if you



Speaker:

00:50:30,761 --> 00:50:34,110


Leigh Steinberg: go out three or four years, a third to 40%



Speaker:

00:50:34,150 --> 00:50:36,738


Leigh Steinberg: of the first rounders will either



Speaker:

00:50:36,898 --> 00:50:39,006


Leigh Steinberg: underperform or not make it at all.



Speaker:

00:50:39,400 --> 00:50:42,288


Leigh Steinberg: Now they can't all be bad draft picks, so



Speaker:

00:50:42,368 --> 00:50:43,612


Leigh Steinberg: it's a strange process.



Speaker:

00:50:43,720 --> 00:50:50,354


Marc Preston: It reminds me of a film with Clint Eastwood.



Speaker:

00:50:50,394 --> 00:50:52,679


Marc Preston: He was kind of on the back end of his



Speaker:

00:50:52,739 --> 00:50:53,020


Marc Preston: career.



Speaker:

00:50:55,307 --> 00:50:57,473


Marc Preston: Guy could go out and he was a scout for a



Speaker:

00:50:57,554 --> 00:50:59,640


Marc Preston: professional baseball team and he went out



Speaker:

00:50:59,640 --> 00:51:00,905


Marc Preston: and he could see things maybe.



Speaker:

00:51:02,202 --> 00:51:04,850


Leigh Steinberg: Oh, the baseball movie with his dog.



Speaker:

00:51:06,324 --> 00:51:07,226


Marc Preston: Yeah, yeah, that was a good one.



Speaker:

00:51:09,340 --> 00:51:11,385


Marc Preston: Now the next question I got for you if you



Speaker:

00:51:11,405 --> 00:51:13,571


Marc Preston: were to define, from the time you get up



Speaker:

00:51:13,651 --> 00:51:15,223


Marc Preston: until the evening when you go to sleep,



Speaker:

00:51:15,463 --> 00:51:18,089


Marc Preston: what are the component parts for you for a



Speaker:

00:51:18,170 --> 00:51:18,992


Marc Preston: perfect day?



Speaker:

00:51:19,620 --> 00:51:23,426


Leigh Steinberg: So I do these treatments hyperbaric oxygen



Speaker:

00:51:23,907 --> 00:51:28,013


Leigh Steinberg: and try to integrate light, stem and mat.



Speaker:

00:51:29,400 --> 00:51:33,248


Leigh Steinberg: I have a Fitbit and I try to walk 15,000



Speaker:

00:51:33,308 --> 00:51:37,503


Leigh Steinberg: steps a day, three or four times a week.



Speaker:

00:51:37,583 --> 00:51:39,308


Leigh Steinberg: I'll work out with the personal trainer.



Speaker:

00:51:40,780 --> 00:51:44,527


Leigh Steinberg: So it's come in the office, but we've had a



Speaker:

00:51:44,588 --> 00:51:46,571


Leigh Steinberg: particularly overcast summer.



Speaker:

00:51:48,060 --> 00:51:49,945


Leigh Steinberg: I love the beach, I love water.



Speaker:

00:51:52,160 --> 00:51:57,012


Leigh Steinberg: My view here is well, I'll show you.



Speaker:

00:51:58,683 --> 00:52:03,740


Marc Preston: Oh, now you're just making me envious For



Speaker:

00:52:03,760 --> 00:52:04,442


Marc Preston: those who are listening.



Speaker:

00:52:04,642 --> 00:52:06,146


Marc Preston: You're right on the bay there.



Speaker:

00:52:09,862 --> 00:52:10,484


Announcer: I will say this.



Speaker:

00:52:10,604 --> 00:52:12,089


Marc Preston: I can work from anywhere doing what I'm



Speaker:

00:52:12,129 --> 00:52:12,310


Marc Preston: doing.



Speaker:

00:52:12,480 --> 00:52:15,006


Marc Preston: I sat down with my third child, Emma.



Speaker:

00:52:15,126 --> 00:52:17,071


Marc Preston: She just graduated high school and she's



Speaker:

00:52:17,091 --> 00:52:19,486


Marc Preston: going to do a gap year and I was like where



Speaker:

00:52:19,526 --> 00:52:20,529


Marc Preston: do I really want to be?



Speaker:

00:52:21,201 --> 00:52:22,886


Marc Preston: Ultimately, I want to move back to Texas,



Speaker:

00:52:23,307 --> 00:52:24,149


Marc Preston: Southern California.



Speaker:

00:52:24,940 --> 00:52:27,046


Marc Preston: I decided there is a little island on the



Speaker:

00:52:27,086 --> 00:52:29,152


Marc Preston: south Texas coast called South Padre and I



Speaker:

00:52:29,220 --> 00:52:30,585


Marc Preston: was like I'm just going to plant myself



Speaker:

00:52:30,625 --> 00:52:30,866


Marc Preston: there.



Speaker:

00:52:33,267 --> 00:52:34,933


Marc Preston: I know I'm going to be more active and if



Speaker:

00:52:34,953 --> 00:52:36,800


Marc Preston: I'm next to the beach, if I'm next to water,



Speaker:

00:52:36,900 --> 00:52:37,905


Marc Preston: I'm going to be more active.



Speaker:

00:52:37,960 --> 00:52:39,507


Marc Preston: I'm going to be outside more.



Speaker:

00:52:39,680 --> 00:52:41,646


Marc Preston: So that's actually part of it.



Speaker:

00:52:43,260 --> 00:52:44,886


Marc Preston: I find that I feel healthier when I'm near



Speaker:

00:52:44,906 --> 00:52:45,307


Marc Preston: the water.



Speaker:

00:52:46,000 --> 00:52:51,390


Leigh Steinberg: So I could live in a ramshackle hovel as



Speaker:

00:52:51,450 --> 00:52:53,113


Leigh Steinberg: long as I had a view of the ocean.



Speaker:

00:52:53,193 --> 00:52:56,950


Leigh Steinberg: And when I lived more in the Bay Area, I



Speaker:

00:52:57,151 --> 00:52:59,239


Leigh Steinberg: looked out at the Golden Gate Bridge and it



Speaker:

00:52:59,279 --> 00:53:02,044


Leigh Steinberg: could be a shack, it could be a tent, but



Speaker:

00:53:02,084 --> 00:53:06,653


Leigh Steinberg: if I can look at water it makes everything



Speaker:

00:53:06,713 --> 00:53:06,893


Leigh Steinberg: go.



Speaker:

00:53:07,881 --> 00:53:10,887


Leigh Steinberg: And the other thing I'd add to so they have



Speaker:

00:53:10,947 --> 00:53:13,673


Leigh Steinberg: a day filled with talking to clients,



Speaker:

00:53:13,793 --> 00:53:18,370


Leigh Steinberg: talking to teams, talking to doing all



Speaker:

00:53:18,410 --> 00:53:19,332


Leigh Steinberg: those different things.



Speaker:

00:53:19,552 --> 00:53:23,321


Leigh Steinberg: But one of the things I love is to read,



Speaker:

00:53:24,042 --> 00:53:27,489


Leigh Steinberg: and I actually have a book club on Facebook



Speaker:

00:53:27,570 --> 00:53:29,193


Leigh Steinberg: that's got a bunch of members.



Speaker:

00:53:30,922 --> 00:53:32,044


Leigh Steinberg: But I always want to learn.



Speaker:

00:53:32,104 --> 00:53:34,809


Leigh Steinberg: I want to keep reading and learning and



Speaker:

00:53:35,210 --> 00:53:37,694


Leigh Steinberg: knowing about everything happening.



Speaker:

00:53:38,381 --> 00:53:40,687


Leigh Steinberg: It's part of how you get vision as to what



Speaker:

00:53:40,707 --> 00:53:42,051


Leigh Steinberg: the future is going to be.



Speaker:

00:53:42,480 --> 00:53:43,423


Marc Preston: Well, the book club.



Speaker:

00:53:43,443 --> 00:53:44,748


Marc Preston: I know you've written a few books.



Speaker:

00:53:45,060 --> 00:53:47,186


Marc Preston: Are those in audiobook form as well?



Speaker:

00:53:49,480 --> 00:53:52,776


Leigh Steinberg: Working with Integrity was my primer on the



Speaker:

00:53:52,856 --> 00:53:53,600


Leigh Steinberg: art of negotiating.



Speaker:

00:53:53,981 --> 00:53:55,766


Leigh Steinberg: It was the 12 essential rules in



Speaker:

00:53:55,806 --> 00:53:56,488


Leigh Steinberg: negotiating.



Speaker:

00:53:57,420 --> 00:54:00,225


Leigh Steinberg: Then, in 2014, I wrote one called the Agent,



Speaker:

00:54:00,325 --> 00:54:03,190


Leigh Steinberg: which is an autobiography, and I'm



Speaker:

00:54:03,250 --> 00:54:08,143


Leigh Steinberg: currently done the first draft of a third



Speaker:

00:54:08,223 --> 00:54:12,111


Leigh Steinberg: book which will take me from that point in



Speaker:

00:54:12,151 --> 00:54:15,463


Leigh Steinberg: 2014, and then sort of the rebuilding of a



Speaker:

00:54:15,523 --> 00:54:20,873


Leigh Steinberg: practice and my struggle with alcohol and a



Speaker:

00:54:20,913 --> 00:54:24,600


Leigh Steinberg: variety of and then life lessons.



Speaker:

00:54:26,084 --> 00:54:28,411


Leigh Steinberg: You know, there's things I've learned, and



Speaker:

00:54:28,672 --> 00:54:31,300


Leigh Steinberg: a lot of it's about resilience and coming



Speaker:

00:54:31,460 --> 00:54:34,709


Leigh Steinberg: back from adversity.



Speaker:

00:54:35,760 --> 00:54:36,302


Marc Preston: Live long enough.



Speaker:

00:54:36,382 --> 00:54:38,328


Marc Preston: You really appreciate those aspects of life.



Speaker:

00:54:39,260 --> 00:54:41,049


Marc Preston: You realize it's you don't always, as you



Speaker:

00:54:41,090 --> 00:54:43,100


Marc Preston: know, probably better than most especially



Speaker:

00:54:43,200 --> 00:54:44,966


Marc Preston: what, working in the industry you do,



Speaker:

00:54:45,960 --> 00:54:47,427


Marc Preston: athletes are literally top of their literal,



Speaker:

00:54:47,708 --> 00:54:49,999


Marc Preston: figurative game in life, and then that's



Speaker:

00:54:50,039 --> 00:54:52,340


Marc Preston: only a snapshot of their entire life, you



Speaker:

00:54:52,360 --> 00:54:52,521


Marc Preston: know.



Speaker:

00:54:52,581 --> 00:54:56,425


Marc Preston: And so what do they do after that's?



Speaker:

00:54:56,485 --> 00:54:58,462


Marc Preston: I will be purchasing that book, but I know



Speaker:

00:54:58,502 --> 00:54:59,507


Marc Preston: I can't really read, as reading puts me to



Speaker:

00:54:59,527 --> 00:55:00,411


Marc Preston: sleep because the time I do it it's at



Speaker:

00:55:00,431 --> 00:55:00,531


Marc Preston: night.



Speaker:

00:55:00,551 --> 00:55:01,435


Marc Preston: I'm like, I'm like, I'm like, I'm like, I'm



Speaker:

00:55:01,456 --> 00:55:02,239


Marc Preston: like, I'm like, I'm like, I'm like, I'm



Speaker:

00:55:02,259 --> 00:55:02,400


Marc Preston: like.



Speaker:

00:55:02,500 --> 00:55:03,545


Marc Preston: Wake up with a book on my chest.



Speaker:

00:55:03,660 --> 00:55:06,109


Marc Preston: I've moved in the audio book category more,



Speaker:

00:55:06,420 --> 00:55:08,702


Marc Preston: and when I'm driving in my car I'm usually



Speaker:

00:55:08,742 --> 00:55:10,308


Marc Preston: listening to a book or a podcast.



Speaker:

00:55:12,182 --> 00:55:14,008


Marc Preston: But the last two questions is if you



Speaker:

00:55:14,028 --> 00:55:15,623


Marc Preston: weren't doing this, if this was not your



Speaker:

00:55:15,663 --> 00:55:18,145


Marc Preston: vocation and there was some kind of a



Speaker:

00:55:18,246 --> 00:55:19,865


Marc Preston: universe where you would not be working in



Speaker:

00:55:19,905 --> 00:55:21,483


Marc Preston: sports and entertainment, what would you be



Speaker:

00:55:21,543 --> 00:55:21,785


Marc Preston: doing?



Speaker:

00:55:21,940 --> 00:55:26,386


Leigh Steinberg: Well, I'd probably be a writer, I would you



Speaker:

00:55:26,406 --> 00:55:26,546


Leigh Steinberg: know.



Speaker:

00:55:26,566 --> 00:55:28,291


Leigh Steinberg: I might write for newspaper.



Speaker:

00:55:28,360 --> 00:55:29,503


Leigh Steinberg: I might cover sports.



Speaker:

00:55:29,664 --> 00:55:31,108


Leigh Steinberg: I might write politics.



Speaker:

00:55:32,640 --> 00:55:36,548


Leigh Steinberg: I've done a couple radio shows as the host



Speaker:

00:55:36,889 --> 00:55:38,953


Leigh Steinberg: and podcast as the host.



Speaker:

00:55:41,820 --> 00:55:44,328


Leigh Steinberg: Probably trying to push back climate change



Speaker:

00:55:45,200 --> 00:55:46,686


Leigh Steinberg: would be my top goal.



Speaker:

00:55:47,381 --> 00:55:49,280


Marc Preston: The last question I've got for you.



Speaker:

00:55:49,562 --> 00:55:52,527


Marc Preston: If we were to get that DeLorean like from



Speaker:

00:55:52,567 --> 00:55:54,184


Marc Preston: Back to the Future and you're going to go



Speaker:

00:55:54,204 --> 00:55:56,225


Marc Preston: back in time you had a couple of minutes



Speaker:

00:55:56,265 --> 00:55:57,529


Marc Preston: with you as a 16-year-old.



Speaker:

00:55:58,000 --> 00:55:59,768


Marc Preston: What piece of advice would you pass along,



Speaker:

00:55:59,900 --> 00:56:03,310


Marc Preston: either to make your path or that moment in



Speaker:

00:56:03,330 --> 00:56:05,365


Marc Preston: your life somehow better, or maybe put you



Speaker:

00:56:05,385 --> 00:56:07,390


Marc Preston: on a different track, a little bit



Speaker:

00:56:07,410 --> 00:56:07,871


Marc Preston: different track?



Speaker:

00:56:07,920 --> 00:56:10,127


Marc Preston: What would your advice be to 16-year-old



Speaker:

00:56:10,489 --> 00:56:10,629


Marc Preston: you?



Speaker:

00:56:11,120 --> 00:56:17,343


Leigh Steinberg: Since I struggled with alcohol and I'm now



Speaker:

00:56:17,443 --> 00:56:20,284


Leigh Steinberg: 13 years sober, I think I would tell that



Speaker:

00:56:20,344 --> 00:56:22,945


Leigh Steinberg: young person that you can handle any



Speaker:

00:56:23,106 --> 00:56:27,728


Leigh Steinberg: problem in life death, sickness, challenge



Speaker:

00:56:29,020 --> 00:56:31,747


Leigh Steinberg: and you don't need to try to mask the pain



Speaker:

00:56:32,208 --> 00:56:35,845


Leigh Steinberg: with substances and to be careful, because



Speaker:

00:56:36,547 --> 00:56:37,971


Leigh Steinberg: I didn't drink my whole life.



Speaker:

00:56:38,080 --> 00:56:43,153


Leigh Steinberg: It came later in life and you have to.



Speaker:

00:56:43,314 --> 00:56:44,762


Leigh Steinberg: You don't have to have a genetic



Speaker:

00:56:44,822 --> 00:56:48,211


Leigh Steinberg: predisposition towards substance abuse.



Speaker:

00:56:48,780 --> 00:56:54,721


Leigh Steinberg: You can just get there by not dealing with



Speaker:

00:56:54,741 --> 00:56:55,845


Leigh Steinberg: problems frontally.



Speaker:

00:56:56,086 --> 00:56:56,949


Marc Preston: When your book comes out.



Speaker:

00:56:57,000 --> 00:56:59,848


Marc Preston: I think that'll be very informative to a



Speaker:

00:56:59,908 --> 00:57:00,510


Marc Preston: lot of folks.



Speaker:

00:57:01,402 --> 00:57:02,680


Marc Preston: But again, I really want to thank you.



Speaker:

00:57:02,720 --> 00:57:05,723


Marc Preston: I know you are obviously very active and



Speaker:

00:57:05,743 --> 00:57:07,200


Marc Preston: taking this time out with me means a lot,



Speaker:

00:57:07,300 --> 00:57:08,946


Marc Preston: and I do appreciate it, without a doubt.



Speaker:

00:57:09,247 --> 00:57:10,050


Leigh Steinberg: My pleasure.



Speaker:

00:57:10,140 --> 00:57:10,863


Marc Preston: Thank you so much.



Speaker:

00:57:10,884 --> 00:57:11,546


Marc Preston: You take care now.



Speaker:

00:57:11,680 --> 00:57:13,006


Leigh Steinberg: Okay, Marc, take it easy.



Speaker:

00:57:15,400 --> 00:57:17,588


Marc Preston: All right, there you go, lee Steinberg.



Speaker:

00:57:18,301 --> 00:57:19,866


Marc Preston: Enjoy this chat so much.



Speaker:

00:57:20,901 --> 00:57:22,427


Marc Preston: It's really cool to speak to an actual



Speaker:

00:57:22,540 --> 00:57:26,650


Marc Preston: bonafide legend and master practitioner in



Speaker:

00:57:26,851 --> 00:57:29,365


Marc Preston: any industry, and Lee Steinberg is, when it



Speaker:

00:57:29,405 --> 00:57:32,584


Marc Preston: comes to sports agenting is the guy.



Speaker:

00:57:33,280 --> 00:57:36,348


Marc Preston: He is just a great guy with a cool



Speaker:

00:57:36,388 --> 00:57:39,144


Marc Preston: philanthropic attitude and just so talented



Speaker:

00:57:39,405 --> 00:57:41,150


Marc Preston: and inspirational cool guy.



Speaker:

00:57:41,480 --> 00:57:42,866


Marc Preston: And again, like I said at the beginning of



Speaker:

00:57:42,886 --> 00:57:46,068


Marc Preston: the show, I am so happy to be back with you.



Speaker:

00:57:46,920 --> 00:57:50,161


Marc Preston: It's been a long time and I know it has and



Speaker:

00:57:50,241 --> 00:57:53,464


Marc Preston: I've got some great guests, some folks who



Speaker:

00:57:54,046 --> 00:57:55,502


Marc Preston: you know and know well, got some great



Speaker:

00:57:55,542 --> 00:57:57,008


Marc Preston: movies and TV shows coming out.



Speaker:

00:57:57,040 --> 00:57:58,064


Marc Preston: They're gonna check in with us.



Speaker:

00:57:59,040 --> 00:58:02,386


Marc Preston: That's coming up shortly and, if all goes



Speaker:

00:58:02,446 --> 00:58:04,805


Marc Preston: to plan, we should be coming out with two



Speaker:

00:58:04,865 --> 00:58:06,804


Marc Preston: episodes per week going forward.



Speaker:

00:58:07,361 --> 00:58:10,309


Marc Preston: So if you have missed Story and Craft,



Speaker:

00:58:10,429 --> 00:58:13,993


Marc Preston: don't worry, I will keep your podcast app



Speaker:

00:58:14,440 --> 00:58:16,487


Marc Preston: plenty full with great conversations.



Speaker:

00:58:17,220 --> 00:58:18,225


Marc Preston: So that's it for today.



Speaker:

00:58:18,300 --> 00:58:21,169


Marc Preston: Don't forget Storyandcraftpod.com.



Speaker:

00:58:22,001 --> 00:58:26,191


Marc Preston: Once again, storyandcraftpod.com.



Speaker:

00:58:26,820 --> 00:58:28,988


Marc Preston: That's how you find out where to find the



Speaker:

00:58:29,048 --> 00:58:31,887


Marc Preston: show on social media, as well as how to



Speaker:

00:58:31,947 --> 00:58:33,841


Marc Preston: send me a message, send me a note, let me



Speaker:

00:58:33,881 --> 00:58:35,923


Marc Preston: know what's going on, let me know what



Speaker:

00:58:36,023 --> 00:58:38,350


Marc Preston: episode is your favorite.



Speaker:

00:58:39,161 --> 00:58:41,368


Marc Preston: And you know, I'm gonna go grab myself a



Speaker:

00:58:41,408 --> 00:58:42,884


Marc Preston: bite to eat, as you know, at the end of the



Speaker:

00:58:42,924 --> 00:58:44,128


Marc Preston: show I'm always hungry.



Speaker:

00:58:44,460 --> 00:58:45,706


Marc Preston: That's just the way it is.



Speaker:

00:58:46,100 --> 00:58:48,706


Marc Preston: So I'm gonna run, you go have a great rest



Speaker:

00:58:48,746 --> 00:58:50,202


Marc Preston: of your week or weekend or whenever you're



Speaker:

00:58:50,222 --> 00:58:51,945


Marc Preston: listening, and come on back.



Speaker:

00:58:52,160 --> 00:58:54,247


Marc Preston: We'll be back with another episode shortly,



Speaker:

00:58:55,001 --> 00:58:57,127


Marc Preston: right here on Story and Craft.



Speaker:

00:58:57,208 --> 00:58:57,629


Marc Preston: See you soon.



Speaker:

00:58:58,000 --> 00:59:00,188


Announcer: That's it for this episode of Story and



Speaker:

00:59:00,228 --> 00:59:00,549


Announcer: Craft.



Speaker:

00:59:00,800 --> 00:59:03,149


Announcer: Join Marc next week for more conversation



Speaker:

00:59:03,480 --> 00:59:05,087


Announcer: Right here on Story and Craft.



Speaker:

00:59:05,620 --> 00:59:08,021


Announcer: Story and Craft is a presentation of Marc



Speaker:

00:59:08,062 --> 00:59:09,065


Announcer: Preston Productions LLC.



Speaker:

00:59:10,460 --> 00:59:12,688


Announcer: Executive producer is Marc Preston.



Speaker:

00:59:13,220 --> 00:59:15,488


Announcer: Associate producer is Zachary Holden.



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00:59:16,020 --> 00:59:18,307


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Leigh Steinberg Profile Photo

Leigh Steinberg

Sports Agent | Author

Leigh Steinberg, premier sports agent, entrepreneur, best-selling author, and Chairman of Leigh Steinberg Sports and Entertainment Holdings, is best known for his work building athletes into stand-alone brands. He is often credited as the real-life inspiration for the Oscar-winning film Jerry Maguire. During his 49-year career, Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf, including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks. With an unrivaled history of record-setting contracts, Leigh has secured over $4 billion for his 300+ pro athlete clients and directed more than $1 billion to various charities around the world.

Over the course of his career, Leigh has been featured on numerous national television programs, including 60 Minutes, Larry King Live, The Today Show, Lifestyles of the Rich and Famous, and many more. He has been profiled in a host of magazines, including Business Week, Sports Illustrated, ESPN the Magazine, People, Forbes, Playboy, GQ, and FHM. He currently resides in Newport Beach, CA.