Welcome to The Story & Craft Podcast!
Nov. 16, 2023

Leigh Steinberg | Major League Mensch

Leigh Steinberg | Major League Mensch

On this episode of The Story & Craft Podcast, we sit down with legendary Sports Agent, Leigh Steinberg.  We discuss some of the secrets of peak performance, athlete representation, and the economics of professional sports. Leigh has represented, and continues to represent, some of the biggest and most influential names in professional sports. Leigh shares the core principles that have shaped his career, offers insights into the revolutionary methods he's exploring to rehabilitate injured athletes, and opens up about his projects designed to enhance performance and productivity. We also get an exclusive look into his passions and philanthropies outside of his work as an iconic sports agent.

We explore the values Leigh learned from his family…values he continues to apply to his business and personal life.  Leigh shares his unique approach to representation. We discuss the rise of professional athletes as celebrities, and discuss the navigation of television contracts, endorsements, popular culture…and how these elements impact a professional athlete’s life and career. This eye-opening conversation also delves into how athletes can leverage their platforms for positive change…a topic close to Leigh’s heart.

Leigh breaks down the financial split between owners and players, explains how ticket prices are determined, and discusses the often overlooked physical and mental toll of playing professional sports.  This episode offers a unique look into the world of professional sports that only a legend in the industry can provide.  It was a pleasure to bring you this intriguing chat with the iconic Leigh Steinberg.

SHOW HIGHLIGHTS

0:12:08 - Jewish Values Impacting Sports Careers

0:16:18 - The Rise of Athlete Salaries

0:19:30 - Sports Representation

0:22:45 - Responsibilities and Expectations in Professional Sports

0:25:29 - Building Careers and Networking in Sports

0:31:14 - Screen Life and Real Sports Connections

0:36:19 - Celebrity and Salaries in Professional Sports

0:44:18 - Actors' Immersive Role Transformations

0:53:43 - Books and Audiobooks

Listen and subscribe on your favorite podcast app.  Also, check out the show and sign up for the newsletter at  www.storyandcraftpod.com.

.

.

.

#podcast #interview #Sports #Agent #jerrymaguire #Representation #football #baseball #basketball #hockey #boxing #dallas #cowboys #dallascowboys #cowboys #cowboysnation #mlb #nfl #nba #nhl #storyandcraft #voiceover #voiceactor

Don’t forget to like, subscribe and follow!

Show Site: https://www.StoryAndCraftPod.com/rate

Show Facebook Page: https://www.facebook.com/storyandcraftpod

Show Instagram: @StoryAndCraftPod

Show Bluesky: @storyandcraftpod.com

YouTube: https://www.youtube.com/@storyandcraft 

Marc’s Facebook Page: https://www.facebook.com/marcpreston

Marc’s Instagram: @airpreston

Marc's Bluesky: @marcpreston.com 

Transcript

Leigh Steinberg:

Then I was technical advisor and then he

 

2

 

00:00:03,211 --> 00:00:05,599

 

Leigh Steinberg: assigned the actors to work with, like Tuba

 

 

 

3

 

00:00:05,639 --> 00:00:08,264

 

Leigh Steinberg: Gooding Jr, who I took down to the Super

 

 

 

4

 

00:00:08,325 --> 00:00:11,631

 

Leigh Steinberg: Bowl in Phoenix and made him pretend he was

 

 

 

5

 

00:00:11,711 --> 00:00:12,893

 

Leigh Steinberg: my client for a week.

 

 

 

6

 

00:00:14,062 --> 00:00:15,708

 

Announcer: Welcome to Story and Craft.

 

 

 

7

 

00:00:16,304 --> 00:00:18,320

 

Announcer: Now here's your host, Marc Preston.

 

 

 

8

 

00:00:18,781 --> 00:00:21,128

 

Marc Preston: Alright, here we are back, another episode

 

 

 

9

 

00:00:21,168 --> 00:00:22,251

 

Marc Preston: of Story and Craft.

 

 

 

10

 

00:00:22,780 --> 00:00:25,027

 

Marc Preston: I'm Marc Preston and yes, it's been a

 

 

 

11

 

00:00:25,087 --> 00:00:26,721

 

Marc Preston: minute, hasn't it Been?

 

 

 

12

 

00:00:26,741 --> 00:00:29,348

 

Marc Preston: A little while, kind of in solidarity with

 

 

 

13

 

00:00:29,368 --> 00:00:32,242

 

Marc Preston: the SAG After Strike, took a little break,

 

 

 

14

 

00:00:32,362 --> 00:00:35,061

 

Marc Preston: a little hiatus, as it were, of course a

 

 

 

15

 

00:00:35,101 --> 00:00:36,886

 

Marc Preston: lot of our guests that we usually have on

 

 

 

16

 

00:00:37,247 --> 00:00:40,123

 

Marc Preston: not able to do the podcast thing because of

 

 

 

17

 

00:00:40,625 --> 00:00:41,147

 

Marc Preston: the strike.

 

 

 

18

 

00:00:41,860 --> 00:00:45,348

 

Marc Preston: So I took a little break and I can't begin

 

 

 

19

 

00:00:45,368 --> 00:00:46,892

 

Marc Preston: to tell you, by the way, how much I

 

 

 

20

 

00:00:46,912 --> 00:00:48,943

 

Marc Preston: appreciate I've gotten some notes, emails,

 

 

 

21

 

00:00:49,043 --> 00:00:50,787

 

Marc Preston: emails through our website,

 

 

 

22

 

00:00:50,847 --> 00:00:53,052

 

Marc Preston: storyandcraftpod.com.

 

 

 

23

 

00:00:53,601 --> 00:00:55,147

 

Marc Preston: I appreciate it greatly.

 

 

 

24

 

00:00:55,240 --> 00:00:56,144

 

Marc Preston: I can't thank you enough.

 

 

 

25

 

00:00:56,420 --> 00:00:57,143

 

Marc Preston: So, thank you, thank you.

 

 

 

26

 

00:00:58,340 --> 00:01:01,370

 

Marc Preston: Today's episode Lee Steinberg, legendary

 

 

 

27

 

00:01:01,490 --> 00:01:02,514

 

Marc Preston: sports agent.

 

 

 

28

 

00:01:02,895 --> 00:01:05,202

 

Marc Preston: He's represented and currently represents

 

 

 

29

 

00:01:05,382 --> 00:01:07,247

 

Marc Preston: some of the biggest in the literal and

 

 

 

30

 

00:01:07,347 --> 00:01:08,250

 

Marc Preston: figurative game.

 

 

 

31

 

00:01:09,260 --> 00:01:11,247

 

Marc Preston: Really inspirational guy, very talented,

 

 

 

32

 

00:01:11,900 --> 00:01:13,286

 

Marc Preston: Just really enjoyed this chat.

 

 

 

33

 

00:01:13,740 --> 00:01:15,605

 

Marc Preston: If you remember the movie Jerry Maguire,

 

 

 

34

 

00:01:16,086 --> 00:01:17,971

 

Marc Preston: it's not really about him, but there's a

 

 

 

35

 

00:01:18,131 --> 00:01:21,127

 

Marc Preston: lot of him, a lot of his input in that

 

 

 

36

 

00:01:21,167 --> 00:01:25,026

 

Marc Preston: movie and just generally just a real mench,

 

 

 

37

 

00:01:25,448 --> 00:01:26,310

 

Marc Preston: just a cool guy.

 

 

 

38

 

00:01:27,280 --> 00:01:28,102

 

Marc Preston: Now, I mentioned it before.

 

 

 

39

 

00:01:28,162 --> 00:01:30,968

 

Marc Preston: Storyandcraftpod.com, the website.

 

 

 

40

 

00:01:30,988 --> 00:01:33,701

 

Marc Preston: Don't forget, jump in there, check out all

 

 

 

41

 

00:01:33,721 --> 00:01:36,347

 

Marc Preston: the socials, send me a message through the

 

 

 

42

 

00:01:36,687 --> 00:01:39,622

 

Marc Preston: little messaging doohickey on there, or you

 

 

 

43

 

00:01:39,642 --> 00:01:41,502

 

Marc Preston: can send me an email and again, I do

 

 

 

44

 

00:01:41,542 --> 00:01:42,085

 

Marc Preston: appreciate it.

 

 

 

45

 

00:01:42,120 --> 00:01:43,944

 

Marc Preston: I appreciate everyone who has reached out

 

 

 

46

 

00:01:44,545 --> 00:01:45,988

 

Marc Preston: to check in and find out when the show is

 

 

 

47

 

00:01:46,008 --> 00:01:46,689

 

Marc Preston: going to be back on.

 

 

 

48

 

00:01:47,070 --> 00:01:49,663

 

Marc Preston: Well, here it is, we're back and let's jump

 

 

 

49

 

00:01:49,723 --> 00:01:50,245

 

Marc Preston: right into it.

 

 

 

50

 

00:01:50,340 --> 00:01:53,388

 

Marc Preston: Today is Lee Steinberg Day, right here on

 

 

 

51

 

00:01:53,488 --> 00:01:54,490

 

Marc Preston: Story and Craft.

 

 

 

52

 

00:01:55,566 --> 00:01:58,767

 

Marc Preston: Hello, how are you doing today, sir?

 

 

 

53

 

00:01:58,948 --> 00:01:59,489

 

Marc Preston: I am good.

 

 

 

54

 

00:01:59,960 --> 00:02:01,848

 

Marc Preston: Thank you again for taking time out to chat.

 

 

 

55

 

00:02:01,960 --> 00:02:05,086

 

Marc Preston: I was speaking with my son, who's my

 

 

 

56

 

00:02:05,126 --> 00:02:08,913

 

Marc Preston: 18-year-old college kid, who is my resident

 

 

 

57

 

00:02:08,953 --> 00:02:11,086

 

Marc Preston: sports guy yeah, I'm not as big of a sports

 

 

 

58

 

00:02:11,106 --> 00:02:13,385

 

Marc Preston: guy as he is, so he was like you're

 

 

 

59

 

00:02:13,425 --> 00:02:15,283

 

Marc Preston: speaking of Lee Steinberg, so he's like to

 

 

 

60

 

00:02:15,323 --> 00:02:15,584

 

Marc Preston: prep.

 

 

 

61

 

00:02:15,604 --> 00:02:18,243

 

Marc Preston: He's like we got to watch Jerry Maguire, so

 

 

 

62

 

00:02:18,604 --> 00:02:19,708

 

Marc Preston: we did that last night.

 

 

 

63

 

00:02:22,506 --> 00:02:23,850

 

Marc Preston: So how are things going for you?

 

 

 

64

 

00:02:25,120 --> 00:02:26,484

 

Marc Preston: Anything new and exciting you're working on

 

 

 

65

 

00:02:26,544 --> 00:02:28,189

 

Marc Preston: right now, anything in particular.

 

 

 

66

 

00:02:28,700 --> 00:02:33,614

 

Leigh Steinberg: We have a project to respond to the fact

 

 

 

67

 

00:02:33,674 --> 00:02:35,639

 

Leigh Steinberg: that athletic contests come down in the

 

 

 

68

 

00:02:35,719 --> 00:02:37,445

 

Leigh Steinberg: fourth quarter and a lot of them in the

 

 

 

69

 

00:02:37,505 --> 00:02:38,328

 

Leigh Steinberg: last drive.

 

 

 

70

 

00:02:39,020 --> 00:02:40,724

 

Leigh Steinberg: So the question is, could you peak

 

 

 

71

 

00:02:40,844 --> 00:02:43,250

 

Leigh Steinberg: performance and productivity up in those

 

 

 

72

 

00:02:43,350 --> 00:02:44,332

 

Leigh Steinberg: critical moments?

 

 

 

73

 

00:02:44,580 --> 00:02:48,532

 

Leigh Steinberg: And so I explored some modality to do that.

 

 

 

74

 

00:02:48,593 --> 00:02:50,920

 

Leigh Steinberg: And then, secondarily, can you recover an

 

 

 

75

 

00:02:51,080 --> 00:02:52,465

 

Leigh Steinberg: injured athlete quicker?

 

 

 

76

 

00:02:54,180 --> 00:02:57,169

 

Leigh Steinberg: Because the CAP system means that if you

 

 

 

77

 

00:02:57,249 --> 00:02:59,616

 

Leigh Steinberg: lose the starting players, back up is

 

 

 

78

 

00:03:00,358 --> 00:03:01,302

 

Leigh Steinberg: appreciably worse.

 

 

 

79

 

00:03:02,140 --> 00:03:06,984

 

Leigh Steinberg: So it's hyperbaric oxygen, it's blue, red

 

 

 

80

 

00:03:07,085 --> 00:03:11,884

 

Leigh Steinberg: and white light stimulation, it's nanovie

 

 

 

81

 

00:03:12,004 --> 00:03:16,072

 

Leigh Steinberg: which is cooked up, air you breathe.

 

 

 

82

 

00:03:17,540 --> 00:03:24,122

 

Leigh Steinberg: They all do the same thing, which is

 

 

 

83

 

00:03:24,564 --> 00:03:27,945

 

Leigh Steinberg: they're anti-inflammatory, they peak energy,

 

 

 

84

 

00:03:29,140 --> 00:03:31,529

 

Leigh Steinberg: they hyperbaric can make you live longer.

 

 

 

85

 

00:03:31,700 --> 00:03:33,444

 

Leigh Steinberg: So I've taken that to a number of different

 

 

 

86

 

00:03:33,485 --> 00:03:36,520

 

Leigh Steinberg: proteins to try to get them to adopt it and

 

 

 

87

 

00:03:36,600 --> 00:03:43,052

 

Leigh Steinberg: also, cognitively, have found some new ways

 

 

 

88

 

00:03:43,353 --> 00:03:47,260

 

Leigh Steinberg: through neuroplasticity to stimulate the

 

 

 

89

 

00:03:47,300 --> 00:03:49,445

 

Leigh Steinberg: brain, so that someone who gets a

 

 

 

90

 

00:03:49,485 --> 00:03:54,484

 

Leigh Steinberg: concussion or a TBI the conceit's always

 

 

 

91

 

00:03:54,544 --> 00:03:57,131

 

Leigh Steinberg: been that it only gets worse and never gets

 

 

 

92

 

00:03:57,211 --> 00:03:57,512

 

Leigh Steinberg: better.

 

 

 

93

 

00:03:57,720 --> 00:04:01,126

 

Leigh Steinberg: But now we have processes like our TMS and

 

 

 

94

 

00:04:01,767 --> 00:04:05,881

 

Leigh Steinberg: nestry brain training that can sharpen up a

 

 

 

95

 

00:04:05,941 --> 00:04:06,302

 

Leigh Steinberg: brain.

 

 

 

96

 

00:04:07,580 --> 00:04:10,065

 

Leigh Steinberg: So there are benefit in sports and there

 

 

 

97

 

00:04:10,085 --> 00:04:12,309

 

Leigh Steinberg: are benefit to anybody over 40.

 

 

 

98

 

00:04:13,652 --> 00:04:15,141

 

Leigh Steinberg: So that's one Second of all.

 

 

 

99

 

00:04:15,161 --> 00:04:19,554

 

Leigh Steinberg: We're working on a school that would be for

 

 

 

100

 

00:04:19,854 --> 00:04:22,641

 

Leigh Steinberg: high school athletes but would also be for

 

 

 

101

 

00:04:22,722 --> 00:04:26,769

 

Leigh Steinberg: anybody interested in being working for a

 

 

 

102

 

00:04:26,809 --> 00:04:29,233

 

Leigh Steinberg: team, a league, a front office, Marceting,

 

 

 

103

 

00:04:29,780 --> 00:04:35,187

 

Leigh Steinberg: branding, media, and that's in Arizona.

 

 

 

104

 

00:04:36,141 --> 00:04:38,710

 

Leigh Steinberg: I've got an agent academy coming up in a

 

 

 

105

 

00:04:38,771 --> 00:04:40,958

 

Leigh Steinberg: couple weeks where we teach the young

 

 

 

106

 

00:04:40,998 --> 00:04:47,308

 

Leigh Steinberg: people how to recruit, negotiate, brand

 

 

 

107

 

00:04:47,609 --> 00:04:51,094

 

Leigh Steinberg: Marcet, set up a charitable foundation and

 

 

 

108

 

00:04:51,134 --> 00:04:51,835

 

Leigh Steinberg: the rest of that.

 

 

 

109

 

00:04:52,680 --> 00:04:53,463

 

Marc Preston: It's kind of looking over some of your

 

 

 

110

 

00:04:53,503 --> 00:04:55,288

 

Marc Preston: information above and beyond what I already

 

 

 

111

 

00:04:55,389 --> 00:04:55,589

 

Marc Preston: knew.

 

 

 

112

 

00:04:55,880 --> 00:04:59,341

 

Marc Preston: It seems like you don't slow down, you seem

 

 

 

113

 

00:04:59,361 --> 00:05:00,845

 

Marc Preston: to be involved in quite a bit of

 

 

 

114

 

00:05:00,945 --> 00:05:02,529

 

Marc Preston: philanthropy or what we're just discussing

 

 

 

115

 

00:05:05,460 --> 00:05:07,505

 

Marc Preston: right now, which of course is beneficial

 

 

 

116

 

00:05:07,545 --> 00:05:09,710

 

Marc Preston: for the players, but there is a cost

 

 

 

117

 

00:05:10,431 --> 00:05:12,744

 

Marc Preston: benefit analysis kind of situation for the

 

 

 

118

 

00:05:12,824 --> 00:05:15,010

 

Marc Preston: owners in getting the players back and

 

 

 

119

 

00:05:15,110 --> 00:05:15,411

 

Marc Preston: active.

 

 

 

120

 

00:05:15,680 --> 00:05:18,244

 

Leigh Steinberg: Well, once we validate these concepts in

 

 

 

121

 

00:05:18,324 --> 00:05:21,650

 

Leigh Steinberg: sports, then it takes you out to the larger

 

 

 

122

 

00:05:22,952 --> 00:05:23,533

 

Leigh Steinberg: community.

 

 

 

123

 

00:05:25,000 --> 00:05:28,187

 

Leigh Steinberg: In other words, it takes you out to Marc

 

 

 

124

 

00:05:28,247 --> 00:05:30,812

 

Leigh Steinberg: Preston, who says I want to be cognitively

 

 

 

125

 

00:05:30,872 --> 00:05:35,650

 

Leigh Steinberg: more fit, I want to live longer.

 

 

 

126

 

00:05:36,580 --> 00:05:39,368

 

Leigh Steinberg: And so there's a revolution taking place in

 

 

 

127

 

00:05:39,428 --> 00:05:43,480

 

Leigh Steinberg: Biomed that is going to alter forever the

 

 

 

128

 

00:05:43,640 --> 00:05:46,047

 

Leigh Steinberg: way we see medicine.

 

 

 

129

 

00:05:46,689 --> 00:05:47,090

 

Marc Preston: It's funny.

 

 

 

130

 

00:05:47,740 --> 00:05:51,688

 

Marc Preston: I remember going back over 20 plus years

 

 

 

131

 

00:05:51,748 --> 00:05:51,988

 

Marc Preston: ago.

 

 

 

132

 

00:05:52,068 --> 00:05:54,593

 

Marc Preston: I was smoking and I was stopping smoking.

 

 

 

133

 

00:05:54,960 --> 00:05:56,887

 

Marc Preston: I had gone there's a hypnotherapist and it

 

 

 

134

 

00:05:56,927 --> 00:05:57,469

 

Marc Preston: actually worked.

 

 

 

135

 

00:05:57,520 --> 00:05:59,046

 

Marc Preston: It worked really fantastically.

 

 

 

136

 

00:05:59,660 --> 00:06:01,183

 

Marc Preston: But he was implementing something where

 

 

 

137

 

00:06:01,203 --> 00:06:05,271

 

Marc Preston: they had like these, we'll call them

 

 

 

138

 

00:06:05,331 --> 00:06:07,945

 

Marc Preston: goggles, but they had different lights LED

 

 

 

139

 

00:06:08,005 --> 00:06:09,864

 

Marc Preston: lights that would blink and he said this is

 

 

 

140

 

00:06:09,904 --> 00:06:11,973

 

Marc Preston: based off some kind of a Russian study they

 

 

 

141

 

00:06:12,013 --> 00:06:14,764

 

Marc Preston: did where if you merge this with a sound,

 

 

 

142

 

00:06:15,004 --> 00:06:16,609

 

Marc Preston: it somehow does something.

 

 

 

143

 

00:06:17,320 --> 00:06:21,670

 

Leigh Steinberg: Well, they have those treatments which they

 

 

 

144

 

00:06:21,690 --> 00:06:23,321

 

Leigh Steinberg: have the light going on, they have the

 

 

 

145

 

00:06:23,442 --> 00:06:24,485

 

Leigh Steinberg: earphones on.

 

 

 

146

 

00:06:25,760 --> 00:06:28,306

 

Leigh Steinberg: And Russia, germany, all those countries

 

 

 

147

 

00:06:28,406 --> 00:06:30,310

 

Leigh Steinberg: are far ahead of us in terms of

 

 

 

148

 

00:06:30,410 --> 00:06:34,463

 

Leigh Steinberg: understanding how the brain works and

 

 

 

149

 

00:06:35,204 --> 00:06:42,333

 

Leigh Steinberg: innovative ways to stimulate longevity

 

 

 

150

 

00:06:42,433 --> 00:06:44,135

 

Leigh Steinberg: lifestyle, everything.

 

 

 

151

 

00:06:44,860 --> 00:06:46,788

 

Marc Preston: For your own, let's say, career longevity,

 

 

 

152

 

00:06:48,014 --> 00:06:48,978

 

Marc Preston: would it be a stretch to say.

 

 

 

153

 

00:06:49,018 --> 00:06:50,803

 

Marc Preston: You kind of seem to stay kind of curious

 

 

 

154

 

00:06:50,843 --> 00:06:52,568

 

Marc Preston: about different things that are going on in

 

 

 

155

 

00:06:52,628 --> 00:06:54,372

 

Marc Preston: evolution of sports.

 

 

 

156

 

00:06:54,740 --> 00:06:55,886

 

Marc Preston: You don't seem like somebody that would

 

 

 

157

 

00:06:56,228 --> 00:06:57,857

 

Marc Preston: rest on their laurels by any stretch of the

 

 

 

158

 

00:06:57,898 --> 00:06:58,340

 

Marc Preston: imagination.

 

 

 

159

 

00:06:58,481 --> 00:06:59,826

 

Marc Preston: It seems like you're constantly active.

 

 

 

160

 

00:07:00,100 --> 00:07:02,628

 

Leigh Steinberg: I think life is a constant learning process

 

 

 

161

 

00:07:05,523 --> 00:07:10,432

 

Leigh Steinberg: and it's trying to know more, visualize

 

 

 

162

 

00:07:10,653 --> 00:07:13,919

 

Leigh Steinberg: where economics are going, where the

 

 

 

163

 

00:07:13,959 --> 00:07:17,625

 

Leigh Steinberg: culture is going, where the effects of

 

 

 

164

 

00:07:19,128 --> 00:07:22,574

 

Leigh Steinberg: climate change on our life.

 

 

 

165

 

00:07:23,040 --> 00:07:28,487

 

Leigh Steinberg: It's the ability to envision where the

 

 

 

166

 

00:07:28,527 --> 00:07:32,773

 

Leigh Steinberg: economy, entertainment, sports, politics,

 

 

 

167

 

00:07:33,274 --> 00:07:34,736

 

Leigh Steinberg: science are all going.

 

 

 

168

 

00:07:35,220 --> 00:07:37,307

 

Marc Preston: It definitely seems like the lines are for

 

 

 

169

 

00:07:37,367 --> 00:07:38,330

 

Marc Preston: lack of a better way of putting it.

 

 

 

170

 

00:07:38,350 --> 00:07:41,760

 

Marc Preston: The lines are kind of blurred now, but

 

 

 

171

 

00:07:41,780 --> 00:07:43,661

 

Marc Preston: everything's merging together, it seems

 

 

 

172

 

00:07:43,681 --> 00:07:45,967

 

Marc Preston: like, with entertainment and just

 

 

 

173

 

00:07:46,127 --> 00:07:47,932

 

Marc Preston: technology and just even being able to

 

 

 

174

 

00:07:47,972 --> 00:07:50,064

 

Marc Preston: connect with you here, that a few years

 

 

 

175

 

00:07:50,145 --> 00:07:52,450

 

Marc Preston: back that just would have been kind of

 

 

 

176

 

00:07:52,510 --> 00:07:54,603

 

Marc Preston: improbable to do that effectively.

 

 

 

177

 

00:07:56,420 --> 00:07:58,044

 

Marc Preston: But one of the things I was curious about,

 

 

 

178

 

00:07:58,827 --> 00:08:00,712

 

Marc Preston: kind of hitting rewind on your origin story,

 

 

 

179

 

00:08:00,800 --> 00:08:03,108

 

Marc Preston: as it were you're actually an LA kid.

 

 

 

180

 

00:08:03,540 --> 00:08:05,046

 

Marc Preston: You're from the LA area, correct?

 

 

 

181

 

00:08:05,360 --> 00:08:10,550

 

Leigh Steinberg: So I grew up in Los Angeles, went to UCLA

 

 

 

182

 

00:08:10,570 --> 00:08:14,838

 

Leigh Steinberg: for a year and then it was the late 1960s

 

 

 

183

 

00:08:15,580 --> 00:08:18,340

 

Leigh Steinberg: and it was all happening in Berkeley and it

 

 

 

184

 

00:08:18,461 --> 00:08:23,452

 

Leigh Steinberg: was societal norms changing in long hair

 

 

 

185

 

00:08:23,553 --> 00:08:26,560

 

Leigh Steinberg: and tie dye and external substances and

 

 

 

186

 

00:08:26,780 --> 00:08:30,228

 

Leigh Steinberg: rock music and anti-Vietnam.

 

 

 

187

 

00:08:32,800 --> 00:08:39,949

 

Leigh Steinberg: So part of me is Southern California let's

 

 

 

188

 

00:08:39,989 --> 00:08:40,689

 

Leigh Steinberg: hit the beach.

 

 

 

189

 

00:08:41,250 --> 00:08:46,981

 

Leigh Steinberg: And the other part is Berkeley political

 

 

 

190

 

00:08:47,042 --> 00:08:50,190

 

Leigh Steinberg: consciousness and just started to make a

 

 

 

191

 

00:08:50,250 --> 00:08:50,571

 

Leigh Steinberg: difference.

 

 

 

192

 

00:08:50,700 --> 00:08:52,606

 

Leigh Steinberg: And my father raised me with two core

 

 

 

193

 

00:08:52,647 --> 00:08:53,148

 

Leigh Steinberg: values.

 

 

 

194

 

00:08:53,540 --> 00:08:57,570

 

Leigh Steinberg: One was treasure relationships, especially

 

 

 

195

 

00:08:57,690 --> 00:09:03,649

 

Leigh Steinberg: family, and the second was try to heal pain

 

 

 

196

 

00:09:04,229 --> 00:09:06,433

 

Leigh Steinberg: and make a positive impact in the world.

 

 

 

197

 

00:09:07,361 --> 00:09:09,467

 

Leigh Steinberg: And the core layer to that was that when

 

 

 

198

 

00:09:09,487 --> 00:09:11,755

 

Leigh Steinberg: you're waiting for someone to make a change,

 

 

 

199

 

00:09:12,919 --> 00:09:16,671

 

Leigh Steinberg: someone to right or wrong, someone to take

 

 

 

200

 

00:09:16,691 --> 00:09:18,938

 

Leigh Steinberg: care of something as minor as picking a

 

 

 

201

 

00:09:18,998 --> 00:09:22,145

 

Leigh Steinberg: piece of trash up or as major as racism or

 

 

 

202

 

00:09:22,165 --> 00:09:25,091

 

Leigh Steinberg: climate change, you say your tendency is to

 

 

 

203

 

00:09:25,151 --> 00:09:29,387

 

Leigh Steinberg: wait for the amorphous they or them to

 

 

 

204

 

00:09:29,427 --> 00:09:30,230

 

Leigh Steinberg: solve the problem.

 

 

 

205

 

00:09:30,940 --> 00:09:36,750

 

Leigh Steinberg: Older people, political figures and my dad

 

 

 

206

 

00:09:36,770 --> 00:09:38,352

 

Leigh Steinberg: would look at me and say, son, you could

 

 

 

207

 

00:09:38,673 --> 00:09:39,615

 

Leigh Steinberg: wait forever.

 

 

 

208

 

00:09:40,924 --> 00:09:43,163

 

Leigh Steinberg: The they is you, you are the they.

 

 

 

209

 

00:09:43,880 --> 00:09:47,208

 

Leigh Steinberg: So it embodies a sense of responsibility

 

 

 

210

 

00:09:47,308 --> 00:09:48,812

 

Leigh Steinberg: for everything around us.

 

 

 

211

 

00:09:49,622 --> 00:09:51,126

 

Marc Preston: Now, where was your father or where was

 

 

 

212

 

00:09:51,166 --> 00:09:52,490

 

Marc Preston: your family originally from?

 

 

 

213

 

00:09:52,660 --> 00:09:53,904

 

Marc Preston: Were they Southern California as well?

 

 

 

214

 

00:09:54,205 --> 00:09:58,088

 

Leigh Steinberg: Yes, so they were Southern California.

 

 

 

215

 

00:09:58,880 --> 00:10:00,586

 

Leigh Steinberg: My father was a teacher.

 

 

 

216

 

00:10:01,680 --> 00:10:04,466

 

Leigh Steinberg: My grandfather ran a place called Hillcrest

 

 

 

217

 

00:10:04,506 --> 00:10:08,453

 

Leigh Steinberg: Country Club, which was the hangout for a

 

 

 

218

 

00:10:08,980 --> 00:10:12,504

 

Leigh Steinberg: lot of the Hollywood crowd, and so I grew

 

 

 

219

 

00:10:12,624 --> 00:10:15,932

 

Leigh Steinberg: up sitting at a table with Groucho March,

 

 

 

220

 

00:10:16,012 --> 00:10:20,201

 

Leigh Steinberg: jack Manning, george Burns, george Gessel,

 

 

 

221

 

00:10:20,261 --> 00:10:24,549

 

Leigh Steinberg: danny Kay at Hillcrest, and we have a great

 

 

 

222

 

00:10:24,589 --> 00:10:26,973

 

Leigh Steinberg: picture of me on Marilyn Monroe's lap.

 

 

 

223

 

00:10:27,760 --> 00:10:30,927

 

Leigh Steinberg: But my father turned away from all of that

 

 

 

224

 

00:10:31,589 --> 00:10:33,881

 

Leigh Steinberg: and wanted to educate people, and his

 

 

 

225

 

00:10:34,201 --> 00:10:39,511

 

Leigh Steinberg: philosophy was that he was here to make a

 

 

 

226

 

00:10:39,551 --> 00:10:41,735

 

Leigh Steinberg: positive difference in the world, help

 

 

 

227

 

00:10:41,800 --> 00:10:44,221

 

Leigh Steinberg: people who couldn't help themselves, and so

 

 

 

228

 

00:10:44,542 --> 00:10:48,173

 

Leigh Steinberg: he was head of the City Human Relations

 

 

 

229

 

00:10:48,293 --> 00:10:50,078

 

Leigh Steinberg: Commission, which had all the different

 

 

 

230

 

00:10:50,219 --> 00:10:54,582

 

Leigh Steinberg: racial and ethnic groups, and so we had it

 

 

 

231

 

00:10:54,622 --> 00:10:56,385

 

Leigh Steinberg: hard driven into our heads.

 

 

 

232

 

00:10:57,366 --> 00:11:03,635

 

Leigh Steinberg: You know that money was fine and important

 

 

 

233

 

00:11:04,240 --> 00:11:05,963

 

Leigh Steinberg: at a certain level, but what was really

 

 

 

234

 

00:11:06,023 --> 00:11:11,832

 

Leigh Steinberg: important is what did you do to try to ease

 

 

 

235

 

00:11:11,973 --> 00:11:13,075

 

Leigh Steinberg: pain for other people?

 

 

 

236

 

00:11:13,420 --> 00:11:15,430

 

Marc Preston: Where are your people originally from,

 

 

 

237

 

00:11:15,450 --> 00:11:17,399

 

Marc Preston: before they got to, before they found their

 

 

 

238

 

00:11:17,419 --> 00:11:18,928

 

Marc Preston: way to Southern California, where they come

 

 

 

239

 

00:11:18,968 --> 00:11:19,149

 

Marc Preston: from?

 

 

 

240

 

00:11:21,032 --> 00:11:23,515

 

Leigh Steinberg: Century Europe and.

 

 

 

241

 

00:11:24,116 --> 00:11:28,122

 

Leigh Steinberg: I think on my father's side from Germany

 

 

 

242

 

00:11:28,182 --> 00:11:33,994

 

Leigh Steinberg: and my mother's side from Russia, but they

 

 

 

243

 

00:11:34,074 --> 00:11:40,463

 

Leigh Steinberg: came in the late 1800s and my grandfather

 

 

 

244

 

00:11:40,523 --> 00:11:41,885

 

Leigh Steinberg: started out in New York.

 

 

 

245

 

00:11:42,110 --> 00:11:45,558

 

Leigh Steinberg: He had the biggest restaurant that was

 

 

 

246

 

00:11:46,761 --> 00:11:47,863

 

Leigh Steinberg: existed in the country.

 

 

 

247

 

00:11:48,131 --> 00:11:51,990

 

Leigh Steinberg: The FDR used to have his dinners there, but

 

 

 

248

 

00:11:52,030 --> 00:11:59,321

 

Leigh Steinberg: he gradually came out to Los Angeles and my

 

 

 

249

 

00:11:59,362 --> 00:12:01,785

 

Leigh Steinberg: mom's family came to Los Angeles.

 

 

 

250

 

00:12:01,970 --> 00:12:05,397

 

Leigh Steinberg: So we've been here forever.

 

 

 

251

 

00:12:08,190 --> 00:12:08,591

 

Marc Preston: It sounds like.

 

 

 

252

 

00:12:08,651 --> 00:12:09,914

 

Marc Preston: I know my family didn't get here from

 

 

 

253

 

00:12:10,034 --> 00:12:13,362

 

Marc Preston: Ukraine until 1907, something like that.

 

 

 

254

 

00:12:14,070 --> 00:12:14,351

 

Marc Preston: But it's funny.

 

 

 

255

 

00:12:14,371 --> 00:12:15,456

 

Marc Preston: My grandparents actually met.

 

 

 

256

 

00:12:15,530 --> 00:12:17,234

 

Marc Preston: My grandmother was from Denver but my

 

 

 

257

 

00:12:17,514 --> 00:12:18,075

 

Marc Preston: grandfather.

 

 

 

258

 

00:12:18,116 --> 00:12:20,801

 

Marc Preston: They immigrated through Galveston, texas,

 

 

 

259

 

00:12:21,890 --> 00:12:23,516

 

Marc Preston: so we're Texas Jews through and through.

 

 

 

260

 

00:12:24,450 --> 00:12:26,758

 

Marc Preston: But they met at the old Bullocks on

 

 

 

261

 

00:12:26,818 --> 00:12:27,279

 

Marc Preston: Wilshire.

 

 

 

262

 

00:12:27,510 --> 00:12:29,154

 

Marc Preston: My grandmother worked at it, which is now,

 

 

 

263

 

00:12:29,174 --> 00:12:31,319

 

Marc Preston: I think, an extension of the law school, I

 

 

 

264

 

00:12:31,660 --> 00:12:32,181

 

Marc Preston: think out there.

 

 

 

265

 

00:12:33,011 --> 00:12:34,475

 

Marc Preston: But it's so funny because we've always had

 

 

 

266

 

00:12:34,495 --> 00:12:36,180

 

Marc Preston: a connection to that neck of the woods.

 

 

 

267

 

00:12:37,134 --> 00:12:38,319

 

Marc Preston: But when you were mentioning what your

 

 

 

268

 

00:12:38,379 --> 00:12:40,609

 

Marc Preston: father brought to the table, it reminds me.

 

 

 

269

 

00:12:40,629 --> 00:12:42,559

 

Marc Preston: Now we're not really that religious at all,

 

 

 

270

 

00:12:42,600 --> 00:12:44,289

 

Marc Preston: but one of the core principles I've been

 

 

 

271

 

00:12:44,329 --> 00:12:45,693

 

Marc Preston: speaking with somebody the other day who's

 

 

 

272

 

00:12:46,134 --> 00:12:47,698

 

Marc Preston: very much reformed you, like me.

 

 

 

273

 

00:12:49,030 --> 00:12:50,334

 

Marc Preston: One of the core things that's interesting

 

 

 

274

 

00:12:50,358 --> 00:12:51,851

 

Marc Preston: about the faith is that thing you've got to

 

 

 

275

 

00:12:51,911 --> 00:12:53,333

 

Marc Preston: leave the world better than you found it

 

 

 

276

 

00:12:53,393 --> 00:12:54,817

 

Marc Preston: kind of general principle and it sounds

 

 

 

277

 

00:12:54,917 --> 00:12:57,521

 

Marc Preston: kind of like that sort of thing that your

 

 

 

278

 

00:12:57,582 --> 00:12:58,824

 

Marc Preston: father was giving you.

 

 

 

279

 

00:13:00,031 --> 00:13:03,299

 

Leigh Steinberg: Well, it is Jewish values which is

 

 

 

280

 

00:13:03,599 --> 00:13:06,346

 

Leigh Steinberg: appreciating the concept of a strong family,

 

 

 

281

 

00:13:06,947 --> 00:13:11,758

 

Leigh Steinberg: education as a tool and then making a

 

 

 

282

 

00:13:11,798 --> 00:13:13,262

 

Leigh Steinberg: positive difference in the world.

 

 

 

283

 

00:13:13,530 --> 00:13:16,674

 

Marc Preston: So you had that as a foundation, but what

 

 

 

284

 

00:13:16,715 --> 00:13:18,380

 

Marc Preston: kind of propelled you into deciding, okay,

 

 

 

285

 

00:13:18,421 --> 00:13:18,882

 

Marc Preston: I want to go.

 

 

 

286

 

00:13:20,367 --> 00:13:21,893

 

Marc Preston: Where is there even a plan when you went

 

 

 

287

 

00:13:21,934 --> 00:13:22,476

 

Marc Preston: off to college?

 

 

 

288

 

00:13:23,332 --> 00:13:24,997

 

Marc Preston: This is where my target is right now.

 

 

 

289

 

00:13:25,157 --> 00:13:26,361

 

Marc Preston: Or were you kind of exploring?

 

 

 

290

 

00:13:26,690 --> 00:13:30,377

 

Leigh Steinberg: I had grown up on old lawyer TV shows like

 

 

 

291

 

00:13:30,417 --> 00:13:34,064

 

Leigh Steinberg: Perry Mason and Judd for the defense and

 

 

 

292

 

00:13:34,084 --> 00:13:34,953

 

Leigh Steinberg: the defenders.

 

 

 

293

 

00:13:37,310 --> 00:13:41,129

 

Leigh Steinberg: So I saw myself either being a political

 

 

 

294

 

00:13:41,374 --> 00:13:45,234

 

Leigh Steinberg: leader in some way, because I ended up

 

 

 

295

 

00:13:45,480 --> 00:13:48,486

 

Leigh Steinberg: being student by the president of all the

 

 

 

296

 

00:13:48,566 --> 00:13:53,308

 

Leigh Steinberg: different schools I was in, or being a

 

 

 

297

 

00:13:53,368 --> 00:13:58,556

 

Leigh Steinberg: courtroom lawyer and there was no sports

 

 

 

298

 

00:13:58,937 --> 00:14:02,390

 

Leigh Steinberg: agency at the time I was going to school so

 

 

 

299

 

00:14:02,450 --> 00:14:05,136

 

Leigh Steinberg: I sort of fell into it because I was a

 

 

 

300

 

00:14:05,196 --> 00:14:08,062

 

Leigh Steinberg: counselor in an undergrad dorm at Berkeley,

 

 

 

301

 

00:14:08,790 --> 00:14:10,634

 

Leigh Steinberg: working my way through law school, and they

 

 

 

302

 

00:14:10,674 --> 00:14:12,759

 

Leigh Steinberg: moved the freshman football team into the

 

 

 

303

 

00:14:12,819 --> 00:14:16,094

 

Leigh Steinberg: dorm and one of the students was Steve

 

 

 

304

 

00:14:16,134 --> 00:14:19,040

 

Leigh Steinberg: Barkowski, who ended up the very first

 

 

 

305

 

00:14:19,100 --> 00:14:22,053

 

Leigh Steinberg: player picked in the first round of the

 

 

 

306

 

00:14:22,073 --> 00:14:28,675

 

Leigh Steinberg: 1975 NFL Draft and he asked me to represent

 

 

 

307

 

00:14:28,715 --> 00:14:31,882

 

Leigh Steinberg: him and I was either going to take a job

 

 

 

308

 

00:14:31,922 --> 00:14:34,535

 

Leigh Steinberg: with the Alameda County DA or I had an

 

 

 

309

 

00:14:34,715 --> 00:14:40,777

 

Leigh Steinberg: offer in television news but we got the

 

 

 

310

 

00:14:40,817 --> 00:14:44,710

 

Leigh Steinberg: largest rookie contract in NFL history and

 

 

 

311

 

00:14:44,771 --> 00:14:47,401

 

Leigh Steinberg: I saw then that the athletes were the movie

 

 

 

312

 

00:14:47,441 --> 00:14:49,770

 

Leigh Steinberg: stars and celebrities in different towns

 

 

 

313

 

00:14:49,931 --> 00:14:52,833

 

Leigh Steinberg: across the country and it made me think

 

 

 

314

 

00:14:53,013 --> 00:14:58,502

 

Leigh Steinberg: that I could take if I'd have an athlete

 

 

 

315

 

00:14:58,582 --> 00:15:01,652

 

Leigh Steinberg: retrace their roots and go back to the high

 

 

 

316

 

00:15:01,692 --> 00:15:05,781

 

Leigh Steinberg: school community that helped shape them and

 

 

 

317

 

00:15:06,202 --> 00:15:08,453

 

Leigh Steinberg: set up a scholarship fund or work with a

 

 

 

318

 

00:15:08,874 --> 00:15:12,943

 

Leigh Steinberg: Boys and Girls Club or work with a church,

 

 

 

319

 

00:15:13,965 --> 00:15:17,254

 

Leigh Steinberg: that they could put down roots and make a

 

 

 

320

 

00:15:17,294 --> 00:15:19,452

 

Leigh Steinberg: positive difference and then at the

 

 

 

321

 

00:15:19,513 --> 00:15:21,376

 

Leigh Steinberg: collegiate level, go back to that

 

 

 

322

 

00:15:21,517 --> 00:15:25,392

 

Leigh Steinberg: university community and do what a trademan

 

 

 

323

 

00:15:25,432 --> 00:15:27,998

 

Leigh Steinberg: did, which is to endow a full scholarship

 

 

 

324

 

00:15:28,499 --> 00:15:30,873

 

Leigh Steinberg: at the school, and then finally get the

 

 

 

325

 

00:15:30,934 --> 00:15:34,305

 

Leigh Steinberg: leading political figures, business leaders

 

 

 

326

 

00:15:34,806 --> 00:15:37,294

 

Leigh Steinberg: and community leaders on a charitable board

 

 

 

327

 

00:15:37,856 --> 00:15:40,445

 

Leigh Steinberg: and do a charitable foundation to attack

 

 

 

328

 

00:15:40,545 --> 00:15:42,673

 

Leigh Steinberg: some primary problem that bothered the

 

 

 

329

 

00:15:42,814 --> 00:15:43,155

 

Leigh Steinberg: athlete.

 

 

 

330

 

00:15:43,870 --> 00:15:46,796

 

Leigh Steinberg: So I thought, well, I could actually

 

 

 

331

 

00:15:46,837 --> 00:15:49,583

 

Leigh Steinberg: achieve some of the same results this way.

 

 

 

332

 

00:15:49,930 --> 00:15:52,156

 

Leigh Steinberg: I would have a teaching counseling function

 

 

 

333

 

00:15:52,216 --> 00:15:54,722

 

Leigh Steinberg: with young men, hopefully stimulate the

 

 

 

334

 

00:15:54,762 --> 00:15:57,036

 

Leigh Steinberg: best in them, lead them towards second

 

 

 

335

 

00:15:57,096 --> 00:16:00,477

 

Leigh Steinberg: career, but, more profoundly, that we could

 

 

 

336

 

00:16:00,517 --> 00:16:03,928

 

Leigh Steinberg: take on bullying and sex trafficking and

 

 

 

337

 

00:16:04,029 --> 00:16:07,596

 

Leigh Steinberg: domestic violence and racism and the

 

 

 

338

 

00:16:07,676 --> 00:16:11,162

 

Leigh Steinberg: environment by positioning sports and using

 

 

 

339

 

00:16:11,243 --> 00:16:15,261

 

Leigh Steinberg: the power of role modeling to impact

 

 

 

340

 

00:16:16,766 --> 00:16:17,710

 

Leigh Steinberg: imitative behavior.

 

 

 

341

 

00:16:18,071 --> 00:16:20,659

 

Marc Preston: Yeah, I think the argument has been made

 

 

 

342

 

00:16:20,699 --> 00:16:22,654

 

Marc Preston: that it's not the so well put them under

 

 

 

343

 

00:16:22,674 --> 00:16:23,778

 

Marc Preston: the umbrella of celebrity.

 

 

 

344

 

00:16:24,070 --> 00:16:25,854

 

Marc Preston: It's not their responsibility, if you will,

 

 

 

345

 

00:16:25,894 --> 00:16:29,663

 

Marc Preston: but I think, with that kind of platform and

 

 

 

346

 

00:16:29,690 --> 00:16:31,983

 

Marc Preston: to be able to have the access to be able to

 

 

 

347

 

00:16:32,003 --> 00:16:32,988

 

Marc Preston: do something like that, I think it's

 

 

 

348

 

00:16:33,028 --> 00:16:36,417

 

Marc Preston: incumbent upon folks to take the assets

 

 

 

349

 

00:16:36,477 --> 00:16:38,582

 

Marc Preston: that they're given and do something.

 

 

 

350

 

00:16:39,230 --> 00:16:41,256

 

Marc Preston: It's really funny if I was to hit rewind

 

 

 

351

 

00:16:41,276 --> 00:16:42,621

 

Marc Preston: and you mentioned Troy Aikman, me being a

 

 

 

352

 

00:16:42,630 --> 00:16:46,843

 

Marc Preston: Dallas kid, I remember that pocket of time

 

 

 

353

 

00:16:46,941 --> 00:16:49,852

 

Marc Preston: when Michael Irvin and Emmett Smith and all

 

 

 

354

 

00:16:49,870 --> 00:16:52,178

 

Marc Preston: those guys coming on board with Cowboys.

 

 

 

355

 

00:16:52,870 --> 00:16:55,797

 

Marc Preston: It seems to me and correct me if you think

 

 

 

356

 

00:16:55,857 --> 00:16:59,151

 

Marc Preston: I'm a little off but it wasn't until to me

 

 

 

357

 

00:16:59,191 --> 00:17:00,835

 

Marc Preston: late 80s, early 90s, that you really

 

 

 

358

 

00:17:00,855 --> 00:17:03,642

 

Marc Preston: started hearing about these big contracts.

 

 

 

359

 

00:17:04,411 --> 00:17:06,256

 

Marc Preston: I was watching Nolan Ryan's documentary the

 

 

 

360

 

00:17:06,296 --> 00:17:06,537

 

Marc Preston: other day.

 

 

 

361

 

00:17:06,577 --> 00:17:08,591

 

Marc Preston: I'm a big Nolan Ryan fan and he's talking

 

 

 

362

 

00:17:08,611 --> 00:17:09,974

 

Marc Preston: about after he won the World Series with

 

 

 

363

 

00:17:10,014 --> 00:17:12,400

 

Marc Preston: the Mets he came home and worked on a

 

 

 

364

 

00:17:12,440 --> 00:17:12,962

 

Marc Preston: cattle ranch.

 

 

 

365

 

00:17:13,190 --> 00:17:14,795

 

Marc Preston: You know they made okay money but nothing

 

 

 

366

 

00:17:15,337 --> 00:17:16,019

 

Marc Preston: really out there.

 

 

 

367

 

00:17:16,550 --> 00:17:19,964

 

Marc Preston: What do you think facilitated the kind of

 

 

 

368

 

00:17:19,984 --> 00:17:21,510

 

Marc Preston: the boom when athletes were really getting

 

 

 

369

 

00:17:21,610 --> 00:17:23,317

 

Marc Preston: a big, much bigger piece of the pie?

 

 

 

370

 

00:17:23,730 --> 00:17:26,759

 

Leigh Steinberg: So television morphed from three basic

 

 

 

371

 

00:17:26,899 --> 00:17:29,787

 

Leigh Steinberg: networks to dozens and hundreds of

 

 

 

372

 

00:17:29,887 --> 00:17:31,691

 

Leigh Steinberg: competitive networks and they were all

 

 

 

373

 

00:17:31,751 --> 00:17:36,178

 

Leigh Steinberg: looking for ways to attract attention, and

 

 

 

374

 

00:17:37,881 --> 00:17:40,124

 

Leigh Steinberg: sports delivers an audience.

 

 

 

375

 

00:17:40,910 --> 00:17:47,200

 

Leigh Steinberg: So the rights fees blew off the charts and

 

 

 

376

 

00:17:47,340 --> 00:17:50,385

 

Leigh Steinberg: when I started, each team in the NFL

 

 

 

377

 

00:17:50,425 --> 00:17:53,896

 

Leigh Steinberg: received $2 million per season for its

 

 

 

378

 

00:17:53,997 --> 00:17:56,302

 

Leigh Steinberg: television national TV rights.

 

 

 

379

 

00:17:57,170 --> 00:18:00,256

 

Leigh Steinberg: And then the next contract they got Fox

 

 

 

380

 

00:18:00,336 --> 00:18:03,943

 

Leigh Steinberg: into the bidding and TNT, and then ESPN,

 

 

 

381

 

00:18:05,110 --> 00:18:09,502

 

Leigh Steinberg: and the play was to show promos on Sunday

 

 

 

382

 

00:18:09,582 --> 00:18:12,210

 

Leigh Steinberg: afternoons that would promote the Monday

 

 

 

383

 

00:18:12,229 --> 00:18:17,960

 

Leigh Steinberg: through Friday primetime lineup and then

 

 

 

384

 

00:18:18,060 --> 00:18:20,003

 

Leigh Steinberg: increase the value of the network.

 

 

 

385

 

00:18:20,810 --> 00:18:24,578

 

Leigh Steinberg: And so Fox used that and it went from $2

 

 

 

386

 

00:18:24,598 --> 00:18:27,484

 

Leigh Steinberg: million to $17 million when they got into

 

 

 

387

 

00:18:27,530 --> 00:18:29,296

 

Leigh Steinberg: the bidding per team per season.

 

 

 

388

 

00:18:30,311 --> 00:18:33,499

 

Leigh Steinberg: And then the next contract was $42 million.

 

 

 

389

 

00:18:34,810 --> 00:18:38,718

 

Leigh Steinberg: Last year for NFL teams it was $200 million

 

 

 

390

 

00:18:39,179 --> 00:18:41,764

 

Leigh Steinberg: and they just signed a new 10-year contract

 

 

 

391

 

00:18:41,950 --> 00:18:46,358

 

Leigh Steinberg: which eventually will lead to $350 million

 

 

 

392

 

00:18:46,498 --> 00:18:48,963

 

Leigh Steinberg: per team per season just from national TV.

 

 

 

393

 

00:18:49,890 --> 00:18:53,576

 

Leigh Steinberg: So this flood of television revenue then

 

 

 

394

 

00:18:54,638 --> 00:18:58,004

 

Leigh Steinberg: met with the building of brand new stadium

 

 

 

395

 

00:18:58,665 --> 00:19:01,995

 

Leigh Steinberg: with luxury boxes and premium seating and

 

 

 

396

 

00:19:02,196 --> 00:19:05,802

 

Leigh Steinberg: naming rights and all forms ancillary

 

 

 

397

 

00:19:05,882 --> 00:19:06,783

 

Leigh Steinberg: revenue streams.

 

 

 

398

 

00:19:07,750 --> 00:19:11,159

 

Leigh Steinberg: And then we had Fantasy Sports entered the

 

 

 

399

 

00:19:11,199 --> 00:19:15,370

 

Leigh Steinberg: picture, and so and now the internet had a

 

 

 

400

 

00:19:15,450 --> 00:19:17,856

 

Leigh Steinberg: revolutionary effect on sports so you could

 

 

 

401

 

00:19:17,917 --> 00:19:20,122

 

Leigh Steinberg: watch them and stream them different ways.

 

 

 

402

 

00:19:20,310 --> 00:19:24,857

 

Leigh Steinberg: So the economic completely changed and the

 

 

 

403

 

00:19:24,897 --> 00:19:28,383

 

Leigh Steinberg: television revenue alone was enough to

 

 

 

404

 

00:19:28,463 --> 00:19:29,645

 

Leigh Steinberg: explode contracts.

 

 

 

405

 

00:19:30,151 --> 00:19:31,800

 

Marc Preston: Yeah, because it seems like the Cowboys,

 

 

 

406

 

00:19:31,840 --> 00:19:33,549

 

Marc Preston: the old North Dallas 40 days, you know

 

 

 

407

 

00:19:33,609 --> 00:19:35,898

 

Marc Preston: these guys were not looking forward.

 

 

 

408

 

00:19:36,470 --> 00:19:39,559

 

Marc Preston: They didn't have the kind of opportunity,

 

 

 

409

 

00:19:39,619 --> 00:19:42,007

 

Marc Preston: the fiscal opportunity, that the players

 

 

 

410

 

00:19:42,027 --> 00:19:43,476

 

Marc Preston: that came after them had.

 

 

 

411

 

00:19:44,352 --> 00:19:45,958

 

Marc Preston: But the high school I went to in Dallas it

 

 

 

412

 

00:19:45,998 --> 00:19:49,530

 

Marc Preston: was a couple of Tech Shrams grandkids went

 

 

 

413

 

00:19:49,650 --> 00:19:51,278

 

Marc Preston: there and it was really neat because Tony

 

 

 

414

 

00:19:51,318 --> 00:19:53,870

 

Marc Preston: Dorsett's son went there and so Cowboys are

 

 

 

415

 

00:19:53,970 --> 00:19:56,016

 

Marc Preston: very much hardwired into kind of my high

 

 

 

416

 

00:19:56,056 --> 00:19:56,878

 

Marc Preston: school experience.

 

 

 

417

 

00:19:58,430 --> 00:20:00,354

 

Marc Preston: But one of the interesting things was that

 

 

 

418

 

00:20:01,135 --> 00:20:03,420

 

Marc Preston: I think Tech Shram had been credited with

 

 

 

419

 

00:20:05,350 --> 00:20:07,278

 

Marc Preston: kind of helping to build the NFL into the

 

 

 

420

 

00:20:07,379 --> 00:20:09,789

 

Marc Preston: entity that it is now you know, and just

 

 

 

421

 

00:20:09,809 --> 00:20:11,034

 

Marc Preston: kind of looking at football, of course

 

 

 

422

 

00:20:11,114 --> 00:20:13,271

 

Marc Preston: other sports as well Did you have a

 

 

 

423

 

00:20:13,371 --> 00:20:18,020

 

Marc Preston: preference to stick with or to allocate

 

 

 

424

 

00:20:18,040 --> 00:20:20,172

 

Marc Preston: most of your time to NFL players, or was

 

 

 

425

 

00:20:20,192 --> 00:20:21,638

 

Marc Preston: there a preference at all or did you like

 

 

 

426

 

00:20:21,678 --> 00:20:25,011

 

Marc Preston: to kind of split up your attention to the

 

 

 

427

 

00:20:25,051 --> 00:20:25,734

 

Marc Preston: different sports?

 

 

 

428

 

00:20:26,170 --> 00:20:29,057

 

Leigh Steinberg: So on that Dallas Cowboy team we're talking

 

 

 

429

 

00:20:29,077 --> 00:20:30,700

 

Leigh Steinberg: about, I represented.

 

 

 

430

 

00:20:31,001 --> 00:20:33,594

 

Leigh Steinberg: I had the first pick in the draft in Aikman

 

 

 

431

 

00:20:33,694 --> 00:20:36,140

 

Leigh Steinberg: and then in 91, the first pick in the draft

 

 

 

432

 

00:20:36,200 --> 00:20:38,933

 

Leigh Steinberg: was Russell Maryland, who was a client, and

 

 

 

433

 

00:20:38,993 --> 00:20:43,263

 

Leigh Steinberg: I had Darren Woodson and Darryl Johnston

 

 

 

434

 

00:20:44,245 --> 00:20:46,812

 

Leigh Steinberg: and sort of half that team.

 

 

 

435

 

00:20:48,270 --> 00:20:51,118

 

Leigh Steinberg: I had done baseball since the very

 

 

 

436

 

00:20:51,198 --> 00:20:54,327

 

Leigh Steinberg: beginning and we ended up with a practice

 

 

 

437

 

00:20:54,668 --> 00:20:58,914

 

Leigh Steinberg: that had about 60 players Pudge Rodriguez,

 

 

 

438

 

00:20:58,994 --> 00:21:04,100

 

Leigh Steinberg: cece Spathia, sean Green, will Clark, matt

 

 

 

439

 

00:21:04,140 --> 00:21:09,833

 

Leigh Steinberg: Williams, many Ramirez.

 

 

 

440

 

00:21:10,670 --> 00:21:12,976

 

Leigh Steinberg: So we had a big practice that way.

 

 

 

441

 

00:21:13,037 --> 00:21:16,988

 

Leigh Steinberg: And then in basketball I represented about

 

 

 

442

 

00:21:17,068 --> 00:21:21,316

 

Leigh Steinberg: four lottery picks and then boxing Lennox

 

 

 

443

 

00:21:21,436 --> 00:21:25,002

 

Leigh Steinberg: Lewis, the heavyweight champ, and Oscar De

 

 

 

444

 

00:21:25,042 --> 00:21:25,563

 

Leigh Steinberg: La Hoya.

 

 

 

445

 

00:21:26,590 --> 00:21:28,196

 

Leigh Steinberg: So no, it was all sports.

 

 

 

446

 

00:21:29,190 --> 00:21:31,134

 

Leigh Steinberg: I don't know quite as much about hockey,

 

 

 

447

 

00:21:31,716 --> 00:21:34,662

 

Leigh Steinberg: but it was football, baseball, basketball

 

 

 

448

 

00:21:35,303 --> 00:21:37,657

 

Leigh Steinberg: and then Olympic athletes who came back.

 

 

 

449

 

00:21:38,470 --> 00:21:41,756

 

Leigh Steinberg: The principles are all the same and the

 

 

 

450

 

00:21:41,816 --> 00:21:45,082

 

Leigh Steinberg: most important skill in any of this Marc is

 

 

 

451

 

00:21:45,302 --> 00:21:45,763

 

Leigh Steinberg: listening.

 

 

 

452

 

00:21:46,630 --> 00:21:49,037

 

Leigh Steinberg: It's being able to draw another human being

 

 

 

453

 

00:21:49,318 --> 00:21:49,439

 

Leigh Steinberg: out.

 

 

 

454

 

00:21:50,150 --> 00:21:52,819

 

Leigh Steinberg: It's being able to cut below the surface of

 

 

 

455

 

00:21:52,839 --> 00:21:55,769

 

Leigh Steinberg: the surface responses to get to their

 

 

 

456

 

00:21:55,829 --> 00:21:58,617

 

Leigh Steinberg: deepest anxieties and fears and their

 

 

 

457

 

00:21:58,657 --> 00:22:01,545

 

Leigh Steinberg: greatest hopes and dreams and get them to

 

 

 

458

 

00:22:01,605 --> 00:22:04,796

 

Leigh Steinberg: prioritize what values are most important

 

 

 

459

 

00:22:04,816 --> 00:22:05,197

 

Leigh Steinberg: to them.

 

 

 

460

 

00:22:05,610 --> 00:22:08,801

 

Leigh Steinberg: So if I can get that view of how they see

 

 

 

461

 

00:22:08,841 --> 00:22:11,450

 

Leigh Steinberg: the world, it's how important is short-term

 

 

 

462

 

00:22:11,650 --> 00:22:14,157

 

Leigh Steinberg: economic gain or long-term economic

 

 

 

463

 

00:22:14,217 --> 00:22:17,806

 

Leigh Steinberg: security, or spiritual considerations, or

 

 

 

464

 

00:22:17,906 --> 00:22:21,034

 

Leigh Steinberg: family or geographical, or being a starter

 

 

 

465

 

00:22:21,114 --> 00:22:22,438

 

Leigh Steinberg: or being on a winning team.

 

 

 

466

 

00:22:23,230 --> 00:22:25,658

 

Leigh Steinberg: That constellation of values will fit

 

 

 

467

 

00:22:25,739 --> 00:22:28,007

 

Leigh Steinberg: differently into different people's lives,

 

 

 

468

 

00:22:28,568 --> 00:22:31,895

 

Leigh Steinberg: and it's my job to understand who they are

 

 

 

469

 

00:22:32,516 --> 00:22:34,780

 

Leigh Steinberg: below the surface, who they really are and

 

 

 

470

 

00:22:34,821 --> 00:22:37,590

 

Leigh Steinberg: where they live emotionally, and to be able

 

 

 

471

 

00:22:37,610 --> 00:22:38,291

 

Leigh Steinberg: to fulfill them.

 

 

 

472

 

00:22:45,401 --> 00:22:46,804

 

Marc Preston: Would it be fair to say that you took on

 

 

 

473

 

00:22:46,844 --> 00:22:48,227

 

Marc Preston: more of a responsibility?

 

 

 

474

 

00:22:49,115 --> 00:22:51,160

 

Marc Preston: Let's say you take a 21-22 year old, which

 

 

 

475

 

00:22:51,220 --> 00:22:53,546

 

Marc Preston: I look at as a kid these days, and they

 

 

 

476

 

00:22:53,566 --> 00:22:55,057

 

Marc Preston: become I mean, overnight.

 

 

 

477

 

00:22:55,117 --> 00:22:58,365

 

Marc Preston: They are just, they've got a lot of money

 

 

 

478

 

00:22:58,446 --> 00:22:59,857

 

Marc Preston: for lack of a better way of putting it and

 

 

 

479

 

00:22:59,897 --> 00:23:01,240

 

Marc Preston: it could really put some different

 

 

 

480

 

00:23:01,340 --> 00:23:03,566

 

Marc Preston: psychological, sociological strains on them,

 

 

 

481

 

00:23:04,055 --> 00:23:05,621

 

Marc Preston: or family strains, or whatever.

 

 

 

482

 

00:23:05,661 --> 00:23:06,455

 

Marc Preston: Have you Did?

 

 

 

483

 

00:23:06,475 --> 00:23:07,921

 

Marc Preston: You find yourself in the position of being

 

 

 

484

 

00:23:07,961 --> 00:23:11,215

 

Marc Preston: kind of a counselor or sure, but kind of

 

 

 

485

 

00:23:11,275 --> 00:23:13,242

 

Marc Preston: guiding them in some way to here's what you

 

 

 

486

 

00:23:13,262 --> 00:23:13,844

 

Marc Preston: should expect.

 

 

 

487

 

00:23:14,075 --> 00:23:14,356

 

Leigh Steinberg: Absolutely.

 

 

 

488

 

00:23:14,456 --> 00:23:17,061

 

Leigh Steinberg: The parents did the hard work because to

 

 

 

489

 

00:23:17,121 --> 00:23:21,936

 

Leigh Steinberg: get a player to that point, you know, took

 

 

 

490

 

00:23:21,997 --> 00:23:22,598

 

Leigh Steinberg: a village.

 

 

 

491

 

00:23:22,859 --> 00:23:26,149

 

Leigh Steinberg: But I would build on the good values

 

 

 

492

 

00:23:26,249 --> 00:23:29,277

 

Leigh Steinberg: parents had instilled in their kids and try

 

 

 

493

 

00:23:29,297 --> 00:23:31,200

 

Leigh Steinberg: to stimulate them.

 

 

 

494

 

00:23:31,360 --> 00:23:34,666

 

Leigh Steinberg: But it's taking an approach where you tell

 

 

 

495

 

00:23:34,726 --> 00:23:40,222

 

Leigh Steinberg: a young man or woman you're going into a

 

 

 

496

 

00:23:40,362 --> 00:23:43,548

 

Leigh Steinberg: professional sport and the real competition

 

 

 

497

 

00:23:43,689 --> 00:23:48,218

 

Leigh Steinberg: for the NFL is not labor versus management,

 

 

 

498

 

00:23:48,519 --> 00:23:50,783

 

Leigh Steinberg: it's competition for discretionary

 

 

 

499

 

00:23:50,964 --> 00:23:52,467

 

Leigh Steinberg: entertainment spending.

 

 

 

500

 

00:23:53,295 --> 00:23:55,761

 

Leigh Steinberg: So you're competing with the NBA and Major

 

 

 

501

 

00:23:55,801 --> 00:23:58,948

 

Leigh Steinberg: League, baseball and Netflix and Home Box

 

 

 

502

 

00:23:59,216 --> 00:24:01,140

 

Leigh Steinberg: Office and Walt Disney World and every

 

 

 

503

 

00:24:01,220 --> 00:24:03,505

 

Leigh Steinberg: other form of discretionary entertainment

 

 

 

504

 

00:24:03,545 --> 00:24:03,946

 

Leigh Steinberg: spending.

 

 

 

505

 

00:24:05,195 --> 00:24:07,319

 

Leigh Steinberg: That means that you're trying to draw

 

 

 

506

 

00:24:08,602 --> 00:24:11,407

 

Leigh Steinberg: people to watch games on television, to buy

 

 

 

507

 

00:24:11,507 --> 00:24:14,519

 

Leigh Steinberg: merchandise, to physically attend games,

 

 

 

508

 

00:24:15,461 --> 00:24:18,307

 

Leigh Steinberg: and that gives you a special responsibility

 

 

 

509

 

00:24:18,447 --> 00:24:21,362

 

Leigh Steinberg: behaviorally on the field and off the field,

 

 

 

510

 

00:24:21,944 --> 00:24:23,209

 

Leigh Steinberg: and so you're going to live under a

 

 

 

511

 

00:24:23,289 --> 00:24:24,072

 

Leigh Steinberg: microscope.

 

 

 

512

 

00:24:24,554 --> 00:24:27,222

 

Leigh Steinberg: And so we need to think about how we don't

 

 

 

513

 

00:24:27,503 --> 00:24:30,934

 

Leigh Steinberg: have you out in a place consuming alcohol

 

 

 

514

 

00:24:31,014 --> 00:24:31,837

 

Leigh Steinberg: and then driving.

 

 

 

515

 

00:24:32,338 --> 00:24:35,749

 

Leigh Steinberg: We need to think about how we have you

 

 

 

516

 

00:24:35,829 --> 00:24:38,096

 

Leigh Steinberg: going into a place that serves alcohol and

 

 

 

517

 

00:24:38,136 --> 00:24:40,400

 

Leigh Steinberg: walking away from fights when somebody

 

 

 

518

 

00:24:40,501 --> 00:24:44,008

 

Leigh Steinberg: comes up and is obnoxious and pushes you.

 

 

 

519

 

00:24:44,455 --> 00:24:46,483

 

Leigh Steinberg: We need to talk about your behavior towards

 

 

 

520

 

00:24:46,563 --> 00:24:48,230

 

Leigh Steinberg: women in the opposite sex.

 

 

 

521

 

00:24:48,812 --> 00:24:51,461

 

Leigh Steinberg: We need to talk about all these things and

 

 

 

522

 

00:24:51,522 --> 00:24:53,929

 

Leigh Steinberg: if you don't want to aspire to a higher

 

 

 

523

 

00:24:54,030 --> 00:24:57,741

 

Leigh Steinberg: level of conduct, go play in a sandlot, but

 

 

 

524

 

00:24:57,781 --> 00:25:00,388

 

Leigh Steinberg: if you want all the riches and largesse

 

 

 

525

 

00:25:00,608 --> 00:25:05,759

 

Leigh Steinberg: that sports is going to afford you, you

 

 

 

526

 

00:25:07,322 --> 00:25:10,187

 

Leigh Steinberg: can't be a camel with your head in the sand.

 

 

 

527

 

00:25:10,287 --> 00:25:13,259

 

Leigh Steinberg: You have to realize that you're on display

 

 

 

528

 

00:25:13,359 --> 00:25:15,846

 

Leigh Steinberg: every time you leave your physical house.

 

 

 

529

 

00:25:17,219 --> 00:25:19,407

 

Marc Preston: Do you think that's your methodology or

 

 

 

530

 

00:25:19,447 --> 00:25:20,471

 

Marc Preston: your perspective?

 

 

 

531

 

00:25:20,511 --> 00:25:22,197

 

Marc Preston: Do you think that became, or has become,

 

 

 

532

 

00:25:22,237 --> 00:25:24,427

 

Marc Preston: the norm, or do you think that you're still

 

 

 

533

 

00:25:24,447 --> 00:25:26,256

 

Marc Preston: a little bit of an outlier to kind of look

 

 

 

534

 

00:25:26,276 --> 00:25:28,483

 

Marc Preston: at the full 360 degrees of the athlete's

 

 

 

535

 

00:25:28,564 --> 00:25:28,764

 

Marc Preston: life?

 

 

 

536

 

00:25:29,016 --> 00:25:31,364

 

Leigh Steinberg: The very first day someone would walk into

 

 

 

537

 

00:25:31,425 --> 00:25:32,489

 

Leigh Steinberg: my office Marc.

 

 

 

538

 

00:25:32,770 --> 00:25:35,057

 

Leigh Steinberg: I would ask them what other talents and

 

 

 

539

 

00:25:35,137 --> 00:25:37,562

 

Leigh Steinberg: skills do you have besides athletic ones?

 

 

 

540

 

00:25:38,163 --> 00:25:40,588

 

Leigh Steinberg: How can we build towards a second career?

 

 

 

541

 

00:25:41,215 --> 00:25:42,878

 

Leigh Steinberg: How can you learn to network?

 

 

 

542

 

00:25:43,238 --> 00:25:48,947

 

Leigh Steinberg: Go to a banquet, walk up to a fellow there,

 

 

 

543

 

00:25:49,488 --> 00:25:52,220

 

Leigh Steinberg: have a five minute discussion, get his card

 

 

 

544

 

00:25:52,280 --> 00:25:55,812

 

Leigh Steinberg: and build yourself a group of what you and

 

 

 

545

 

00:25:55,893 --> 00:26:00,281

 

Leigh Steinberg: I used to call the Rolodex of friendships

 

 

 

546

 

00:26:00,582 --> 00:26:01,563

 

Leigh Steinberg: and people to help you.

 

 

 

547

 

00:26:01,603 --> 00:26:05,750

 

Leigh Steinberg: And it's how you, steve Young or Brent

 

 

 

548

 

00:26:05,815 --> 00:26:07,819

 

Leigh Steinberg: Jones, both played for the 49ers.

 

 

 

549

 

00:26:07,859 --> 00:26:11,627

 

Leigh Steinberg: So you ask them what businesses are there

 

 

 

550

 

00:26:11,667 --> 00:26:13,297

 

Leigh Steinberg: approximate to Santa Clara?

 

 

 

551

 

00:26:13,377 --> 00:26:15,803

 

Leigh Steinberg: Were you trained that you might want to

 

 

 

552

 

00:26:15,863 --> 00:26:16,505

 

Leigh Steinberg: network in?

 

 

 

553

 

00:26:16,725 --> 00:26:19,159

 

Leigh Steinberg: Well, high tech and venture capital?

 

 

 

554

 

00:26:19,740 --> 00:26:23,552

 

Leigh Steinberg: So it's not by chance that both Brent Jones

 

 

 

555

 

00:26:23,592 --> 00:26:26,721

 

Leigh Steinberg: and Steve Young had up hedge funds that are

 

 

 

556

 

00:26:26,761 --> 00:26:28,846

 

Leigh Steinberg: worth some billions of dollars.

 

 

 

557

 

00:26:30,379 --> 00:26:32,245

 

Marc Preston: Well, like Troy Aikman, got into the

 

 

 

558

 

00:26:32,325 --> 00:26:34,613

 

Marc Preston: automobile business pretty heavily in the

 

 

 

559

 

00:26:34,633 --> 00:26:35,756

 

Marc Preston: Dallas Fort Worth area Right.

 

 

 

560

 

00:26:35,876 --> 00:26:38,341

 

Leigh Steinberg: So the premise was that was all branding,

 

 

 

561

 

00:26:38,962 --> 00:26:42,576

 

Leigh Steinberg: that if you had an elevated brand would you

 

 

 

562

 

00:26:42,636 --> 00:26:45,542

 

Leigh Steinberg: rather drive a car and on your license

 

 

 

563

 

00:26:45,582 --> 00:26:49,016

 

Leigh Steinberg: plate it would say Troy Aikman Automall or

 

 

 

564

 

00:26:49,156 --> 00:26:55,126

 

Leigh Steinberg: Joe Schmoe Automall, and so it was always

 

 

 

565

 

00:26:55,386 --> 00:26:56,087

 

Leigh Steinberg: laying that out.

 

 

 

566

 

00:26:56,227 --> 00:26:58,557

 

Leigh Steinberg: I wish that was the universal standard and

 

 

 

567

 

00:26:58,637 --> 00:27:01,823

 

Leigh Steinberg: representation, but probably the prevailing

 

 

 

568

 

00:27:02,003 --> 00:27:04,548

 

Leigh Steinberg: ethos is going to get the money.

 

 

 

569

 

00:27:04,835 --> 00:27:05,558

 

Marc Preston: But relationships.

 

 

 

570

 

00:27:05,599 --> 00:27:07,828

 

Marc Preston: That really is part and parcel of what your

 

 

 

571

 

00:27:07,929 --> 00:27:10,017

 

Marc Preston: job was is to foster those relationships

 

 

 

572

 

00:27:11,220 --> 00:27:14,068

 

Marc Preston: with team owners or the people in the

 

 

 

573

 

00:27:14,149 --> 00:27:16,576

 

Marc Preston: ecosystem that were making decisions on

 

 

 

574

 

00:27:16,616 --> 00:27:18,822

 

Marc Preston: drafting or trades or whatever.

 

 

 

575

 

00:27:18,862 --> 00:27:19,223

 

Marc Preston: Have you?

 

 

 

576

 

00:27:21,430 --> 00:27:23,315

 

Marc Preston: Was there a part of it that you enjoyed the

 

 

 

577

 

00:27:23,456 --> 00:27:23,717

 

Marc Preston: most?

 

 

 

578

 

00:27:23,737 --> 00:27:25,425

 

Marc Preston: I mean, did you enjoy the challenge or

 

 

 

579

 

00:27:26,088 --> 00:27:27,776

 

Marc Preston: putting it together you know the deal, as

 

 

 

580

 

00:27:27,836 --> 00:27:30,486

 

Marc Preston: it were or did you, if you had a preference,

 

 

 

581

 

00:27:30,506 --> 00:27:33,135

 

Marc Preston: do you like the athlete, the relationship

 

 

 

582

 

00:27:33,235 --> 00:27:34,602

 

Marc Preston: you had with them and the building of their

 

 

 

583

 

00:27:34,643 --> 00:27:35,045

 

Marc Preston: career?

 

 

 

584

 

00:27:35,105 --> 00:27:37,597

 

Marc Preston: Was there a preference between kind of the

 

 

 

585

 

00:27:37,677 --> 00:27:39,946

 

Marc Preston: two different camps of relationships, as it

 

 

 

586

 

00:27:39,986 --> 00:27:40,127

 

Marc Preston: were?

 

 

 

587

 

00:27:40,508 --> 00:27:42,676

 

Leigh Steinberg: I mean the real pleasure is watching and

 

 

 

588

 

00:27:42,776 --> 00:27:44,942

 

Leigh Steinberg: helping to be part of the maturation

 

 

 

589

 

00:27:45,002 --> 00:27:49,433

 

Leigh Steinberg: process of young men and taking them from

 

 

 

590

 

00:27:49,894 --> 00:27:53,723

 

Leigh Steinberg: being a college senior or junior to second

 

 

 

591

 

00:27:53,763 --> 00:27:54,144

 

Leigh Steinberg: career.

 

 

 

592

 

00:27:55,467 --> 00:27:58,134

 

Leigh Steinberg: The most gratifying part of it was the

 

 

 

593

 

00:27:58,194 --> 00:28:00,459

 

Leigh Steinberg: charitable community programs where our

 

 

 

594

 

00:28:00,499 --> 00:28:05,651

 

Leigh Steinberg: guys have been responsible for major

 

 

 

595

 

00:28:05,731 --> 00:28:08,920

 

Leigh Steinberg: changes through the funding they can do,

 

 

 

596

 

00:28:09,542 --> 00:28:11,910

 

Leigh Steinberg: and I think in aggregate our guys are over

 

 

 

597

 

00:28:11,950 --> 00:28:14,017

 

Leigh Steinberg: a billion dollars in terms of money's

 

 

 

598

 

00:28:14,158 --> 00:28:14,619

 

Leigh Steinberg: raised.

 

 

 

599

 

00:28:14,740 --> 00:28:17,288

 

Leigh Steinberg: But it's not just that, it's messaging.

 

 

 

600

 

00:28:17,850 --> 00:28:20,999

 

Leigh Steinberg: So when Lennox Lewis cut a PSA that said

 

 

 

601

 

00:28:21,219 --> 00:28:26,270

 

Leigh Steinberg: real men don't hit women, it could do more

 

 

 

602

 

00:28:26,350 --> 00:28:29,437

 

Leigh Steinberg: to trigger behavioral change and rebellious

 

 

 

603

 

00:28:29,617 --> 00:28:32,363

 

Leigh Steinberg: adolescents who don't want to listen to any

 

 

 

604

 

00:28:32,443 --> 00:28:36,999

 

Leigh Steinberg: authority figures than a thousand authority

 

 

 

605

 

00:28:37,039 --> 00:28:37,982

 

Leigh Steinberg: figures ever could.

 

 

 

606

 

00:28:38,665 --> 00:28:41,635

 

Leigh Steinberg: Or Oscar Day-Loy and Steve Young prejudiced

 

 

 

607

 

00:28:41,655 --> 00:28:42,537

 

Leigh Steinberg: his foul play.

 

 

 

608

 

00:28:43,198 --> 00:28:49,251

 

Leigh Steinberg: So that was the most rewarding part was the

 

 

 

609

 

00:28:49,311 --> 00:28:52,418

 

Leigh Steinberg: dual lanes of helping in the maturation of

 

 

 

610

 

00:28:52,438 --> 00:28:53,060

 

Leigh Steinberg: the young men.

 

 

 

611

 

00:28:53,100 --> 00:28:54,764

 

Leigh Steinberg: Then together what we could do for the

 

 

 

612

 

00:28:54,804 --> 00:28:55,065

 

Leigh Steinberg: world.

 

 

 

613

 

00:28:55,595 --> 00:28:56,618

 

Marc Preston: And it seems like it's a real pay it

 

 

 

614

 

00:28:56,658 --> 00:28:59,686

 

Marc Preston: forward mentality that naturally if they do

 

 

 

615

 

00:28:59,726 --> 00:29:01,790

 

Marc Preston: that then they're going to the decisions

 

 

 

616

 

00:29:01,909 --> 00:29:04,558

 

Marc Preston: you've made as far as like how you try to

 

 

 

617

 

00:29:04,676 --> 00:29:05,178

 

Marc Preston: influence them.

 

 

 

618

 

00:29:05,198 --> 00:29:07,047

 

Marc Preston: Then they take the ball you know, nope,

 

 

 

619

 

00:29:07,067 --> 00:29:08,835

 

Marc Preston: unintended and run with that and then other

 

 

 

620

 

00:29:08,915 --> 00:29:10,242

 

Marc Preston: people will do the same and hopefully

 

 

 

621

 

00:29:10,282 --> 00:29:12,453

 

Marc Preston: exponentially that and seems like those

 

 

 

622

 

00:29:12,473 --> 00:29:13,297

 

Marc Preston: kind of things do grow.

 

 

 

623

 

00:29:14,280 --> 00:29:16,087

 

Marc Preston: But it kind of brings me back to something

 

 

 

624

 

00:29:16,388 --> 00:29:18,697

 

Marc Preston: I naturally got to bring up Jerry McGuire.

 

 

 

625

 

00:29:18,797 --> 00:29:22,250

 

Marc Preston: But the whole, the preface of the movie was

 

 

 

626

 

00:29:22,511 --> 00:29:24,798

 

Marc Preston: there was a change, there was a shift from

 

 

 

627

 

00:29:25,660 --> 00:29:28,627

 

Marc Preston: moving away from that kind of what we're

 

 

 

628

 

00:29:28,667 --> 00:29:29,670

 

Marc Preston: talking about right now.

 

 

 

629

 

00:29:31,434 --> 00:29:33,844

 

Marc Preston: Did you have the opportunity to Cameron

 

 

 

630

 

00:29:33,884 --> 00:29:34,205

 

Marc Preston: Crowe?

 

 

 

631

 

00:29:34,245 --> 00:29:36,253

 

Marc Preston: Did you discuss that he come pick your

 

 

 

632

 

00:29:36,273 --> 00:29:38,760

 

Marc Preston: brain and say you know, before, while he

 

 

 

633

 

00:29:38,800 --> 00:29:40,825

 

Marc Preston: was conceiving of writing or whatever?

 

 

 

634

 

00:29:40,845 --> 00:29:42,436

 

Marc Preston: Have you the movie that he asked you

 

 

 

635

 

00:29:42,476 --> 00:29:45,663

 

Marc Preston: questions about your views on professional

 

 

 

636

 

00:29:45,723 --> 00:29:48,027

 

Marc Preston: sports and were you involved in that

 

 

 

637

 

00:29:48,067 --> 00:29:48,488

 

Marc Preston: process?

 

 

 

638

 

00:29:49,096 --> 00:29:52,005

 

Leigh Steinberg: Well, cameron called me in 1993 and said he

 

 

 

639

 

00:29:52,045 --> 00:29:55,235

 

Leigh Steinberg: was doing a film based on a sports agent

 

 

 

640

 

00:29:55,375 --> 00:29:59,425

 

Leigh Steinberg: and could he shadow me and follow me and be

 

 

 

641

 

00:29:59,445 --> 00:30:02,653

 

Leigh Steinberg: in situations I was in with athletes and

 

 

 

642

 

00:30:02,693 --> 00:30:05,561

 

Leigh Steinberg: teams and games and the rest of it.

 

 

 

643

 

00:30:05,621 --> 00:30:06,524

 

Leigh Steinberg: So I said sure.

 

 

 

644

 

00:30:07,226 --> 00:30:10,375

 

Leigh Steinberg: So he came with me to the league meetings

 

 

 

645

 

00:30:10,856 --> 00:30:14,363

 

Leigh Steinberg: in Palm Desert in 1993, where I was showing

 

 

 

646

 

00:30:14,483 --> 00:30:15,365

 

Leigh Steinberg: off free agents.

 

 

 

647

 

00:30:15,465 --> 00:30:18,257

 

Leigh Steinberg: He came with me to the draft in New York or

 

 

 

648

 

00:30:18,317 --> 00:30:19,439

 

Leigh Steinberg: had the first pick.

 

 

 

649

 

00:30:20,061 --> 00:30:22,405

 

Leigh Steinberg: He came to press conference with Bill

 

 

 

650

 

00:30:22,425 --> 00:30:23,187

 

Leigh Steinberg: Parcells.

 

 

 

651

 

00:30:23,327 --> 00:30:26,904

 

Leigh Steinberg: He came to pro scouting day at USC.

 

 

 

652

 

00:30:27,526 --> 00:30:29,753

 

Leigh Steinberg: He came to a series of games with me and

 

 

 

653

 

00:30:29,853 --> 00:30:34,462

 

Leigh Steinberg: all the time he was asking me for insights

 

 

 

654

 

00:30:34,522 --> 00:30:36,867

 

Leigh Steinberg: and stories and I told him lots and lots of

 

 

 

655

 

00:30:36,907 --> 00:30:40,881

 

Leigh Steinberg: stories and then he went off and wrote the

 

 

 

656

 

00:30:40,961 --> 00:30:43,887

 

Leigh Steinberg: script and I was a technical advisor so I

 

 

 

657

 

00:30:43,927 --> 00:30:46,859

 

Leigh Steinberg: had to vet the script to make sure the

 

 

 

658

 

00:30:46,919 --> 00:30:50,325

 

Leigh Steinberg: willing suspension of disbelief that keeps

 

 

 

659

 

00:30:50,345 --> 00:30:54,037

 

Leigh Steinberg: you in a movie that you didn't think it was

 

 

 

660

 

00:30:54,097 --> 00:30:56,522

 

Leigh Steinberg: funny, the dialogue was still good, the

 

 

 

661

 

00:30:56,763 --> 00:31:00,120

 

Leigh Steinberg: look was not right and all the rest of that.

 

 

 

662

 

00:31:00,401 --> 00:31:02,631

 

Leigh Steinberg: And then he assigned me actors to work with,

 

 

 

663

 

00:31:02,692 --> 00:31:05,681

 

Leigh Steinberg: like Cuba Gooding Jr, who I took down to

 

 

 

664

 

00:31:05,782 --> 00:31:09,011

 

Leigh Steinberg: the Super Bowl in Phoenix and made him

 

 

 

665

 

00:31:09,071 --> 00:31:13,782

 

Leigh Steinberg: pretend he was my client for a week.

 

 

 

666

 

00:31:14,263 --> 00:31:16,607

 

Leigh Steinberg: So yeah, there's a lot of life up there on

 

 

 

667

 

00:31:16,647 --> 00:31:17,088

 

Leigh Steinberg: the screen.

 

 

 

668

 

00:31:17,395 --> 00:31:19,944

 

Marc Preston: Yeah, it does seem like there are multiple.

 

 

 

669

 

00:31:20,767 --> 00:31:22,995

 

Marc Preston: I don't see messages but storylines kind of

 

 

 

670

 

00:31:23,055 --> 00:31:24,037

 

Marc Preston: running through that, but using the

 

 

 

671

 

00:31:24,057 --> 00:31:26,221

 

Marc Preston: backdrop of professional sports.

 

 

 

672

 

00:31:26,342 --> 00:31:30,777

 

Marc Preston: And I'd seen somewhere, I'd read somewhere,

 

 

 

673

 

00:31:30,837 --> 00:31:33,502

 

Marc Preston: that Warren Moon was sort of a quasi

 

 

 

674

 

00:31:33,542 --> 00:31:37,497

 

Marc Preston: template for Cuba Gooding Jr's character.

 

 

 

675

 

00:31:37,637 --> 00:31:39,303

 

Marc Preston: Is that accurate or is that just urban myth?

 

 

 

676

 

00:31:39,395 --> 00:31:40,398

 

Leigh Steinberg: No, that's accurate.

 

 

 

677

 

00:31:40,699 --> 00:31:43,908

 

Leigh Steinberg: And Tim McDonald, who was a free agent who

 

 

 

678

 

00:31:43,968 --> 00:31:49,000

 

Leigh Steinberg: we watched in Iraq with teams and Cameron,

 

 

 

679

 

00:31:49,020 --> 00:31:51,223

 

Leigh Steinberg: came out to dinner, like with Jimmer, say,

 

 

 

680

 

00:31:51,303 --> 00:31:54,970

 

Leigh Steinberg: the owner of Indianapolis.

 

 

 

681

 

00:31:55,877 --> 00:31:58,403

 

Leigh Steinberg: He sometimes was a fly on the wall and

 

 

 

682

 

00:31:58,443 --> 00:32:01,111

 

Leigh Steinberg: sometimes I integrated him into the

 

 

 

683

 

00:32:01,833 --> 00:32:04,019

 

Leigh Steinberg: situation and I sort of agreed with him.

 

 

 

684

 

00:32:04,059 --> 00:32:07,069

 

Leigh Steinberg: We wouldn't talk about what parts of my own

 

 

 

685

 

00:32:07,130 --> 00:32:08,775

 

Leigh Steinberg: life were that.

 

 

 

686

 

00:32:08,915 --> 00:32:11,141

 

Marc Preston: Obviously he's not my life story because I

 

 

 

687

 

00:32:11,181 --> 00:32:13,005

 

Marc Preston: started with the first pick in the draft,

 

 

 

688

 

00:32:16,299 --> 00:32:19,264

 

Marc Preston: but that I would keep between he and I what

 

 

 

689

 

00:32:20,145 --> 00:32:22,169

 

Marc Preston: particularly might have got a modeled on

 

 

 

690

 

00:32:22,189 --> 00:32:25,103

 

Marc Preston: what Well, I know Tom Cruise is notorious

 

 

 

691

 

00:32:25,163 --> 00:32:27,692

 

Marc Preston: for being, I'd say, one of those guys

 

 

 

692

 

00:32:27,712 --> 00:32:30,322

 

Marc Preston: that's the most well prepared and both

 

 

 

693

 

00:32:30,422 --> 00:32:32,690

 

Marc Preston: physically knowledge he probably knows

 

 

 

694

 

00:32:32,731 --> 00:32:34,456

 

Marc Preston: everybody's lines, including his own, but

 

 

 

695

 

00:32:35,017 --> 00:32:36,661

 

Marc Preston: as technical advisor, was he picking your

 

 

 

696

 

00:32:36,701 --> 00:32:37,523

 

Marc Preston: brain as well?

 

 

 

697

 

00:32:37,723 --> 00:32:41,298

 

Leigh Steinberg: on just nuances I worked with all the

 

 

 

698

 

00:32:42,059 --> 00:32:45,906

 

Leigh Steinberg: actors, in other words Regina King that was

 

 

 

699

 

00:32:45,986 --> 00:32:49,858

 

Leigh Steinberg: her first big role and she what would a

 

 

 

700

 

00:32:49,939 --> 00:32:53,065

 

Leigh Steinberg: wife think of watching her husband get

 

 

 

701

 

00:32:53,145 --> 00:32:56,356

 

Leigh Steinberg: knocked to the ground on and not get up?

 

 

 

702

 

00:32:56,637 --> 00:33:00,043

 

Leigh Steinberg: You know how would she relate.

 

 

 

703

 

00:33:00,544 --> 00:33:04,430

 

Leigh Steinberg: Or Jerry O'Connell, the quarterback who I

 

 

 

704

 

00:33:04,455 --> 00:33:07,680

 

Leigh Steinberg: showed how to throw a spiral to see it gone

 

 

 

705

 

00:33:07,740 --> 00:33:10,264

 

Leigh Steinberg: to NYU and they didn't have football there.

 

 

 

706

 

00:33:14,555 --> 00:33:19,824

 

Leigh Steinberg: So it was working with a number of the

 

 

 

707

 

00:33:19,924 --> 00:33:22,729

 

Leigh Steinberg: actors on their role in the field and they

 

 

 

708

 

00:33:22,769 --> 00:33:25,582

 

Leigh Steinberg: came down and they took my wardrobe and

 

 

 

709

 

00:33:25,622 --> 00:33:29,152

 

Leigh Steinberg: they shot like the scene before Jerry

 

 

 

710

 

00:33:29,192 --> 00:33:31,778

 

Leigh Steinberg: Movire leaves the big agencies that shot

 

 

 

711

 

00:33:31,878 --> 00:33:35,987

 

Leigh Steinberg: out of my window in Newport Beach and they

 

 

 

712

 

00:33:36,388 --> 00:33:40,638

 

Leigh Steinberg: they took my wardrobe and legal pads and

 

 

 

713

 

00:33:41,560 --> 00:33:45,168

 

Leigh Steinberg: descended for feel and tone.

 

 

 

714

 

00:33:45,629 --> 00:33:47,714

 

Marc Preston: That's the thing that I think you kind of

 

 

 

715

 

00:33:47,734 --> 00:33:48,919

 

Marc Preston: inherently wanted to be.

 

 

 

716

 

00:33:48,959 --> 00:33:51,429

 

Marc Preston: I remember being a young guy it was my

 

 

 

717

 

00:33:51,489 --> 00:33:54,019

 

Marc Preston: early 20s, I think, when that came out and

 

 

 

718

 

00:33:54,721 --> 00:33:56,427

 

Marc Preston: I just remember sports was.

 

 

 

719

 

00:33:56,447 --> 00:33:58,273

 

Marc Preston: You know that we knew Michael Jordan was in

 

 

 

720

 

00:33:58,293 --> 00:34:00,020

 

Marc Preston: the ecosystem and you first talk about that,

 

 

 

721

 

00:34:00,160 --> 00:34:02,268

 

Marc Preston: that that era of the Dallas Cowboys.

 

 

 

722

 

00:34:02,770 --> 00:34:05,000

 

Marc Preston: It was just maybe it's because I was in my

 

 

 

723

 

00:34:05,060 --> 00:34:07,311

 

Marc Preston: early 20s, I was more cognizant of that or

 

 

 

724

 

00:34:07,432 --> 00:34:08,758

 

Marc Preston: something but it seemed like there was a

 

 

 

725

 

00:34:09,381 --> 00:34:09,662

 

Marc Preston: shift.

 

 

 

726

 

00:34:09,682 --> 00:34:11,871

 

Marc Preston: It was becoming more for lack of a better

 

 

 

727

 

00:34:11,891 --> 00:34:13,438

 

Marc Preston: way of calling it sports were becoming more

 

 

 

728

 

00:34:13,478 --> 00:34:14,623

 

Marc Preston: Hollywood, if you will.

 

 

 

729

 

00:34:14,844 --> 00:34:17,274

 

Marc Preston: You know it was bigger personalities to

 

 

 

730

 

00:34:17,314 --> 00:34:18,961

 

Marc Preston: Deon Sanders types and whatever.

 

 

 

731

 

00:34:19,001 --> 00:34:19,322

 

Marc Preston: Have you?

 

 

 

732

 

00:34:19,735 --> 00:34:24,442

 

Leigh Steinberg: Well, think about this 80 of the top 100

 

 

 

733

 

00:34:24,603 --> 00:34:28,048

 

Leigh Steinberg: Nielsen rated TV shows last year were NFL

 

 

 

734

 

00:34:28,068 --> 00:34:28,449

 

Leigh Steinberg: football.

 

 

 

735

 

00:34:29,475 --> 00:34:32,726

 

Leigh Steinberg: So it means that NFL football is not only

 

 

 

736

 

00:34:32,826 --> 00:34:35,515

 

Leigh Steinberg: most popular sport, by two to one, it's the

 

 

 

737

 

00:34:35,635 --> 00:34:37,660

 

Leigh Steinberg: most popular form of televised

 

 

 

738

 

00:34:37,760 --> 00:34:38,522

 

Leigh Steinberg: entertainment.

 

 

 

739

 

00:34:39,344 --> 00:34:43,595

 

Leigh Steinberg: So that power went into raising the profile

 

 

 

740

 

00:34:43,755 --> 00:34:46,725

 

Leigh Steinberg: of individual athletes and that, combined

 

 

 

741

 

00:34:46,785 --> 00:34:49,875

 

Leigh Steinberg: with endorsements and ubiquitous way that

 

 

 

742

 

00:34:49,975 --> 00:34:52,303

 

Leigh Steinberg: we saw Michael Jordan on TV over and over

 

 

 

743

 

00:34:52,404 --> 00:34:52,925

 

Leigh Steinberg: and over again.

 

 

 

744

 

00:34:53,668 --> 00:34:56,537

 

Leigh Steinberg: It gave athletes a chance if they performed

 

 

 

745

 

00:34:56,597 --> 00:34:59,463

 

Leigh Steinberg: dramatically and had good personalities, to

 

 

 

746

 

00:34:59,503 --> 00:35:02,539

 

Leigh Steinberg: cross over from the narrow genre of

 

 

 

747

 

00:35:02,559 --> 00:35:04,991

 

Leigh Steinberg: hardcore sports fans to become household

 

 

 

748

 

00:35:05,051 --> 00:35:05,433

 

Leigh Steinberg: names.

 

 

 

749

 

00:35:06,737 --> 00:35:09,062

 

Marc Preston: Well, how did you become cognizant of that?

 

 

 

750

 

00:35:09,443 --> 00:35:11,268

 

Marc Preston: Of course there was an evolution in sports

 

 

 

751

 

00:35:11,355 --> 00:35:12,358

 

Marc Preston: as TV came in.

 

 

 

752

 

00:35:12,759 --> 00:35:13,881

 

Marc Preston: Were you noticing that?

 

 

 

753

 

00:35:13,901 --> 00:35:15,746

 

Marc Preston: Or were you just kind of a voracious?

 

 

 

754

 

00:35:16,007 --> 00:35:17,941

 

Marc Preston: Did you just digest all the information you

 

 

 

755

 

00:35:17,981 --> 00:35:18,262

 

Marc Preston: can?

 

 

 

756

 

00:35:18,796 --> 00:35:19,677

 

Leigh Steinberg: No, no.

 

 

 

757

 

00:35:20,058 --> 00:35:22,704

 

Leigh Steinberg: We got to Atlanta and we arrived at the

 

 

 

758

 

00:35:22,764 --> 00:35:24,608

 

Leigh Steinberg: airport tonight before the signing, and

 

 

 

759

 

00:35:24,655 --> 00:35:27,621

 

Leigh Steinberg: there's cleat lights flashing in the sky

 

 

 

760

 

00:35:27,902 --> 00:35:29,425

 

Leigh Steinberg: like for a movie premiere.

 

 

 

761

 

00:35:29,886 --> 00:35:32,321

 

Leigh Steinberg: A huge crowd is pressed up against the

 

 

 

762

 

00:35:32,341 --> 00:35:34,108

 

Leigh Steinberg: police line and the first thing we hear is

 

 

 

763

 

00:35:34,771 --> 00:35:36,797

 

Leigh Steinberg: we interrupt the Johnny Carson show to

 

 

 

764

 

00:35:36,837 --> 00:35:39,263

 

Leigh Steinberg: bring you a special news bulletin Seabart

 

 

 

765

 

00:35:39,283 --> 00:35:41,508

 

Leigh Steinberg: Kowsky and his attorney have just arrived

 

 

 

766

 

00:35:41,595 --> 00:35:42,276

 

Leigh Steinberg: at the airport.

 

 

 

767

 

00:35:42,998 --> 00:35:43,859

 

Leigh Steinberg: I saw it.

 

 

 

768

 

00:35:44,721 --> 00:35:48,147

 

Leigh Steinberg: I saw it in a way I didn't in Southern or

 

 

 

769

 

00:35:48,227 --> 00:35:49,309

 

Leigh Steinberg: Northern California.

 

 

 

770

 

00:35:49,515 --> 00:35:53,684

 

Leigh Steinberg: I saw the frenzy and I knew what an

 

 

 

771

 

00:35:53,804 --> 00:35:58,534

 

Leigh Steinberg: integral that these athletes were becoming

 

 

 

772

 

00:35:58,634 --> 00:35:59,957

 

Leigh Steinberg: the new movie stars.

 

 

 

773

 

00:36:00,538 --> 00:36:04,928

 

Leigh Steinberg: And so today, patrick Wilhomes wins the

 

 

 

774

 

00:36:05,008 --> 00:36:08,676

 

Leigh Steinberg: Super Bowl and he's on all sorts of other

 

 

 

775

 

00:36:08,716 --> 00:36:10,901

 

Leigh Steinberg: TV shows and everything, and at the end of

 

 

 

776

 

00:36:10,941 --> 00:36:14,135

 

Leigh Steinberg: the day, time selects him as one of the

 

 

 

777

 

00:36:14,215 --> 00:36:17,363

 

Leigh Steinberg: hundred most influential people on the

 

 

 

778

 

00:36:17,403 --> 00:36:17,925

 

Leigh Steinberg: planet.

 

 

 

779

 

00:36:18,947 --> 00:36:22,015

 

Leigh Steinberg: So, whether it was Tiger Woods or Michael

 

 

 

780

 

00:36:22,195 --> 00:36:25,661

 

Leigh Steinberg: Jordan or LeBron James or Muhammad Ali,

 

 

 

781

 

00:36:26,643 --> 00:36:29,949

 

Leigh Steinberg: this celebrity building machine elevated

 

 

 

782

 

00:36:30,109 --> 00:36:33,684

 

Leigh Steinberg: these athletes to household name status.

 

 

 

783

 

00:36:34,115 --> 00:36:36,026

 

Marc Preston: It's interesting to me if you were to look

 

 

 

784

 

00:36:36,066 --> 00:36:37,595

 

Marc Preston: in the kind of the overall like the labor

 

 

 

785

 

00:36:37,715 --> 00:36:39,841

 

Marc Preston: Marcet is outside of sports.

 

 

 

786

 

00:36:39,901 --> 00:36:44,753

 

Marc Preston: You look at you know CEO salaries and have

 

 

 

787

 

00:36:44,773 --> 00:36:46,681

 

Marc Preston: skyrocketed and the proportionally your

 

 

 

788

 

00:36:46,742 --> 00:36:48,651

 

Marc Preston: average worker salary hasn't really kind of

 

 

 

789

 

00:36:48,692 --> 00:36:49,174

 

Marc Preston: kept up.

 

 

 

790

 

00:36:49,214 --> 00:36:52,086

 

Marc Preston: But it seems like for those that kind of

 

 

 

791

 

00:36:52,126 --> 00:36:53,753

 

Marc Preston: complain I athlete shouldn't be making all

 

 

 

792

 

00:36:53,773 --> 00:36:55,482

 

Marc Preston: this money and you know, whatever have you.

 

 

 

793

 

00:36:56,145 --> 00:36:57,733

 

Marc Preston: I kind of look at it like well, it seems

 

 

 

794

 

00:36:57,753 --> 00:36:59,642

 

Marc Preston: like that's an industry that's kind of kept

 

 

 

795

 

00:36:59,722 --> 00:37:00,024

 

Marc Preston: pace.

 

 

 

796

 

00:37:00,124 --> 00:37:01,933

 

Marc Preston: You know you say there's massive TV

 

 

 

797

 

00:37:01,973 --> 00:37:02,415

 

Marc Preston: contracts.

 

 

 

798

 

00:37:02,535 --> 00:37:03,938

 

Marc Preston: Come in Now.

 

 

 

799

 

00:37:03,978 --> 00:37:05,983

 

Marc Preston: The athletes get their fair share of that.

 

 

 

800

 

00:37:06,163 --> 00:37:08,335

 

Marc Preston: It seems like in professional sports they

 

 

 

801

 

00:37:08,375 --> 00:37:11,523

 

Marc Preston: do get a reasonable percentage of the of

 

 

 

802

 

00:37:11,563 --> 00:37:12,646

 

Marc Preston: the contribution they make.

 

 

 

803

 

00:37:12,966 --> 00:37:14,499

 

Marc Preston: Do you think that's an accurate statement

 

 

 

804

 

00:37:14,720 --> 00:37:15,784

 

Marc Preston: that they are?

 

 

 

805

 

00:37:15,915 --> 00:37:16,717

 

Leigh Steinberg: Remember these.

 

 

 

806

 

00:37:16,958 --> 00:37:19,645

 

Leigh Steinberg: These sports are capped and they have

 

 

 

807

 

00:37:19,726 --> 00:37:20,367

 

Leigh Steinberg: formulas.

 

 

 

808

 

00:37:21,109 --> 00:37:26,302

 

Leigh Steinberg: So in football owners make 53% of the gross

 

 

 

809

 

00:37:26,884 --> 00:37:28,888

 

Leigh Steinberg: the money that comes in, and players make

 

 

 

810

 

00:37:28,948 --> 00:37:30,031

 

Leigh Steinberg: 47%.

 

 

 

811

 

00:37:30,692 --> 00:37:34,039

 

Leigh Steinberg: So the only way the player salaries rise is

 

 

 

812

 

00:37:34,199 --> 00:37:38,266

 

Leigh Steinberg: if revenue is rising and they do a split

 

 

 

813

 

00:37:38,346 --> 00:37:41,617

 

Leigh Steinberg: and they have caps that talk about how much

 

 

 

814

 

00:37:41,697 --> 00:37:44,785

 

Leigh Steinberg: work he's will be paid and so their

 

 

 

815

 

00:37:44,965 --> 00:37:46,729

 

Leigh Steinberg: limitations on spending.

 

 

 

816

 

00:37:46,749 --> 00:37:51,745

 

Leigh Steinberg: It can only grow to the point where you

 

 

 

817

 

00:37:51,785 --> 00:37:54,591

 

Leigh Steinberg: have revenue coming in at enhanced levels

 

 

 

818

 

00:37:55,072 --> 00:37:57,418

 

Leigh Steinberg: and now, for the first time, you have

 

 

 

819

 

00:37:57,498 --> 00:38:00,107

 

Leigh Steinberg: football quarterbacks making the same money

 

 

 

820

 

00:38:00,187 --> 00:38:03,980

 

Leigh Steinberg: that their peers are making in basketball

 

 

 

821

 

00:38:04,060 --> 00:38:04,703

 

Leigh Steinberg: and baseball.

 

 

 

822

 

00:38:05,076 --> 00:38:06,540

 

Marc Preston: I mean, what would you say to the people

 

 

 

823

 

00:38:06,600 --> 00:38:08,987

 

Marc Preston: who and that's as was I'm going back to the

 

 

 

824

 

00:38:09,035 --> 00:38:10,724

 

Marc Preston: 90s again, when I first started hearing

 

 

 

825

 

00:38:10,744 --> 00:38:12,473

 

Marc Preston: this people like Well, why are they making

 

 

 

826

 

00:38:12,835 --> 00:38:13,477

 

Marc Preston: all this money?

 

 

 

827

 

00:38:13,517 --> 00:38:14,881

 

Marc Preston: That's too much money, they're just playing

 

 

 

828

 

00:38:14,921 --> 00:38:15,242

 

Marc Preston: a game.

 

 

 

829

 

00:38:16,024 --> 00:38:17,668

 

Marc Preston: I'm sure you've heard that argument many,

 

 

 

830

 

00:38:17,689 --> 00:38:18,135

 

Marc Preston: many times.

 

 

 

831

 

00:38:18,335 --> 00:38:21,003

 

Leigh Steinberg: Well, you, wouldn't think of it as quite a

 

 

 

832

 

00:38:21,063 --> 00:38:25,054

 

Leigh Steinberg: game if you saw what happens to football

 

 

 

833

 

00:38:25,094 --> 00:38:26,337

 

Leigh Steinberg: players over time.

 

 

 

834

 

00:38:26,878 --> 00:38:29,303

 

Leigh Steinberg: In other words, their bodies break down.

 

 

 

835

 

00:38:29,344 --> 00:38:31,916

 

Leigh Steinberg: They have serious concussion issues, they

 

 

 

836

 

00:38:31,956 --> 00:38:33,319

 

Leigh Steinberg: have dementia issues.

 

 

 

837

 

00:38:33,479 --> 00:38:35,423

 

Leigh Steinberg: They've got all sorts of things there.

 

 

 

838

 

00:38:36,225 --> 00:38:39,319

 

Leigh Steinberg: Their path in life, second, free of wise is

 

 

 

839

 

00:38:39,400 --> 00:38:41,609

 

Leigh Steinberg: not totally normal because of the amount of

 

 

 

840

 

00:38:41,689 --> 00:38:43,756

 

Leigh Steinberg: pounding that their body took.

 

 

 

841

 

00:38:44,277 --> 00:38:47,302

 

Leigh Steinberg: But the second thing is it's all supply and

 

 

 

842

 

00:38:47,343 --> 00:38:47,823

 

Leigh Steinberg: demand.

 

 

 

843

 

00:38:48,725 --> 00:38:53,902

 

Leigh Steinberg: For years I said to owners all will have a

 

 

 

844

 

00:38:53,962 --> 00:38:57,050

 

Leigh Steinberg: client take a cut in salary to the degree

 

 

 

845

 

00:38:57,090 --> 00:38:59,417

 

Leigh Steinberg: that that reflected lower ticket prices,

 

 

 

846

 

00:39:00,060 --> 00:39:01,967

 

Leigh Steinberg: and I would never take it up on it because

 

 

 

847

 

00:39:02,027 --> 00:39:04,516

 

Leigh Steinberg: ticket prices are a function of supply and

 

 

 

848

 

00:39:04,536 --> 00:39:05,017

 

Leigh Steinberg: demand.

 

 

 

849

 

00:39:05,639 --> 00:39:08,025

 

Leigh Steinberg: So for a football team there's only 10 home

 

 

 

850

 

00:39:08,086 --> 00:39:12,918

 

Leigh Steinberg: gates right, and the people compete for how

 

 

 

851

 

00:39:13,279 --> 00:39:15,263

 

Leigh Steinberg: much they're willing to pay, whether it's a

 

 

 

852

 

00:39:15,324 --> 00:39:17,635

 

Leigh Steinberg: luxury box or just a regular seat.

 

 

 

853

 

00:39:18,296 --> 00:39:23,784

 

Leigh Steinberg: So it's what the Marcet is and it's value

 

 

 

854

 

00:39:23,884 --> 00:39:28,917

 

Leigh Steinberg: coming in Every time someone buys a t-shirt

 

 

 

855

 

00:39:29,257 --> 00:39:33,988

 

Leigh Steinberg: or participates in fantasy or does and

 

 

 

856

 

00:39:34,028 --> 00:39:34,950

 

Leigh Steinberg: subscribes.

 

 

 

857

 

00:39:35,171 --> 00:39:37,957

 

Leigh Steinberg: There's so many different ways to enjoy

 

 

 

858

 

00:39:38,038 --> 00:39:43,291

 

Leigh Steinberg: sports now and so it's all supply and

 

 

 

859

 

00:39:43,331 --> 00:39:43,652

 

Leigh Steinberg: demand.

 

 

 

860

 

00:39:43,692 --> 00:39:46,037

 

Leigh Steinberg: There's a finite amount of people who can

 

 

 

861

 

00:39:46,057 --> 00:39:49,806

 

Leigh Steinberg: play at these levels and the sports

 

 

 

862

 

00:39:49,866 --> 00:39:50,487

 

Leigh Steinberg: generate it.

 

 

 

863

 

00:39:51,516 --> 00:39:51,918

 

Marc Preston: I agree.

 

 

 

864

 

00:39:52,138 --> 00:39:54,104

 

Marc Preston: I know the people that have over the years,

 

 

 

865

 

00:39:54,124 --> 00:39:55,106

 

Marc Preston: so they shouldn't make that money.

 

 

 

866

 

00:39:55,255 --> 00:39:56,438

 

Marc Preston: To me I've always been like, well, they

 

 

 

867

 

00:39:56,458 --> 00:39:58,504

 

Marc Preston: should get their fair share of what their

 

 

 

868

 

00:39:58,985 --> 00:39:59,716

 

Marc Preston: contribution is.

 

 

 

869

 

00:40:00,136 --> 00:40:01,700

 

Marc Preston: You have three kids, Am I correct?

 

 

 

870

 

00:40:01,861 --> 00:40:04,687

 

Leigh Steinberg: I do I have two boys and a girl.

 

 

 

871

 

00:40:04,995 --> 00:40:06,740

 

Marc Preston: Did any of them follow in your footsteps

 

 

 

872

 

00:40:06,760 --> 00:40:08,465

 

Marc Preston: when it came to working in the sports and

 

 

 

873

 

00:40:08,505 --> 00:40:09,396

 

Marc Preston: entertainment industry?

 

 

 

874

 

00:40:09,496 --> 00:40:13,663

 

Leigh Steinberg: My daughter works in social media in Dallas.

 

 

 

875

 

00:40:15,205 --> 00:40:18,936

 

Leigh Steinberg: My middle son works with me in the agency

 

 

 

876

 

00:40:19,837 --> 00:40:23,382

 

Leigh Steinberg: and unfortunately the two boys have an

 

 

 

877

 

00:40:24,784 --> 00:40:28,850

 

Leigh Steinberg: eyesight condition called Nidus pigmentosa.

 

 

 

878

 

00:40:29,875 --> 00:40:33,942

 

Leigh Steinberg: They're both legally blind, but the focus

 

 

 

879

 

00:40:33,982 --> 00:40:37,528

 

Leigh Steinberg: has to be on what they still can do, and

 

 

 

880

 

00:40:37,649 --> 00:40:41,303

 

Leigh Steinberg: the oldest one is teaching at a blind

 

 

 

881

 

00:40:41,383 --> 00:40:41,805

 

Leigh Steinberg: school.

 

 

 

882

 

00:40:41,905 --> 00:40:43,188

 

Leigh Steinberg: He's also a writer.

 

 

 

883

 

00:40:44,191 --> 00:40:46,376

 

Leigh Steinberg: The middle one aspires to be an agent.

 

 

 

884

 

00:40:46,576 --> 00:40:47,558

 

Marc Preston: How old are your kids now?

 

 

 

885

 

00:40:47,938 --> 00:40:57,631

 

Leigh Steinberg: They are 37, 32, and 28.

 

 

 

886

 

00:40:57,936 --> 00:40:58,339

 

Marc Preston: I've got three.

 

 

 

887

 

00:40:58,359 --> 00:40:59,707

 

Marc Preston: I also have to keep track of what their.

 

 

 

888

 

00:41:00,009 --> 00:41:01,637

 

Marc Preston: So remembering their ages can be a task.

 

 

 

889

 

00:41:01,717 --> 00:41:03,983

 

Marc Preston: But now your daughter, who lives in Dallas.

 

 

 

890

 

00:41:04,003 --> 00:41:05,025

 

Marc Preston: What part of Dallas did she in?

 

 

 

891

 

00:41:05,875 --> 00:41:06,356

 

Leigh Steinberg: Uptown.

 

 

 

892

 

00:41:07,599 --> 00:41:09,924

 

Marc Preston: Okay, that's the happening area right now,

 

 

 

893

 

00:41:09,964 --> 00:41:10,305

 

Marc Preston: of course.

 

 

 

894

 

00:41:11,755 --> 00:41:14,421

 

Leigh Steinberg: You walk down the streets and it's like

 

 

 

895

 

00:41:15,884 --> 00:41:17,267

 

Leigh Steinberg: young people's paradise.

 

 

 

896

 

00:41:17,735 --> 00:41:20,862

 

Marc Preston: Yeah, Well, Dallas is becoming to me like

 

 

 

897

 

00:41:21,042 --> 00:41:21,944

 

Marc Preston: LA in a bit.

 

 

 

898

 

00:41:22,124 --> 00:41:24,415

 

Marc Preston: It's just booming right now, you know.

 

 

 

899

 

00:41:24,496 --> 00:41:25,978

 

Leigh Steinberg: Very much so.

 

 

 

900

 

00:41:26,399 --> 00:41:30,427

 

Leigh Steinberg: And if you're young, there are dozens of

 

 

 

901

 

00:41:30,507 --> 00:41:33,037

 

Leigh Steinberg: young people on the streets and in the

 

 

 

902

 

00:41:33,097 --> 00:41:36,362

 

Leigh Steinberg: cafes and walk, you know, at the park.

 

 

 

903

 

00:41:36,603 --> 00:41:41,216

 

Leigh Steinberg: I mean, it's like a whole generation of

 

 

 

904

 

00:41:41,577 --> 00:41:44,448

 

Leigh Steinberg: young people starting their careers.

 

 

 

905

 

00:41:44,669 --> 00:41:45,813

 

Marc Preston: I was a North Dallas kid.

 

 

 

906

 

00:41:45,853 --> 00:41:48,181

 

Marc Preston: I grew up in the Burbs, but I remember my

 

 

 

907

 

00:41:48,301 --> 00:41:51,751

 

Marc Preston: first football banquet sophomore year there

 

 

 

908

 

00:41:51,771 --> 00:41:53,978

 

Marc Preston: was this young new guy for the Cowboys came

 

 

 

909

 

00:41:53,998 --> 00:41:54,399

 

Marc Preston: to speak.

 

 

 

910

 

00:41:54,439 --> 00:41:56,565

 

Marc Preston: That they Because I get tech shram, I think

 

 

 

911

 

00:41:56,585 --> 00:41:58,338

 

Marc Preston: had a little bit of a problem, but it was

 

 

 

912

 

00:41:58,398 --> 00:42:00,684

 

Marc Preston: Michael Irvin showed up and that was so

 

 

 

913

 

00:42:00,764 --> 00:42:01,466

 

Marc Preston: kind of interesting.

 

 

 

914

 

00:42:01,955 --> 00:42:04,002

 

Marc Preston: Well, the career trajectory, and that was

 

 

 

915

 

00:42:04,062 --> 00:42:06,330

 

Marc Preston: his first year young guy coming in.

 

 

 

916

 

00:42:06,390 --> 00:42:10,463

 

Marc Preston: And when I worked at a restaurant I served

 

 

 

917

 

00:42:10,503 --> 00:42:12,670

 

Marc Preston: Jimmy Johnson one time.

 

 

 

918

 

00:42:12,830 --> 00:42:15,075

 

Marc Preston: You know I thought that was so cool.

 

 

 

919

 

00:42:15,815 --> 00:42:19,557

 

Leigh Steinberg: Texas is probably, maybe along with Florida,

 

 

 

920

 

00:42:19,617 --> 00:42:22,998

 

Leigh Steinberg: the most football crazy culture.

 

 

 

921

 

00:42:30,348 --> 00:42:30,970

 

Marc Preston: One thing I like to do.

 

 

 

922

 

00:42:31,010 --> 00:42:33,057

 

Marc Preston: I like something called my seven questions.

 

 

 

923

 

00:42:33,137 --> 00:42:35,044

 

Marc Preston: It's just sort of like an additional get to

 

 

 

924

 

00:42:35,084 --> 00:42:36,804

 

Marc Preston: know, ya, something a little fun.

 

 

 

925

 

00:42:38,400 --> 00:42:39,564

 

Marc Preston: But one of the things I'm curious about,

 

 

 

926

 

00:42:39,584 --> 00:42:42,161

 

Marc Preston: because I'm all about the food, so much so

 

 

 

927

 

00:42:42,201 --> 00:42:43,607

 

Marc Preston: the Waminel.

 

 

 

928

 

00:42:43,627 --> 00:42:46,016

 

Marc Preston: I don't have any delis around me here, so

 

 

 

929

 

00:42:46,397 --> 00:42:47,762

 

Marc Preston: I'm always at canteries at least two or

 

 

 

930

 

00:42:47,802 --> 00:42:48,364

 

Marc Preston: three times.

 

 

 

931

 

00:42:49,680 --> 00:42:52,068

 

Marc Preston: But curious about what your.

 

 

 

932

 

00:42:52,389 --> 00:42:54,135

 

Marc Preston: If you said a comfort food, something that

 

 

 

933

 

00:42:54,155 --> 00:42:55,805

 

Marc Preston: you just love to sit down, and it's a

 

 

 

934

 

00:42:55,865 --> 00:42:57,423

 

Marc Preston: comfort food, what would that be your

 

 

 

935

 

00:42:57,484 --> 00:42:57,986

 

Marc Preston: favorite thing?

 

 

 

936

 

00:42:58,280 --> 00:43:01,105

 

Leigh Steinberg: Mexican food tacos, enchiladas.

 

 

 

937

 

00:43:01,285 --> 00:43:05,533

 

Leigh Steinberg: Italian food pizza, lasagna anything with

 

 

 

938

 

00:43:05,793 --> 00:43:09,749

 

Leigh Steinberg: red sauce and cheese hits the spot with me,

 

 

 

939

 

00:43:10,080 --> 00:43:14,106

 

Leigh Steinberg: but also like Indian food and Asian food,

 

 

 

940

 

00:43:15,087 --> 00:43:19,794

 

Leigh Steinberg: and I mostly eat a lot of green and a

 

 

 

941

 

00:43:19,834 --> 00:43:20,735

 

Leigh Steinberg: little bit of protein.

 

 

 

942

 

00:43:21,200 --> 00:43:22,124

 

Marc Preston: Yeah, I need to do more of that.

 

 

 

943

 

00:43:23,080 --> 00:43:25,766

 

Marc Preston: You know, people always talk healthy but in

 

 

 

944

 

00:43:25,866 --> 00:43:28,392

 

Marc Preston: action I talk it, but I need to do more of

 

 

 

945

 

00:43:28,452 --> 00:43:28,953

 

Marc Preston: the green.

 

 

 

946

 

00:43:29,220 --> 00:43:30,885

 

Marc Preston: I was so proud of myself I put some greens

 

 

 

947

 

00:43:30,966 --> 00:43:32,109

 

Marc Preston: on a taco last night.

 

 

 

948

 

00:43:32,560 --> 00:43:33,023

 

Marc Preston: I felt it.

 

 

 

949

 

00:43:33,064 --> 00:43:34,352

 

Marc Preston: I cooked, I felt like I was like, hey, I'm

 

 

 

950

 

00:43:34,372 --> 00:43:34,794

 

Marc Preston: being healthy.

 

 

 

951

 

00:43:34,815 --> 00:43:36,363

 

Marc Preston: There's a few leaves of something here.

 

 

 

952

 

00:43:38,140 --> 00:43:40,368

 

Marc Preston: Now, if you were to sit down for a cup of

 

 

 

953

 

00:43:40,408 --> 00:43:42,695

 

Marc Preston: coffee, to sit down and talk, story three

 

 

 

954

 

00:43:42,736 --> 00:43:45,907

 

Marc Preston: people, living or not, who do you think

 

 

 

955

 

00:43:45,927 --> 00:43:47,232

 

Marc Preston: would make for a great few hours

 

 

 

956

 

00:43:47,313 --> 00:43:48,035

 

Marc Preston: conversation?

 

 

 

957

 

00:43:48,055 --> 00:43:50,164

 

Marc Preston: Who would those three people be?

 

 

 

958

 

00:43:50,540 --> 00:43:58,990

 

Leigh Steinberg: I think it'd be Martin Luther King, mahatma

 

 

 

959

 

00:43:59,350 --> 00:44:04,216

 

Leigh Steinberg: Gandhi and maybe somebody like Denzel

 

 

 

960

 

00:44:04,256 --> 00:44:04,837

 

Leigh Steinberg: Washington.

 

 

 

961

 

00:44:04,940 --> 00:44:06,768

 

Marc Preston: I think Denzel would be a great one.

 

 

 

962

 

00:44:06,880 --> 00:44:09,573

 

Marc Preston: I mean anybody there that just they operate

 

 

 

963

 

00:44:09,633 --> 00:44:10,598

 

Marc Preston: at the top of their game.

 

 

 

964

 

00:44:10,638 --> 00:44:12,386

 

Marc Preston: He seems to have a great mental game.

 

 

 

965

 

00:44:13,062 --> 00:44:14,265

 

Marc Preston: Yeah, I know, for lack of a better way of

 

 

 

966

 

00:44:14,305 --> 00:44:16,110

 

Marc Preston: putting it, those people really intrigued

 

 

 

967

 

00:44:16,150 --> 00:44:16,250

 

Marc Preston: me.

 

 

 

968

 

00:44:17,741 --> 00:44:21,248

 

Leigh Steinberg: Well, he and Russell Crowe are two actors

 

 

 

969

 

00:44:21,368 --> 00:44:24,574

 

Leigh Steinberg: to me who submerge themselves into a role,

 

 

 

970

 

00:44:24,760 --> 00:44:27,469

 

Leigh Steinberg: and it's not necessarily them each time.

 

 

 

971

 

00:44:28,501 --> 00:44:30,784

 

Leigh Steinberg: Now, the word I know Jimmy Fox, and I

 

 

 

972

 

00:44:30,804 --> 00:44:36,073

 

Leigh Steinberg: remember watching him as Ray Charles.

 

 

 

973

 

00:44:37,640 --> 00:44:39,547

 

Marc Preston: He was in any given Sunday also, wasn't he?

 

 

 

974

 

00:44:40,922 --> 00:44:43,368

 

Leigh Steinberg: Yes, which I also was technical advisor for.

 

 

 

975

 

00:44:45,560 --> 00:44:48,089

 

Leigh Steinberg: And the point is, there's certain actors

 

 

 

976

 

00:44:48,149 --> 00:44:50,678

 

Leigh Steinberg: who, if you see Russell Crowe and Gladiator,

 

 

 

977

 

00:44:51,160 --> 00:44:53,307

 

Leigh Steinberg: it's not the Russell Crowe of a beautiful

 

 

 

978

 

00:44:53,367 --> 00:44:59,953

 

Leigh Steinberg: mind, it's not the Russell Crowe in Les Mis,

 

 

 

979

 

00:45:00,320 --> 00:45:00,981

 

Leigh Steinberg: you know it's.

 

 

 

980

 

00:45:02,043 --> 00:45:05,850

 

Leigh Steinberg: He inhabits the roles and you forget who

 

 

 

981

 

00:45:05,890 --> 00:45:06,771

 

Leigh Steinberg: the actor is.

 

 

 

982

 

00:45:06,871 --> 00:45:08,334

 

Leigh Steinberg: You're just into the role.

 

 

 

983

 

00:45:08,940 --> 00:45:10,085

 

Marc Preston: Yeah, as an actor, I look at them and think

 

 

 

984

 

00:45:10,105 --> 00:45:10,888

 

Marc Preston: they're just aliens.

 

 

 

985

 

00:45:11,020 --> 00:45:11,683

 

Marc Preston: I don't know how they do it.

 

 

 

986

 

00:45:12,380 --> 00:45:14,628

 

Marc Preston: Another one is Leonardo DiCaprio.

 

 

 

987

 

00:45:14,840 --> 00:45:16,550

 

Marc Preston: He's one of those guys that again, kind of

 

 

 

988

 

00:45:16,570 --> 00:45:18,240

 

Marc Preston: like I mentioned with Tom Cruise they're

 

 

 

989

 

00:45:18,240 --> 00:45:21,223

 

Marc Preston: just so well prepared, they show up on set

 

 

 

990

 

00:45:21,283 --> 00:45:23,410

 

Marc Preston: and everything it's just all locked in.

 

 

 

991

 

00:45:24,022 --> 00:45:26,408

 

Marc Preston: To me it's like a player who it's game day.

 

 

 

992

 

00:45:26,508 --> 00:45:28,301

 

Marc Preston: You know when they blow the whistle they're

 

 

 

993

 

00:45:28,321 --> 00:45:28,481

 

Marc Preston: ready.

 

 

 

994

 

00:45:28,762 --> 00:45:31,923

 

Marc Preston: You know, now, if we were to, if I was to

 

 

 

995

 

00:45:31,983 --> 00:45:35,251

 

Marc Preston: say that you, you and the family, y'all get

 

 

 

996

 

00:45:35,271 --> 00:45:37,125

 

Marc Preston: to go hang out on an island, beautiful,

 

 

 

997

 

00:45:37,366 --> 00:45:39,073

 

Marc Preston: amazing island for a year, but you're not

 

 

 

998

 

00:45:39,093 --> 00:45:40,419

 

Marc Preston: going to have streaming or internet or

 

 

 

999

 

00:45:40,479 --> 00:45:41,802

 

Marc Preston: anything, so you're going to have to bring

 

 


Speaker:

00:45:42,463 --> 00:45:45,129

 

Marc Preston: with you a CD, your favorite album, and a

 

 


Speaker:

00:45:45,169 --> 00:45:48,324

 

Marc Preston: DVD, a movie that you can watch over and

 

 


Speaker:

00:45:48,404 --> 00:45:48,926

 

Marc Preston: over again.

 

 


Speaker:

00:45:49,120 --> 00:45:50,805

 

Marc Preston: What would that album be and what would

 

 


Speaker:

00:45:50,825 --> 00:45:51,607

 

Marc Preston: that DVD be?

 

 


Speaker:

00:45:52,840 --> 00:45:57,847

 

Leigh Steinberg: Well, the album would be Motown and it

 

 


Speaker:

00:45:57,987 --> 00:46:02,573

 

Leigh Steinberg: would be the Supremes of Four Tops or a

 

 


Speaker:

00:46:02,694 --> 00:46:07,125

 

Leigh Steinberg: group from Back in my Youth, and the movie

 

 


Speaker:

00:46:07,405 --> 00:46:11,413

 

Leigh Steinberg: would you know, as men we watch so many

 

 


Speaker:

00:46:11,513 --> 00:46:13,523

 

Leigh Steinberg: movies and if we like them we watch them

 

 


Speaker:

00:46:13,623 --> 00:46:13,784

 

Leigh Steinberg: over.

 

 


Speaker:

00:46:16,780 --> 00:46:20,223

 

Leigh Steinberg: The Godfather one and two, three I thought

 

 


Speaker:

00:46:20,303 --> 00:46:20,966

 

Leigh Steinberg: didn't work.

 

 


Speaker:

00:46:21,160 --> 00:46:24,270

 

Leigh Steinberg: I would cut one and two chronologically so

 

 


Speaker:

00:46:24,351 --> 00:46:27,160

 

Leigh Steinberg: that actually the first part of the movie

 

 


Speaker:

00:46:27,380 --> 00:46:33,109

 

Leigh Steinberg: is is Corleone growing up in Italy, and

 

 


Speaker:

00:46:33,149 --> 00:46:35,393

 

Leigh Steinberg: then Trace it chronologically.

 

 


Speaker:

00:46:37,381 --> 00:46:39,966

 

Leigh Steinberg: But the Godfather, the quality of those

 

 


Speaker:

00:46:40,346 --> 00:46:43,913

 

Leigh Steinberg: actors to have Marlon Brando and Robert De

 

 


Speaker:

00:46:43,973 --> 00:46:48,366

 

Leigh Steinberg: Niro and Al Pacino and Diane Keaton and all

 

 


Speaker:

00:46:48,426 --> 00:46:52,052

 

Leigh Steinberg: those amazing actors in one movie and it

 

 


Speaker:

00:46:52,272 --> 00:46:53,955

 

Leigh Steinberg: speaks a lot to human nature.

 

 


Speaker:

00:46:54,963 --> 00:46:57,610

 

Marc Preston: Have you seen the Paramount Plus the offer?

 

 


Speaker:

00:46:57,940 --> 00:46:59,785

 

Marc Preston: I think it's on Paramount Plus the offer,

 

 


Speaker:

00:46:59,825 --> 00:47:02,492

 

Marc Preston: the movie about the making of the Godfather.

 

 


Speaker:

00:47:02,780 --> 00:47:03,885

 

Marc Preston: Oh, it was so good.

 

 


Speaker:

00:47:03,945 --> 00:47:04,467

 

Marc Preston: It was so good.

 

 


Speaker:

00:47:04,540 --> 00:47:07,507

 

Marc Preston: It was when you realize the obstacles they

 

 


Speaker:

00:47:07,567 --> 00:47:10,233

 

Marc Preston: had the producer having to negotiate with

 

 


Speaker:

00:47:10,300 --> 00:47:12,631

 

Marc Preston: the Italian League, I think it's what it

 

 


Speaker:

00:47:12,652 --> 00:47:12,933

 

Marc Preston: was called.

 

 


Speaker:

00:47:12,993 --> 00:47:16,444

 

Marc Preston: It was just getting the movie made and then

 

 


Speaker:

00:47:16,464 --> 00:47:19,691

 

Marc Preston: the selection, because Pacino was not as

 

 


Speaker:

00:47:19,772 --> 00:47:20,613

 

Marc Preston: big of an actor back then.

 

 


Speaker:

00:47:21,963 --> 00:47:23,928

 

Marc Preston: But yeah, I do believe there are some great

 

 


Speaker:

00:47:24,008 --> 00:47:25,011

 

Marc Preston: actors in the third one.

 

 


Speaker:

00:47:25,031 --> 00:47:26,283

 

Marc Preston: But I don't think the third one worked

 

 


Speaker:

00:47:26,905 --> 00:47:28,390

 

Marc Preston: nearly at the level the first two did.

 

 


Speaker:

00:47:28,681 --> 00:47:29,866

 

Marc Preston: I will agree with you on that.

 

 


Speaker:

00:47:30,080 --> 00:47:32,785

 

Leigh Steinberg: The third one didn't work because somewhere

 

 


Speaker:

00:47:32,845 --> 00:47:37,413

 

Leigh Steinberg: between two and three, al Pacino morphed

 

 


Speaker:

00:47:37,754 --> 00:47:42,808

 

Leigh Steinberg: from a cold-blooded businessman into an old

 

 


Speaker:

00:47:43,710 --> 00:47:44,011

 

Leigh Steinberg: mensch.

 

 


Speaker:

00:47:46,080 --> 00:47:48,281

 

Leigh Steinberg: His voice wasn't even the same, he wasn't

 

 


Speaker:

00:47:48,301 --> 00:47:48,823

 

Leigh Steinberg: the same.

 

 


Speaker:

00:47:49,285 --> 00:47:51,612

 

Leigh Steinberg: There was no character development that

 

 


Speaker:

00:47:51,693 --> 00:47:56,565

 

Leigh Steinberg: took you from this steely, cold business

 

 


Speaker:

00:47:56,625 --> 00:48:00,453

 

Leigh Steinberg: person to this wonderful old grandpa.

 

 


Speaker:

00:48:01,200 --> 00:48:03,985

 

Marc Preston: Well, as a kind of a side question, what

 

 


Speaker:

00:48:04,105 --> 00:48:07,972

 

Marc Preston: movie about professional sports do you feel

 

 


Speaker:

00:48:08,353 --> 00:48:09,094

 

Marc Preston: got it right?

 

 


Speaker:

00:48:09,580 --> 00:48:11,846

 

Marc Preston: I almost got it right for the time it came

 

 


Speaker:

00:48:11,886 --> 00:48:14,232

 

Marc Preston: out, because a movie came out in the 70s

 

 


Speaker:

00:48:14,272 --> 00:48:15,734

 

Marc Preston: most certainly I don't know if it applies

 

 


Speaker:

00:48:15,994 --> 00:48:17,916

 

Marc Preston: necessarily to this paradigm, like we're

 

 


Speaker:

00:48:17,936 --> 00:48:18,982

 

Marc Preston: talking about just the money issue.

 

 


Speaker:

00:48:21,360 --> 00:48:22,423

 

Marc Preston: What movie do you think got it right in

 

 


Speaker:

00:48:22,463 --> 00:48:24,949

 

Marc Preston: telling a story that seems and feels true

 

 


Speaker:

00:48:25,069 --> 00:48:27,263

 

Marc Preston: to the life of professional athletes and

 

 


Speaker:

00:48:27,283 --> 00:48:28,989

 

Marc Preston: just kind of the ecosystem of professional

 

 


Speaker:

00:48:29,029 --> 00:48:29,390

 

Marc Preston: sports?

 

 


Speaker:

00:48:29,741 --> 00:48:32,245

 

Leigh Steinberg: Well, I hope Jerry Marrard did, because

 

 


Speaker:

00:48:33,848 --> 00:48:36,332

 

Leigh Steinberg: that was one of the films I was technical

 

 


Speaker:

00:48:36,452 --> 00:48:37,274

 

Leigh Steinberg: advisor on.

 

 


Speaker:

00:48:38,000 --> 00:48:42,091

 

Leigh Steinberg: I then did Any Given Sunday with Oliver

 

 


Speaker:

00:48:42,131 --> 00:48:45,399

 

Leigh Steinberg: Stone and I then did a baseball movie

 

 


Speaker:

00:48:45,419 --> 00:48:46,824

 

Leigh Steinberg: called For the Love of a Game.

 

 


Speaker:

00:48:48,920 --> 00:48:50,586

 

Leigh Steinberg: I was technical advisor.

 

 


Speaker:

00:48:51,800 --> 00:48:54,744

 

Leigh Steinberg: But you know the old Pride of the Anx, some

 

 


Speaker:

00:48:54,785 --> 00:48:57,088

 

Leigh Steinberg: of those old movies.

 

 


Speaker:

00:48:57,990 --> 00:49:03,122

 

Leigh Steinberg: Every modestly themed, modestly budgeted

 

 


Speaker:

00:49:04,785 --> 00:49:09,371

 

Leigh Steinberg: movie based on aspirational stories, where

 

 


Speaker:

00:49:09,452 --> 00:49:13,222

 

Leigh Steinberg: someone hits challenge and crash and then

 

 


Speaker:

00:49:13,262 --> 00:49:18,131

 

Leigh Steinberg: has to come back and they all work and

 

 


Speaker:

00:49:18,913 --> 00:49:23,442

 

Leigh Steinberg: because it's a life, will push us all back

 

 


Speaker:

00:49:24,224 --> 00:49:26,470

 

Leigh Steinberg: and the question is, can you be resilient?

 

 


Speaker:

00:49:27,660 --> 00:49:30,385

 

Leigh Steinberg: And those films all have that.

 

 


Speaker:

00:49:30,726 --> 00:49:35,495

 

Leigh Steinberg: They have aspiration, hope, reversals,

 

 


Speaker:

00:49:35,795 --> 00:49:39,485

 

Leigh Steinberg: tragedy, and then they come to a happy

 

 


Speaker:

00:49:39,585 --> 00:49:39,826

 

Leigh Steinberg: ending.

 

 


Speaker:

00:49:40,501 --> 00:49:42,589

 

Marc Preston: You know I thought about you when I was

 

 


Speaker:

00:49:42,649 --> 00:49:44,677

 

Marc Preston: watching just a little while back.

 

 


Speaker:

00:49:44,717 --> 00:49:46,463

 

Marc Preston: I think it was called Draft Day, kevin

 

 


Speaker:

00:49:46,483 --> 00:49:47,987

 

Marc Preston: Costner, I believe that's what it was

 

 


Speaker:

00:49:48,027 --> 00:49:48,288

 

Marc Preston: called.

 

 


Speaker:

00:49:49,760 --> 00:49:51,504

 

Marc Preston: That seemed like I got fatigued just

 

 


Speaker:

00:49:51,544 --> 00:49:51,965

 

Marc Preston: watching it.

 

 


Speaker:

00:49:51,986 --> 00:49:53,750

 

Marc Preston: Going man, there are a lot of moving parts

 

 


Speaker:

00:49:53,790 --> 00:49:54,432

 

Marc Preston: in this industry.

 

 


Speaker:

00:49:57,124 --> 00:50:01,552

 

Leigh Steinberg: I thought they did a good job getting the

 

 


Speaker:

00:50:02,133 --> 00:50:06,140

 

Leigh Steinberg: pre-draft conflict over who you would take

 

 


Speaker:

00:50:06,360 --> 00:50:08,725

 

Leigh Steinberg: and how that would work and showing you how

 

 


Speaker:

00:50:08,846 --> 00:50:11,932

 

Leigh Steinberg: scouting introduced a player to a team and

 

 


Speaker:

00:50:12,460 --> 00:50:13,404

 

Leigh Steinberg: their assessment.

 

 


Speaker:

00:50:14,741 --> 00:50:17,007

 

Leigh Steinberg: And with all the means and dollars they

 

 


Speaker:

00:50:17,047 --> 00:50:20,395

 

Leigh Steinberg: spend, they still make in scouting.

 

 


Speaker:

00:50:20,435 --> 00:50:22,320

 

Leigh Steinberg: They still make major mistakes.

 

 


Speaker:

00:50:22,520 --> 00:50:26,307

 

Leigh Steinberg: I can guarantee you that we just had an NFL

 

 


Speaker:

00:50:26,347 --> 00:50:26,668

 

Leigh Steinberg: Draft.

 

 


Speaker:

00:50:26,688 --> 00:50:30,681

 

Leigh Steinberg: We're about to have an NBA Draft and if you

 

 


Speaker:

00:50:30,761 --> 00:50:34,110

 

Leigh Steinberg: go out three or four years, a third to 40%

 

 


Speaker:

00:50:34,150 --> 00:50:36,738

 

Leigh Steinberg: of the first rounders will either

 

 


Speaker:

00:50:36,898 --> 00:50:39,006

 

Leigh Steinberg: underperform or not make it at all.

 

 


Speaker:

00:50:39,400 --> 00:50:42,288

 

Leigh Steinberg: Now they can't all be bad draft picks, so

 

 


Speaker:

00:50:42,368 --> 00:50:43,612

 

Leigh Steinberg: it's a strange process.

 

 


Speaker:

00:50:43,720 --> 00:50:50,354

 

Marc Preston: It reminds me of a film with Clint Eastwood.

 

 


Speaker:

00:50:50,394 --> 00:50:52,679

 

Marc Preston: He was kind of on the back end of his

 

 


Speaker:

00:50:52,739 --> 00:50:53,020

 

Marc Preston: career.

 

 


Speaker:

00:50:55,307 --> 00:50:57,473

 

Marc Preston: Guy could go out and he was a scout for a

 

 


Speaker:

00:50:57,554 --> 00:50:59,640

 

Marc Preston: professional baseball team and he went out

 

 


Speaker:

00:50:59,640 --> 00:51:00,905

 

Marc Preston: and he could see things maybe.

 

 


Speaker:

00:51:02,202 --> 00:51:04,850

 

Leigh Steinberg: Oh, the baseball movie with his dog.

 

 


Speaker:

00:51:06,324 --> 00:51:07,226

 

Marc Preston: Yeah, yeah, that was a good one.

 

 


Speaker:

00:51:09,340 --> 00:51:11,385

 

Marc Preston: Now the next question I got for you if you

 

 


Speaker:

00:51:11,405 --> 00:51:13,571

 

Marc Preston: were to define, from the time you get up

 

 


Speaker:

00:51:13,651 --> 00:51:15,223

 

Marc Preston: until the evening when you go to sleep,

 

 


Speaker:

00:51:15,463 --> 00:51:18,089

 

Marc Preston: what are the component parts for you for a

 

 


Speaker:

00:51:18,170 --> 00:51:18,992

 

Marc Preston: perfect day?

 

 


Speaker:

00:51:19,620 --> 00:51:23,426

 

Leigh Steinberg: So I do these treatments hyperbaric oxygen

 

 


Speaker:

00:51:23,907 --> 00:51:28,013

 

Leigh Steinberg: and try to integrate light, stem and mat.

 

 


Speaker:

00:51:29,400 --> 00:51:33,248

 

Leigh Steinberg: I have a Fitbit and I try to walk 15,000

 

 


Speaker:

00:51:33,308 --> 00:51:37,503

 

Leigh Steinberg: steps a day, three or four times a week.

 

 


Speaker:

00:51:37,583 --> 00:51:39,308

 

Leigh Steinberg: I'll work out with the personal trainer.

 

 


Speaker:

00:51:40,780 --> 00:51:44,527

 

Leigh Steinberg: So it's come in the office, but we've had a

 

 


Speaker:

00:51:44,588 --> 00:51:46,571

 

Leigh Steinberg: particularly overcast summer.

 

 


Speaker:

00:51:48,060 --> 00:51:49,945

 

Leigh Steinberg: I love the beach, I love water.

 

 


Speaker:

00:51:52,160 --> 00:51:57,012

 

Leigh Steinberg: My view here is well, I'll show you.

 

 


Speaker:

00:51:58,683 --> 00:52:03,740

 

Marc Preston: Oh, now you're just making me envious For

 

 


Speaker:

00:52:03,760 --> 00:52:04,442

 

Marc Preston: those who are listening.

 

 


Speaker:

00:52:04,642 --> 00:52:06,146

 

Marc Preston: You're right on the bay there.

 

 


Speaker:

00:52:09,862 --> 00:52:10,484

 

Announcer: I will say this.

 

 


Speaker:

00:52:10,604 --> 00:52:12,089

 

Marc Preston: I can work from anywhere doing what I'm

 

 


Speaker:

00:52:12,129 --> 00:52:12,310

 

Marc Preston: doing.

 

 


Speaker:

00:52:12,480 --> 00:52:15,006

 

Marc Preston: I sat down with my third child, Emma.

 

 


Speaker:

00:52:15,126 --> 00:52:17,071

 

Marc Preston: She just graduated high school and she's

 

 


Speaker:

00:52:17,091 --> 00:52:19,486

 

Marc Preston: going to do a gap year and I was like where

 

 


Speaker:

00:52:19,526 --> 00:52:20,529

 

Marc Preston: do I really want to be?

 

 


Speaker:

00:52:21,201 --> 00:52:22,886

 

Marc Preston: Ultimately, I want to move back to Texas,

 

 


Speaker:

00:52:23,307 --> 00:52:24,149

 

Marc Preston: Southern California.

 

 


Speaker:

00:52:24,940 --> 00:52:27,046

 

Marc Preston: I decided there is a little island on the

 

 


Speaker:

00:52:27,086 --> 00:52:29,152

 

Marc Preston: south Texas coast called South Padre and I

 

 


Speaker:

00:52:29,220 --> 00:52:30,585

 

Marc Preston: was like I'm just going to plant myself

 

 


Speaker:

00:52:30,625 --> 00:52:30,866

 

Marc Preston: there.

 

 


Speaker:

00:52:33,267 --> 00:52:34,933

 

Marc Preston: I know I'm going to be more active and if

 

 


Speaker:

00:52:34,953 --> 00:52:36,800

 

Marc Preston: I'm next to the beach, if I'm next to water,

 

 


Speaker:

00:52:36,900 --> 00:52:37,905

 

Marc Preston: I'm going to be more active.

 

 


Speaker:

00:52:37,960 --> 00:52:39,507

 

Marc Preston: I'm going to be outside more.

 

 


Speaker:

00:52:39,680 --> 00:52:41,646

 

Marc Preston: So that's actually part of it.

 

 


Speaker:

00:52:43,260 --> 00:52:44,886

 

Marc Preston: I find that I feel healthier when I'm near

 

 


Speaker:

00:52:44,906 --> 00:52:45,307

 

Marc Preston: the water.

 

 


Speaker:

00:52:46,000 --> 00:52:51,390

 

Leigh Steinberg: So I could live in a ramshackle hovel as

 

 


Speaker:

00:52:51,450 --> 00:52:53,113

 

Leigh Steinberg: long as I had a view of the ocean.

 

 


Speaker:

00:52:53,193 --> 00:52:56,950

 

Leigh Steinberg: And when I lived more in the Bay Area, I

 

 


Speaker:

00:52:57,151 --> 00:52:59,239

 

Leigh Steinberg: looked out at the Golden Gate Bridge and it

 

 


Speaker:

00:52:59,279 --> 00:53:02,044

 

Leigh Steinberg: could be a shack, it could be a tent, but

 

 


Speaker:

00:53:02,084 --> 00:53:06,653

 

Leigh Steinberg: if I can look at water it makes everything

 

 


Speaker:

00:53:06,713 --> 00:53:06,893

 

Leigh Steinberg: go.

 

 


Speaker:

00:53:07,881 --> 00:53:10,887

 

Leigh Steinberg: And the other thing I'd add to so they have

 

 


Speaker:

00:53:10,947 --> 00:53:13,673

 

Leigh Steinberg: a day filled with talking to clients,

 

 


Speaker:

00:53:13,793 --> 00:53:18,370

 

Leigh Steinberg: talking to teams, talking to doing all

 

 


Speaker:

00:53:18,410 --> 00:53:19,332

 

Leigh Steinberg: those different things.

 

 


Speaker:

00:53:19,552 --> 00:53:23,321

 

Leigh Steinberg: But one of the things I love is to read,

 

 


Speaker:

00:53:24,042 --> 00:53:27,489

 

Leigh Steinberg: and I actually have a book club on Facebook

 

 


Speaker:

00:53:27,570 --> 00:53:29,193

 

Leigh Steinberg: that's got a bunch of members.

 

 


Speaker:

00:53:30,922 --> 00:53:32,044

 

Leigh Steinberg: But I always want to learn.

 

 


Speaker:

00:53:32,104 --> 00:53:34,809

 

Leigh Steinberg: I want to keep reading and learning and

 

 


Speaker:

00:53:35,210 --> 00:53:37,694

 

Leigh Steinberg: knowing about everything happening.

 

 


Speaker:

00:53:38,381 --> 00:53:40,687

 

Leigh Steinberg: It's part of how you get vision as to what

 

 


Speaker:

00:53:40,707 --> 00:53:42,051

 

Leigh Steinberg: the future is going to be.

 

 


Speaker:

00:53:42,480 --> 00:53:43,423

 

Marc Preston: Well, the book club.

 

 


Speaker:

00:53:43,443 --> 00:53:44,748

 

Marc Preston: I know you've written a few books.

 

 


Speaker:

00:53:45,060 --> 00:53:47,186

 

Marc Preston: Are those in audiobook form as well?

 

 


Speaker:

00:53:49,480 --> 00:53:52,776

 

Leigh Steinberg: Working with Integrity was my primer on the

 

 


Speaker:

00:53:52,856 --> 00:53:53,600

 

Leigh Steinberg: art of negotiating.

 

 


Speaker:

00:53:53,981 --> 00:53:55,766

 

Leigh Steinberg: It was the 12 essential rules in

 

 


Speaker:

00:53:55,806 --> 00:53:56,488

 

Leigh Steinberg: negotiating.

 

 


Speaker:

00:53:57,420 --> 00:54:00,225

 

Leigh Steinberg: Then, in 2014, I wrote one called the Agent,

 

 


Speaker:

00:54:00,325 --> 00:54:03,190

 

Leigh Steinberg: which is an autobiography, and I'm

 

 


Speaker:

00:54:03,250 --> 00:54:08,143

 

Leigh Steinberg: currently done the first draft of a third

 

 


Speaker:

00:54:08,223 --> 00:54:12,111

 

Leigh Steinberg: book which will take me from that point in

 

 


Speaker:

00:54:12,151 --> 00:54:15,463

 

Leigh Steinberg: 2014, and then sort of the rebuilding of a

 

 


Speaker:

00:54:15,523 --> 00:54:20,873

 

Leigh Steinberg: practice and my struggle with alcohol and a

 

 


Speaker:

00:54:20,913 --> 00:54:24,600

 

Leigh Steinberg: variety of and then life lessons.

 

 


Speaker:

00:54:26,084 --> 00:54:28,411

 

Leigh Steinberg: You know, there's things I've learned, and

 

 


Speaker:

00:54:28,672 --> 00:54:31,300

 

Leigh Steinberg: a lot of it's about resilience and coming

 

 


Speaker:

00:54:31,460 --> 00:54:34,709

 

Leigh Steinberg: back from adversity.

 

 


Speaker:

00:54:35,760 --> 00:54:36,302

 

Marc Preston: Live long enough.

 

 


Speaker:

00:54:36,382 --> 00:54:38,328

 

Marc Preston: You really appreciate those aspects of life.

 

 


Speaker:

00:54:39,260 --> 00:54:41,049

 

Marc Preston: You realize it's you don't always, as you

 

 


Speaker:

00:54:41,090 --> 00:54:43,100

 

Marc Preston: know, probably better than most especially

 

 


Speaker:

00:54:43,200 --> 00:54:44,966

 

Marc Preston: what, working in the industry you do,

 

 


Speaker:

00:54:45,960 --> 00:54:47,427

 

Marc Preston: athletes are literally top of their literal,

 

 


Speaker:

00:54:47,708 --> 00:54:49,999

 

Marc Preston: figurative game in life, and then that's

 

 


Speaker:

00:54:50,039 --> 00:54:52,340

 

Marc Preston: only a snapshot of their entire life, you

 

 


Speaker:

00:54:52,360 --> 00:54:52,521

 

Marc Preston: know.

 

 


Speaker:

00:54:52,581 --> 00:54:56,425

 

Marc Preston: And so what do they do after that's?

 

 


Speaker:

00:54:56,485 --> 00:54:58,462

 

Marc Preston: I will be purchasing that book, but I know

 

 


Speaker:

00:54:58,502 --> 00:54:59,507

 

Marc Preston: I can't really read, as reading puts me to

 

 


Speaker:

00:54:59,527 --> 00:55:00,411

 

Marc Preston: sleep because the time I do it it's at

 

 


Speaker:

00:55:00,431 --> 00:55:00,531

 

Marc Preston: night.

 

 


Speaker:

00:55:00,551 --> 00:55:01,435

 

Marc Preston: I'm like, I'm like, I'm like, I'm like, I'm

 

 


Speaker:

00:55:01,456 --> 00:55:02,239

 

Marc Preston: like, I'm like, I'm like, I'm like, I'm

 

 


Speaker:

00:55:02,259 --> 00:55:02,400

 

Marc Preston: like.

 

 


Speaker:

00:55:02,500 --> 00:55:03,545

 

Marc Preston: Wake up with a book on my chest.

 

 


Speaker:

00:55:03,660 --> 00:55:06,109

 

Marc Preston: I've moved in the audio book category more,

 

 


Speaker:

00:55:06,420 --> 00:55:08,702

 

Marc Preston: and when I'm driving in my car I'm usually

 

 


Speaker:

00:55:08,742 --> 00:55:10,308

 

Marc Preston: listening to a book or a podcast.

 

 


Speaker:

00:55:12,182 --> 00:55:14,008

 

Marc Preston: But the last two questions is if you

 

 


Speaker:

00:55:14,028 --> 00:55:15,623

 

Marc Preston: weren't doing this, if this was not your

 

 


Speaker:

00:55:15,663 --> 00:55:18,145

 

Marc Preston: vocation and there was some kind of a

 

 


Speaker:

00:55:18,246 --> 00:55:19,865

 

Marc Preston: universe where you would not be working in

 

 


Speaker:

00:55:19,905 --> 00:55:21,483

 

Marc Preston: sports and entertainment, what would you be

 

 


Speaker:

00:55:21,543 --> 00:55:21,785

 

Marc Preston: doing?

 

 


Speaker:

00:55:21,940 --> 00:55:26,386

 

Leigh Steinberg: Well, I'd probably be a writer, I would you

 

 


Speaker:

00:55:26,406 --> 00:55:26,546

 

Leigh Steinberg: know.

 

 


Speaker:

00:55:26,566 --> 00:55:28,291

 

Leigh Steinberg: I might write for newspaper.

 

 


Speaker:

00:55:28,360 --> 00:55:29,503

 

Leigh Steinberg: I might cover sports.

 

 


Speaker:

00:55:29,664 --> 00:55:31,108

 

Leigh Steinberg: I might write politics.

 

 


Speaker:

00:55:32,640 --> 00:55:36,548

 

Leigh Steinberg: I've done a couple radio shows as the host

 

 


Speaker:

00:55:36,889 --> 00:55:38,953

 

Leigh Steinberg: and podcast as the host.

 

 


Speaker:

00:55:41,820 --> 00:55:44,328

 

Leigh Steinberg: Probably trying to push back climate change

 

 


Speaker:

00:55:45,200 --> 00:55:46,686

 

Leigh Steinberg: would be my top goal.

 

 


Speaker:

00:55:47,381 --> 00:55:49,280

 

Marc Preston: The last question I've got for you.

 

 


Speaker:

00:55:49,562 --> 00:55:52,527

 

Marc Preston: If we were to get that DeLorean like from

 

 


Speaker:

00:55:52,567 --> 00:55:54,184

 

Marc Preston: Back to the Future and you're going to go

 

 


Speaker:

00:55:54,204 --> 00:55:56,225

 

Marc Preston: back in time you had a couple of minutes

 

 


Speaker:

00:55:56,265 --> 00:55:57,529

 

Marc Preston: with you as a 16-year-old.

 

 


Speaker:

00:55:58,000 --> 00:55:59,768

 

Marc Preston: What piece of advice would you pass along,

 

 


Speaker:

00:55:59,900 --> 00:56:03,310

 

Marc Preston: either to make your path or that moment in

 

 


Speaker:

00:56:03,330 --> 00:56:05,365

 

Marc Preston: your life somehow better, or maybe put you

 

 


Speaker:

00:56:05,385 --> 00:56:07,390

 

Marc Preston: on a different track, a little bit

 

 


Speaker:

00:56:07,410 --> 00:56:07,871

 

Marc Preston: different track?

 

 


Speaker:

00:56:07,920 --> 00:56:10,127

 

Marc Preston: What would your advice be to 16-year-old

 

 


Speaker:

00:56:10,489 --> 00:56:10,629

 

Marc Preston: you?

 

 


Speaker:

00:56:11,120 --> 00:56:17,343

 

Leigh Steinberg: Since I struggled with alcohol and I'm now

 

 


Speaker:

00:56:17,443 --> 00:56:20,284

 

Leigh Steinberg: 13 years sober, I think I would tell that

 

 


Speaker:

00:56:20,344 --> 00:56:22,945

 

Leigh Steinberg: young person that you can handle any

 

 


Speaker:

00:56:23,106 --> 00:56:27,728

 

Leigh Steinberg: problem in life death, sickness, challenge

 

 


Speaker:

00:56:29,020 --> 00:56:31,747

 

Leigh Steinberg: and you don't need to try to mask the pain

 

 


Speaker:

00:56:32,208 --> 00:56:35,845

 

Leigh Steinberg: with substances and to be careful, because

 

 


Speaker:

00:56:36,547 --> 00:56:37,971

 

Leigh Steinberg: I didn't drink my whole life.

 

 


Speaker:

00:56:38,080 --> 00:56:43,153

 

Leigh Steinberg: It came later in life and you have to.

 

 


Speaker:

00:56:43,314 --> 00:56:44,762

 

Leigh Steinberg: You don't have to have a genetic

 

 


Speaker:

00:56:44,822 --> 00:56:48,211

 

Leigh Steinberg: predisposition towards substance abuse.

 

 


Speaker:

00:56:48,780 --> 00:56:54,721

 

Leigh Steinberg: You can just get there by not dealing with

 

 


Speaker:

00:56:54,741 --> 00:56:55,845

 

Leigh Steinberg: problems frontally.

 

 


Speaker:

00:56:56,086 --> 00:56:56,949

 

Marc Preston: When your book comes out.

 

 


Speaker:

00:56:57,000 --> 00:56:59,848

 

Marc Preston: I think that'll be very informative to a

 

 


Speaker:

00:56:59,908 --> 00:57:00,510

 

Marc Preston: lot of folks.

 

 


Speaker:

00:57:01,402 --> 00:57:02,680

 

Marc Preston: But again, I really want to thank you.

 

 


Speaker:

00:57:02,720 --> 00:57:05,723

 

Marc Preston: I know you are obviously very active and

 

 


Speaker:

00:57:05,743 --> 00:57:07,200

 

Marc Preston: taking this time out with me means a lot,

 

 


Speaker:

00:57:07,300 --> 00:57:08,946

 

Marc Preston: and I do appreciate it, without a doubt.

 

 


Speaker:

00:57:09,247 --> 00:57:10,050

 

Leigh Steinberg: My pleasure.

 

 


Speaker:

00:57:10,140 --> 00:57:10,863

 

Marc Preston: Thank you so much.

 

 


Speaker:

00:57:10,884 --> 00:57:11,546

 

Marc Preston: You take care now.

 

 


Speaker:

00:57:11,680 --> 00:57:13,006

 

Leigh Steinberg: Okay, Marc, take it easy.

 

 


Speaker:

00:57:15,400 --> 00:57:17,588

 

Marc Preston: All right, there you go, lee Steinberg.

 

 


Speaker:

00:57:18,301 --> 00:57:19,866

 

Marc Preston: Enjoy this chat so much.

 

 


Speaker:

00:57:20,901 --> 00:57:22,427

 

Marc Preston: It's really cool to speak to an actual

 

 


Speaker:

00:57:22,540 --> 00:57:26,650

 

Marc Preston: bonafide legend and master practitioner in

 

 


Speaker:

00:57:26,851 --> 00:57:29,365

 

Marc Preston: any industry, and Lee Steinberg is, when it

 

 


Speaker:

00:57:29,405 --> 00:57:32,584

 

Marc Preston: comes to sports agenting is the guy.

 

 


Speaker:

00:57:33,280 --> 00:57:36,348

 

Marc Preston: He is just a great guy with a cool

 

 


Speaker:

00:57:36,388 --> 00:57:39,144

 

Marc Preston: philanthropic attitude and just so talented

 

 


Speaker:

00:57:39,405 --> 00:57:41,150

 

Marc Preston: and inspirational cool guy.

 

 


Speaker:

00:57:41,480 --> 00:57:42,866

 

Marc Preston: And again, like I said at the beginning of

 

 


Speaker:

00:57:42,886 --> 00:57:46,068

 

Marc Preston: the show, I am so happy to be back with you.

 

 


Speaker:

00:57:46,920 --> 00:57:50,161

 

Marc Preston: It's been a long time and I know it has and

 

 


Speaker:

00:57:50,241 --> 00:57:53,464

 

Marc Preston: I've got some great guests, some folks who

 

 


Speaker:

00:57:54,046 --> 00:57:55,502

 

Marc Preston: you know and know well, got some great

 

 


Speaker:

00:57:55,542 --> 00:57:57,008

 

Marc Preston: movies and TV shows coming out.

 

 


Speaker:

00:57:57,040 --> 00:57:58,064

 

Marc Preston: They're gonna check in with us.

 

 


Speaker:

00:57:59,040 --> 00:58:02,386

 

Marc Preston: That's coming up shortly and, if all goes

 

 


Speaker:

00:58:02,446 --> 00:58:04,805

 

Marc Preston: to plan, we should be coming out with two

 

 


Speaker:

00:58:04,865 --> 00:58:06,804

 

Marc Preston: episodes per week going forward.

 

 


Speaker:

00:58:07,361 --> 00:58:10,309

 

Marc Preston: So if you have missed Story and Craft,

 

 


Speaker:

00:58:10,429 --> 00:58:13,993

 

Marc Preston: don't worry, I will keep your podcast app

 

 


Speaker:

00:58:14,440 --> 00:58:16,487

 

Marc Preston: plenty full with great conversations.

 

 


Speaker:

00:58:17,220 --> 00:58:18,225

 

Marc Preston: So that's it for today.

 

 


Speaker:

00:58:18,300 --> 00:58:21,169

 

Marc Preston: Don't forget Storyandcraftpod.com.

 

 


Speaker:

00:58:22,001 --> 00:58:26,191

 

Marc Preston: Once again, storyandcraftpod.com.

 

 


Speaker:

00:58:26,820 --> 00:58:28,988

 

Marc Preston: That's how you find out where to find the

 

 


Speaker:

00:58:29,048 --> 00:58:31,887

 

Marc Preston: show on social media, as well as how to

 

 


Speaker:

00:58:31,947 --> 00:58:33,841

 

Marc Preston: send me a message, send me a note, let me

 

 


Speaker:

00:58:33,881 --> 00:58:35,923

 

Marc Preston: know what's going on, let me know what

 

 


Speaker:

00:58:36,023 --> 00:58:38,350

 

Marc Preston: episode is your favorite.

 

 


Speaker:

00:58:39,161 --> 00:58:41,368

 

Marc Preston: And you know, I'm gonna go grab myself a

 

 


Speaker:

00:58:41,408 --> 00:58:42,884

 

Marc Preston: bite to eat, as you know, at the end of the

 

 


Speaker:

00:58:42,924 --> 00:58:44,128

 

Marc Preston: show I'm always hungry.

 

 


Speaker:

00:58:44,460 --> 00:58:45,706

 

Marc Preston: That's just the way it is.

 

 


Speaker:

00:58:46,100 --> 00:58:48,706

 

Marc Preston: So I'm gonna run, you go have a great rest

 

 


Speaker:

00:58:48,746 --> 00:58:50,202

 

Marc Preston: of your week or weekend or whenever you're

 

 


Speaker:

00:58:50,222 --> 00:58:51,945

 

Marc Preston: listening, and come on back.

 

 


Speaker:

00:58:52,160 --> 00:58:54,247

 

Marc Preston: We'll be back with another episode shortly,

 

 


Speaker:

00:58:55,001 --> 00:58:57,127

 

Marc Preston: right here on Story and Craft.

 

 


Speaker:

00:58:57,208 --> 00:58:57,629

 

Marc Preston: See you soon.

 

 


Speaker:

00:58:58,000 --> 00:59:00,188

 

Announcer: That's it for this episode of Story and

 

 


Speaker:

00:59:00,228 --> 00:59:00,549

 

Announcer: Craft.

 

 


Speaker:

00:59:00,800 --> 00:59:03,149

 

Announcer: Join Marc next week for more conversation

 

 


Speaker:

00:59:03,480 --> 00:59:05,087

 

Announcer: Right here on Story and Craft.

 

 


Speaker:

00:59:05,620 --> 00:59:08,021

 

Announcer: Story and Craft is a presentation of Marc

 

 


Speaker:

00:59:08,062 --> 00:59:09,065

 

Announcer: Preston Productions LLC.

 

 


Speaker:

00:59:10,460 --> 00:59:12,688

 

Announcer: Executive producer is Marc Preston.

 

 


Speaker:

00:59:13,220 --> 00:59:15,488

 

Announcer: Associate producer is Zachary Holden.

 

 


Speaker:

00:59:16,020 --> 00:59:18,307

 

Announcer: Please rate and review Story and Craft on

 

 


Speaker:

00:59:18,447 --> 00:59:19,330

 

Announcer: Apple podcasts.

 

 


Speaker:

00:59:19,580 --> 00:59:21,627

 

Announcer: Don't forget to subscribe to the show on

 

 


Speaker:

00:59:21,747 --> 00:59:24,465

 

Announcer: Apple podcasts, spotify or your favorite

 

 


Speaker:

00:59:24,486 --> 00:59:25,268

 

Announcer: podcast app.

 

 


Speaker:

00:59:25,720 --> 00:59:28,168

 

Announcer: You can subscribe to show updates and stay

 

 


Speaker:

00:59:28,188 --> 00:59:28,589

 

Announcer: in the know.

 

 


Speaker:

00:59:28,840 --> 00:59:31,962

 

Announcer: Just head to storyandcraftpod.com and sign

 

 


Speaker:

00:59:32,022 --> 00:59:32,865

 

Announcer: up for the newsletter.

 

 


Speaker:

00:59:33,580 --> 00:59:34,284

 

Announcer: I'm Emma Dylan.

 

 


Speaker:

00:59:34,740 --> 00:59:36,884

 

Announcer: See you next time and remember, keep

 

 


Speaker:

00:59:36,944 --> 00:59:38,108

 

Announcer: telling your story.

 

 

 

 

 

 

 

 

 

Leigh Steinberg Profile Photo

Leigh Steinberg

Sports Agent | Author

Leigh Steinberg, premier sports agent, entrepreneur, best-selling author, and Chairman of Leigh Steinberg Sports and Entertainment Holdings, is best known for his work building athletes into stand-alone brands. He is often credited as the real-life inspiration for the Oscar-winning film Jerry Maguire. During his 49-year career, Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf, including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks. With an unrivaled history of record-setting contracts, Leigh has secured over $4 billion for his 300+ pro athlete clients and directed more than $1 billion to various charities around the world.

Over the course of his career, Leigh has been featured on numerous national television programs, including 60 Minutes, Larry King Live, The Today Show, Lifestyles of the Rich and Famous, and many more. He has been profiled in a host of magazines, including Business Week, Sports Illustrated, ESPN the Magazine, People, Forbes, Playboy, GQ, and FHM. He currently resides in Newport Beach, CA.