On this episode of The Story & Craft Podcast, we sit down with legendary Sports Agent, Leigh Steinberg. We discuss some of the secrets of peak performance, athlete representation, and the economics of professional sports. Leigh has represented, and continues to represent, some of the biggest and most influential names in professional sports. Leigh shares the core principles that have shaped his career, offers insights into the revolutionary methods he's exploring to rehabilitate injured athletes, and opens up about his projects designed to enhance performance and productivity. We also get an exclusive look into his passions and philanthropies outside of his work as an iconic sports agent.
We explore the values Leigh learned from his family…values he continues to apply to his business and personal life. Leigh shares his unique approach to representation. We discuss the rise of professional athletes as celebrities, and discuss the navigation of television contracts, endorsements, popular culture…and how these elements impact a professional athlete’s life and career. This eye-opening conversation also delves into how athletes can leverage their platforms for positive change…a topic close to Leigh’s heart.
Leigh breaks down the financial split between owners and players, explains how ticket prices are determined, and discusses the often overlooked physical and mental toll of playing professional sports. This episode offers a unique look into the world of professional sports that only a legend in the industry can provide. It was a pleasure to bring you this intriguing chat with the iconic Leigh Steinberg.
SHOW HIGHLIGHTS
0:12:08 - Jewish Values Impacting Sports Careers
0:16:18 - The Rise of Athlete Salaries
0:19:30 - Sports Representation
0:22:45 - Responsibilities and Expectations in Professional Sports
0:25:29 - Building Careers and Networking in Sports
0:31:14 - Screen Life and Real Sports Connections
0:36:19 - Celebrity and Salaries in Professional Sports
0:44:18 - Actors' Immersive Role Transformations
0:53:43 - Books and Audiobooks
Listen and subscribe on your favorite podcast app. Also, check out the show and sign up for the newsletter at www.storyandcraftpod.com.
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Then I was technical advisor and then he
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Leigh Steinberg: assigned the actors to work with, like Tuba
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Leigh Steinberg: Gooding Jr, who I took down to the Super
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Leigh Steinberg: Bowl in Phoenix and made him pretend he was
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Leigh Steinberg: my client for a week.
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Announcer: Welcome to Story and Craft.
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Announcer: Now here's your host, Marc Preston.
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Marc Preston: Alright, here we are back, another episode
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Marc Preston: of Story and Craft.
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Marc Preston: I'm Marc Preston and yes, it's been a
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Marc Preston: minute, hasn't it Been?
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Marc Preston: A little while, kind of in solidarity with
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Marc Preston: the SAG After Strike, took a little break,
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Marc Preston: a little hiatus, as it were, of course a
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Marc Preston: lot of our guests that we usually have on
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Marc Preston: not able to do the podcast thing because of
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Marc Preston: the strike.
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Marc Preston: So I took a little break and I can't begin
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Marc Preston: to tell you, by the way, how much I
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Marc Preston: appreciate I've gotten some notes, emails,
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Marc Preston: emails through our website,
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Marc Preston: storyandcraftpod.com.
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Marc Preston: I appreciate it greatly.
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Marc Preston: I can't thank you enough.
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Marc Preston: So, thank you, thank you.
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Marc Preston: Today's episode Lee Steinberg, legendary
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Marc Preston: sports agent.
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Marc Preston: He's represented and currently represents
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Marc Preston: some of the biggest in the literal and
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Marc Preston: figurative game.
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Marc Preston: Really inspirational guy, very talented,
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Marc Preston: Just really enjoyed this chat.
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Marc Preston: If you remember the movie Jerry Maguire,
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Marc Preston: it's not really about him, but there's a
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Marc Preston: lot of him, a lot of his input in that
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Marc Preston: movie and just generally just a real mench,
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Marc Preston: just a cool guy.
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Marc Preston: Now, I mentioned it before.
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Marc Preston: Storyandcraftpod.com, the website.
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Marc Preston: Don't forget, jump in there, check out all
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Marc Preston: the socials, send me a message through the
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Marc Preston: little messaging doohickey on there, or you
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Marc Preston: can send me an email and again, I do
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Marc Preston: appreciate it.
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Marc Preston: I appreciate everyone who has reached out
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Marc Preston: to check in and find out when the show is
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Marc Preston: going to be back on.
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Marc Preston: Well, here it is, we're back and let's jump
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Marc Preston: right into it.
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Marc Preston: Today is Lee Steinberg Day, right here on
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Marc Preston: Story and Craft.
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Marc Preston: Hello, how are you doing today, sir?
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Marc Preston: I am good.
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Marc Preston: Thank you again for taking time out to chat.
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Marc Preston: I was speaking with my son, who's my
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Marc Preston: 18-year-old college kid, who is my resident
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Marc Preston: sports guy yeah, I'm not as big of a sports
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Marc Preston: guy as he is, so he was like you're
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Marc Preston: speaking of Lee Steinberg, so he's like to
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Marc Preston: prep.
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Marc Preston: He's like we got to watch Jerry Maguire, so
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Marc Preston: we did that last night.
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Marc Preston: So how are things going for you?
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Marc Preston: Anything new and exciting you're working on
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Marc Preston: right now, anything in particular.
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Leigh Steinberg: We have a project to respond to the fact
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Leigh Steinberg: that athletic contests come down in the
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Leigh Steinberg: fourth quarter and a lot of them in the
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Leigh Steinberg: last drive.
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Leigh Steinberg: So the question is, could you peak
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Leigh Steinberg: performance and productivity up in those
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Leigh Steinberg: critical moments?
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Leigh Steinberg: And so I explored some modality to do that.
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Leigh Steinberg: And then, secondarily, can you recover an
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Leigh Steinberg: injured athlete quicker?
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Leigh Steinberg: Because the CAP system means that if you
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Leigh Steinberg: lose the starting players, back up is
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Leigh Steinberg: appreciably worse.
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Leigh Steinberg: So it's hyperbaric oxygen, it's blue, red
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Leigh Steinberg: and white light stimulation, it's nanovie
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Leigh Steinberg: which is cooked up, air you breathe.
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Leigh Steinberg: They all do the same thing, which is
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Leigh Steinberg: they're anti-inflammatory, they peak energy,
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Leigh Steinberg: they hyperbaric can make you live longer.
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Leigh Steinberg: So I've taken that to a number of different
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Leigh Steinberg: proteins to try to get them to adopt it and
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Leigh Steinberg: also, cognitively, have found some new ways
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Leigh Steinberg: through neuroplasticity to stimulate the
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Leigh Steinberg: brain, so that someone who gets a
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Leigh Steinberg: concussion or a TBI the conceit's always
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Leigh Steinberg: been that it only gets worse and never gets
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Leigh Steinberg: better.
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Leigh Steinberg: But now we have processes like our TMS and
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Leigh Steinberg: nestry brain training that can sharpen up a
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Leigh Steinberg: brain.
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Leigh Steinberg: So there are benefit in sports and there
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Leigh Steinberg: are benefit to anybody over 40.
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Leigh Steinberg: So that's one Second of all.
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Leigh Steinberg: We're working on a school that would be for
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Leigh Steinberg: high school athletes but would also be for
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Leigh Steinberg: anybody interested in being working for a
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Leigh Steinberg: team, a league, a front office, Marceting,
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Leigh Steinberg: branding, media, and that's in Arizona.
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Leigh Steinberg: I've got an agent academy coming up in a
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Leigh Steinberg: couple weeks where we teach the young
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Leigh Steinberg: people how to recruit, negotiate, brand
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Leigh Steinberg: Marcet, set up a charitable foundation and
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Leigh Steinberg: the rest of that.
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Marc Preston: It's kind of looking over some of your
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Marc Preston: information above and beyond what I already
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Marc Preston: knew.
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Marc Preston: It seems like you don't slow down, you seem
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Marc Preston: to be involved in quite a bit of
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Marc Preston: philanthropy or what we're just discussing
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Marc Preston: right now, which of course is beneficial
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Marc Preston: for the players, but there is a cost
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Marc Preston: benefit analysis kind of situation for the
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Marc Preston: owners in getting the players back and
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Marc Preston: active.
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Leigh Steinberg: Well, once we validate these concepts in
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Leigh Steinberg: sports, then it takes you out to the larger
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Leigh Steinberg: community.
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Leigh Steinberg: In other words, it takes you out to Marc
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Leigh Steinberg: Preston, who says I want to be cognitively
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Leigh Steinberg: more fit, I want to live longer.
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Leigh Steinberg: And so there's a revolution taking place in
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Leigh Steinberg: Biomed that is going to alter forever the
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Leigh Steinberg: way we see medicine.
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Marc Preston: It's funny.
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Marc Preston: I remember going back over 20 plus years
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Marc Preston: ago.
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Marc Preston: I was smoking and I was stopping smoking.
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Marc Preston: I had gone there's a hypnotherapist and it
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Marc Preston: actually worked.
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Marc Preston: It worked really fantastically.
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Marc Preston: But he was implementing something where
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Marc Preston: they had like these, we'll call them
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Marc Preston: goggles, but they had different lights LED
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Marc Preston: lights that would blink and he said this is
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Marc Preston: based off some kind of a Russian study they
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Marc Preston: did where if you merge this with a sound,
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Marc Preston: it somehow does something.
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Leigh Steinberg: Well, they have those treatments which they
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Leigh Steinberg: have the light going on, they have the
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Leigh Steinberg: earphones on.
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Leigh Steinberg: And Russia, germany, all those countries
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Leigh Steinberg: are far ahead of us in terms of
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Leigh Steinberg: understanding how the brain works and
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Leigh Steinberg: innovative ways to stimulate longevity
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Leigh Steinberg: lifestyle, everything.
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Marc Preston: For your own, let's say, career longevity,
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Marc Preston: would it be a stretch to say.
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Marc Preston: You kind of seem to stay kind of curious
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Marc Preston: about different things that are going on in
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Marc Preston: evolution of sports.
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Marc Preston: You don't seem like somebody that would
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Marc Preston: rest on their laurels by any stretch of the
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Marc Preston: imagination.
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Marc Preston: It seems like you're constantly active.
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Leigh Steinberg: I think life is a constant learning process
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Leigh Steinberg: and it's trying to know more, visualize
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Leigh Steinberg: where economics are going, where the
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Leigh Steinberg: culture is going, where the effects of
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Leigh Steinberg: climate change on our life.
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Leigh Steinberg: It's the ability to envision where the
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Leigh Steinberg: economy, entertainment, sports, politics,
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Leigh Steinberg: science are all going.
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Marc Preston: It definitely seems like the lines are for
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Marc Preston: lack of a better way of putting it.
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Marc Preston: The lines are kind of blurred now, but
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Marc Preston: everything's merging together, it seems
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Marc Preston: like, with entertainment and just
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Marc Preston: technology and just even being able to
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Marc Preston: connect with you here, that a few years
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Marc Preston: back that just would have been kind of
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Marc Preston: improbable to do that effectively.
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Marc Preston: But one of the things I was curious about,
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Marc Preston: kind of hitting rewind on your origin story,
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Marc Preston: as it were you're actually an LA kid.
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Marc Preston: You're from the LA area, correct?
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Leigh Steinberg: So I grew up in Los Angeles, went to UCLA
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Leigh Steinberg: for a year and then it was the late 1960s
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Leigh Steinberg: and it was all happening in Berkeley and it
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Leigh Steinberg: was societal norms changing in long hair
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Leigh Steinberg: and tie dye and external substances and
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Leigh Steinberg: rock music and anti-Vietnam.
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Leigh Steinberg: So part of me is Southern California let's
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Leigh Steinberg: hit the beach.
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Leigh Steinberg: And the other part is Berkeley political
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Leigh Steinberg: consciousness and just started to make a
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Leigh Steinberg: difference.
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Leigh Steinberg: And my father raised me with two core
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Leigh Steinberg: values.
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Leigh Steinberg: One was treasure relationships, especially
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Leigh Steinberg: family, and the second was try to heal pain
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Leigh Steinberg: and make a positive impact in the world.
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Leigh Steinberg: And the core layer to that was that when
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Leigh Steinberg: you're waiting for someone to make a change,
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Leigh Steinberg: someone to right or wrong, someone to take
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Leigh Steinberg: care of something as minor as picking a
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Leigh Steinberg: piece of trash up or as major as racism or
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Leigh Steinberg: climate change, you say your tendency is to
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Leigh Steinberg: wait for the amorphous they or them to
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Leigh Steinberg: solve the problem.
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Leigh Steinberg: Older people, political figures and my dad
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Leigh Steinberg: would look at me and say, son, you could
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Leigh Steinberg: wait forever.
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Leigh Steinberg: The they is you, you are the they.
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Leigh Steinberg: So it embodies a sense of responsibility
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Leigh Steinberg: for everything around us.
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Marc Preston: Now, where was your father or where was
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Marc Preston: your family originally from?
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Marc Preston: Were they Southern California as well?
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Leigh Steinberg: Yes, so they were Southern California.
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Leigh Steinberg: My father was a teacher.
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Leigh Steinberg: My grandfather ran a place called Hillcrest
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Leigh Steinberg: Country Club, which was the hangout for a
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Leigh Steinberg: lot of the Hollywood crowd, and so I grew
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Leigh Steinberg: up sitting at a table with Groucho March,
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Leigh Steinberg: jack Manning, george Burns, george Gessel,
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Leigh Steinberg: danny Kay at Hillcrest, and we have a great
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Leigh Steinberg: picture of me on Marilyn Monroe's lap.
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Leigh Steinberg: But my father turned away from all of that
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Leigh Steinberg: and wanted to educate people, and his
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Leigh Steinberg: philosophy was that he was here to make a
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Leigh Steinberg: positive difference in the world, help
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Leigh Steinberg: people who couldn't help themselves, and so
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Leigh Steinberg: he was head of the City Human Relations
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Leigh Steinberg: Commission, which had all the different
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Leigh Steinberg: racial and ethnic groups, and so we had it
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Leigh Steinberg: hard driven into our heads.
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Leigh Steinberg: You know that money was fine and important
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Leigh Steinberg: at a certain level, but what was really
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Leigh Steinberg: important is what did you do to try to ease
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Leigh Steinberg: pain for other people?
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Marc Preston: Where are your people originally from,
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Marc Preston: before they got to, before they found their
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Marc Preston: way to Southern California, where they come
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Marc Preston: from?
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Leigh Steinberg: Century Europe and.
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Leigh Steinberg: I think on my father's side from Germany
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Leigh Steinberg: and my mother's side from Russia, but they
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Leigh Steinberg: came in the late 1800s and my grandfather
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Leigh Steinberg: started out in New York.
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Leigh Steinberg: He had the biggest restaurant that was
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Leigh Steinberg: existed in the country.
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Leigh Steinberg: The FDR used to have his dinners there, but
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Leigh Steinberg: he gradually came out to Los Angeles and my
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Leigh Steinberg: mom's family came to Los Angeles.
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Leigh Steinberg: So we've been here forever.
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Marc Preston: It sounds like.
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Marc Preston: I know my family didn't get here from
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Marc Preston: Ukraine until 1907, something like that.
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Marc Preston: But it's funny.
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Marc Preston: My grandparents actually met.
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Marc Preston: My grandmother was from Denver but my
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Marc Preston: grandfather.
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Marc Preston: They immigrated through Galveston, texas,
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Marc Preston: so we're Texas Jews through and through.
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Marc Preston: But they met at the old Bullocks on
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Marc Preston: Wilshire.
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Marc Preston: My grandmother worked at it, which is now,
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Marc Preston: I think, an extension of the law school, I
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Marc Preston: think out there.
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Marc Preston: But it's so funny because we've always had
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Marc Preston: a connection to that neck of the woods.
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Marc Preston: But when you were mentioning what your
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Marc Preston: father brought to the table, it reminds me.
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Marc Preston: Now we're not really that religious at all,
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Marc Preston: but one of the core principles I've been
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Marc Preston: speaking with somebody the other day who's
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Marc Preston: very much reformed you, like me.
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Marc Preston: One of the core things that's interesting
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Marc Preston: about the faith is that thing you've got to
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Marc Preston: leave the world better than you found it
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Marc Preston: kind of general principle and it sounds
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Marc Preston: kind of like that sort of thing that your
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Marc Preston: father was giving you.
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Leigh Steinberg: Well, it is Jewish values which is
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Leigh Steinberg: appreciating the concept of a strong family,
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Leigh Steinberg: education as a tool and then making a
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Leigh Steinberg: positive difference in the world.
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Marc Preston: So you had that as a foundation, but what
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Marc Preston: kind of propelled you into deciding, okay,
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Marc Preston: I want to go.
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Marc Preston: Where is there even a plan when you went
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Marc Preston: off to college?
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Marc Preston: This is where my target is right now.
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Marc Preston: Or were you kind of exploring?
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Leigh Steinberg: I had grown up on old lawyer TV shows like
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Leigh Steinberg: Perry Mason and Judd for the defense and
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Leigh Steinberg: the defenders.
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Leigh Steinberg: So I saw myself either being a political
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Leigh Steinberg: leader in some way, because I ended up
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Leigh Steinberg: being student by the president of all the
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Leigh Steinberg: different schools I was in, or being a
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Leigh Steinberg: courtroom lawyer and there was no sports
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Leigh Steinberg: agency at the time I was going to school so
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Leigh Steinberg: I sort of fell into it because I was a
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Leigh Steinberg: counselor in an undergrad dorm at Berkeley,
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Leigh Steinberg: working my way through law school, and they
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Leigh Steinberg: moved the freshman football team into the
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Leigh Steinberg: dorm and one of the students was Steve
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Leigh Steinberg: Barkowski, who ended up the very first
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Leigh Steinberg: player picked in the first round of the
306
00:14:22,073 --> 00:14:28,675
Leigh Steinberg: 1975 NFL Draft and he asked me to represent
307
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Leigh Steinberg: him and I was either going to take a job
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Leigh Steinberg: with the Alameda County DA or I had an
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00:14:34,715 --> 00:14:40,777
Leigh Steinberg: offer in television news but we got the
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Leigh Steinberg: largest rookie contract in NFL history and
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Leigh Steinberg: I saw then that the athletes were the movie
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Leigh Steinberg: stars and celebrities in different towns
313
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Leigh Steinberg: across the country and it made me think
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Leigh Steinberg: that I could take if I'd have an athlete
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Leigh Steinberg: retrace their roots and go back to the high
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Leigh Steinberg: school community that helped shape them and
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Leigh Steinberg: set up a scholarship fund or work with a
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Leigh Steinberg: Boys and Girls Club or work with a church,
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Leigh Steinberg: that they could put down roots and make a
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Leigh Steinberg: positive difference and then at the
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Leigh Steinberg: collegiate level, go back to that
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Leigh Steinberg: university community and do what a trademan
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Leigh Steinberg: did, which is to endow a full scholarship
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Leigh Steinberg: at the school, and then finally get the
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Leigh Steinberg: leading political figures, business leaders
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Leigh Steinberg: and community leaders on a charitable board
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Leigh Steinberg: and do a charitable foundation to attack
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Leigh Steinberg: some primary problem that bothered the
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Leigh Steinberg: athlete.
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Leigh Steinberg: So I thought, well, I could actually
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Leigh Steinberg: achieve some of the same results this way.
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Leigh Steinberg: I would have a teaching counseling function
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Leigh Steinberg: with young men, hopefully stimulate the
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Leigh Steinberg: best in them, lead them towards second
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Leigh Steinberg: career, but, more profoundly, that we could
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Leigh Steinberg: take on bullying and sex trafficking and
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Leigh Steinberg: domestic violence and racism and the
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Leigh Steinberg: environment by positioning sports and using
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Leigh Steinberg: the power of role modeling to impact
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Leigh Steinberg: imitative behavior.
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Marc Preston: Yeah, I think the argument has been made
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Marc Preston: that it's not the so well put them under
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Marc Preston: the umbrella of celebrity.
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Marc Preston: It's not their responsibility, if you will,
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Marc Preston: but I think, with that kind of platform and
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Marc Preston: to be able to have the access to be able to
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Marc Preston: do something like that, I think it's
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Marc Preston: incumbent upon folks to take the assets
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Marc Preston: that they're given and do something.
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Marc Preston: It's really funny if I was to hit rewind
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Marc Preston: and you mentioned Troy Aikman, me being a
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Marc Preston: Dallas kid, I remember that pocket of time
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Marc Preston: when Michael Irvin and Emmett Smith and all
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Marc Preston: those guys coming on board with Cowboys.
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Marc Preston: It seems to me and correct me if you think
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Marc Preston: I'm a little off but it wasn't until to me
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Marc Preston: late 80s, early 90s, that you really
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Marc Preston: started hearing about these big contracts.
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Marc Preston: I was watching Nolan Ryan's documentary the
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Marc Preston: other day.
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Marc Preston: I'm a big Nolan Ryan fan and he's talking
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Marc Preston: about after he won the World Series with
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Marc Preston: the Mets he came home and worked on a
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Marc Preston: cattle ranch.
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Marc Preston: You know they made okay money but nothing
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Marc Preston: really out there.
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Marc Preston: What do you think facilitated the kind of
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Marc Preston: the boom when athletes were really getting
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Marc Preston: a big, much bigger piece of the pie?
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Leigh Steinberg: So television morphed from three basic
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Leigh Steinberg: networks to dozens and hundreds of
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Leigh Steinberg: competitive networks and they were all
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Leigh Steinberg: looking for ways to attract attention, and
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Leigh Steinberg: sports delivers an audience.
375
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Leigh Steinberg: So the rights fees blew off the charts and
376
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Leigh Steinberg: when I started, each team in the NFL
377
00:17:50,425 --> 00:17:53,896
Leigh Steinberg: received $2 million per season for its
378
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Leigh Steinberg: television national TV rights.
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Leigh Steinberg: And then the next contract they got Fox
380
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Leigh Steinberg: into the bidding and TNT, and then ESPN,
381
00:18:05,110 --> 00:18:09,502
Leigh Steinberg: and the play was to show promos on Sunday
382
00:18:09,582 --> 00:18:12,210
Leigh Steinberg: afternoons that would promote the Monday
383
00:18:12,229 --> 00:18:17,960
Leigh Steinberg: through Friday primetime lineup and then
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Leigh Steinberg: increase the value of the network.
385
00:18:20,810 --> 00:18:24,578
Leigh Steinberg: And so Fox used that and it went from $2
386
00:18:24,598 --> 00:18:27,484
Leigh Steinberg: million to $17 million when they got into
387
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Leigh Steinberg: the bidding per team per season.
388
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Leigh Steinberg: And then the next contract was $42 million.
389
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Leigh Steinberg: Last year for NFL teams it was $200 million
390
00:18:39,179 --> 00:18:41,764
Leigh Steinberg: and they just signed a new 10-year contract
391
00:18:41,950 --> 00:18:46,358
Leigh Steinberg: which eventually will lead to $350 million
392
00:18:46,498 --> 00:18:48,963
Leigh Steinberg: per team per season just from national TV.
393
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Leigh Steinberg: So this flood of television revenue then
394
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Leigh Steinberg: met with the building of brand new stadium
395
00:18:58,665 --> 00:19:01,995
Leigh Steinberg: with luxury boxes and premium seating and
396
00:19:02,196 --> 00:19:05,802
Leigh Steinberg: naming rights and all forms ancillary
397
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Leigh Steinberg: revenue streams.
398
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Leigh Steinberg: And then we had Fantasy Sports entered the
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00:19:11,199 --> 00:19:15,370
Leigh Steinberg: picture, and so and now the internet had a
400
00:19:15,450 --> 00:19:17,856
Leigh Steinberg: revolutionary effect on sports so you could
401
00:19:17,917 --> 00:19:20,122
Leigh Steinberg: watch them and stream them different ways.
402
00:19:20,310 --> 00:19:24,857
Leigh Steinberg: So the economic completely changed and the
403
00:19:24,897 --> 00:19:28,383
Leigh Steinberg: television revenue alone was enough to
404
00:19:28,463 --> 00:19:29,645
Leigh Steinberg: explode contracts.
405
00:19:30,151 --> 00:19:31,800
Marc Preston: Yeah, because it seems like the Cowboys,
406
00:19:31,840 --> 00:19:33,549
Marc Preston: the old North Dallas 40 days, you know
407
00:19:33,609 --> 00:19:35,898
Marc Preston: these guys were not looking forward.
408
00:19:36,470 --> 00:19:39,559
Marc Preston: They didn't have the kind of opportunity,
409
00:19:39,619 --> 00:19:42,007
Marc Preston: the fiscal opportunity, that the players
410
00:19:42,027 --> 00:19:43,476
Marc Preston: that came after them had.
411
00:19:44,352 --> 00:19:45,958
Marc Preston: But the high school I went to in Dallas it
412
00:19:45,998 --> 00:19:49,530
Marc Preston: was a couple of Tech Shrams grandkids went
413
00:19:49,650 --> 00:19:51,278
Marc Preston: there and it was really neat because Tony
414
00:19:51,318 --> 00:19:53,870
Marc Preston: Dorsett's son went there and so Cowboys are
415
00:19:53,970 --> 00:19:56,016
Marc Preston: very much hardwired into kind of my high
416
00:19:56,056 --> 00:19:56,878
Marc Preston: school experience.
417
00:19:58,430 --> 00:20:00,354
Marc Preston: But one of the interesting things was that
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00:20:01,135 --> 00:20:03,420
Marc Preston: I think Tech Shram had been credited with
419
00:20:05,350 --> 00:20:07,278
Marc Preston: kind of helping to build the NFL into the
420
00:20:07,379 --> 00:20:09,789
Marc Preston: entity that it is now you know, and just
421
00:20:09,809 --> 00:20:11,034
Marc Preston: kind of looking at football, of course
422
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Marc Preston: other sports as well Did you have a
423
00:20:13,371 --> 00:20:18,020
Marc Preston: preference to stick with or to allocate
424
00:20:18,040 --> 00:20:20,172
Marc Preston: most of your time to NFL players, or was
425
00:20:20,192 --> 00:20:21,638
Marc Preston: there a preference at all or did you like
426
00:20:21,678 --> 00:20:25,011
Marc Preston: to kind of split up your attention to the
427
00:20:25,051 --> 00:20:25,734
Marc Preston: different sports?
428
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Leigh Steinberg: So on that Dallas Cowboy team we're talking
429
00:20:29,077 --> 00:20:30,700
Leigh Steinberg: about, I represented.
430
00:20:31,001 --> 00:20:33,594
Leigh Steinberg: I had the first pick in the draft in Aikman
431
00:20:33,694 --> 00:20:36,140
Leigh Steinberg: and then in 91, the first pick in the draft
432
00:20:36,200 --> 00:20:38,933
Leigh Steinberg: was Russell Maryland, who was a client, and
433
00:20:38,993 --> 00:20:43,263
Leigh Steinberg: I had Darren Woodson and Darryl Johnston
434
00:20:44,245 --> 00:20:46,812
Leigh Steinberg: and sort of half that team.
435
00:20:48,270 --> 00:20:51,118
Leigh Steinberg: I had done baseball since the very
436
00:20:51,198 --> 00:20:54,327
Leigh Steinberg: beginning and we ended up with a practice
437
00:20:54,668 --> 00:20:58,914
Leigh Steinberg: that had about 60 players Pudge Rodriguez,
438
00:20:58,994 --> 00:21:04,100
Leigh Steinberg: cece Spathia, sean Green, will Clark, matt
439
00:21:04,140 --> 00:21:09,833
Leigh Steinberg: Williams, many Ramirez.
440
00:21:10,670 --> 00:21:12,976
Leigh Steinberg: So we had a big practice that way.
441
00:21:13,037 --> 00:21:16,988
Leigh Steinberg: And then in basketball I represented about
442
00:21:17,068 --> 00:21:21,316
Leigh Steinberg: four lottery picks and then boxing Lennox
443
00:21:21,436 --> 00:21:25,002
Leigh Steinberg: Lewis, the heavyweight champ, and Oscar De
444
00:21:25,042 --> 00:21:25,563
Leigh Steinberg: La Hoya.
445
00:21:26,590 --> 00:21:28,196
Leigh Steinberg: So no, it was all sports.
446
00:21:29,190 --> 00:21:31,134
Leigh Steinberg: I don't know quite as much about hockey,
447
00:21:31,716 --> 00:21:34,662
Leigh Steinberg: but it was football, baseball, basketball
448
00:21:35,303 --> 00:21:37,657
Leigh Steinberg: and then Olympic athletes who came back.
449
00:21:38,470 --> 00:21:41,756
Leigh Steinberg: The principles are all the same and the
450
00:21:41,816 --> 00:21:45,082
Leigh Steinberg: most important skill in any of this Marc is
451
00:21:45,302 --> 00:21:45,763
Leigh Steinberg: listening.
452
00:21:46,630 --> 00:21:49,037
Leigh Steinberg: It's being able to draw another human being
453
00:21:49,318 --> 00:21:49,439
Leigh Steinberg: out.
454
00:21:50,150 --> 00:21:52,819
Leigh Steinberg: It's being able to cut below the surface of
455
00:21:52,839 --> 00:21:55,769
Leigh Steinberg: the surface responses to get to their
456
00:21:55,829 --> 00:21:58,617
Leigh Steinberg: deepest anxieties and fears and their
457
00:21:58,657 --> 00:22:01,545
Leigh Steinberg: greatest hopes and dreams and get them to
458
00:22:01,605 --> 00:22:04,796
Leigh Steinberg: prioritize what values are most important
459
00:22:04,816 --> 00:22:05,197
Leigh Steinberg: to them.
460
00:22:05,610 --> 00:22:08,801
Leigh Steinberg: So if I can get that view of how they see
461
00:22:08,841 --> 00:22:11,450
Leigh Steinberg: the world, it's how important is short-term
462
00:22:11,650 --> 00:22:14,157
Leigh Steinberg: economic gain or long-term economic
463
00:22:14,217 --> 00:22:17,806
Leigh Steinberg: security, or spiritual considerations, or
464
00:22:17,906 --> 00:22:21,034
Leigh Steinberg: family or geographical, or being a starter
465
00:22:21,114 --> 00:22:22,438
Leigh Steinberg: or being on a winning team.
466
00:22:23,230 --> 00:22:25,658
Leigh Steinberg: That constellation of values will fit
467
00:22:25,739 --> 00:22:28,007
Leigh Steinberg: differently into different people's lives,
468
00:22:28,568 --> 00:22:31,895
Leigh Steinberg: and it's my job to understand who they are
469
00:22:32,516 --> 00:22:34,780
Leigh Steinberg: below the surface, who they really are and
470
00:22:34,821 --> 00:22:37,590
Leigh Steinberg: where they live emotionally, and to be able
471
00:22:37,610 --> 00:22:38,291
Leigh Steinberg: to fulfill them.
472
00:22:45,401 --> 00:22:46,804
Marc Preston: Would it be fair to say that you took on
473
00:22:46,844 --> 00:22:48,227
Marc Preston: more of a responsibility?
474
00:22:49,115 --> 00:22:51,160
Marc Preston: Let's say you take a 21-22 year old, which
475
00:22:51,220 --> 00:22:53,546
Marc Preston: I look at as a kid these days, and they
476
00:22:53,566 --> 00:22:55,057
Marc Preston: become I mean, overnight.
477
00:22:55,117 --> 00:22:58,365
Marc Preston: They are just, they've got a lot of money
478
00:22:58,446 --> 00:22:59,857
Marc Preston: for lack of a better way of putting it and
479
00:22:59,897 --> 00:23:01,240
Marc Preston: it could really put some different
480
00:23:01,340 --> 00:23:03,566
Marc Preston: psychological, sociological strains on them,
481
00:23:04,055 --> 00:23:05,621
Marc Preston: or family strains, or whatever.
482
00:23:05,661 --> 00:23:06,455
Marc Preston: Have you Did?
483
00:23:06,475 --> 00:23:07,921
Marc Preston: You find yourself in the position of being
484
00:23:07,961 --> 00:23:11,215
Marc Preston: kind of a counselor or sure, but kind of
485
00:23:11,275 --> 00:23:13,242
Marc Preston: guiding them in some way to here's what you
486
00:23:13,262 --> 00:23:13,844
Marc Preston: should expect.
487
00:23:14,075 --> 00:23:14,356
Leigh Steinberg: Absolutely.
488
00:23:14,456 --> 00:23:17,061
Leigh Steinberg: The parents did the hard work because to
489
00:23:17,121 --> 00:23:21,936
Leigh Steinberg: get a player to that point, you know, took
490
00:23:21,997 --> 00:23:22,598
Leigh Steinberg: a village.
491
00:23:22,859 --> 00:23:26,149
Leigh Steinberg: But I would build on the good values
492
00:23:26,249 --> 00:23:29,277
Leigh Steinberg: parents had instilled in their kids and try
493
00:23:29,297 --> 00:23:31,200
Leigh Steinberg: to stimulate them.
494
00:23:31,360 --> 00:23:34,666
Leigh Steinberg: But it's taking an approach where you tell
495
00:23:34,726 --> 00:23:40,222
Leigh Steinberg: a young man or woman you're going into a
496
00:23:40,362 --> 00:23:43,548
Leigh Steinberg: professional sport and the real competition
497
00:23:43,689 --> 00:23:48,218
Leigh Steinberg: for the NFL is not labor versus management,
498
00:23:48,519 --> 00:23:50,783
Leigh Steinberg: it's competition for discretionary
499
00:23:50,964 --> 00:23:52,467
Leigh Steinberg: entertainment spending.
500
00:23:53,295 --> 00:23:55,761
Leigh Steinberg: So you're competing with the NBA and Major
501
00:23:55,801 --> 00:23:58,948
Leigh Steinberg: League, baseball and Netflix and Home Box
502
00:23:59,216 --> 00:24:01,140
Leigh Steinberg: Office and Walt Disney World and every
503
00:24:01,220 --> 00:24:03,505
Leigh Steinberg: other form of discretionary entertainment
504
00:24:03,545 --> 00:24:03,946
Leigh Steinberg: spending.
505
00:24:05,195 --> 00:24:07,319
Leigh Steinberg: That means that you're trying to draw
506
00:24:08,602 --> 00:24:11,407
Leigh Steinberg: people to watch games on television, to buy
507
00:24:11,507 --> 00:24:14,519
Leigh Steinberg: merchandise, to physically attend games,
508
00:24:15,461 --> 00:24:18,307
Leigh Steinberg: and that gives you a special responsibility
509
00:24:18,447 --> 00:24:21,362
Leigh Steinberg: behaviorally on the field and off the field,
510
00:24:21,944 --> 00:24:23,209
Leigh Steinberg: and so you're going to live under a
511
00:24:23,289 --> 00:24:24,072
Leigh Steinberg: microscope.
512
00:24:24,554 --> 00:24:27,222
Leigh Steinberg: And so we need to think about how we don't
513
00:24:27,503 --> 00:24:30,934
Leigh Steinberg: have you out in a place consuming alcohol
514
00:24:31,014 --> 00:24:31,837
Leigh Steinberg: and then driving.
515
00:24:32,338 --> 00:24:35,749
Leigh Steinberg: We need to think about how we have you
516
00:24:35,829 --> 00:24:38,096
Leigh Steinberg: going into a place that serves alcohol and
517
00:24:38,136 --> 00:24:40,400
Leigh Steinberg: walking away from fights when somebody
518
00:24:40,501 --> 00:24:44,008
Leigh Steinberg: comes up and is obnoxious and pushes you.
519
00:24:44,455 --> 00:24:46,483
Leigh Steinberg: We need to talk about your behavior towards
520
00:24:46,563 --> 00:24:48,230
Leigh Steinberg: women in the opposite sex.
521
00:24:48,812 --> 00:24:51,461
Leigh Steinberg: We need to talk about all these things and
522
00:24:51,522 --> 00:24:53,929
Leigh Steinberg: if you don't want to aspire to a higher
523
00:24:54,030 --> 00:24:57,741
Leigh Steinberg: level of conduct, go play in a sandlot, but
524
00:24:57,781 --> 00:25:00,388
Leigh Steinberg: if you want all the riches and largesse
525
00:25:00,608 --> 00:25:05,759
Leigh Steinberg: that sports is going to afford you, you
526
00:25:07,322 --> 00:25:10,187
Leigh Steinberg: can't be a camel with your head in the sand.
527
00:25:10,287 --> 00:25:13,259
Leigh Steinberg: You have to realize that you're on display
528
00:25:13,359 --> 00:25:15,846
Leigh Steinberg: every time you leave your physical house.
529
00:25:17,219 --> 00:25:19,407
Marc Preston: Do you think that's your methodology or
530
00:25:19,447 --> 00:25:20,471
Marc Preston: your perspective?
531
00:25:20,511 --> 00:25:22,197
Marc Preston: Do you think that became, or has become,
532
00:25:22,237 --> 00:25:24,427
Marc Preston: the norm, or do you think that you're still
533
00:25:24,447 --> 00:25:26,256
Marc Preston: a little bit of an outlier to kind of look
534
00:25:26,276 --> 00:25:28,483
Marc Preston: at the full 360 degrees of the athlete's
535
00:25:28,564 --> 00:25:28,764
Marc Preston: life?
536
00:25:29,016 --> 00:25:31,364
Leigh Steinberg: The very first day someone would walk into
537
00:25:31,425 --> 00:25:32,489
Leigh Steinberg: my office Marc.
538
00:25:32,770 --> 00:25:35,057
Leigh Steinberg: I would ask them what other talents and
539
00:25:35,137 --> 00:25:37,562
Leigh Steinberg: skills do you have besides athletic ones?
540
00:25:38,163 --> 00:25:40,588
Leigh Steinberg: How can we build towards a second career?
541
00:25:41,215 --> 00:25:42,878
Leigh Steinberg: How can you learn to network?
542
00:25:43,238 --> 00:25:48,947
Leigh Steinberg: Go to a banquet, walk up to a fellow there,
543
00:25:49,488 --> 00:25:52,220
Leigh Steinberg: have a five minute discussion, get his card
544
00:25:52,280 --> 00:25:55,812
Leigh Steinberg: and build yourself a group of what you and
545
00:25:55,893 --> 00:26:00,281
Leigh Steinberg: I used to call the Rolodex of friendships
546
00:26:00,582 --> 00:26:01,563
Leigh Steinberg: and people to help you.
547
00:26:01,603 --> 00:26:05,750
Leigh Steinberg: And it's how you, steve Young or Brent
548
00:26:05,815 --> 00:26:07,819
Leigh Steinberg: Jones, both played for the 49ers.
549
00:26:07,859 --> 00:26:11,627
Leigh Steinberg: So you ask them what businesses are there
550
00:26:11,667 --> 00:26:13,297
Leigh Steinberg: approximate to Santa Clara?
551
00:26:13,377 --> 00:26:15,803
Leigh Steinberg: Were you trained that you might want to
552
00:26:15,863 --> 00:26:16,505
Leigh Steinberg: network in?
553
00:26:16,725 --> 00:26:19,159
Leigh Steinberg: Well, high tech and venture capital?
554
00:26:19,740 --> 00:26:23,552
Leigh Steinberg: So it's not by chance that both Brent Jones
555
00:26:23,592 --> 00:26:26,721
Leigh Steinberg: and Steve Young had up hedge funds that are
556
00:26:26,761 --> 00:26:28,846
Leigh Steinberg: worth some billions of dollars.
557
00:26:30,379 --> 00:26:32,245
Marc Preston: Well, like Troy Aikman, got into the
558
00:26:32,325 --> 00:26:34,613
Marc Preston: automobile business pretty heavily in the
559
00:26:34,633 --> 00:26:35,756
Marc Preston: Dallas Fort Worth area Right.
560
00:26:35,876 --> 00:26:38,341
Leigh Steinberg: So the premise was that was all branding,
561
00:26:38,962 --> 00:26:42,576
Leigh Steinberg: that if you had an elevated brand would you
562
00:26:42,636 --> 00:26:45,542
Leigh Steinberg: rather drive a car and on your license
563
00:26:45,582 --> 00:26:49,016
Leigh Steinberg: plate it would say Troy Aikman Automall or
564
00:26:49,156 --> 00:26:55,126
Leigh Steinberg: Joe Schmoe Automall, and so it was always
565
00:26:55,386 --> 00:26:56,087
Leigh Steinberg: laying that out.
566
00:26:56,227 --> 00:26:58,557
Leigh Steinberg: I wish that was the universal standard and
567
00:26:58,637 --> 00:27:01,823
Leigh Steinberg: representation, but probably the prevailing
568
00:27:02,003 --> 00:27:04,548
Leigh Steinberg: ethos is going to get the money.
569
00:27:04,835 --> 00:27:05,558
Marc Preston: But relationships.
570
00:27:05,599 --> 00:27:07,828
Marc Preston: That really is part and parcel of what your
571
00:27:07,929 --> 00:27:10,017
Marc Preston: job was is to foster those relationships
572
00:27:11,220 --> 00:27:14,068
Marc Preston: with team owners or the people in the
573
00:27:14,149 --> 00:27:16,576
Marc Preston: ecosystem that were making decisions on
574
00:27:16,616 --> 00:27:18,822
Marc Preston: drafting or trades or whatever.
575
00:27:18,862 --> 00:27:19,223
Marc Preston: Have you?
576
00:27:21,430 --> 00:27:23,315
Marc Preston: Was there a part of it that you enjoyed the
577
00:27:23,456 --> 00:27:23,717
Marc Preston: most?
578
00:27:23,737 --> 00:27:25,425
Marc Preston: I mean, did you enjoy the challenge or
579
00:27:26,088 --> 00:27:27,776
Marc Preston: putting it together you know the deal, as
580
00:27:27,836 --> 00:27:30,486
Marc Preston: it were or did you, if you had a preference,
581
00:27:30,506 --> 00:27:33,135
Marc Preston: do you like the athlete, the relationship
582
00:27:33,235 --> 00:27:34,602
Marc Preston: you had with them and the building of their
583
00:27:34,643 --> 00:27:35,045
Marc Preston: career?
584
00:27:35,105 --> 00:27:37,597
Marc Preston: Was there a preference between kind of the
585
00:27:37,677 --> 00:27:39,946
Marc Preston: two different camps of relationships, as it
586
00:27:39,986 --> 00:27:40,127
Marc Preston: were?
587
00:27:40,508 --> 00:27:42,676
Leigh Steinberg: I mean the real pleasure is watching and
588
00:27:42,776 --> 00:27:44,942
Leigh Steinberg: helping to be part of the maturation
589
00:27:45,002 --> 00:27:49,433
Leigh Steinberg: process of young men and taking them from
590
00:27:49,894 --> 00:27:53,723
Leigh Steinberg: being a college senior or junior to second
591
00:27:53,763 --> 00:27:54,144
Leigh Steinberg: career.
592
00:27:55,467 --> 00:27:58,134
Leigh Steinberg: The most gratifying part of it was the
593
00:27:58,194 --> 00:28:00,459
Leigh Steinberg: charitable community programs where our
594
00:28:00,499 --> 00:28:05,651
Leigh Steinberg: guys have been responsible for major
595
00:28:05,731 --> 00:28:08,920
Leigh Steinberg: changes through the funding they can do,
596
00:28:09,542 --> 00:28:11,910
Leigh Steinberg: and I think in aggregate our guys are over
597
00:28:11,950 --> 00:28:14,017
Leigh Steinberg: a billion dollars in terms of money's
598
00:28:14,158 --> 00:28:14,619
Leigh Steinberg: raised.
599
00:28:14,740 --> 00:28:17,288
Leigh Steinberg: But it's not just that, it's messaging.
600
00:28:17,850 --> 00:28:20,999
Leigh Steinberg: So when Lennox Lewis cut a PSA that said
601
00:28:21,219 --> 00:28:26,270
Leigh Steinberg: real men don't hit women, it could do more
602
00:28:26,350 --> 00:28:29,437
Leigh Steinberg: to trigger behavioral change and rebellious
603
00:28:29,617 --> 00:28:32,363
Leigh Steinberg: adolescents who don't want to listen to any
604
00:28:32,443 --> 00:28:36,999
Leigh Steinberg: authority figures than a thousand authority
605
00:28:37,039 --> 00:28:37,982
Leigh Steinberg: figures ever could.
606
00:28:38,665 --> 00:28:41,635
Leigh Steinberg: Or Oscar Day-Loy and Steve Young prejudiced
607
00:28:41,655 --> 00:28:42,537
Leigh Steinberg: his foul play.
608
00:28:43,198 --> 00:28:49,251
Leigh Steinberg: So that was the most rewarding part was the
609
00:28:49,311 --> 00:28:52,418
Leigh Steinberg: dual lanes of helping in the maturation of
610
00:28:52,438 --> 00:28:53,060
Leigh Steinberg: the young men.
611
00:28:53,100 --> 00:28:54,764
Leigh Steinberg: Then together what we could do for the
612
00:28:54,804 --> 00:28:55,065
Leigh Steinberg: world.
613
00:28:55,595 --> 00:28:56,618
Marc Preston: And it seems like it's a real pay it
614
00:28:56,658 --> 00:28:59,686
Marc Preston: forward mentality that naturally if they do
615
00:28:59,726 --> 00:29:01,790
Marc Preston: that then they're going to the decisions
616
00:29:01,909 --> 00:29:04,558
Marc Preston: you've made as far as like how you try to
617
00:29:04,676 --> 00:29:05,178
Marc Preston: influence them.
618
00:29:05,198 --> 00:29:07,047
Marc Preston: Then they take the ball you know, nope,
619
00:29:07,067 --> 00:29:08,835
Marc Preston: unintended and run with that and then other
620
00:29:08,915 --> 00:29:10,242
Marc Preston: people will do the same and hopefully
621
00:29:10,282 --> 00:29:12,453
Marc Preston: exponentially that and seems like those
622
00:29:12,473 --> 00:29:13,297
Marc Preston: kind of things do grow.
623
00:29:14,280 --> 00:29:16,087
Marc Preston: But it kind of brings me back to something
624
00:29:16,388 --> 00:29:18,697
Marc Preston: I naturally got to bring up Jerry McGuire.
625
00:29:18,797 --> 00:29:22,250
Marc Preston: But the whole, the preface of the movie was
626
00:29:22,511 --> 00:29:24,798
Marc Preston: there was a change, there was a shift from
627
00:29:25,660 --> 00:29:28,627
Marc Preston: moving away from that kind of what we're
628
00:29:28,667 --> 00:29:29,670
Marc Preston: talking about right now.
629
00:29:31,434 --> 00:29:33,844
Marc Preston: Did you have the opportunity to Cameron
630
00:29:33,884 --> 00:29:34,205
Marc Preston: Crowe?
631
00:29:34,245 --> 00:29:36,253
Marc Preston: Did you discuss that he come pick your
632
00:29:36,273 --> 00:29:38,760
Marc Preston: brain and say you know, before, while he
633
00:29:38,800 --> 00:29:40,825
Marc Preston: was conceiving of writing or whatever?
634
00:29:40,845 --> 00:29:42,436
Marc Preston: Have you the movie that he asked you
635
00:29:42,476 --> 00:29:45,663
Marc Preston: questions about your views on professional
636
00:29:45,723 --> 00:29:48,027
Marc Preston: sports and were you involved in that
637
00:29:48,067 --> 00:29:48,488
Marc Preston: process?
638
00:29:49,096 --> 00:29:52,005
Leigh Steinberg: Well, cameron called me in 1993 and said he
639
00:29:52,045 --> 00:29:55,235
Leigh Steinberg: was doing a film based on a sports agent
640
00:29:55,375 --> 00:29:59,425
Leigh Steinberg: and could he shadow me and follow me and be
641
00:29:59,445 --> 00:30:02,653
Leigh Steinberg: in situations I was in with athletes and
642
00:30:02,693 --> 00:30:05,561
Leigh Steinberg: teams and games and the rest of it.
643
00:30:05,621 --> 00:30:06,524
Leigh Steinberg: So I said sure.
644
00:30:07,226 --> 00:30:10,375
Leigh Steinberg: So he came with me to the league meetings
645
00:30:10,856 --> 00:30:14,363
Leigh Steinberg: in Palm Desert in 1993, where I was showing
646
00:30:14,483 --> 00:30:15,365
Leigh Steinberg: off free agents.
647
00:30:15,465 --> 00:30:18,257
Leigh Steinberg: He came with me to the draft in New York or
648
00:30:18,317 --> 00:30:19,439
Leigh Steinberg: had the first pick.
649
00:30:20,061 --> 00:30:22,405
Leigh Steinberg: He came to press conference with Bill
650
00:30:22,425 --> 00:30:23,187
Leigh Steinberg: Parcells.
651
00:30:23,327 --> 00:30:26,904
Leigh Steinberg: He came to pro scouting day at USC.
652
00:30:27,526 --> 00:30:29,753
Leigh Steinberg: He came to a series of games with me and
653
00:30:29,853 --> 00:30:34,462
Leigh Steinberg: all the time he was asking me for insights
654
00:30:34,522 --> 00:30:36,867
Leigh Steinberg: and stories and I told him lots and lots of
655
00:30:36,907 --> 00:30:40,881
Leigh Steinberg: stories and then he went off and wrote the
656
00:30:40,961 --> 00:30:43,887
Leigh Steinberg: script and I was a technical advisor so I
657
00:30:43,927 --> 00:30:46,859
Leigh Steinberg: had to vet the script to make sure the
658
00:30:46,919 --> 00:30:50,325
Leigh Steinberg: willing suspension of disbelief that keeps
659
00:30:50,345 --> 00:30:54,037
Leigh Steinberg: you in a movie that you didn't think it was
660
00:30:54,097 --> 00:30:56,522
Leigh Steinberg: funny, the dialogue was still good, the
661
00:30:56,763 --> 00:31:00,120
Leigh Steinberg: look was not right and all the rest of that.
662
00:31:00,401 --> 00:31:02,631
Leigh Steinberg: And then he assigned me actors to work with,
663
00:31:02,692 --> 00:31:05,681
Leigh Steinberg: like Cuba Gooding Jr, who I took down to
664
00:31:05,782 --> 00:31:09,011
Leigh Steinberg: the Super Bowl in Phoenix and made him
665
00:31:09,071 --> 00:31:13,782
Leigh Steinberg: pretend he was my client for a week.
666
00:31:14,263 --> 00:31:16,607
Leigh Steinberg: So yeah, there's a lot of life up there on
667
00:31:16,647 --> 00:31:17,088
Leigh Steinberg: the screen.
668
00:31:17,395 --> 00:31:19,944
Marc Preston: Yeah, it does seem like there are multiple.
669
00:31:20,767 --> 00:31:22,995
Marc Preston: I don't see messages but storylines kind of
670
00:31:23,055 --> 00:31:24,037
Marc Preston: running through that, but using the
671
00:31:24,057 --> 00:31:26,221
Marc Preston: backdrop of professional sports.
672
00:31:26,342 --> 00:31:30,777
Marc Preston: And I'd seen somewhere, I'd read somewhere,
673
00:31:30,837 --> 00:31:33,502
Marc Preston: that Warren Moon was sort of a quasi
674
00:31:33,542 --> 00:31:37,497
Marc Preston: template for Cuba Gooding Jr's character.
675
00:31:37,637 --> 00:31:39,303
Marc Preston: Is that accurate or is that just urban myth?
676
00:31:39,395 --> 00:31:40,398
Leigh Steinberg: No, that's accurate.
677
00:31:40,699 --> 00:31:43,908
Leigh Steinberg: And Tim McDonald, who was a free agent who
678
00:31:43,968 --> 00:31:49,000
Leigh Steinberg: we watched in Iraq with teams and Cameron,
679
00:31:49,020 --> 00:31:51,223
Leigh Steinberg: came out to dinner, like with Jimmer, say,
680
00:31:51,303 --> 00:31:54,970
Leigh Steinberg: the owner of Indianapolis.
681
00:31:55,877 --> 00:31:58,403
Leigh Steinberg: He sometimes was a fly on the wall and
682
00:31:58,443 --> 00:32:01,111
Leigh Steinberg: sometimes I integrated him into the
683
00:32:01,833 --> 00:32:04,019
Leigh Steinberg: situation and I sort of agreed with him.
684
00:32:04,059 --> 00:32:07,069
Leigh Steinberg: We wouldn't talk about what parts of my own
685
00:32:07,130 --> 00:32:08,775
Leigh Steinberg: life were that.
686
00:32:08,915 --> 00:32:11,141
Marc Preston: Obviously he's not my life story because I
687
00:32:11,181 --> 00:32:13,005
Marc Preston: started with the first pick in the draft,
688
00:32:16,299 --> 00:32:19,264
Marc Preston: but that I would keep between he and I what
689
00:32:20,145 --> 00:32:22,169
Marc Preston: particularly might have got a modeled on
690
00:32:22,189 --> 00:32:25,103
Marc Preston: what Well, I know Tom Cruise is notorious
691
00:32:25,163 --> 00:32:27,692
Marc Preston: for being, I'd say, one of those guys
692
00:32:27,712 --> 00:32:30,322
Marc Preston: that's the most well prepared and both
693
00:32:30,422 --> 00:32:32,690
Marc Preston: physically knowledge he probably knows
694
00:32:32,731 --> 00:32:34,456
Marc Preston: everybody's lines, including his own, but
695
00:32:35,017 --> 00:32:36,661
Marc Preston: as technical advisor, was he picking your
696
00:32:36,701 --> 00:32:37,523
Marc Preston: brain as well?
697
00:32:37,723 --> 00:32:41,298
Leigh Steinberg: on just nuances I worked with all the
698
00:32:42,059 --> 00:32:45,906
Leigh Steinberg: actors, in other words Regina King that was
699
00:32:45,986 --> 00:32:49,858
Leigh Steinberg: her first big role and she what would a
700
00:32:49,939 --> 00:32:53,065
Leigh Steinberg: wife think of watching her husband get
701
00:32:53,145 --> 00:32:56,356
Leigh Steinberg: knocked to the ground on and not get up?
702
00:32:56,637 --> 00:33:00,043
Leigh Steinberg: You know how would she relate.
703
00:33:00,544 --> 00:33:04,430
Leigh Steinberg: Or Jerry O'Connell, the quarterback who I
704
00:33:04,455 --> 00:33:07,680
Leigh Steinberg: showed how to throw a spiral to see it gone
705
00:33:07,740 --> 00:33:10,264
Leigh Steinberg: to NYU and they didn't have football there.
706
00:33:14,555 --> 00:33:19,824
Leigh Steinberg: So it was working with a number of the
707
00:33:19,924 --> 00:33:22,729
Leigh Steinberg: actors on their role in the field and they
708
00:33:22,769 --> 00:33:25,582
Leigh Steinberg: came down and they took my wardrobe and
709
00:33:25,622 --> 00:33:29,152
Leigh Steinberg: they shot like the scene before Jerry
710
00:33:29,192 --> 00:33:31,778
Leigh Steinberg: Movire leaves the big agencies that shot
711
00:33:31,878 --> 00:33:35,987
Leigh Steinberg: out of my window in Newport Beach and they
712
00:33:36,388 --> 00:33:40,638
Leigh Steinberg: they took my wardrobe and legal pads and
713
00:33:41,560 --> 00:33:45,168
Leigh Steinberg: descended for feel and tone.
714
00:33:45,629 --> 00:33:47,714
Marc Preston: That's the thing that I think you kind of
715
00:33:47,734 --> 00:33:48,919
Marc Preston: inherently wanted to be.
716
00:33:48,959 --> 00:33:51,429
Marc Preston: I remember being a young guy it was my
717
00:33:51,489 --> 00:33:54,019
Marc Preston: early 20s, I think, when that came out and
718
00:33:54,721 --> 00:33:56,427
Marc Preston: I just remember sports was.
719
00:33:56,447 --> 00:33:58,273
Marc Preston: You know that we knew Michael Jordan was in
720
00:33:58,293 --> 00:34:00,020
Marc Preston: the ecosystem and you first talk about that,
721
00:34:00,160 --> 00:34:02,268
Marc Preston: that that era of the Dallas Cowboys.
722
00:34:02,770 --> 00:34:05,000
Marc Preston: It was just maybe it's because I was in my
723
00:34:05,060 --> 00:34:07,311
Marc Preston: early 20s, I was more cognizant of that or
724
00:34:07,432 --> 00:34:08,758
Marc Preston: something but it seemed like there was a
725
00:34:09,381 --> 00:34:09,662
Marc Preston: shift.
726
00:34:09,682 --> 00:34:11,871
Marc Preston: It was becoming more for lack of a better
727
00:34:11,891 --> 00:34:13,438
Marc Preston: way of calling it sports were becoming more
728
00:34:13,478 --> 00:34:14,623
Marc Preston: Hollywood, if you will.
729
00:34:14,844 --> 00:34:17,274
Marc Preston: You know it was bigger personalities to
730
00:34:17,314 --> 00:34:18,961
Marc Preston: Deon Sanders types and whatever.
731
00:34:19,001 --> 00:34:19,322
Marc Preston: Have you?
732
00:34:19,735 --> 00:34:24,442
Leigh Steinberg: Well, think about this 80 of the top 100
733
00:34:24,603 --> 00:34:28,048
Leigh Steinberg: Nielsen rated TV shows last year were NFL
734
00:34:28,068 --> 00:34:28,449
Leigh Steinberg: football.
735
00:34:29,475 --> 00:34:32,726
Leigh Steinberg: So it means that NFL football is not only
736
00:34:32,826 --> 00:34:35,515
Leigh Steinberg: most popular sport, by two to one, it's the
737
00:34:35,635 --> 00:34:37,660
Leigh Steinberg: most popular form of televised
738
00:34:37,760 --> 00:34:38,522
Leigh Steinberg: entertainment.
739
00:34:39,344 --> 00:34:43,595
Leigh Steinberg: So that power went into raising the profile
740
00:34:43,755 --> 00:34:46,725
Leigh Steinberg: of individual athletes and that, combined
741
00:34:46,785 --> 00:34:49,875
Leigh Steinberg: with endorsements and ubiquitous way that
742
00:34:49,975 --> 00:34:52,303
Leigh Steinberg: we saw Michael Jordan on TV over and over
743
00:34:52,404 --> 00:34:52,925
Leigh Steinberg: and over again.
744
00:34:53,668 --> 00:34:56,537
Leigh Steinberg: It gave athletes a chance if they performed
745
00:34:56,597 --> 00:34:59,463
Leigh Steinberg: dramatically and had good personalities, to
746
00:34:59,503 --> 00:35:02,539
Leigh Steinberg: cross over from the narrow genre of
747
00:35:02,559 --> 00:35:04,991
Leigh Steinberg: hardcore sports fans to become household
748
00:35:05,051 --> 00:35:05,433
Leigh Steinberg: names.
749
00:35:06,737 --> 00:35:09,062
Marc Preston: Well, how did you become cognizant of that?
750
00:35:09,443 --> 00:35:11,268
Marc Preston: Of course there was an evolution in sports
751
00:35:11,355 --> 00:35:12,358
Marc Preston: as TV came in.
752
00:35:12,759 --> 00:35:13,881
Marc Preston: Were you noticing that?
753
00:35:13,901 --> 00:35:15,746
Marc Preston: Or were you just kind of a voracious?
754
00:35:16,007 --> 00:35:17,941
Marc Preston: Did you just digest all the information you
755
00:35:17,981 --> 00:35:18,262
Marc Preston: can?
756
00:35:18,796 --> 00:35:19,677
Leigh Steinberg: No, no.
757
00:35:20,058 --> 00:35:22,704
Leigh Steinberg: We got to Atlanta and we arrived at the
758
00:35:22,764 --> 00:35:24,608
Leigh Steinberg: airport tonight before the signing, and
759
00:35:24,655 --> 00:35:27,621
Leigh Steinberg: there's cleat lights flashing in the sky
760
00:35:27,902 --> 00:35:29,425
Leigh Steinberg: like for a movie premiere.
761
00:35:29,886 --> 00:35:32,321
Leigh Steinberg: A huge crowd is pressed up against the
762
00:35:32,341 --> 00:35:34,108
Leigh Steinberg: police line and the first thing we hear is
763
00:35:34,771 --> 00:35:36,797
Leigh Steinberg: we interrupt the Johnny Carson show to
764
00:35:36,837 --> 00:35:39,263
Leigh Steinberg: bring you a special news bulletin Seabart
765
00:35:39,283 --> 00:35:41,508
Leigh Steinberg: Kowsky and his attorney have just arrived
766
00:35:41,595 --> 00:35:42,276
Leigh Steinberg: at the airport.
767
00:35:42,998 --> 00:35:43,859
Leigh Steinberg: I saw it.
768
00:35:44,721 --> 00:35:48,147
Leigh Steinberg: I saw it in a way I didn't in Southern or
769
00:35:48,227 --> 00:35:49,309
Leigh Steinberg: Northern California.
770
00:35:49,515 --> 00:35:53,684
Leigh Steinberg: I saw the frenzy and I knew what an
771
00:35:53,804 --> 00:35:58,534
Leigh Steinberg: integral that these athletes were becoming
772
00:35:58,634 --> 00:35:59,957
Leigh Steinberg: the new movie stars.
773
00:36:00,538 --> 00:36:04,928
Leigh Steinberg: And so today, patrick Wilhomes wins the
774
00:36:05,008 --> 00:36:08,676
Leigh Steinberg: Super Bowl and he's on all sorts of other
775
00:36:08,716 --> 00:36:10,901
Leigh Steinberg: TV shows and everything, and at the end of
776
00:36:10,941 --> 00:36:14,135
Leigh Steinberg: the day, time selects him as one of the
777
00:36:14,215 --> 00:36:17,363
Leigh Steinberg: hundred most influential people on the
778
00:36:17,403 --> 00:36:17,925
Leigh Steinberg: planet.
779
00:36:18,947 --> 00:36:22,015
Leigh Steinberg: So, whether it was Tiger Woods or Michael
780
00:36:22,195 --> 00:36:25,661
Leigh Steinberg: Jordan or LeBron James or Muhammad Ali,
781
00:36:26,643 --> 00:36:29,949
Leigh Steinberg: this celebrity building machine elevated
782
00:36:30,109 --> 00:36:33,684
Leigh Steinberg: these athletes to household name status.
783
00:36:34,115 --> 00:36:36,026
Marc Preston: It's interesting to me if you were to look
784
00:36:36,066 --> 00:36:37,595
Marc Preston: in the kind of the overall like the labor
785
00:36:37,715 --> 00:36:39,841
Marc Preston: Marcet is outside of sports.
786
00:36:39,901 --> 00:36:44,753
Marc Preston: You look at you know CEO salaries and have
787
00:36:44,773 --> 00:36:46,681
Marc Preston: skyrocketed and the proportionally your
788
00:36:46,742 --> 00:36:48,651
Marc Preston: average worker salary hasn't really kind of
789
00:36:48,692 --> 00:36:49,174
Marc Preston: kept up.
790
00:36:49,214 --> 00:36:52,086
Marc Preston: But it seems like for those that kind of
791
00:36:52,126 --> 00:36:53,753
Marc Preston: complain I athlete shouldn't be making all
792
00:36:53,773 --> 00:36:55,482
Marc Preston: this money and you know, whatever have you.
793
00:36:56,145 --> 00:36:57,733
Marc Preston: I kind of look at it like well, it seems
794
00:36:57,753 --> 00:36:59,642
Marc Preston: like that's an industry that's kind of kept
795
00:36:59,722 --> 00:37:00,024
Marc Preston: pace.
796
00:37:00,124 --> 00:37:01,933
Marc Preston: You know you say there's massive TV
797
00:37:01,973 --> 00:37:02,415
Marc Preston: contracts.
798
00:37:02,535 --> 00:37:03,938
Marc Preston: Come in Now.
799
00:37:03,978 --> 00:37:05,983
Marc Preston: The athletes get their fair share of that.
800
00:37:06,163 --> 00:37:08,335
Marc Preston: It seems like in professional sports they
801
00:37:08,375 --> 00:37:11,523
Marc Preston: do get a reasonable percentage of the of
802
00:37:11,563 --> 00:37:12,646
Marc Preston: the contribution they make.
803
00:37:12,966 --> 00:37:14,499
Marc Preston: Do you think that's an accurate statement
804
00:37:14,720 --> 00:37:15,784
Marc Preston: that they are?
805
00:37:15,915 --> 00:37:16,717
Leigh Steinberg: Remember these.
806
00:37:16,958 --> 00:37:19,645
Leigh Steinberg: These sports are capped and they have
807
00:37:19,726 --> 00:37:20,367
Leigh Steinberg: formulas.
808
00:37:21,109 --> 00:37:26,302
Leigh Steinberg: So in football owners make 53% of the gross
809
00:37:26,884 --> 00:37:28,888
Leigh Steinberg: the money that comes in, and players make
810
00:37:28,948 --> 00:37:30,031
Leigh Steinberg: 47%.
811
00:37:30,692 --> 00:37:34,039
Leigh Steinberg: So the only way the player salaries rise is
812
00:37:34,199 --> 00:37:38,266
Leigh Steinberg: if revenue is rising and they do a split
813
00:37:38,346 --> 00:37:41,617
Leigh Steinberg: and they have caps that talk about how much
814
00:37:41,697 --> 00:37:44,785
Leigh Steinberg: work he's will be paid and so their
815
00:37:44,965 --> 00:37:46,729
Leigh Steinberg: limitations on spending.
816
00:37:46,749 --> 00:37:51,745
Leigh Steinberg: It can only grow to the point where you
817
00:37:51,785 --> 00:37:54,591
Leigh Steinberg: have revenue coming in at enhanced levels
818
00:37:55,072 --> 00:37:57,418
Leigh Steinberg: and now, for the first time, you have
819
00:37:57,498 --> 00:38:00,107
Leigh Steinberg: football quarterbacks making the same money
820
00:38:00,187 --> 00:38:03,980
Leigh Steinberg: that their peers are making in basketball
821
00:38:04,060 --> 00:38:04,703
Leigh Steinberg: and baseball.
822
00:38:05,076 --> 00:38:06,540
Marc Preston: I mean, what would you say to the people
823
00:38:06,600 --> 00:38:08,987
Marc Preston: who and that's as was I'm going back to the
824
00:38:09,035 --> 00:38:10,724
Marc Preston: 90s again, when I first started hearing
825
00:38:10,744 --> 00:38:12,473
Marc Preston: this people like Well, why are they making
826
00:38:12,835 --> 00:38:13,477
Marc Preston: all this money?
827
00:38:13,517 --> 00:38:14,881
Marc Preston: That's too much money, they're just playing
828
00:38:14,921 --> 00:38:15,242
Marc Preston: a game.
829
00:38:16,024 --> 00:38:17,668
Marc Preston: I'm sure you've heard that argument many,
830
00:38:17,689 --> 00:38:18,135
Marc Preston: many times.
831
00:38:18,335 --> 00:38:21,003
Leigh Steinberg: Well, you, wouldn't think of it as quite a
832
00:38:21,063 --> 00:38:25,054
Leigh Steinberg: game if you saw what happens to football
833
00:38:25,094 --> 00:38:26,337
Leigh Steinberg: players over time.
834
00:38:26,878 --> 00:38:29,303
Leigh Steinberg: In other words, their bodies break down.
835
00:38:29,344 --> 00:38:31,916
Leigh Steinberg: They have serious concussion issues, they
836
00:38:31,956 --> 00:38:33,319
Leigh Steinberg: have dementia issues.
837
00:38:33,479 --> 00:38:35,423
Leigh Steinberg: They've got all sorts of things there.
838
00:38:36,225 --> 00:38:39,319
Leigh Steinberg: Their path in life, second, free of wise is
839
00:38:39,400 --> 00:38:41,609
Leigh Steinberg: not totally normal because of the amount of
840
00:38:41,689 --> 00:38:43,756
Leigh Steinberg: pounding that their body took.
841
00:38:44,277 --> 00:38:47,302
Leigh Steinberg: But the second thing is it's all supply and
842
00:38:47,343 --> 00:38:47,823
Leigh Steinberg: demand.
843
00:38:48,725 --> 00:38:53,902
Leigh Steinberg: For years I said to owners all will have a
844
00:38:53,962 --> 00:38:57,050
Leigh Steinberg: client take a cut in salary to the degree
845
00:38:57,090 --> 00:38:59,417
Leigh Steinberg: that that reflected lower ticket prices,
846
00:39:00,060 --> 00:39:01,967
Leigh Steinberg: and I would never take it up on it because
847
00:39:02,027 --> 00:39:04,516
Leigh Steinberg: ticket prices are a function of supply and
848
00:39:04,536 --> 00:39:05,017
Leigh Steinberg: demand.
849
00:39:05,639 --> 00:39:08,025
Leigh Steinberg: So for a football team there's only 10 home
850
00:39:08,086 --> 00:39:12,918
Leigh Steinberg: gates right, and the people compete for how
851
00:39:13,279 --> 00:39:15,263
Leigh Steinberg: much they're willing to pay, whether it's a
852
00:39:15,324 --> 00:39:17,635
Leigh Steinberg: luxury box or just a regular seat.
853
00:39:18,296 --> 00:39:23,784
Leigh Steinberg: So it's what the Marcet is and it's value
854
00:39:23,884 --> 00:39:28,917
Leigh Steinberg: coming in Every time someone buys a t-shirt
855
00:39:29,257 --> 00:39:33,988
Leigh Steinberg: or participates in fantasy or does and
856
00:39:34,028 --> 00:39:34,950
Leigh Steinberg: subscribes.
857
00:39:35,171 --> 00:39:37,957
Leigh Steinberg: There's so many different ways to enjoy
858
00:39:38,038 --> 00:39:43,291
Leigh Steinberg: sports now and so it's all supply and
859
00:39:43,331 --> 00:39:43,652
Leigh Steinberg: demand.
860
00:39:43,692 --> 00:39:46,037
Leigh Steinberg: There's a finite amount of people who can
861
00:39:46,057 --> 00:39:49,806
Leigh Steinberg: play at these levels and the sports
862
00:39:49,866 --> 00:39:50,487
Leigh Steinberg: generate it.
863
00:39:51,516 --> 00:39:51,918
Marc Preston: I agree.
864
00:39:52,138 --> 00:39:54,104
Marc Preston: I know the people that have over the years,
865
00:39:54,124 --> 00:39:55,106
Marc Preston: so they shouldn't make that money.
866
00:39:55,255 --> 00:39:56,438
Marc Preston: To me I've always been like, well, they
867
00:39:56,458 --> 00:39:58,504
Marc Preston: should get their fair share of what their
868
00:39:58,985 --> 00:39:59,716
Marc Preston: contribution is.
869
00:40:00,136 --> 00:40:01,700
Marc Preston: You have three kids, Am I correct?
870
00:40:01,861 --> 00:40:04,687
Leigh Steinberg: I do I have two boys and a girl.
871
00:40:04,995 --> 00:40:06,740
Marc Preston: Did any of them follow in your footsteps
872
00:40:06,760 --> 00:40:08,465
Marc Preston: when it came to working in the sports and
873
00:40:08,505 --> 00:40:09,396
Marc Preston: entertainment industry?
874
00:40:09,496 --> 00:40:13,663
Leigh Steinberg: My daughter works in social media in Dallas.
875
00:40:15,205 --> 00:40:18,936
Leigh Steinberg: My middle son works with me in the agency
876
00:40:19,837 --> 00:40:23,382
Leigh Steinberg: and unfortunately the two boys have an
877
00:40:24,784 --> 00:40:28,850
Leigh Steinberg: eyesight condition called Nidus pigmentosa.
878
00:40:29,875 --> 00:40:33,942
Leigh Steinberg: They're both legally blind, but the focus
879
00:40:33,982 --> 00:40:37,528
Leigh Steinberg: has to be on what they still can do, and
880
00:40:37,649 --> 00:40:41,303
Leigh Steinberg: the oldest one is teaching at a blind
881
00:40:41,383 --> 00:40:41,805
Leigh Steinberg: school.
882
00:40:41,905 --> 00:40:43,188
Leigh Steinberg: He's also a writer.
883
00:40:44,191 --> 00:40:46,376
Leigh Steinberg: The middle one aspires to be an agent.
884
00:40:46,576 --> 00:40:47,558
Marc Preston: How old are your kids now?
885
00:40:47,938 --> 00:40:57,631
Leigh Steinberg: They are 37, 32, and 28.
886
00:40:57,936 --> 00:40:58,339
Marc Preston: I've got three.
887
00:40:58,359 --> 00:40:59,707
Marc Preston: I also have to keep track of what their.
888
00:41:00,009 --> 00:41:01,637
Marc Preston: So remembering their ages can be a task.
889
00:41:01,717 --> 00:41:03,983
Marc Preston: But now your daughter, who lives in Dallas.
890
00:41:04,003 --> 00:41:05,025
Marc Preston: What part of Dallas did she in?
891
00:41:05,875 --> 00:41:06,356
Leigh Steinberg: Uptown.
892
00:41:07,599 --> 00:41:09,924
Marc Preston: Okay, that's the happening area right now,
893
00:41:09,964 --> 00:41:10,305
Marc Preston: of course.
894
00:41:11,755 --> 00:41:14,421
Leigh Steinberg: You walk down the streets and it's like
895
00:41:15,884 --> 00:41:17,267
Leigh Steinberg: young people's paradise.
896
00:41:17,735 --> 00:41:20,862
Marc Preston: Yeah, Well, Dallas is becoming to me like
897
00:41:21,042 --> 00:41:21,944
Marc Preston: LA in a bit.
898
00:41:22,124 --> 00:41:24,415
Marc Preston: It's just booming right now, you know.
899
00:41:24,496 --> 00:41:25,978
Leigh Steinberg: Very much so.
900
00:41:26,399 --> 00:41:30,427
Leigh Steinberg: And if you're young, there are dozens of
901
00:41:30,507 --> 00:41:33,037
Leigh Steinberg: young people on the streets and in the
902
00:41:33,097 --> 00:41:36,362
Leigh Steinberg: cafes and walk, you know, at the park.
903
00:41:36,603 --> 00:41:41,216
Leigh Steinberg: I mean, it's like a whole generation of
904
00:41:41,577 --> 00:41:44,448
Leigh Steinberg: young people starting their careers.
905
00:41:44,669 --> 00:41:45,813
Marc Preston: I was a North Dallas kid.
906
00:41:45,853 --> 00:41:48,181
Marc Preston: I grew up in the Burbs, but I remember my
907
00:41:48,301 --> 00:41:51,751
Marc Preston: first football banquet sophomore year there
908
00:41:51,771 --> 00:41:53,978
Marc Preston: was this young new guy for the Cowboys came
909
00:41:53,998 --> 00:41:54,399
Marc Preston: to speak.
910
00:41:54,439 --> 00:41:56,565
Marc Preston: That they Because I get tech shram, I think
911
00:41:56,585 --> 00:41:58,338
Marc Preston: had a little bit of a problem, but it was
912
00:41:58,398 --> 00:42:00,684
Marc Preston: Michael Irvin showed up and that was so
913
00:42:00,764 --> 00:42:01,466
Marc Preston: kind of interesting.
914
00:42:01,955 --> 00:42:04,002
Marc Preston: Well, the career trajectory, and that was
915
00:42:04,062 --> 00:42:06,330
Marc Preston: his first year young guy coming in.
916
00:42:06,390 --> 00:42:10,463
Marc Preston: And when I worked at a restaurant I served
917
00:42:10,503 --> 00:42:12,670
Marc Preston: Jimmy Johnson one time.
918
00:42:12,830 --> 00:42:15,075
Marc Preston: You know I thought that was so cool.
919
00:42:15,815 --> 00:42:19,557
Leigh Steinberg: Texas is probably, maybe along with Florida,
920
00:42:19,617 --> 00:42:22,998
Leigh Steinberg: the most football crazy culture.
921
00:42:30,348 --> 00:42:30,970
Marc Preston: One thing I like to do.
922
00:42:31,010 --> 00:42:33,057
Marc Preston: I like something called my seven questions.
923
00:42:33,137 --> 00:42:35,044
Marc Preston: It's just sort of like an additional get to
924
00:42:35,084 --> 00:42:36,804
Marc Preston: know, ya, something a little fun.
925
00:42:38,400 --> 00:42:39,564
Marc Preston: But one of the things I'm curious about,
926
00:42:39,584 --> 00:42:42,161
Marc Preston: because I'm all about the food, so much so
927
00:42:42,201 --> 00:42:43,607
Marc Preston: the Waminel.
928
00:42:43,627 --> 00:42:46,016
Marc Preston: I don't have any delis around me here, so
929
00:42:46,397 --> 00:42:47,762
Marc Preston: I'm always at canteries at least two or
930
00:42:47,802 --> 00:42:48,364
Marc Preston: three times.
931
00:42:49,680 --> 00:42:52,068
Marc Preston: But curious about what your.
932
00:42:52,389 --> 00:42:54,135
Marc Preston: If you said a comfort food, something that
933
00:42:54,155 --> 00:42:55,805
Marc Preston: you just love to sit down, and it's a
934
00:42:55,865 --> 00:42:57,423
Marc Preston: comfort food, what would that be your
935
00:42:57,484 --> 00:42:57,986
Marc Preston: favorite thing?
936
00:42:58,280 --> 00:43:01,105
Leigh Steinberg: Mexican food tacos, enchiladas.
937
00:43:01,285 --> 00:43:05,533
Leigh Steinberg: Italian food pizza, lasagna anything with
938
00:43:05,793 --> 00:43:09,749
Leigh Steinberg: red sauce and cheese hits the spot with me,
939
00:43:10,080 --> 00:43:14,106
Leigh Steinberg: but also like Indian food and Asian food,
940
00:43:15,087 --> 00:43:19,794
Leigh Steinberg: and I mostly eat a lot of green and a
941
00:43:19,834 --> 00:43:20,735
Leigh Steinberg: little bit of protein.
942
00:43:21,200 --> 00:43:22,124
Marc Preston: Yeah, I need to do more of that.
943
00:43:23,080 --> 00:43:25,766
Marc Preston: You know, people always talk healthy but in
944
00:43:25,866 --> 00:43:28,392
Marc Preston: action I talk it, but I need to do more of
945
00:43:28,452 --> 00:43:28,953
Marc Preston: the green.
946
00:43:29,220 --> 00:43:30,885
Marc Preston: I was so proud of myself I put some greens
947
00:43:30,966 --> 00:43:32,109
Marc Preston: on a taco last night.
948
00:43:32,560 --> 00:43:33,023
Marc Preston: I felt it.
949
00:43:33,064 --> 00:43:34,352
Marc Preston: I cooked, I felt like I was like, hey, I'm
950
00:43:34,372 --> 00:43:34,794
Marc Preston: being healthy.
951
00:43:34,815 --> 00:43:36,363
Marc Preston: There's a few leaves of something here.
952
00:43:38,140 --> 00:43:40,368
Marc Preston: Now, if you were to sit down for a cup of
953
00:43:40,408 --> 00:43:42,695
Marc Preston: coffee, to sit down and talk, story three
954
00:43:42,736 --> 00:43:45,907
Marc Preston: people, living or not, who do you think
955
00:43:45,927 --> 00:43:47,232
Marc Preston: would make for a great few hours
956
00:43:47,313 --> 00:43:48,035
Marc Preston: conversation?
957
00:43:48,055 --> 00:43:50,164
Marc Preston: Who would those three people be?
958
00:43:50,540 --> 00:43:58,990
Leigh Steinberg: I think it'd be Martin Luther King, mahatma
959
00:43:59,350 --> 00:44:04,216
Leigh Steinberg: Gandhi and maybe somebody like Denzel
960
00:44:04,256 --> 00:44:04,837
Leigh Steinberg: Washington.
961
00:44:04,940 --> 00:44:06,768
Marc Preston: I think Denzel would be a great one.
962
00:44:06,880 --> 00:44:09,573
Marc Preston: I mean anybody there that just they operate
963
00:44:09,633 --> 00:44:10,598
Marc Preston: at the top of their game.
964
00:44:10,638 --> 00:44:12,386
Marc Preston: He seems to have a great mental game.
965
00:44:13,062 --> 00:44:14,265
Marc Preston: Yeah, I know, for lack of a better way of
966
00:44:14,305 --> 00:44:16,110
Marc Preston: putting it, those people really intrigued
967
00:44:16,150 --> 00:44:16,250
Marc Preston: me.
968
00:44:17,741 --> 00:44:21,248
Leigh Steinberg: Well, he and Russell Crowe are two actors
969
00:44:21,368 --> 00:44:24,574
Leigh Steinberg: to me who submerge themselves into a role,
970
00:44:24,760 --> 00:44:27,469
Leigh Steinberg: and it's not necessarily them each time.
971
00:44:28,501 --> 00:44:30,784
Leigh Steinberg: Now, the word I know Jimmy Fox, and I
972
00:44:30,804 --> 00:44:36,073
Leigh Steinberg: remember watching him as Ray Charles.
973
00:44:37,640 --> 00:44:39,547
Marc Preston: He was in any given Sunday also, wasn't he?
974
00:44:40,922 --> 00:44:43,368
Leigh Steinberg: Yes, which I also was technical advisor for.
975
00:44:45,560 --> 00:44:48,089
Leigh Steinberg: And the point is, there's certain actors
976
00:44:48,149 --> 00:44:50,678
Leigh Steinberg: who, if you see Russell Crowe and Gladiator,
977
00:44:51,160 --> 00:44:53,307
Leigh Steinberg: it's not the Russell Crowe of a beautiful
978
00:44:53,367 --> 00:44:59,953
Leigh Steinberg: mind, it's not the Russell Crowe in Les Mis,
979
00:45:00,320 --> 00:45:00,981
Leigh Steinberg: you know it's.
980
00:45:02,043 --> 00:45:05,850
Leigh Steinberg: He inhabits the roles and you forget who
981
00:45:05,890 --> 00:45:06,771
Leigh Steinberg: the actor is.
982
00:45:06,871 --> 00:45:08,334
Leigh Steinberg: You're just into the role.
983
00:45:08,940 --> 00:45:10,085
Marc Preston: Yeah, as an actor, I look at them and think
984
00:45:10,105 --> 00:45:10,888
Marc Preston: they're just aliens.
985
00:45:11,020 --> 00:45:11,683
Marc Preston: I don't know how they do it.
986
00:45:12,380 --> 00:45:14,628
Marc Preston: Another one is Leonardo DiCaprio.
987
00:45:14,840 --> 00:45:16,550
Marc Preston: He's one of those guys that again, kind of
988
00:45:16,570 --> 00:45:18,240
Marc Preston: like I mentioned with Tom Cruise they're
989
00:45:18,240 --> 00:45:21,223
Marc Preston: just so well prepared, they show up on set
990
00:45:21,283 --> 00:45:23,410
Marc Preston: and everything it's just all locked in.
991
00:45:24,022 --> 00:45:26,408
Marc Preston: To me it's like a player who it's game day.
992
00:45:26,508 --> 00:45:28,301
Marc Preston: You know when they blow the whistle they're
993
00:45:28,321 --> 00:45:28,481
Marc Preston: ready.
994
00:45:28,762 --> 00:45:31,923
Marc Preston: You know, now, if we were to, if I was to
995
00:45:31,983 --> 00:45:35,251
Marc Preston: say that you, you and the family, y'all get
996
00:45:35,271 --> 00:45:37,125
Marc Preston: to go hang out on an island, beautiful,
997
00:45:37,366 --> 00:45:39,073
Marc Preston: amazing island for a year, but you're not
998
00:45:39,093 --> 00:45:40,419
Marc Preston: going to have streaming or internet or
999
00:45:40,479 --> 00:45:41,802
Marc Preston: anything, so you're going to have to bring
00:45:42,463 --> 00:45:45,129
Marc Preston: with you a CD, your favorite album, and a
00:45:45,169 --> 00:45:48,324
Marc Preston: DVD, a movie that you can watch over and
00:45:48,404 --> 00:45:48,926
Marc Preston: over again.
00:45:49,120 --> 00:45:50,805
Marc Preston: What would that album be and what would
00:45:50,825 --> 00:45:51,607
Marc Preston: that DVD be?
00:45:52,840 --> 00:45:57,847
Leigh Steinberg: Well, the album would be Motown and it
00:45:57,987 --> 00:46:02,573
Leigh Steinberg: would be the Supremes of Four Tops or a
00:46:02,694 --> 00:46:07,125
Leigh Steinberg: group from Back in my Youth, and the movie
00:46:07,405 --> 00:46:11,413
Leigh Steinberg: would you know, as men we watch so many
00:46:11,513 --> 00:46:13,523
Leigh Steinberg: movies and if we like them we watch them
00:46:13,623 --> 00:46:13,784
Leigh Steinberg: over.
00:46:16,780 --> 00:46:20,223
Leigh Steinberg: The Godfather one and two, three I thought
00:46:20,303 --> 00:46:20,966
Leigh Steinberg: didn't work.
00:46:21,160 --> 00:46:24,270
Leigh Steinberg: I would cut one and two chronologically so
00:46:24,351 --> 00:46:27,160
Leigh Steinberg: that actually the first part of the movie
00:46:27,380 --> 00:46:33,109
Leigh Steinberg: is is Corleone growing up in Italy, and
00:46:33,149 --> 00:46:35,393
Leigh Steinberg: then Trace it chronologically.
00:46:37,381 --> 00:46:39,966
Leigh Steinberg: But the Godfather, the quality of those
00:46:40,346 --> 00:46:43,913
Leigh Steinberg: actors to have Marlon Brando and Robert De
00:46:43,973 --> 00:46:48,366
Leigh Steinberg: Niro and Al Pacino and Diane Keaton and all
00:46:48,426 --> 00:46:52,052
Leigh Steinberg: those amazing actors in one movie and it
00:46:52,272 --> 00:46:53,955
Leigh Steinberg: speaks a lot to human nature.
00:46:54,963 --> 00:46:57,610
Marc Preston: Have you seen the Paramount Plus the offer?
00:46:57,940 --> 00:46:59,785
Marc Preston: I think it's on Paramount Plus the offer,
00:46:59,825 --> 00:47:02,492
Marc Preston: the movie about the making of the Godfather.
00:47:02,780 --> 00:47:03,885
Marc Preston: Oh, it was so good.
00:47:03,945 --> 00:47:04,467
Marc Preston: It was so good.
00:47:04,540 --> 00:47:07,507
Marc Preston: It was when you realize the obstacles they
00:47:07,567 --> 00:47:10,233
Marc Preston: had the producer having to negotiate with
00:47:10,300 --> 00:47:12,631
Marc Preston: the Italian League, I think it's what it
00:47:12,652 --> 00:47:12,933
Marc Preston: was called.
00:47:12,993 --> 00:47:16,444
Marc Preston: It was just getting the movie made and then
00:47:16,464 --> 00:47:19,691
Marc Preston: the selection, because Pacino was not as
00:47:19,772 --> 00:47:20,613
Marc Preston: big of an actor back then.
00:47:21,963 --> 00:47:23,928
Marc Preston: But yeah, I do believe there are some great
00:47:24,008 --> 00:47:25,011
Marc Preston: actors in the third one.
00:47:25,031 --> 00:47:26,283
Marc Preston: But I don't think the third one worked
00:47:26,905 --> 00:47:28,390
Marc Preston: nearly at the level the first two did.
00:47:28,681 --> 00:47:29,866
Marc Preston: I will agree with you on that.
00:47:30,080 --> 00:47:32,785
Leigh Steinberg: The third one didn't work because somewhere
00:47:32,845 --> 00:47:37,413
Leigh Steinberg: between two and three, al Pacino morphed
00:47:37,754 --> 00:47:42,808
Leigh Steinberg: from a cold-blooded businessman into an old
00:47:43,710 --> 00:47:44,011
Leigh Steinberg: mensch.
00:47:46,080 --> 00:47:48,281
Leigh Steinberg: His voice wasn't even the same, he wasn't
00:47:48,301 --> 00:47:48,823
Leigh Steinberg: the same.
00:47:49,285 --> 00:47:51,612
Leigh Steinberg: There was no character development that
00:47:51,693 --> 00:47:56,565
Leigh Steinberg: took you from this steely, cold business
00:47:56,625 --> 00:48:00,453
Leigh Steinberg: person to this wonderful old grandpa.
00:48:01,200 --> 00:48:03,985
Marc Preston: Well, as a kind of a side question, what
00:48:04,105 --> 00:48:07,972
Marc Preston: movie about professional sports do you feel
00:48:08,353 --> 00:48:09,094
Marc Preston: got it right?
00:48:09,580 --> 00:48:11,846
Marc Preston: I almost got it right for the time it came
00:48:11,886 --> 00:48:14,232
Marc Preston: out, because a movie came out in the 70s
00:48:14,272 --> 00:48:15,734
Marc Preston: most certainly I don't know if it applies
00:48:15,994 --> 00:48:17,916
Marc Preston: necessarily to this paradigm, like we're
00:48:17,936 --> 00:48:18,982
Marc Preston: talking about just the money issue.
00:48:21,360 --> 00:48:22,423
Marc Preston: What movie do you think got it right in
00:48:22,463 --> 00:48:24,949
Marc Preston: telling a story that seems and feels true
00:48:25,069 --> 00:48:27,263
Marc Preston: to the life of professional athletes and
00:48:27,283 --> 00:48:28,989
Marc Preston: just kind of the ecosystem of professional
00:48:29,029 --> 00:48:29,390
Marc Preston: sports?
00:48:29,741 --> 00:48:32,245
Leigh Steinberg: Well, I hope Jerry Marrard did, because
00:48:33,848 --> 00:48:36,332
Leigh Steinberg: that was one of the films I was technical
00:48:36,452 --> 00:48:37,274
Leigh Steinberg: advisor on.
00:48:38,000 --> 00:48:42,091
Leigh Steinberg: I then did Any Given Sunday with Oliver
00:48:42,131 --> 00:48:45,399
Leigh Steinberg: Stone and I then did a baseball movie
00:48:45,419 --> 00:48:46,824
Leigh Steinberg: called For the Love of a Game.
00:48:48,920 --> 00:48:50,586
Leigh Steinberg: I was technical advisor.
00:48:51,800 --> 00:48:54,744
Leigh Steinberg: But you know the old Pride of the Anx, some
00:48:54,785 --> 00:48:57,088
Leigh Steinberg: of those old movies.
00:48:57,990 --> 00:49:03,122
Leigh Steinberg: Every modestly themed, modestly budgeted
00:49:04,785 --> 00:49:09,371
Leigh Steinberg: movie based on aspirational stories, where
00:49:09,452 --> 00:49:13,222
Leigh Steinberg: someone hits challenge and crash and then
00:49:13,262 --> 00:49:18,131
Leigh Steinberg: has to come back and they all work and
00:49:18,913 --> 00:49:23,442
Leigh Steinberg: because it's a life, will push us all back
00:49:24,224 --> 00:49:26,470
Leigh Steinberg: and the question is, can you be resilient?
00:49:27,660 --> 00:49:30,385
Leigh Steinberg: And those films all have that.
00:49:30,726 --> 00:49:35,495
Leigh Steinberg: They have aspiration, hope, reversals,
00:49:35,795 --> 00:49:39,485
Leigh Steinberg: tragedy, and then they come to a happy
00:49:39,585 --> 00:49:39,826
Leigh Steinberg: ending.
00:49:40,501 --> 00:49:42,589
Marc Preston: You know I thought about you when I was
00:49:42,649 --> 00:49:44,677
Marc Preston: watching just a little while back.
00:49:44,717 --> 00:49:46,463
Marc Preston: I think it was called Draft Day, kevin
00:49:46,483 --> 00:49:47,987
Marc Preston: Costner, I believe that's what it was
00:49:48,027 --> 00:49:48,288
Marc Preston: called.
00:49:49,760 --> 00:49:51,504
Marc Preston: That seemed like I got fatigued just
00:49:51,544 --> 00:49:51,965
Marc Preston: watching it.
00:49:51,986 --> 00:49:53,750
Marc Preston: Going man, there are a lot of moving parts
00:49:53,790 --> 00:49:54,432
Marc Preston: in this industry.
00:49:57,124 --> 00:50:01,552
Leigh Steinberg: I thought they did a good job getting the
00:50:02,133 --> 00:50:06,140
Leigh Steinberg: pre-draft conflict over who you would take
00:50:06,360 --> 00:50:08,725
Leigh Steinberg: and how that would work and showing you how
00:50:08,846 --> 00:50:11,932
Leigh Steinberg: scouting introduced a player to a team and
00:50:12,460 --> 00:50:13,404
Leigh Steinberg: their assessment.
00:50:14,741 --> 00:50:17,007
Leigh Steinberg: And with all the means and dollars they
00:50:17,047 --> 00:50:20,395
Leigh Steinberg: spend, they still make in scouting.
00:50:20,435 --> 00:50:22,320
Leigh Steinberg: They still make major mistakes.
00:50:22,520 --> 00:50:26,307
Leigh Steinberg: I can guarantee you that we just had an NFL
00:50:26,347 --> 00:50:26,668
Leigh Steinberg: Draft.
00:50:26,688 --> 00:50:30,681
Leigh Steinberg: We're about to have an NBA Draft and if you
00:50:30,761 --> 00:50:34,110
Leigh Steinberg: go out three or four years, a third to 40%
00:50:34,150 --> 00:50:36,738
Leigh Steinberg: of the first rounders will either
00:50:36,898 --> 00:50:39,006
Leigh Steinberg: underperform or not make it at all.
00:50:39,400 --> 00:50:42,288
Leigh Steinberg: Now they can't all be bad draft picks, so
00:50:42,368 --> 00:50:43,612
Leigh Steinberg: it's a strange process.
00:50:43,720 --> 00:50:50,354
Marc Preston: It reminds me of a film with Clint Eastwood.
00:50:50,394 --> 00:50:52,679
Marc Preston: He was kind of on the back end of his
00:50:52,739 --> 00:50:53,020
Marc Preston: career.
00:50:55,307 --> 00:50:57,473
Marc Preston: Guy could go out and he was a scout for a
00:50:57,554 --> 00:50:59,640
Marc Preston: professional baseball team and he went out
00:50:59,640 --> 00:51:00,905
Marc Preston: and he could see things maybe.
00:51:02,202 --> 00:51:04,850
Leigh Steinberg: Oh, the baseball movie with his dog.
00:51:06,324 --> 00:51:07,226
Marc Preston: Yeah, yeah, that was a good one.
00:51:09,340 --> 00:51:11,385
Marc Preston: Now the next question I got for you if you
00:51:11,405 --> 00:51:13,571
Marc Preston: were to define, from the time you get up
00:51:13,651 --> 00:51:15,223
Marc Preston: until the evening when you go to sleep,
00:51:15,463 --> 00:51:18,089
Marc Preston: what are the component parts for you for a
00:51:18,170 --> 00:51:18,992
Marc Preston: perfect day?
00:51:19,620 --> 00:51:23,426
Leigh Steinberg: So I do these treatments hyperbaric oxygen
00:51:23,907 --> 00:51:28,013
Leigh Steinberg: and try to integrate light, stem and mat.
00:51:29,400 --> 00:51:33,248
Leigh Steinberg: I have a Fitbit and I try to walk 15,000
00:51:33,308 --> 00:51:37,503
Leigh Steinberg: steps a day, three or four times a week.
00:51:37,583 --> 00:51:39,308
Leigh Steinberg: I'll work out with the personal trainer.
00:51:40,780 --> 00:51:44,527
Leigh Steinberg: So it's come in the office, but we've had a
00:51:44,588 --> 00:51:46,571
Leigh Steinberg: particularly overcast summer.
00:51:48,060 --> 00:51:49,945
Leigh Steinberg: I love the beach, I love water.
00:51:52,160 --> 00:51:57,012
Leigh Steinberg: My view here is well, I'll show you.
00:51:58,683 --> 00:52:03,740
Marc Preston: Oh, now you're just making me envious For
00:52:03,760 --> 00:52:04,442
Marc Preston: those who are listening.
00:52:04,642 --> 00:52:06,146
Marc Preston: You're right on the bay there.
00:52:09,862 --> 00:52:10,484
Announcer: I will say this.
00:52:10,604 --> 00:52:12,089
Marc Preston: I can work from anywhere doing what I'm
00:52:12,129 --> 00:52:12,310
Marc Preston: doing.
00:52:12,480 --> 00:52:15,006
Marc Preston: I sat down with my third child, Emma.
00:52:15,126 --> 00:52:17,071
Marc Preston: She just graduated high school and she's
00:52:17,091 --> 00:52:19,486
Marc Preston: going to do a gap year and I was like where
00:52:19,526 --> 00:52:20,529
Marc Preston: do I really want to be?
00:52:21,201 --> 00:52:22,886
Marc Preston: Ultimately, I want to move back to Texas,
00:52:23,307 --> 00:52:24,149
Marc Preston: Southern California.
00:52:24,940 --> 00:52:27,046
Marc Preston: I decided there is a little island on the
00:52:27,086 --> 00:52:29,152
Marc Preston: south Texas coast called South Padre and I
00:52:29,220 --> 00:52:30,585
Marc Preston: was like I'm just going to plant myself
00:52:30,625 --> 00:52:30,866
Marc Preston: there.
00:52:33,267 --> 00:52:34,933
Marc Preston: I know I'm going to be more active and if
00:52:34,953 --> 00:52:36,800
Marc Preston: I'm next to the beach, if I'm next to water,
00:52:36,900 --> 00:52:37,905
Marc Preston: I'm going to be more active.
00:52:37,960 --> 00:52:39,507
Marc Preston: I'm going to be outside more.
00:52:39,680 --> 00:52:41,646
Marc Preston: So that's actually part of it.
00:52:43,260 --> 00:52:44,886
Marc Preston: I find that I feel healthier when I'm near
00:52:44,906 --> 00:52:45,307
Marc Preston: the water.
00:52:46,000 --> 00:52:51,390
Leigh Steinberg: So I could live in a ramshackle hovel as
00:52:51,450 --> 00:52:53,113
Leigh Steinberg: long as I had a view of the ocean.
00:52:53,193 --> 00:52:56,950
Leigh Steinberg: And when I lived more in the Bay Area, I
00:52:57,151 --> 00:52:59,239
Leigh Steinberg: looked out at the Golden Gate Bridge and it
00:52:59,279 --> 00:53:02,044
Leigh Steinberg: could be a shack, it could be a tent, but
00:53:02,084 --> 00:53:06,653
Leigh Steinberg: if I can look at water it makes everything
00:53:06,713 --> 00:53:06,893
Leigh Steinberg: go.
00:53:07,881 --> 00:53:10,887
Leigh Steinberg: And the other thing I'd add to so they have
00:53:10,947 --> 00:53:13,673
Leigh Steinberg: a day filled with talking to clients,
00:53:13,793 --> 00:53:18,370
Leigh Steinberg: talking to teams, talking to doing all
00:53:18,410 --> 00:53:19,332
Leigh Steinberg: those different things.
00:53:19,552 --> 00:53:23,321
Leigh Steinberg: But one of the things I love is to read,
00:53:24,042 --> 00:53:27,489
Leigh Steinberg: and I actually have a book club on Facebook
00:53:27,570 --> 00:53:29,193
Leigh Steinberg: that's got a bunch of members.
00:53:30,922 --> 00:53:32,044
Leigh Steinberg: But I always want to learn.
00:53:32,104 --> 00:53:34,809
Leigh Steinberg: I want to keep reading and learning and
00:53:35,210 --> 00:53:37,694
Leigh Steinberg: knowing about everything happening.
00:53:38,381 --> 00:53:40,687
Leigh Steinberg: It's part of how you get vision as to what
00:53:40,707 --> 00:53:42,051
Leigh Steinberg: the future is going to be.
00:53:42,480 --> 00:53:43,423
Marc Preston: Well, the book club.
00:53:43,443 --> 00:53:44,748
Marc Preston: I know you've written a few books.
00:53:45,060 --> 00:53:47,186
Marc Preston: Are those in audiobook form as well?
00:53:49,480 --> 00:53:52,776
Leigh Steinberg: Working with Integrity was my primer on the
00:53:52,856 --> 00:53:53,600
Leigh Steinberg: art of negotiating.
00:53:53,981 --> 00:53:55,766
Leigh Steinberg: It was the 12 essential rules in
00:53:55,806 --> 00:53:56,488
Leigh Steinberg: negotiating.
00:53:57,420 --> 00:54:00,225
Leigh Steinberg: Then, in 2014, I wrote one called the Agent,
00:54:00,325 --> 00:54:03,190
Leigh Steinberg: which is an autobiography, and I'm
00:54:03,250 --> 00:54:08,143
Leigh Steinberg: currently done the first draft of a third
00:54:08,223 --> 00:54:12,111
Leigh Steinberg: book which will take me from that point in
00:54:12,151 --> 00:54:15,463
Leigh Steinberg: 2014, and then sort of the rebuilding of a
00:54:15,523 --> 00:54:20,873
Leigh Steinberg: practice and my struggle with alcohol and a
00:54:20,913 --> 00:54:24,600
Leigh Steinberg: variety of and then life lessons.
00:54:26,084 --> 00:54:28,411
Leigh Steinberg: You know, there's things I've learned, and
00:54:28,672 --> 00:54:31,300
Leigh Steinberg: a lot of it's about resilience and coming
00:54:31,460 --> 00:54:34,709
Leigh Steinberg: back from adversity.
00:54:35,760 --> 00:54:36,302
Marc Preston: Live long enough.
00:54:36,382 --> 00:54:38,328
Marc Preston: You really appreciate those aspects of life.
00:54:39,260 --> 00:54:41,049
Marc Preston: You realize it's you don't always, as you
00:54:41,090 --> 00:54:43,100
Marc Preston: know, probably better than most especially
00:54:43,200 --> 00:54:44,966
Marc Preston: what, working in the industry you do,
00:54:45,960 --> 00:54:47,427
Marc Preston: athletes are literally top of their literal,
00:54:47,708 --> 00:54:49,999
Marc Preston: figurative game in life, and then that's
00:54:50,039 --> 00:54:52,340
Marc Preston: only a snapshot of their entire life, you
00:54:52,360 --> 00:54:52,521
Marc Preston: know.
00:54:52,581 --> 00:54:56,425
Marc Preston: And so what do they do after that's?
00:54:56,485 --> 00:54:58,462
Marc Preston: I will be purchasing that book, but I know
00:54:58,502 --> 00:54:59,507
Marc Preston: I can't really read, as reading puts me to
00:54:59,527 --> 00:55:00,411
Marc Preston: sleep because the time I do it it's at
00:55:00,431 --> 00:55:00,531
Marc Preston: night.
00:55:00,551 --> 00:55:01,435
Marc Preston: I'm like, I'm like, I'm like, I'm like, I'm
00:55:01,456 --> 00:55:02,239
Marc Preston: like, I'm like, I'm like, I'm like, I'm
00:55:02,259 --> 00:55:02,400
Marc Preston: like.
00:55:02,500 --> 00:55:03,545
Marc Preston: Wake up with a book on my chest.
00:55:03,660 --> 00:55:06,109
Marc Preston: I've moved in the audio book category more,
00:55:06,420 --> 00:55:08,702
Marc Preston: and when I'm driving in my car I'm usually
00:55:08,742 --> 00:55:10,308
Marc Preston: listening to a book or a podcast.
00:55:12,182 --> 00:55:14,008
Marc Preston: But the last two questions is if you
00:55:14,028 --> 00:55:15,623
Marc Preston: weren't doing this, if this was not your
00:55:15,663 --> 00:55:18,145
Marc Preston: vocation and there was some kind of a
00:55:18,246 --> 00:55:19,865
Marc Preston: universe where you would not be working in
00:55:19,905 --> 00:55:21,483
Marc Preston: sports and entertainment, what would you be
00:55:21,543 --> 00:55:21,785
Marc Preston: doing?
00:55:21,940 --> 00:55:26,386
Leigh Steinberg: Well, I'd probably be a writer, I would you
00:55:26,406 --> 00:55:26,546
Leigh Steinberg: know.
00:55:26,566 --> 00:55:28,291
Leigh Steinberg: I might write for newspaper.
00:55:28,360 --> 00:55:29,503
Leigh Steinberg: I might cover sports.
00:55:29,664 --> 00:55:31,108
Leigh Steinberg: I might write politics.
00:55:32,640 --> 00:55:36,548
Leigh Steinberg: I've done a couple radio shows as the host
00:55:36,889 --> 00:55:38,953
Leigh Steinberg: and podcast as the host.
00:55:41,820 --> 00:55:44,328
Leigh Steinberg: Probably trying to push back climate change
00:55:45,200 --> 00:55:46,686
Leigh Steinberg: would be my top goal.
00:55:47,381 --> 00:55:49,280
Marc Preston: The last question I've got for you.
00:55:49,562 --> 00:55:52,527
Marc Preston: If we were to get that DeLorean like from
00:55:52,567 --> 00:55:54,184
Marc Preston: Back to the Future and you're going to go
00:55:54,204 --> 00:55:56,225
Marc Preston: back in time you had a couple of minutes
00:55:56,265 --> 00:55:57,529
Marc Preston: with you as a 16-year-old.
00:55:58,000 --> 00:55:59,768
Marc Preston: What piece of advice would you pass along,
00:55:59,900 --> 00:56:03,310
Marc Preston: either to make your path or that moment in
00:56:03,330 --> 00:56:05,365
Marc Preston: your life somehow better, or maybe put you
00:56:05,385 --> 00:56:07,390
Marc Preston: on a different track, a little bit
00:56:07,410 --> 00:56:07,871
Marc Preston: different track?
00:56:07,920 --> 00:56:10,127
Marc Preston: What would your advice be to 16-year-old
00:56:10,489 --> 00:56:10,629
Marc Preston: you?
00:56:11,120 --> 00:56:17,343
Leigh Steinberg: Since I struggled with alcohol and I'm now
00:56:17,443 --> 00:56:20,284
Leigh Steinberg: 13 years sober, I think I would tell that
00:56:20,344 --> 00:56:22,945
Leigh Steinberg: young person that you can handle any
00:56:23,106 --> 00:56:27,728
Leigh Steinberg: problem in life death, sickness, challenge
00:56:29,020 --> 00:56:31,747
Leigh Steinberg: and you don't need to try to mask the pain
00:56:32,208 --> 00:56:35,845
Leigh Steinberg: with substances and to be careful, because
00:56:36,547 --> 00:56:37,971
Leigh Steinberg: I didn't drink my whole life.
00:56:38,080 --> 00:56:43,153
Leigh Steinberg: It came later in life and you have to.
00:56:43,314 --> 00:56:44,762
Leigh Steinberg: You don't have to have a genetic
00:56:44,822 --> 00:56:48,211
Leigh Steinberg: predisposition towards substance abuse.
00:56:48,780 --> 00:56:54,721
Leigh Steinberg: You can just get there by not dealing with
00:56:54,741 --> 00:56:55,845
Leigh Steinberg: problems frontally.
00:56:56,086 --> 00:56:56,949
Marc Preston: When your book comes out.
00:56:57,000 --> 00:56:59,848
Marc Preston: I think that'll be very informative to a
00:56:59,908 --> 00:57:00,510
Marc Preston: lot of folks.
00:57:01,402 --> 00:57:02,680
Marc Preston: But again, I really want to thank you.
00:57:02,720 --> 00:57:05,723
Marc Preston: I know you are obviously very active and
00:57:05,743 --> 00:57:07,200
Marc Preston: taking this time out with me means a lot,
00:57:07,300 --> 00:57:08,946
Marc Preston: and I do appreciate it, without a doubt.
00:57:09,247 --> 00:57:10,050
Leigh Steinberg: My pleasure.
00:57:10,140 --> 00:57:10,863
Marc Preston: Thank you so much.
00:57:10,884 --> 00:57:11,546
Marc Preston: You take care now.
00:57:11,680 --> 00:57:13,006
Leigh Steinberg: Okay, Marc, take it easy.
00:57:15,400 --> 00:57:17,588
Marc Preston: All right, there you go, lee Steinberg.
00:57:18,301 --> 00:57:19,866
Marc Preston: Enjoy this chat so much.
00:57:20,901 --> 00:57:22,427
Marc Preston: It's really cool to speak to an actual
00:57:22,540 --> 00:57:26,650
Marc Preston: bonafide legend and master practitioner in
00:57:26,851 --> 00:57:29,365
Marc Preston: any industry, and Lee Steinberg is, when it
00:57:29,405 --> 00:57:32,584
Marc Preston: comes to sports agenting is the guy.
00:57:33,280 --> 00:57:36,348
Marc Preston: He is just a great guy with a cool
00:57:36,388 --> 00:57:39,144
Marc Preston: philanthropic attitude and just so talented
00:57:39,405 --> 00:57:41,150
Marc Preston: and inspirational cool guy.
00:57:41,480 --> 00:57:42,866
Marc Preston: And again, like I said at the beginning of
00:57:42,886 --> 00:57:46,068
Marc Preston: the show, I am so happy to be back with you.
00:57:46,920 --> 00:57:50,161
Marc Preston: It's been a long time and I know it has and
00:57:50,241 --> 00:57:53,464
Marc Preston: I've got some great guests, some folks who
00:57:54,046 --> 00:57:55,502
Marc Preston: you know and know well, got some great
00:57:55,542 --> 00:57:57,008
Marc Preston: movies and TV shows coming out.
00:57:57,040 --> 00:57:58,064
Marc Preston: They're gonna check in with us.
00:57:59,040 --> 00:58:02,386
Marc Preston: That's coming up shortly and, if all goes
00:58:02,446 --> 00:58:04,805
Marc Preston: to plan, we should be coming out with two
00:58:04,865 --> 00:58:06,804
Marc Preston: episodes per week going forward.
00:58:07,361 --> 00:58:10,309
Marc Preston: So if you have missed Story and Craft,
00:58:10,429 --> 00:58:13,993
Marc Preston: don't worry, I will keep your podcast app
00:58:14,440 --> 00:58:16,487
Marc Preston: plenty full with great conversations.
00:58:17,220 --> 00:58:18,225
Marc Preston: So that's it for today.
00:58:18,300 --> 00:58:21,169
Marc Preston: Don't forget Storyandcraftpod.com.
00:58:22,001 --> 00:58:26,191
Marc Preston: Once again, storyandcraftpod.com.
00:58:26,820 --> 00:58:28,988
Marc Preston: That's how you find out where to find the
00:58:29,048 --> 00:58:31,887
Marc Preston: show on social media, as well as how to
00:58:31,947 --> 00:58:33,841
Marc Preston: send me a message, send me a note, let me
00:58:33,881 --> 00:58:35,923
Marc Preston: know what's going on, let me know what
00:58:36,023 --> 00:58:38,350
Marc Preston: episode is your favorite.
00:58:39,161 --> 00:58:41,368
Marc Preston: And you know, I'm gonna go grab myself a
00:58:41,408 --> 00:58:42,884
Marc Preston: bite to eat, as you know, at the end of the
00:58:42,924 --> 00:58:44,128
Marc Preston: show I'm always hungry.
00:58:44,460 --> 00:58:45,706
Marc Preston: That's just the way it is.
00:58:46,100 --> 00:58:48,706
Marc Preston: So I'm gonna run, you go have a great rest
00:58:48,746 --> 00:58:50,202
Marc Preston: of your week or weekend or whenever you're
00:58:50,222 --> 00:58:51,945
Marc Preston: listening, and come on back.
00:58:52,160 --> 00:58:54,247
Marc Preston: We'll be back with another episode shortly,
00:58:55,001 --> 00:58:57,127
Marc Preston: right here on Story and Craft.
00:58:57,208 --> 00:58:57,629
Marc Preston: See you soon.
00:58:58,000 --> 00:59:00,188
Announcer: That's it for this episode of Story and
00:59:00,228 --> 00:59:00,549
Announcer: Craft.
00:59:00,800 --> 00:59:03,149
Announcer: Join Marc next week for more conversation
00:59:03,480 --> 00:59:05,087
Announcer: Right here on Story and Craft.
00:59:05,620 --> 00:59:08,021
Announcer: Story and Craft is a presentation of Marc
00:59:08,062 --> 00:59:09,065
Announcer: Preston Productions LLC.
00:59:10,460 --> 00:59:12,688
Announcer: Executive producer is Marc Preston.
00:59:13,220 --> 00:59:15,488
Announcer: Associate producer is Zachary Holden.
00:59:16,020 --> 00:59:18,307
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Announcer: Apple podcasts.
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Announcer: Don't forget to subscribe to the show on
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Announcer: Apple podcasts, spotify or your favorite
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Announcer: podcast app.
00:59:25,720 --> 00:59:28,168
Announcer: You can subscribe to show updates and stay
00:59:28,188 --> 00:59:28,589
Announcer: in the know.
00:59:28,840 --> 00:59:31,962
Announcer: Just head to storyandcraftpod.com and sign
00:59:32,022 --> 00:59:32,865
Announcer: up for the newsletter.
00:59:33,580 --> 00:59:34,284
Announcer: I'm Emma Dylan.
00:59:34,740 --> 00:59:36,884
Announcer: See you next time and remember, keep
00:59:36,944 --> 00:59:38,108
Announcer: telling your story.
Sports Agent | Author
Leigh Steinberg, premier sports agent, entrepreneur, best-selling author, and Chairman of Leigh Steinberg Sports and Entertainment Holdings, is best known for his work building athletes into stand-alone brands. He is often credited as the real-life inspiration for the Oscar-winning film Jerry Maguire. During his 49-year career, Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf, including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks. With an unrivaled history of record-setting contracts, Leigh has secured over $4 billion for his 300+ pro athlete clients and directed more than $1 billion to various charities around the world.
Over the course of his career, Leigh has been featured on numerous national television programs, including 60 Minutes, Larry King Live, The Today Show, Lifestyles of the Rich and Famous, and many more. He has been profiled in a host of magazines, including Business Week, Sports Illustrated, ESPN the Magazine, People, Forbes, Playboy, GQ, and FHM. He currently resides in Newport Beach, CA.