Marc Guss | Instincts of a Talent Agent

And I participated in the first year of law

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Marc Guss: school.

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Marc Guss: In it I did a skit, a Saturday Night Live

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Marc Guss: skit.

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Marc Guss: I was I don't know if I was Hans or Franz,

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Marc Guss: but I was one of them and we were going to

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Marc Guss: pump you up.

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Announcer: Welcome to Story and Craft.

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Announcer: Now here's your host, Marc Preston.

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Marc Preston: Hey there welcome If you're new to the show.

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Marc Preston: Thanks so much for checking out Story and

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Marc Preston: Craft.

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Marc Preston: My name is Marc Preston and if you are

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Marc Preston: coming back, thanks for stopping back by.

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Marc Preston: I certainly appreciate it.

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Marc Preston: Today, a great chat with another Marc, and

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Marc Preston: he spells his name with a C as well, so you

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Marc Preston: know he's cool, right, Marc Gus?

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Marc Preston: He is a former agent with the William

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Marc Preston: Morris Agency and he also is a founding

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Marc Preston: partner of the talent management firm ACM

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Marc Preston: Talent.

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Marc Preston: He has a new book out.

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Marc Preston: It's called Instincts of a Talent Agent

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Marc Preston: Entrepreneurial Takeaways from an Industry

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Marc Preston: Insider.

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Marc Preston: Now, it doesn't make a difference.

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Marc Preston: If you are an actor, a voice over talent,

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Marc Preston: certainly you're going to get a lot of

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Marc Preston: great information from Marc about

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Marc Preston: representation, about how to up your game

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Marc Preston: and whatnot.

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Marc Preston: But if you're an entrepreneur or you have

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Marc Preston: some goals and things you want to get

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Marc Preston: moving, the information that Marc presents

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Marc Preston: in the chat and in the book pure gold, good

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Marc Preston: stuff, and beyond the nuggets of wisdom, we

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Marc Preston: just talk, story and have fun.

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Marc Preston: I mean, you know me, hey, by the way, don't

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Marc Preston: forget Storyandcraftpod.com.

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Marc Preston: Once again, storyandcraftpod.com, everything

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Marc Preston: going on with the show.

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Marc Preston: I mean you can listen to the show.

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Marc Preston: Shoot me an email.

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Marc Preston: You can sign up for the newsletter.

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Marc Preston: You can, you know, follow me on social

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Marc Preston: media.

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Marc Preston: Pretty much everything about the show is at

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Marc Preston: Storyandcraftpod.com.

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Marc Preston: All right, it's Marc Gustay, so let's get

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Marc Preston: after it right here on Story and Craft.

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Marc Preston: But how have you been doing, my friend?

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Marc Preston: How things been going?

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Marc Preston: Congratulations on the book.

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Marc Preston: That is.

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Marc Preston: That's kind of an accomplishment.

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Marc Preston: Were you just finding a whole lot of time

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Marc Preston: during COVID?

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Marc Preston: Like you know, I got this time, or you know

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Marc Preston: my schedule's a little bit different.

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Marc Preston: You're not commuting as much.

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Marc Guss: No, I wanted to, I just wanted to do it

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Marc Guss: earlier and it took two and a half years to

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Marc Guss: put it together.

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Marc Guss: We just got another nice review about, you

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Marc Guss: know, because it's not a how-to voiceover

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Marc Guss: book, it's an entrepreneurial book and

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Marc Guss: we'll get into that, you know, in our

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Marc Guss: discussion.

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Marc Preston: You know, one of the things in your book

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Marc Preston: and the notes you sent over I thought was

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Marc Preston: such a really, really good point.

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Marc Preston: It's subtle, but it's something that you

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Marc Preston: don't even need to own your business to be

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Marc Preston: an entrepreneur.

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Marc Guss: I wrote that in my book and I feel very

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Marc Guss: strongly about it because I experienced

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Marc Guss: that throughout my career in every facet of

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Marc Guss: representation, especially at the beginning

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Marc Guss: as an agent, because I was made an agent by

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Marc Guss: the president of the company that I was an

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Marc Guss: assistant to and he did celebrity

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Marc Guss: endorsements for voiceover and I talked him

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Marc Guss: into letting me become a sports celebrity

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Marc Guss: agent for endorsements because he didn't

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Marc Guss: know about sports and I said, hey, I'll

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Marc Guss: help you and I'll build it out for you.

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Marc Guss: And all of a sudden I'm doing deals for

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Marc Guss: these top broadcasters and sports

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Marc Guss: personalities.

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Marc Preston: Was that kind of a thing in the moment, or

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Marc Preston: was that sort of a new concept, or was it

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Marc Preston: something that y'all were kind of

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Marc Preston: underserving that aspect of the

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Marc Preston: entertainment world?

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Marc Guss: It was happening at very few agencies.

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Marc Guss: But there happened to be an agent who

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Marc Guss: represented Charles Barkley, who I tried to

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Marc Guss: become his assistant and he didn't hire me

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Marc Guss: but later on he wound up at William Morris

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Marc Guss: as an agent and we became colleagues and

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Marc Guss: friends.

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Marc Guss: So it kind of gave me that idea that we can

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Marc Guss: create something even bigger.

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Marc Guss: So I did that.

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Marc Guss: And then I went to Abrams Artists, which is

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Marc Guss: A3 now.

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Marc Guss: But Harry Abrams got in touch with me and

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Marc Guss: asked me if I wanted to start the promo

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Marc Guss: department and I said I really don't know

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Marc Guss: what that is.

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Marc Guss: It's a whole new concept in agencies,

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Marc Guss: starting promo departments.

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Marc Guss: Actually, phil Suckman started the promo

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Marc Guss: agency at SEMNM, which is the agency I was

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Marc Guss: just telling you about that.

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Marc Guss: I became a sports celebrity endorsement

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Marc Guss: voiceover agent and I used to joke around

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Marc Guss: with Phil this is one in the mid-90s.

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Marc Guss: I would say what do you do?

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Marc Guss: I don't understand what you're doing.

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Marc Guss: I see you're talking to MTV and ESPN and

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Marc Guss: you're putting CDs together to send to

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Marc Guss: these networks.

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Marc Guss: I just don't get it.

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Marc Guss: And Harry Abrams?

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Marc Guss: I was just up front with Harry Abrams.

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Marc Guss: I was transparent with him.

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Marc Guss: I said I don't really know what they're

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Marc Guss: doing there and he said to me.

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Marc Guss: Well, you're having a lot of success doing

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Marc Guss: what you're doing, so isn't an agent an

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Marc Guss: agent an agent?

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Marc Guss: And I thought that was really smart and I

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Marc Guss: did it.

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Marc Guss: I got there, started the promo department

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Marc Guss: and I always wanted to be at William Morris

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Marc Guss: and that was my opportunity, because

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Marc Guss: William Morris restarted their skilled

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Marc Guss: voiceover department and brought me over.

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Marc Preston: Now you said you always wanted to be at

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Marc Preston: William Morris.

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Marc Preston: But what about it for a younger guy kind of

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Marc Preston: wanting to kind of crack into the industry?

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Marc Preston: What about William Morris was kind of

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Marc Preston: beckoning you.

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Marc Preston: What was that thing?

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Marc Preston: That was like that's kind of the brass ring.

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Marc Guss: Yeah, well, to me.

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Marc Guss: Well, it was the brass ring, it was

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Marc Guss: synonymous with talent agency, it was the

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Marc Guss: gold standard.

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Marc Guss: So I always, I always strived to be there.

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Marc Guss: I couldn't get into the mailroom department,

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Marc Guss: which is where where the assistants begin

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Marc Guss: their journey, and I don't know, I just

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Marc Guss: couldn't type fast enough or I couldn't do

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Marc Guss: stuff fast enough and I just didn't get in.

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Marc Guss: So I took a circuitous route, became an

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Marc Guss: agent and then they hired me as the promo

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Marc Guss: agent to start their promo department

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Marc Guss: within the scale voiceover department.

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Marc Guss: And then I got there and I and so now,

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Marc Guss: circling back to how do you become an

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Marc Guss: entrepreneur within a company I was given a

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Marc Guss: phone and a desk and subscriptions to

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Marc Guss: variety, hollywood, reporter, et cetera,

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Marc Guss: cable, like, do you want HBO, do you want

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Marc Guss: this?

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Marc Guss: What?

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Marc Guss: Really Okay.

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Marc Guss: And then I'm thinking wait, how am I going

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Marc Guss: to stay here if I don't bring business in?

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Marc Guss: And there was one client there who was the

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Marc Guss: voice of 25 radio stations and I took note

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Marc Guss: of that, I took notice of that and he, he

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Marc Guss: sparked my interest as far as well.

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Marc Guss: No one's really representing radio imaging

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Marc Guss: talent in mass.

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Marc Guss: So why don't I go out and sign every top

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Marc Guss: radio imaging talent?

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Marc Guss: And I did and I would.

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Marc Guss: I brought them in and I would service their

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Marc Guss: entire business.

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Marc Guss: Coming in, I said this is the way it has to

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Marc Guss: work, like I'm going to be involved in your

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Marc Guss: business, I'm going to promote you, I'm

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Marc Guss: going to turn.

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Marc Guss: You know, if you have 40 radio stations,

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Marc Guss: you'll have 120 radio stations.

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Marc Guss: I'm going out there, I'm Marceting William

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Marc Guss: Morris Agency CD.

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Marc Guss: We're going to every radio station in the

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Marc Guss: country and in the UK and Canada.

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Marc Guss: No one's ever done this before and I had

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Marc Guss: confidence in it.

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Marc Guss: And I told them and not only am I going to

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Marc Guss: put you under the William Morris umbrella

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Marc Guss: with me, but I'm also going to I would joke

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Marc Guss: around and say I'm going to turn you into a

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Marc Guss: real person, meaning I'm going to turn you

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Marc Guss: into a real voice over talent, which is a

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Marc Guss: diversified voice over talent.

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Marc Guss: So you're I know that you don't just want

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Marc Guss: to do radio imaging, you want to do promos,

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Marc Guss: you want to do narration, you want to do

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Marc Guss: commercials.

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Marc Guss: So let's do it and I'll be right in your

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Marc Guss: corner.

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Marc Guss: So we wound up turning these amazing talent

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Marc Guss: into better image, more successful imagers

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Marc Guss: and complete diverse voice talent.

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Marc Guss: And that was my annuity for like 13 years,

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Marc Guss: almost 13 years, of being there.

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Marc Guss: We went from representing that one talent

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Marc Guss: when I got there, who had 25 radio stations,

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Marc Guss: to over 2,500 radio stations in less than a

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Marc Guss: year.

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Marc Guss: So that's an example of being an

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Marc Guss: entrepreneur within a company, because no

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Marc Guss: one else was doing that and I thought I

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Marc Guss: would be an agent, like you know, entourage

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Marc Guss: style, even though that was pre entourage.

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Marc Guss: You know, television, motion picture, and I

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Marc Guss: thought it was way too slow for me because

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Marc Guss: I did internships at those agencies, in

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Marc Guss: legit, which is theatrical, which is motion

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Marc Guss: picture, television, theater, et cetera,

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Marc Guss: and I just I did a stint at a commercial

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Marc Guss: talent agency and I thought that was the

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Marc Guss: speed for me, it was instant gratification

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Marc Guss: you see your work, you see your client's

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Marc Guss: work and you get that satisfaction.

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Marc Preston: Well, it seems like for those that aren't

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Marc Preston: really kind of keyed into one, the promo

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Marc Preston: side is or being the voice of radio station

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Marc Preston: or whatever.

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Marc Preston: This is stuff that's active every single

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Marc Preston: day.

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Marc Preston: You're having to talk to people, you're

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Marc Preston: working.

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Marc Preston: These are talent that have a relationship,

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Marc Preston: that needs to be servicing a client daily.

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Marc Preston: It seems like the legit side, or theatrical

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Marc Preston: side.

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Marc Preston: I remember John Favreau years ago.

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Marc Preston: I interviewed him and he said you know,

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Marc Preston: when a show wraps I'm out of work, and I

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Marc Preston: was like they didn't really resonate with

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Marc Preston: me.

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Marc Preston: I was like, oh, I guess that is true, this

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Marc Preston: guy doesn't have a job, so then it becomes

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Marc Preston: finding the next gig.

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Marc Preston: Whereas on the promo side, kind of like

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Marc Preston: commercial, it's a much more active, not

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Marc Preston: from, I'd say, frenetic pace, but it

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Marc Preston: definitely is not as the negotiation thing.

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Marc Preston: You hear about people negotiating for

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Marc Preston: movies or TV shows that can go on for a

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Marc Preston: long time.

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Marc Guss: It's funny you say that, because when I was

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Marc Guss: an intern and I was pulling Jennifer

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Marc Guss: Aniston's headshot, among many others,

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Marc Guss: anthony Hopkins, et cetera, et cetera, et

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Marc Guss: cetera, I did a summer internship for an

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Marc Guss: agency and I had no idea if what we were

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Marc Guss: submitting them for was going to succeed,

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Marc Guss: when the premiere was going to happen,

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Marc Guss: whether or not it was going to go more than

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Marc Guss: a season, whether or not a film was going

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Marc Guss: to open big.

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Marc Guss: And again, like I said before, I don't have

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Marc Guss: the patience to wait like that and I say

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Marc Guss: this all the time too that all talent and

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Marc Guss: all agents' representation have fallen into

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Marc Guss: the voiceover industry.

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Marc Guss: I'd love to meet the person who said I want

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Marc Guss: to be a voiceover talent.

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Marc Guss: When they were a kid, they wanted to be an

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Marc Guss: entertainment, they wanted to be an actor,

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Marc Guss: they wanted to be a go-getter, Maybe from

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Marc Guss: the representation side, or maybe they

283

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Marc Guss: wanted to be an actor and then became an

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Marc Guss: agent.

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Marc Guss: I minored in theater.

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Marc Guss: I did a stint of thinking, well, do I want

287

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Marc Guss: to be on that side?

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Marc Guss: And quickly I just realized that I didn't

289

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Marc Guss: want to be on that side.

290

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Marc Guss: And how could I be in the entertainment

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Marc Guss: business?

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Marc Guss: Well, I'll do it this way.

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Marc Preston: The people that I respect, the people who

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Marc Preston: intrigued me, the ones that have a kind of

295

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Marc Preston: careers that seem to endure, are the ones

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Marc Preston: that are they're always thinking, they're

297

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Marc Preston: always kind of, they're not resting on

298

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Marc Preston: their laurels, they're not going well.

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Marc Preston: I had this really big thing back in 1990,

300

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Marc Preston: whatever.

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Marc Preston: Well, what are you doing now?

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Marc Preston: I remember, as Funny mentioned, Entourage,

303

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Marc Preston: Jeremy Pivens' character, Ari Gold, the

304

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Marc Preston: agent.

305

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Marc Preston: I remember he had this quote.

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Marc Preston: He said he doesn't represent talent, he

307

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Marc Preston: represents heat, which I think is a little

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Marc Preston: bit different than the VO side, Because

309

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Marc Preston: it's like you mentioned a movie opening big.

310

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Marc Preston: If a movie doesn't open really big,

311

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Marc Preston: somebody's stock value, if you want to call

312

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Marc Preston: it that, could start dropping and their

313

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Marc Preston: heat, if you will, drops.

314

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Marc Preston: And VO, really, do you find that it is more

315

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Marc Preston: about the talent and being somebody being

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Marc Preston: able to consistently deliver?

317

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Marc Preston: It's not just about image.

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Marc Preston: Of course, branding is important, but what

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Marc Preston: do you think differentiates the voiceover

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Marc Preston: side from the theatrical side in terms of

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Marc Preston: the way agents approach the representation?

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Marc Preston: Or if there is even that big of a

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Marc Preston: difference.

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Marc Guss: That's a really good question.

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Marc Guss: I think every agent, every manager, is

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Marc Guss: dedicated to their talent in any area

327

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Marc Guss: they're working in.

328

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Marc Guss: So I would be as dedicated to my clients if

329

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Marc Guss: I was a television agent, just like I'm a

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Marc Guss: commercial agent.

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Marc Guss: The branch is voiceover, and then there are

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Marc Guss: other branches of voiceover within

333

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Marc Guss: voiceover.

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Marc Guss: There are other branches within voiceover,

335

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Marc Guss: but I love, I love emailing a client like I

336

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Marc Guss: did today who we signed a month or so ago,

337

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Marc Guss: when I saw one of my colleagues in an email

338

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Marc Guss: book of them, and just respond with pride

339

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Marc Guss: that I'm so happy for them, I'm so happy

340

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Marc Guss: that we all made the decision to work

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Marc Guss: together and to build a career.

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Marc Guss: That's what it's about.

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Marc Guss: It's about getting the satisfaction of

344

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Marc Guss: building the careers of the talent that you

345

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Marc Guss: represent.

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Marc Preston: It's funny you say building a career.

347

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Marc Preston: I think the antecedent are the 180 degree

348

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Marc Preston: from that is the people use.

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Marc Preston: The phrase, which I'm not a fan of, is side

350

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Marc Preston: hustle.

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Marc Preston: Side hustle kind of implies throw a little

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Marc Preston: something at it, but you got to make a

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Marc Preston: commitment that exceeds that to actually

354

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Marc Preston: see any career like gains.

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Marc Guss: Well, I don't represent side hustlers.

356

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Marc Guss: We don't represent side hustlers.

357

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Marc Preston: Yeah, but you definitely know what I mean

358

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Marc Preston: when I say side hustle that seems to be a

359

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Marc Preston: phrase is just bubbling up more and more.

360

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Marc Guss: Well, it is because there are people out

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Marc Guss: there I was going to say there are talent

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Marc Guss: out there, but I'm going to use the word

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Marc Guss: people.

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Marc Guss: There are people out there who are I'm not

365

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Marc Guss: sure if they're considered talent, I'm not

366

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Marc Guss: sure if they're probably and some are not

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Marc Guss: considered actors who have heard that you

368

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Marc Guss: can use your voice and you can make money,

369

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Marc Guss: and you can get on an online site and you

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Marc Guss: could buy a microphone and you can start

371

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Marc Guss: working it and making a lot of money.

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Marc Guss: I don't know, maybe there are books out

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Marc Guss: there that tell you that.

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Marc Preston: Oh, I think there are books.

375

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Marc Preston: There are probably online people creating

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Marc Preston: one of those YouTube video things like hey,

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Marc Preston: listen to this video and by the end I'll

378

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Marc Preston: have a free whatever for you.

379

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Marc Guss: Set it and forget it yeah, I remember

380

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Marc Guss: something Sam Rockwell said.

381

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Marc Preston: He said acting is one of those very few

382

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Marc Preston: things that you can say you do but have

383

00:15:14,628 --> 00:15:15,391

Marc Preston: never booked a gig.

384

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Marc Preston: So many people say, well, I'm a VOTel, I'm

385

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Marc Preston: an actor.

386

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Marc Preston: It doesn't mean that they're not going to

387

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Marc Preston: be.

388

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Marc Preston: But I always tell, because I coach talent.

389

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Marc Preston: I always say it's a marathon, it's not a

390

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Marc Preston: sprint race.

391

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Marc Preston: There's take the time.

392

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Marc Preston: There are people in here, yes, and that's

393

00:15:33,892 --> 00:15:34,907

Marc Preston: going to be like, well, there's a lot more

394

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Marc Preston: competition.

395

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Marc Preston: Now I said no, no, no, there's a lot more

396

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Marc Preston: in the world of voiceover.

397

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Marc Preston: There are a lot more people out there, but

398

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Marc Preston: I don't think there is there.

399

00:15:42,966 --> 00:15:44,225

Marc Preston: Maybe is a little more competition, but

400

00:15:44,245 --> 00:15:45,751

Marc Preston: there's also a lot more work than there

401

00:15:45,851 --> 00:15:48,091

Marc Preston: used to be, at least in the voiceover side

402

00:15:48,111 --> 00:15:48,452

Marc Preston: of things.

403

00:15:49,086 --> 00:15:52,455

Marc Guss: There's a ton more work than there used to

404

00:15:52,516 --> 00:15:52,696

Marc Guss: be.

405

00:15:53,025 --> 00:15:55,030

Marc Guss: So many areas that are popping up,

406

00:15:55,070 --> 00:15:56,774

Marc Guss: especially in the digital and the social

407

00:15:57,435 --> 00:15:57,796

Marc Guss: space.

408

00:15:58,665 --> 00:16:01,810

Marc Guss: You know we look at we always looked at

409

00:16:02,190 --> 00:16:07,639

Marc Guss: television as the gold standard in wanting

410

00:16:07,679 --> 00:16:08,160

Marc Guss: to have.

411

00:16:09,947 --> 00:16:12,031

Marc Guss: We looked at television as a gold standard

412

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Marc Guss: as it relates to success in voiceover,

413

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Marc Guss: where you can have a national network

414

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Marc Guss: commercial, and there's just so many

415

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Marc Guss: opportunities now that you don't have to

416

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Marc Guss: rely on that one campaign to break through.

417

00:16:29,107 --> 00:16:30,753

Marc Guss: There's just so many different ways to do

418

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Marc Guss: it.

419

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Marc Preston: One of the things that we were talking

420

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Marc Preston: about when I mentioned a moment ago.

421

00:16:34,445 --> 00:16:36,353

Marc Preston: It's a marathon, not a sprint race.

422

00:16:36,766 --> 00:16:39,754

Marc Preston: How would you, even from your side of the

423

00:16:39,834 --> 00:16:42,089

Marc Preston: fence not fence, but you know you're part

424

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Marc Preston: of the industry where you're representing

425

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Marc Preston: talent, both the representation and the

426

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Marc Preston: talent as you're going and building and

427

00:16:48,869 --> 00:16:51,796

Marc Preston: creating and finding your niche, if you

428

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Marc Preston: will.

429

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Marc Preston: How do you and what recommendations or

430

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Marc Preston: suggestions do you give to people not

431

00:16:58,727 --> 00:17:00,073

Marc Preston: wanting to lose enthusiasm?

432

00:17:00,305 --> 00:17:01,930

Marc Preston: You know they want to maintain the momentum,

433

00:17:01,950 --> 00:17:03,033

Marc Preston: they want to keep the enthusiasm.

434

00:17:04,065 --> 00:17:05,832

Marc Preston: Do you have any recommendations for those

435

00:17:05,872 --> 00:17:08,311

Marc Preston: people like oh, I'm so tired of this, I

436

00:17:08,331 --> 00:17:09,775

Marc Preston: want something to happen you know that kind

437

00:17:09,815 --> 00:17:10,306

Marc Preston: of thing Right?

438

00:17:10,506 --> 00:17:12,131

Marc Guss: Well, you've heard the saying in the

439

00:17:12,171 --> 00:17:15,769

Marc Guss: entertainment industry, probably on the not

440

00:17:15,809 --> 00:17:18,435

Marc Guss: on the talent side, or maybe on the talent

441

00:17:18,475 --> 00:17:20,908

Marc Guss: side as well we're not here saving lives,

442

00:17:21,329 --> 00:17:23,654

Marc Guss: but we are here enriching lives.

443

00:17:25,565 --> 00:17:27,672

Marc Guss: Think about doctors who are going through

444

00:17:27,692 --> 00:17:29,116

Marc Guss: the training, with medical school

445

00:17:29,225 --> 00:17:32,574

Marc Guss: residencies, et cetera, and they're being

446

00:17:32,614 --> 00:17:32,955

Marc Guss: trained.

447

00:17:34,065 --> 00:17:36,270

Marc Guss: Everyone seems to be.

448

00:17:36,310 --> 00:17:38,856

Marc Guss: I'm trying to think of a vocation that

449

00:17:38,956 --> 00:17:41,769

Marc Guss: doesn't require training, and I'm not

450

00:17:41,949 --> 00:17:44,175

Marc Guss: really thinking of one off top of my head

451

00:17:44,977 --> 00:17:47,009

Marc Guss: right now, and I don't know if I can think

452

00:17:47,069 --> 00:17:49,456

Marc Guss: of a legitimate occupation that doesn't

453

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Marc Guss: require training.

454

00:17:51,248 --> 00:17:53,053

Marc Guss: Why would someone think that they could buy

455

00:17:53,073 --> 00:17:55,548

Marc Guss: a microphone and get into a studio today

456

00:17:56,030 --> 00:17:57,154

Marc Guss: and compete?

457

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Marc Preston: You know what I think it is.

458

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Marc Preston: It is people out.

459

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Marc Preston: It's kind of three things.

460

00:18:01,126 --> 00:18:03,073

Marc Preston: One the gear is cheaper.

461

00:18:03,345 --> 00:18:05,029

Marc Preston: You can actually get pretty good equipment

462

00:18:05,170 --> 00:18:07,215

Marc Preston: for not nearly as much as what it used to

463

00:18:07,255 --> 00:18:07,375

Marc Preston: be.

464

00:18:08,485 --> 00:18:09,510

Marc Preston: The internet exists.

465

00:18:09,591 --> 00:18:12,204

Marc Preston: People have, you know, the ability to go

466

00:18:12,224 --> 00:18:13,870

Marc Preston: create opportunities on their own, or

467

00:18:13,930 --> 00:18:16,568

Marc Preston: seemingly so, Companies out there that like,

468

00:18:16,648 --> 00:18:18,053

Marc Preston: oh yeah, come on, pay us some money, we'll

469

00:18:18,073 --> 00:18:18,775

Marc Preston: help you get auditions.

470

00:18:19,807 --> 00:18:21,932

Marc Guss: Right, but I could get a great guitar and I

471

00:18:21,952 --> 00:18:22,794

Marc Guss: don't know what I'm doing.

472

00:18:23,876 --> 00:18:24,518

Marc Guss: I can get that.

473

00:18:24,865 --> 00:18:26,851

Marc Preston: That's a great example, and I think that

474

00:18:27,293 --> 00:18:28,075

Marc Preston: there's no one path.

475

00:18:28,345 --> 00:18:29,611

Marc Preston: Everybody follows their own path.

476

00:18:30,105 --> 00:18:32,394

Marc Preston: There is no assembly line to get you there,

477

00:18:32,445 --> 00:18:34,331

Marc Preston: and I think that like your path, though.

478

00:18:34,471 --> 00:18:36,156

Marc Preston: Like, did you think getting the law degree

479

00:18:36,305 --> 00:18:37,068

Marc Preston: or going to law school?

480

00:18:37,088 --> 00:18:38,211

Marc Preston: Did you think that that was going?

481

00:18:38,452 --> 00:18:40,127

Marc Preston: Was that like, okay, I'm going to do this

482

00:18:40,328 --> 00:18:45,348

Marc Preston: with an eye on being a talent agent, or was

483

00:18:45,368 --> 00:18:45,849

Marc Preston: that something?

484

00:18:45,869 --> 00:18:47,173

Marc Preston: That's like oh, you did okay.

485

00:18:47,765 --> 00:18:50,791

Marc Guss: Yeah, my cousin, my first cousin, was the

486

00:18:50,852 --> 00:18:54,058

Marc Guss: president of a big talent agency, new York,

487

00:18:54,606 --> 00:18:57,012

Marc Guss: and I am the youngest cousin.

488

00:18:57,052 --> 00:18:59,387

Marc Guss: He's the oldest cousin, so he must be

489

00:18:59,427 --> 00:19:05,778

Marc Guss: really old and he, I was really excited.

490

00:19:06,206 --> 00:19:09,226

Marc Guss: He was always the life of the party I don't

491

00:19:09,266 --> 00:19:11,774

Marc Guss: see myself as always the life of the party.

492

00:19:12,045 --> 00:19:13,672

Marc Guss: I loved what he did.

493

00:19:13,765 --> 00:19:15,049

Marc Guss: I loved what.

494

00:19:15,710 --> 00:19:18,057

Marc Guss: I loved being hearing the stories.

495

00:19:18,125 --> 00:19:21,514

Marc Guss: I mean, he represented so many great talent

496

00:19:22,236 --> 00:19:25,365

Marc Guss: and I just grew up, I don't know, 11 years

497

00:19:25,405 --> 00:19:28,491

Marc Guss: old, 12 years old, doing shows during the

498

00:19:28,551 --> 00:19:31,778

Marc Guss: holidays with my sister and coming up with

499

00:19:31,838 --> 00:19:32,319

Marc Guss: a program.

500

00:19:32,525 --> 00:19:38,495

Marc Guss: And he's there and one of his, one of his

501

00:19:39,016 --> 00:19:41,180

Marc Guss: relationships was with an A-list celebrity.

502

00:19:41,445 --> 00:19:44,695

Marc Guss: She's there watching my show with my sister.

503

00:19:45,026 --> 00:19:47,408

Marc Guss: I just thought it was really cool and I got

504

00:19:47,428 --> 00:19:50,157

Marc Guss: to know it and I took my own path because I

505

00:19:50,317 --> 00:19:52,344

Marc Guss: didn't take an internship or an

506

00:19:52,805 --> 00:19:58,681

Marc Guss: assistantship or an agent agency position

507

00:19:58,862 --> 00:19:59,985

Marc Guss: with his company.

508

00:20:00,832 --> 00:20:02,505

Marc Guss: I wasn't even going to entertain that, I

509

00:20:02,545 --> 00:20:03,248

Marc Guss: just wanted you know.

510

00:20:03,268 --> 00:20:04,854

Marc Guss: So I went to law school.

511

00:20:05,326 --> 00:20:08,153

Marc Guss: I looked at that as building on an

512

00:20:08,213 --> 00:20:13,750

Marc Guss: entrepreneurial path and I just thought

513

00:20:13,790 --> 00:20:16,154

Marc Guss: that that was going to be another, a unique

514

00:20:16,194 --> 00:20:19,806

Marc Guss: feather in my cap as I pursued this

515

00:20:19,867 --> 00:20:20,269

Marc Guss: business.

516

00:20:22,808 --> 00:20:28,217

Marc Guss: So, yeah, I didn't go to law school to make

517

00:20:28,277 --> 00:20:32,864

Marc Guss: law review or to worry about where I was

518

00:20:32,924 --> 00:20:33,465

Marc Guss: graduating.

519

00:20:33,666 --> 00:20:36,124

Marc Guss: You know what half of the class or whatever

520

00:20:36,144 --> 00:20:38,530

Marc Guss: it is I just I was.

521

00:20:38,550 --> 00:20:42,338

Marc Guss: I'm sure I was in the minority of students

522

00:20:42,639 --> 00:20:45,806

Marc Guss: who just didn't think like that because I

523

00:20:45,887 --> 00:20:47,713

Marc Guss: knew that, because I wanted a law degree,

524

00:20:47,946 --> 00:20:49,751

Marc Guss: and at the end of the day you get a law

525

00:20:49,771 --> 00:20:51,436

Marc Guss: degree or you get any degree.

526

00:20:52,165 --> 00:20:54,111

Marc Guss: It's not going to, it's not going to

527

00:20:54,171 --> 00:20:56,096

Marc Guss: guarantee you any kind of success.

528

00:20:56,326 --> 00:20:58,794

Marc Guss: You're going to have to hustle with that

529

00:20:58,834 --> 00:20:59,195

Marc Guss: degree.

530

00:20:59,366 --> 00:21:03,265

Marc Guss: So to me, I was going to have a good time,

531

00:21:03,406 --> 00:21:05,355

Marc Guss: I was going to be involved in the

532

00:21:05,395 --> 00:21:07,324

Marc Guss: entertainment world while I was in law

533

00:21:07,344 --> 00:21:07,505

Marc Guss: school.

534

00:21:07,625 --> 00:21:10,032

Marc Guss: Like, I found this, this I didn't even put

535

00:21:10,052 --> 00:21:11,516

Marc Guss: this in my book and I don't know why it

536

00:21:11,565 --> 00:21:13,752

Marc Guss: didn't, but there was a show called the

537

00:21:13,812 --> 00:21:17,163

Marc Guss: libel show, l-i-b-e-l, and it was a

538

00:21:17,203 --> 00:21:18,750

Marc Guss: tradition at Syracuse Law School.

539

00:21:19,045 --> 00:21:22,075

Marc Guss: By the way, that's Biden's El Amado too.

540

00:21:22,245 --> 00:21:23,310

Marc Guss: He went to Syracuse Law School.

541

00:21:23,805 --> 00:21:24,246

Marc Guss: I was there.

542

00:21:25,248 --> 00:21:28,654

Marc Guss: I was there when his son Beau was there, as

543

00:21:29,094 --> 00:21:30,417

Marc Guss: a year or two prior.

544

00:21:31,679 --> 00:21:32,486

Marc Guss: I was first year, I think.

545

00:21:32,526 --> 00:21:40,132

Marc Guss: I think he was second or third year and I

546

00:21:40,792 --> 00:21:44,177

Marc Guss: was in the student lounge just overhearing

547

00:21:44,197 --> 00:21:44,317

Marc Guss: that.

548

00:21:44,357 --> 00:21:47,965

Marc Guss: There was this show that happened in the

549

00:21:48,005 --> 00:21:50,451

Marc Guss: spring where you would lampoon professors

550

00:21:50,491 --> 00:21:53,597

Marc Guss: get on stage and you know, just do fun

551

00:21:53,637 --> 00:21:54,038

Marc Guss: things.

552

00:21:54,587 --> 00:21:57,128

Marc Guss: It was drinking, it was just a nice time

553

00:21:57,349 --> 00:22:04,030

Marc Guss: out from the daily grind and I participated

554

00:22:04,291 --> 00:22:06,817

Marc Guss: in the first year of law school.

555

00:22:07,037 --> 00:22:08,951

Marc Guss: In it I did a skit, a Saturday Night Live

556

00:22:08,991 --> 00:22:09,232

Marc Guss: skit.

557

00:22:09,665 --> 00:22:11,352

Marc Guss: I was part of the Hans and Franz.

558

00:22:11,946 --> 00:22:13,691

Marc Guss: I don't know if I was Hans or Franz, but I

559

00:22:13,731 --> 00:22:16,137

Marc Guss: was one of them and we were going to pump

560

00:22:16,225 --> 00:22:17,766

Marc Guss: you up Next year.

561

00:22:18,087 --> 00:22:19,913

Marc Guss: I took charge of the whole show.

562

00:22:20,325 --> 00:22:23,466

Marc Guss: It went from let's just get on stage and do

563

00:22:23,594 --> 00:22:26,376

Marc Guss: what we can to no, no, we're going to be

564

00:22:26,545 --> 00:22:28,551

Marc Guss: submitting scripts and we're going to turn

565

00:22:28,571 --> 00:22:29,253

Marc Guss: this into.

566

00:22:29,694 --> 00:22:30,806

Marc Guss: You know, we're going to bring it to a real

567

00:22:30,866 --> 00:22:32,510

Marc Guss: venue and we're going to sell tickets and

568

00:22:33,372 --> 00:22:37,288

Marc Guss: it was a production and you know I took

569

00:22:37,329 --> 00:22:38,170

Marc Guss: jabs for it.

570

00:22:38,331 --> 00:22:39,634

Marc Guss: You know where.

571

00:22:39,754 --> 00:22:40,295

Marc Guss: You know people.

572

00:22:40,736 --> 00:22:42,810

Marc Guss: Someone actually did a skit in the show,

573

00:22:43,372 --> 00:22:44,496

Marc Guss: who you know.

574

00:22:44,636 --> 00:22:46,724

Marc Guss: This guy gets on stage with a hat and long

575

00:22:46,784 --> 00:22:48,730

Marc Guss: hair and they're like hey, I'm Marc Us, I'm

576

00:22:48,750 --> 00:22:50,755

Marc Guss: the producer, I'm the director, I'm the one

577

00:22:50,875 --> 00:22:53,089

Marc Guss: after and you were sort of the Lauren

578

00:22:53,109 --> 00:22:55,475

Marc Guss: Michaels of Syracuse at that time, I guess.

579

00:22:55,535 --> 00:22:55,956

Marc Guss: Yeah.

580

00:22:56,785 --> 00:22:58,291

Marc Guss: So I'm like how am I going to top second

581

00:22:58,331 --> 00:22:58,492

Marc Guss: year?

582

00:22:58,725 --> 00:23:01,351

Marc Guss: So we go to third year and we, you know, we

583

00:23:01,372 --> 00:23:03,316

Marc Guss: make an even bigger show and to this day

584

00:23:03,765 --> 00:23:07,590

Marc Guss: the libel show exists to you know, level

585

00:23:07,630 --> 00:23:15,100

Marc Guss: that it wasn't years prior to me taking it

586

00:23:15,785 --> 00:23:15,945

Marc Guss: over.

587

00:23:23,565 --> 00:23:24,830

Marc Preston: The interesting thing about the book and

588

00:23:24,870 --> 00:23:27,662

Marc Preston: again it's instincts of a talent agent,

589

00:23:27,842 --> 00:23:29,588

Marc Preston: entrepreneurial, take aways from an

590

00:23:29,628 --> 00:23:30,431

Marc Preston: industry insider.

591

00:23:31,925 --> 00:23:34,805

Marc Preston: It's on Amazon right now, of course, but

592

00:23:34,825 --> 00:23:36,634

Marc Preston: when you said instincts and it reminds me

593

00:23:36,654 --> 00:23:39,145

Marc Preston: of this quote which I kick out there often,

594

00:23:39,346 --> 00:23:41,051

Marc Preston: from Sanford Misenery says act.

595

00:23:41,573 --> 00:23:44,362

Marc Preston: It said act before you think your instincts

596

00:23:44,462 --> 00:23:46,048

Marc Preston: are more honest than your thoughts.

597

00:23:47,405 --> 00:23:49,510

Marc Preston: Some people may call it their gut or their

598

00:23:49,570 --> 00:23:51,274

Marc Preston: subconscious or whatever have you.

599

00:23:53,245 --> 00:23:55,135

Marc Preston: The more you do it, do you find that the

600

00:23:55,195 --> 00:23:56,482

Marc Preston: longer you've done this, your instincts

601

00:23:56,523 --> 00:23:58,030

Marc Preston: become more and more refined?

602

00:23:58,285 --> 00:23:59,830

Marc Preston: Do you like, actually operate off of

603

00:23:59,910 --> 00:24:00,332

Marc Preston: instinct?

604

00:24:00,573 --> 00:24:02,811

Marc Preston: For you, what is the traditional path?

605

00:24:03,385 --> 00:24:07,377

Marc Guss: I think, more importantly, the longer you

606

00:24:07,437 --> 00:24:10,005

Marc Guss: live, the more you're instant, the sharper

607

00:24:10,025 --> 00:24:11,129

Marc Guss: your instincts are going to be.

608

00:24:11,725 --> 00:24:15,391

Marc Guss: I think my instincts in life in general

609

00:24:15,972 --> 00:24:20,899

Marc Guss: have been sharpened by experiences that I

610

00:24:20,919 --> 00:24:26,271

Marc Guss: didn't anticipate, and it happens with

611

00:24:27,574 --> 00:24:28,136

Marc Guss: business too.

612

00:24:28,365 --> 00:24:28,867

Marc Guss: It happens.

613

00:24:29,469 --> 00:24:30,132

Marc Guss: It happened to me.

614

00:24:30,285 --> 00:24:33,110

Marc Guss: It happened when a client came into my

615

00:24:33,190 --> 00:24:36,978

Marc Guss: office and said at some point and he was

616

00:24:37,058 --> 00:24:40,932

Marc Guss: very successful, I turned him into a very

617

00:24:40,972 --> 00:24:44,228

Marc Guss: successful voice talent and he said listen,

618

00:24:44,248 --> 00:24:46,293

Marc Guss: it's just business, blah, blah, blah, blah,

619

00:24:46,313 --> 00:24:49,010

Marc Guss: blah, blah blah and he leaves the agency,

620

00:24:50,365 --> 00:24:51,880

Marc Guss: thank you.

621

00:24:53,528 --> 00:24:55,694

Marc Guss: I always tell people who are in this

622

00:24:55,754 --> 00:25:01,897

Marc Guss: business you can't look at your clients as

623

00:25:02,565 --> 00:25:06,035

Marc Guss: your quote unquote friends and family,

624

00:25:07,027 --> 00:25:08,492

Marc Guss: because I've seen it too many times.

625

00:25:08,805 --> 00:25:12,452

Marc Guss: You're in a business and people get too

626

00:25:12,532 --> 00:25:15,757

Marc Guss: tied up in that and make themselves

627

00:25:15,818 --> 00:25:16,459

Marc Guss: vulnerable.

628

00:25:17,666 --> 00:25:20,692

Marc Guss: I saw one of my colleagues at the big

629

00:25:20,772 --> 00:25:24,925

Marc Guss: agency that I was at make a client into an

630

00:25:25,386 --> 00:25:32,250

Marc Guss: A plus list television personality and 10

631

00:25:32,290 --> 00:25:34,716

Marc Guss: years later it was that conversation.

632

00:25:36,047 --> 00:25:37,893

Marc Guss: I don't think he ever anticipated having

633

00:25:37,913 --> 00:25:40,030

Marc Guss: that conversation, that that conversation

634

00:25:40,050 --> 00:25:45,955

Marc Guss: would be had, but it was and it takes you

635

00:25:46,035 --> 00:25:48,627

Marc Guss: down in so many different ways, not just

636

00:25:48,647 --> 00:25:52,113

Marc Guss: professionally, but professionally affects

637

00:25:52,173 --> 00:25:55,911

Marc Guss: your personal, your success, your income,

638

00:25:56,412 --> 00:25:58,557

Marc Guss: your reputation, your everything.

639

00:25:59,206 --> 00:26:00,049

Marc Guss: But when you're younger.

640

00:26:00,170 --> 00:26:01,113

Marc Preston: I mean, Marc, did you think when you're

641

00:26:01,153 --> 00:26:02,809

Marc Preston: younger it's really hard to draw that line

642

00:26:02,849 --> 00:26:04,996

Marc Preston: of delineation compared to decades in it.

643

00:26:05,186 --> 00:26:07,948

Marc Guss: I totally yeah, totally Do you ever look

644

00:26:07,968 --> 00:26:09,167

Marc Guss: back at when you're younger, go.

645

00:26:09,207 --> 00:26:10,151

Marc Preston: Why did I ever do that?

646

00:26:10,245 --> 00:26:10,526

Marc Preston: You have to go.

647

00:26:10,727 --> 00:26:12,292

Marc Preston: Stop kicking your younger self going.

648

00:26:13,026 --> 00:26:15,333

Marc Guss: I didn't have decades of experience to

649

00:26:15,413 --> 00:26:18,833

Marc Guss: actually know All the time and I don't know.

650

00:26:19,206 --> 00:26:20,930

Marc Guss: I hope I don't, but I might be kicking

651

00:26:20,950 --> 00:26:24,097

Marc Guss: myself in a year or two or three or five

652

00:26:24,465 --> 00:26:26,353

Marc Guss: Probably will to some degree.

653

00:26:26,585 --> 00:26:27,710

Marc Preston: Well, don't you think that's good news?

654

00:26:27,730 --> 00:26:29,288

Marc Preston: That's okay, I mean, because that means

655

00:26:29,308 --> 00:26:30,131

Marc Preston: you're learning something.

656

00:26:30,151 --> 00:26:30,633

Marc Preston: You've grown.

657

00:26:30,705 --> 00:26:32,051

Marc Guss: Yeah, exactly I was just going to say that

658

00:26:32,071 --> 00:26:33,168

Marc Guss: more You're so smart.

659

00:26:33,189 --> 00:26:38,435

Marc Guss: I mean I really commend you for doing what

660

00:26:38,475 --> 00:26:42,002

Marc Guss: you do and building out what you've built

661

00:26:42,183 --> 00:26:46,813

Marc Guss: out, and from coaching to performing, to

662

00:26:46,973 --> 00:26:49,698

Marc Guss: creating the biggest voice over Facebook

663

00:26:49,718 --> 00:26:53,152

Marc Guss: community to now doing podcasts You're

664

00:26:53,192 --> 00:26:53,883

Marc Guss: always trying.

665

00:26:54,105 --> 00:26:56,718

Marc Guss: You're always trying to push the envelope.

666

00:26:56,858 --> 00:26:57,341

Marc Guss: I love that.

667

00:26:57,501 --> 00:26:58,245

Marc Preston: Well, I appreciate it.

668

00:26:58,747 --> 00:27:00,193

Marc Preston: Yeah, I started the podcast.

669

00:27:00,426 --> 00:27:02,192

Marc Preston: This actually came from a conversation with

670

00:27:02,232 --> 00:27:03,969

Marc Preston: my kids we were discussing when I had a

671

00:27:04,009 --> 00:27:06,516

Marc Preston: syndicated show on the ABC radio networks,

672

00:27:06,545 --> 00:27:09,911

Marc Preston: which is pretty popular, and I realized the

673

00:27:09,951 --> 00:27:11,275

Marc Preston: only thing they remember is the lobby.

674

00:27:11,345 --> 00:27:13,355

Marc Preston: We had this really cool atrium lobby and

675

00:27:13,375 --> 00:27:15,265

Marc Preston: the head of and the security guard always

676

00:27:15,385 --> 00:27:16,790

Marc Preston: brought really good coloring books to the

677

00:27:16,810 --> 00:27:17,854

Marc Preston: kids when they hang out with me.

678

00:27:17,925 --> 00:27:19,031

Marc Preston: But they don't really remember anything.

679

00:27:19,085 --> 00:27:20,771

Marc Preston: I was like man daddy used to be cool once

680

00:27:20,812 --> 00:27:21,354

Marc Preston: upon a time.

681

00:27:21,586 --> 00:27:22,850

Announcer: You know, and.

682

00:27:22,910 --> 00:27:24,234

Marc Preston: But I was thinking, you know what do I miss

683

00:27:24,274 --> 00:27:25,166

Marc Preston: about radio, was it?

684

00:27:25,527 --> 00:27:26,550

Marc Preston: There are a lot of things that just didn't

685

00:27:26,590 --> 00:27:26,851

Marc Preston: miss.

686

00:27:26,911 --> 00:27:29,148

Marc Preston: The industry has evolved, but I miss great

687

00:27:29,188 --> 00:27:31,054

Marc Preston: conversations talking about it.

688

00:27:31,245 --> 00:27:33,072

Marc Preston: Now you did go from being an agent to a

689

00:27:33,153 --> 00:27:36,285

Marc Preston: manager and for the layperson kind of

690

00:27:36,345 --> 00:27:37,852

Marc Preston: defined what the difference is.

691

00:27:39,705 --> 00:27:41,517

Marc Preston: Ok, I'm going to say traditionally, what's

692

00:27:41,538 --> 00:27:43,167

Marc Preston: the difference between an agent and manager?

693

00:27:44,011 --> 00:27:47,405

Marc Preston: And now you know, kind of expand on that,

694

00:27:47,505 --> 00:27:48,793

Marc Preston: if you would kind of a two part question.

695

00:27:48,854 --> 00:27:50,685

Marc Preston: How do you think that the position of a

696

00:27:50,765 --> 00:27:54,696

Marc Preston: manager has evolved as part of a talents

697

00:27:54,776 --> 00:27:55,077

Marc Preston: team?

698

00:27:56,928 --> 00:28:03,238

Marc Guss: So managers traditionally in theatrical

699

00:28:03,298 --> 00:28:05,287

Marc Guss: which is again television, motion picture,

700

00:28:05,348 --> 00:28:05,790

Marc Guss: theater, etc.

701

00:28:06,867 --> 00:28:12,658

Marc Guss: They are more of the guidance, part of the

702

00:28:12,698 --> 00:28:17,729

Marc Guss: career and, quote unquote, hand holding the

703

00:28:18,190 --> 00:28:20,557

Marc Guss: agents traditionally are the bookers.

704

00:28:21,767 --> 00:28:26,197

Marc Guss: Managers don't really didn't book for a

705

00:28:26,257 --> 00:28:26,698

Marc Guss: long time.

706

00:28:26,745 --> 00:28:29,073

Marc Guss: I think it's happening more and more so in

707

00:28:29,113 --> 00:28:29,635

Marc Guss: theatrical.

708

00:28:30,226 --> 00:28:33,153

Marc Guss: But when I was at William Morris there were

709

00:28:33,333 --> 00:28:38,345

Marc Guss: a few managers out there who were

710

00:28:38,425 --> 00:28:42,935

Marc Guss: representing talent for movie trailers and

711

00:28:42,975 --> 00:28:47,512

Marc Guss: a sprinkling of promos and I would get some

712

00:28:47,552 --> 00:28:49,597

Marc Guss: calls from these managers asking if they

713

00:28:49,617 --> 00:28:51,771

Marc Guss: could represent some of my talent as a

714

00:28:51,811 --> 00:28:52,173

Marc Guss: manager.

715

00:28:52,265 --> 00:28:55,473

Marc Guss: And I was always, you know, as an agent.

716

00:28:55,533 --> 00:28:57,866

Marc Guss: I was a lot more territorial than I am now,

717

00:28:57,947 --> 00:29:00,879

Marc Guss: because now it's just, you know everything

718

00:29:00,939 --> 00:29:01,341

Marc Guss: is about.

719

00:29:01,984 --> 00:29:04,833

Marc Guss: You know, if you have an agent, good, we're

720

00:29:04,854 --> 00:29:06,831

Marc Guss: a manager, we're, you know, we're all part

721

00:29:06,891 --> 00:29:07,654

Marc Guss: of your world.

722

00:29:07,985 --> 00:29:09,816

Marc Preston: You're kind of more of a 30,000 foot view

723

00:29:09,876 --> 00:29:11,485

Marc Preston: of their entire career is kind of what

724

00:29:11,505 --> 00:29:14,331

Marc Preston: you're saying, kind of looking at and also

725

00:29:14,632 --> 00:29:16,978

Marc Preston: kind of projecting where they want to go,

726

00:29:17,826 --> 00:29:18,730

Marc Preston: how to get them where they want to go.

727

00:29:19,568 --> 00:29:20,753

Marc Guss: Right how to get to where they want to go.

728

00:29:20,845 --> 00:29:23,954

Marc Guss: But the table was set in management and

729

00:29:23,994 --> 00:29:26,392

Marc Guss: voiceover it was pretty much movie trailers

730

00:29:27,166 --> 00:29:30,733

Marc Guss: and when I started the management company

731

00:29:31,675 --> 00:29:33,546

Marc Guss: with Phil Phil Sukvan, who's my business

732

00:29:33,586 --> 00:29:37,393

Marc Guss: partner, we were thinking because we

733

00:29:38,035 --> 00:29:40,606

Marc Guss: started the management company as somewhat

734

00:29:40,646 --> 00:29:42,571

Marc Guss: of a traditional management company in

735

00:29:42,591 --> 00:29:45,907

Marc Guss: voiceover, which represented talent for

736

00:29:46,328 --> 00:29:48,394

Marc Guss: movie trailers, promos, narration.

737

00:29:49,205 --> 00:29:51,510

Marc Guss: That was pretty much the extent of like

738

00:29:51,590 --> 00:29:56,346

Marc Guss: those areas seem to be clumped together in

739

00:29:56,667 --> 00:29:59,753

Marc Guss: departments within talent agencies,

740

00:30:00,174 --> 00:30:02,298

Marc Guss: commercial talent agencies, within

741

00:30:02,358 --> 00:30:02,879

Marc Guss: voiceover.

742

00:30:03,485 --> 00:30:06,593

Marc Guss: No one dared to go into the mainstream,

743

00:30:07,155 --> 00:30:10,629

Marc Guss: which was commercial, and I was like, wait,

744

00:30:10,730 --> 00:30:12,774

Marc Guss: if we're the management model, by the way,

745

00:30:13,616 --> 00:30:14,318

Marc Guss: is you?

746

00:30:14,458 --> 00:30:16,753

Marc Guss: You represent you typically represent a lot

747

00:30:16,793 --> 00:30:20,045

Marc Guss: less talent and you're overseeing their

748

00:30:20,105 --> 00:30:22,491

Marc Guss: entire career, you're guiding them, you're,

749

00:30:22,591 --> 00:30:25,625

Marc Guss: you're literally overseeing everything they

750

00:30:25,666 --> 00:30:27,811

Marc Guss: do, whether you get it for them or not.

751

00:30:28,192 --> 00:30:29,817

Marc Guss: You're part of that world.

752

00:30:30,605 --> 00:30:33,030

Marc Guss: So if I was going to be part of a

753

00:30:33,110 --> 00:30:37,159

Marc Guss: successful talents world, that of an of

754

00:30:37,325 --> 00:30:42,054

Marc Guss: areas that I wasn't responsible for, for

755

00:30:42,114 --> 00:30:45,380

Marc Guss: getting them, then I always thought that

756

00:30:45,885 --> 00:30:48,052

Marc Guss: then you know we need to provide as many

757

00:30:48,132 --> 00:30:50,526

Marc Guss: opportunities as possible for talent we

758

00:30:50,566 --> 00:30:51,267

Marc Guss: can't like.

759

00:30:51,327 --> 00:30:52,250

Marc Guss: Why, why am I?

760

00:30:52,290 --> 00:30:52,931

Marc Guss: Why are we not?

761

00:30:54,094 --> 00:30:56,466

Marc Guss: Why are we not providing commercial

762

00:30:56,506 --> 00:30:57,930

Marc Guss: opportunities, digital opportunities,

763

00:30:58,411 --> 00:31:01,137

Marc Guss: social, political imaging?

764

00:31:01,926 --> 00:31:03,111

Marc Guss: You know just everything.

765

00:31:03,305 --> 00:31:05,515

Marc Preston: Like YouTube that was considered to be.

766

00:31:06,258 --> 00:31:07,403

Marc Preston: I don't know about acting just in terms of

767

00:31:07,443 --> 00:31:07,865

Marc Preston: voiceover.

768

00:31:07,945 --> 00:31:09,331

Marc Preston: I remember thinking, oh, they move it over

769

00:31:09,371 --> 00:31:10,114

Marc Preston: to the internet.

770

00:31:10,205 --> 00:31:11,471

Marc Preston: Oh, that's like a little extra.

771

00:31:11,685 --> 00:31:14,433

Marc Preston: You know now the way people consume media.

772

00:31:14,674 --> 00:31:17,572

Marc Preston: It's primary, it's kind of like that's it's

773

00:31:17,632 --> 00:31:18,254

Marc Preston: primary.

774

00:31:18,706 --> 00:31:23,214

Marc Guss: I'm sure the union code will change and

775

00:31:23,415 --> 00:31:25,619

Marc Guss: adjust, hopefully, accordingly.

776

00:31:26,425 --> 00:31:27,830

Marc Guss: But yeah, it's.

777

00:31:28,733 --> 00:31:29,615

Marc Guss: It's a whole different world.

778

00:31:30,346 --> 00:31:31,660

Marc Preston: Well, you're talking about how things have

779

00:31:31,701 --> 00:31:33,872

Marc Preston: changed, and that's one of the things I try

780

00:31:33,913 --> 00:31:37,005

Marc Preston: to instill in my kids and even students is

781

00:31:37,025 --> 00:31:39,412

Marc Preston: I'm like you know, the only constant in

782

00:31:39,512 --> 00:31:44,190

Marc Preston: life is change, and I found that success.

783

00:31:45,493 --> 00:31:47,498

Marc Preston: You know, the ride is a lot more enjoyable

784

00:31:47,545 --> 00:31:48,590

Marc Preston: when you kind of embrace it.

785

00:31:49,027 --> 00:31:50,452

Marc Preston: I liken it to a wave.

786

00:31:51,125 --> 00:31:52,752

Marc Preston: The wave's going to come, whether you like

787

00:31:52,772 --> 00:31:53,193

Marc Preston: it or not.

788

00:31:53,245 --> 00:31:54,873

Marc Preston: And if you're on a surfboard now, you know

789

00:31:54,933 --> 00:31:56,726

Marc Preston: sometimes you'll be flipped around, have

790

00:31:56,746 --> 00:31:58,152

Marc Preston: your head driven to the sand, but sometimes

791

00:31:58,172 --> 00:31:59,227

Marc Preston: you catch a really nice ride.

792

00:31:59,267 --> 00:31:59,729

Marc Preston: But it's going to.

793

00:31:59,809 --> 00:32:00,993

Marc Preston: It's how you adapt.

794

00:32:01,885 --> 00:32:02,407

Marc Guss: Well, it's taking.

795

00:32:02,568 --> 00:32:03,671

Marc Guss: It's taking risks.

796

00:32:04,073 --> 00:32:05,907

Marc Guss: Oh, indeed, like what are we?

797

00:32:06,368 --> 00:32:10,035

Marc Guss: What are the downs, what's the downside of

798

00:32:10,095 --> 00:32:12,039

Marc Guss: taking a risk in your career?

799

00:32:12,285 --> 00:32:13,749

Marc Guss: Like taking a risk.

800

00:32:14,130 --> 00:32:15,814

Marc Guss: Like there are different levels of taking

801

00:32:15,894 --> 00:32:17,257

Marc Guss: risks in life.

802

00:32:17,365 --> 00:32:24,738

Marc Guss: There's there's invasions and consequences

803

00:32:24,898 --> 00:32:26,080

Marc Guss: and life and death.

804

00:32:26,626 --> 00:32:27,945

Marc Guss: Like, what are we talking about here?

805

00:32:28,065 --> 00:32:29,750

Marc Guss: We're you know the risk that we're taking

806

00:32:30,031 --> 00:32:35,487

Marc Guss: to make the business better, to make our,

807

00:32:35,748 --> 00:32:38,177

Marc Guss: to elevate our clients careers, to elevate

808

00:32:38,559 --> 00:32:42,972

Marc Guss: and enrich our own day to day and just try

809

00:32:42,992 --> 00:32:44,957

Marc Guss: to do something that no one's done before.

810

00:32:45,205 --> 00:32:50,235

Marc Guss: Like, why, why go with the flow of, of the

811

00:32:50,316 --> 00:32:51,759

Marc Guss: way, of the status quo?

812

00:32:52,145 --> 00:32:54,193

Marc Guss: Like, if you're, if you have good

813

00:32:54,213 --> 00:32:56,782

Marc Guss: intentions, you're only going to make the

814

00:32:56,822 --> 00:32:57,464

Marc Guss: business better.

815

00:32:57,484 --> 00:32:58,973

Marc Preston: Yeah, it's kind of, even if you look back

816

00:32:59,013 --> 00:32:59,234

Marc Preston: to.

817

00:32:59,596 --> 00:33:01,266

Marc Preston: One of the examples I like to use is I got

818

00:33:01,326 --> 00:33:02,510

Marc Preston: an old 19,.

819

00:33:03,152 --> 00:33:04,948

Marc Preston: It was some movie, it was a DVD and one of

820

00:33:04,968 --> 00:33:07,119

Marc Preston: the things I love streaming, but I I love

821

00:33:07,139 --> 00:33:09,229

Marc Preston: the DVD features they would have you know

822

00:33:09,249 --> 00:33:11,051

Marc Preston: the outtakes and one of the things they did

823

00:33:11,071 --> 00:33:13,085

Marc Preston: it was an 80s movie and they had some movie

824

00:33:13,206 --> 00:33:15,576

Marc Preston: trailers from the 80s and there was a.

825

00:33:15,858 --> 00:33:17,826

Marc Preston: You listen to them and they're like, okay,

826

00:33:17,907 --> 00:33:19,292

Marc Preston: ah, this sounds like the 80s, without a

827

00:33:19,352 --> 00:33:19,613

Marc Preston: doubt.

828

00:33:20,186 --> 00:33:23,699

Marc Preston: Now I don't know where Don LaFontaine got

829

00:33:23,739 --> 00:33:25,629

Marc Preston: the whole in a world thing, you know, but

830

00:33:25,710 --> 00:33:28,815

Marc Preston: he changed the game, I mean, any earlier.

831

00:33:28,876 --> 00:33:30,142

Marc Preston: Let's say, if somebody tried to do that in

832

00:33:30,162 --> 00:33:32,161

Marc Preston: the 70s and be like what are you doing, man,

833

00:33:32,202 --> 00:33:32,485

Marc Preston: what is that?

834

00:33:32,645 --> 00:33:35,554

Marc Preston: But he hit the right time, right delivery,

835

00:33:35,654 --> 00:33:36,176

Marc Preston: right idea.

836

00:33:36,865 --> 00:33:39,833

Marc Preston: And then it became the thing you know I

837

00:33:39,933 --> 00:33:43,247

Marc Preston: love watching when somebody becomes across

838

00:33:43,268 --> 00:33:46,040

Marc Preston: the board could be music, could be anything,

839

00:33:46,261 --> 00:33:46,602

Marc Preston: you know.

840

00:33:46,663 --> 00:33:48,814

Marc Preston: It's like I, I marvel looking at my kids.

841

00:33:49,316 --> 00:33:50,865

Marc Preston: They look like TikTok or YouTube.

842

00:33:50,966 --> 00:33:53,381

Marc Preston: I'm like I look at some of these YouTubers

843

00:33:53,421 --> 00:33:54,728

Marc Preston: and go, they're making how much money for

844

00:33:54,748 --> 00:33:57,835

Marc Preston: doing what again, you know, and um, right,

845

00:33:58,016 --> 00:33:59,664

Marc Preston: but it's going to change, it's going to go

846

00:33:59,704 --> 00:34:00,629

Marc Preston: that way and it's in.

847

00:34:00,649 --> 00:34:02,039

Marc Preston: The pendulum will swing again.

848

00:34:02,723 --> 00:34:03,666

Marc Guss: Um, right, but Marc, you're.

849

00:34:04,007 --> 00:34:07,615

Marc Guss: Marc, you are part of that because they're

850

00:34:07,876 --> 00:34:08,578

Marc Guss: listening to you.

851

00:34:09,165 --> 00:34:13,512

Marc Preston: prior to the video yeah, as far as changes

852

00:34:13,572 --> 00:34:15,001

Marc Preston: go, what do you think the most monumental

853

00:34:15,041 --> 00:34:16,770

Marc Preston: things that are going on that have happened

854

00:34:16,810 --> 00:34:19,048

Marc Preston: in recent history they're going on now, as

855

00:34:19,108 --> 00:34:22,116

Marc Preston: far as people who want to do VO or they

856

00:34:22,156 --> 00:34:24,872

Marc Preston: want to act, they want to, they want to do

857

00:34:24,912 --> 00:34:28,094

Marc Preston: something creative, Uh, you know, it seems

858

00:34:28,174 --> 00:34:30,104

Marc Preston: like it's more accessible to him.

859

00:34:30,124 --> 00:34:30,365

Marc Preston: I don't know.

860

00:34:30,465 --> 00:34:31,609

Marc Preston: Did you see the new, for instance?

861

00:34:31,629 --> 00:34:32,211

Marc Preston: Did you see the new?

862

00:34:32,451 --> 00:34:33,976

Marc Preston: Uh, I love Judd Apatow.

863

00:34:34,185 --> 00:34:35,429

Marc Preston: I mean, I'm a big fan of his and he has

864

00:34:35,449 --> 00:34:36,532

Marc Preston: that new movie, the uh.

865

00:34:37,174 --> 00:34:39,483

Marc Preston: Uh, the bubble on Netflix about them

866

00:34:39,503 --> 00:34:39,685

Marc Preston: shooting.

867

00:34:39,765 --> 00:34:44,718

Marc Guss: No, I, I that's on my list and I I have

868

00:34:44,798 --> 00:34:48,188

Marc Guss: been pushing my Netflix and and streaming

869

00:34:48,891 --> 00:34:51,361

Marc Guss: um binging off for quite some time.

870

00:34:51,626 --> 00:34:53,537

Marc Guss: I just can't get to it, but I do want to

871

00:34:53,577 --> 00:34:55,246

Marc Guss: see that and I'm glad you enjoyed it, cause

872

00:34:55,266 --> 00:34:56,692

Marc Guss: I heard I've heard three things.

873

00:34:57,026 --> 00:34:59,216

Marc Preston: Well, I think he has his daughter, iris, in

874

00:34:59,236 --> 00:35:01,449

Marc Preston: it and she plays his character, who I'm not

875

00:35:01,469 --> 00:35:02,726

Marc Preston: really giving anything away, I don't think

876

00:35:02,766 --> 00:35:05,073

Marc Preston: necessarily was in a trailer, uh, but

877

00:35:05,113 --> 00:35:06,617

Marc Preston: essentially she got cast.

878

00:35:07,226 --> 00:35:10,191

Marc Preston: No real acting skill, uh, her character is

879

00:35:10,251 --> 00:35:10,471

Marc Preston: playing.

880

00:35:10,512 --> 00:35:12,266

Marc Preston: This person is in this movie, right, she

881

00:35:12,306 --> 00:35:14,454

Marc Preston: just had a massive social media following.

882

00:35:15,145 --> 00:35:16,712

Marc Preston: She didn't have any acting talent or any

883

00:35:16,772 --> 00:35:19,458

Marc Preston: skill, so that I mean, I mean, if you would

884

00:35:19,478 --> 00:35:20,885

Marc Preston: have told somebody 20 years ago, oh you

885

00:35:20,965 --> 00:35:23,077

Marc Preston: don't really necessarily need to have be an,

886

00:35:23,098 --> 00:35:24,606

Marc Preston: a reMarcable actor, but if you got a few

887

00:35:24,626 --> 00:35:27,033

Marc Preston: million people on Tik Tok or whatever, you

888

00:35:27,073 --> 00:35:29,089

Marc Preston: know, that's a change I've, I've seen and

889

00:35:29,129 --> 00:35:29,471

Marc Preston: I'm to go.

890

00:35:29,491 --> 00:35:30,618

Marc Preston: I don't know if that's good or bad or

891

00:35:30,698 --> 00:35:32,868

Marc Preston: otherwise, but I just, you know, as far as

892

00:35:32,908 --> 00:35:34,514

Marc Preston: voiceover and acting, what changes are you

893

00:35:34,574 --> 00:35:34,875

Marc Preston: seeing?

894

00:35:34,945 --> 00:35:37,318

Marc Preston: What changes have you seen that that people

895

00:35:37,439 --> 00:35:38,907

Marc Preston: should be aware of if they want to kind of

896

00:35:38,927 --> 00:35:39,630

Marc Preston: chase after?

897

00:35:39,691 --> 00:35:41,741

Marc Preston: This is their uh their dream, as it were.

898

00:35:42,284 --> 00:35:46,115

Marc Guss: Yeah, I, I, I see a clear one, and it's

899

00:35:46,155 --> 00:35:49,545

Marc Guss: going to happen in a big way in the not too

900

00:35:49,645 --> 00:35:54,034

Marc Guss: distant future, which is you can't just be

901

00:35:54,235 --> 00:35:55,958

Marc Guss: a voice over talent anymore.

902

00:35:56,365 --> 00:36:01,636

Marc Guss: You are going to have to be your own CEO

903

00:36:02,338 --> 00:36:06,186

Marc Guss: and within that company, you're going to

904

00:36:06,346 --> 00:36:09,293

Marc Guss: need to have Marceting and branding

905

00:36:09,774 --> 00:36:15,225

Marc Guss: buttoned up and value to be presented to

906

00:36:15,265 --> 00:36:18,910

Marc Guss: the masses in on social media across the

907

00:36:18,950 --> 00:36:19,571

Marc Guss: platforms.

908

00:36:20,052 --> 00:36:22,235

Marc Guss: Because if, because what's going to happen

909

00:36:23,101 --> 00:36:26,286

Marc Guss: Is that brands are going to be looking at

910

00:36:26,346 --> 00:36:29,371

Marc Guss: talent at some point when they narrow it

911

00:36:29,411 --> 00:36:34,302

Marc Guss: down to their five finalists and there and

912

00:36:34,322 --> 00:36:35,864

Marc Guss: all those finalists, by the way of a

913

00:36:35,904 --> 00:36:37,846

Marc Guss: casting director, producer, they're all

914

00:36:37,886 --> 00:36:39,628

Marc Guss: fantastic, they're all gonna sound great.

915

00:36:39,728 --> 00:36:40,769

Marc Guss: Someone has to be chosen.

916

00:36:41,210 --> 00:36:43,753

Marc Guss: If one of those five, or if the five are on

917

00:36:43,813 --> 00:36:46,175

Marc Guss: hold and they get real and four of them get

918

00:36:46,235 --> 00:36:48,823

Marc Guss: released, it's not because they're not good

919

00:36:48,884 --> 00:36:49,145

Marc Guss: enough.

920

00:36:50,141 --> 00:36:51,702

Marc Guss: Stay after, choose one talent.

921

00:36:52,442 --> 00:36:56,185

Marc Guss: But what happens when the brand goes to

922

00:36:56,946 --> 00:37:00,549

Marc Guss: their Instagram and sees that there are a

923

00:37:00,609 --> 00:37:02,810

Marc Guss: legit influencer with two hundred and

924

00:37:02,830 --> 00:37:05,372

Marc Guss: thirty thousand followers, why would they

925

00:37:05,453 --> 00:37:07,874

Marc Guss: not choose that person versus someone who

926

00:37:07,995 --> 00:37:11,397

Marc Guss: says on a daily basis to their friends and

927

00:37:11,437 --> 00:37:12,964

Marc Guss: colleagues you know what?

928

00:37:13,124 --> 00:37:16,318

Marc Guss: I probably should be doing something on

929

00:37:16,378 --> 00:37:19,884

Marc Guss: social media Like the?

930

00:37:19,944 --> 00:37:20,705

Marc Guss: That's not a quite.

931

00:37:20,725 --> 00:37:23,107

Marc Guss: That's not something to ruminate about.

932

00:37:23,247 --> 00:37:25,630

Marc Guss: That's not a an option anymore.

933

00:37:25,791 --> 00:37:26,491

Marc Guss: It really isn't.

934

00:37:26,631 --> 00:37:30,376

Marc Guss: If you, if you don't have that together and

935

00:37:30,416 --> 00:37:34,767

Marc Guss: you don't have the foresight To understand

936

00:37:35,589 --> 00:37:38,175

Marc Guss: where you need to be as a voice, talent to

937

00:37:38,215 --> 00:37:39,980

Marc Guss: be and I'm talking about striving to be the

938

00:37:40,000 --> 00:37:43,269

Marc Guss: best you want to stay in the middle.

939

00:37:43,349 --> 00:37:44,913

Marc Guss: You want to, you know, you want to make a

940

00:37:44,953 --> 00:37:45,936

Marc Guss: certain amount of money.

941

00:37:45,976 --> 00:37:47,119

Marc Guss: You want to, you know, have a certain type

942

00:37:47,140 --> 00:37:47,320

Marc Guss: of career.

943

00:37:51,007 --> 00:37:54,114

Marc Guss: That's most of the population, by the way.

944

00:37:54,635 --> 00:37:56,519

Marc Guss: I'm talking about the go getters, the

945

00:37:56,539 --> 00:37:56,800

Marc Guss: entrepreneurs.

946

00:37:59,864 --> 00:38:01,908

Marc Guss: How are you going to elevate yourself?

947

00:38:01,968 --> 00:38:04,352

Marc Guss: How are you going to be the best at this,

948

00:38:04,392 --> 00:38:04,493

Marc Guss: like?

949

00:38:04,513 --> 00:38:05,795

Marc Guss: That's what you should be striving for

950

00:38:05,855 --> 00:38:06,296

Marc Guss: every day.

951

00:38:06,596 --> 00:38:08,099

Marc Guss: So, in order to be the best at it, you need

952

00:38:08,119 --> 00:38:08,440

Marc Guss: to build out.

953

00:38:08,640 --> 00:38:11,988

Marc Guss: You need to build out as many areas to

954

00:38:12,309 --> 00:38:16,322

Marc Guss: fortify your career, and social media, of

955

00:38:16,362 --> 00:38:20,306

Marc Guss: course, is the big one, is the, you know,

956

00:38:20,407 --> 00:38:23,651

Marc Guss: the hot area, and it's not going away.

957

00:38:23,691 --> 00:38:25,753

Marc Guss: It's only getting bigger and bigger and

958

00:38:26,134 --> 00:38:28,416

Marc Guss: platforms are emerging and growing.

959

00:38:28,880 --> 00:38:30,183

Marc Preston: That's actually going to be another

960

00:38:30,223 --> 00:38:31,165

Marc Preston: question I was going to ask you do you

961

00:38:31,185 --> 00:38:32,387

Marc Preston: think that there are going to be more

962

00:38:32,468 --> 00:38:33,971

Marc Preston: social media platforms or do you think

963

00:38:33,991 --> 00:38:36,883

Marc Preston: there's going to be some aggregation, like

964

00:38:37,003 --> 00:38:38,827

Marc Preston: there's already Facebook and Instagram.

965

00:38:38,908 --> 00:38:41,173

Marc Preston: They're kind of one kind of it's kind of

966

00:38:41,193 --> 00:38:43,563

Marc Preston: sort of one of the same, but do you think

967

00:38:43,583 --> 00:38:44,805

Marc Preston: there are going to be more platforms?

968

00:38:44,825 --> 00:38:46,489

Marc Preston: Are going to be like there?

969

00:38:46,529 --> 00:38:47,832

Marc Preston: Is it there just for myself?

970

00:38:47,872 --> 00:38:48,573

Marc Preston: I know tick tock.

971

00:38:48,633 --> 00:38:50,537

Marc Preston: I'm like, I'm so needy and everything.

972

00:38:50,958 --> 00:38:51,920

Marc Preston: I don't have another second data.

973

00:38:53,282 --> 00:38:54,063

Marc Guss: You know what I said.

974

00:38:54,563 --> 00:38:56,646

Marc Guss: I said the same thing about Clubhouse and

975

00:38:56,666 --> 00:38:59,649

Marc Guss: then I turned my clubhouse following into a

976

00:39:00,130 --> 00:39:03,314

Marc Guss: very big following in voiceover and made

977

00:39:03,334 --> 00:39:06,618

Marc Guss: the commitment to do something, not just

978

00:39:06,958 --> 00:39:11,624

Marc Guss: enter the clubhouse world, but to but to do

979

00:39:11,705 --> 00:39:14,328

Marc Guss: something that's beneficial for the